Crafting Your Message, Part I: Your Audience, Your Ideal Client & Your Message

MattBusiness, Filmmaking, Video Production Business Guide7 Comments

It’s time to start working on the message we want to communicate to our market. As we have already discovered, once we know our market and the services we want to provide to that market, we need a powerful marketing message to present to that market. From here on out, we’re really going to be engaging our creativity. It’s time … Read More

How To Have Clients Knocking Down Your Door Wanting To Work With You Part II

MattBusiness, Filmmaking, Video Production Business Guide6 Comments

This is Part II of How To Have Clients Knocking Down Your Door Wanting To Work With You. If you missed Part I, it’s here. If you haven’t yet started the guides from the beginning, I advise you do that. I take you from the start and lead you by the hand in creating a successful video production business. Let’s continue … Read More

How To Have Clients Knocking Down Your Door Wanting To Work With You Part I

MattBusiness, Filmmaking, Video Production Business Guide7 Comments

So we’ve learnt about the 16 Mindsets that we need to grow a successful video business. Next, we come to a section that a lot of people were probably looking forward to: how to get clients! We’re going to start from the beginning and go piece by piece through a tried-and-tested process for getting clients. You won’t wake up tomorrow and … Read More

The 16 Mindsets For a Fantastically Successful Video Business Part I

MattBusiness, Filmmaking, Video Production Business Guide2 Comments

We’ve discussed some ideas about marketing, sales and doing the work, and we’ve laid a strong foundation in the Quick Start Guide for how we want our video businesses to be. It’s important to strengthen that foundation with a solid mindset. Like anything in life that allows great reward, business requires a strong approach. Once we get our mind right, … Read More

Quick Start Guide – STEP 2: Getting Yourself Out There

MattBusiness, Filmmaking, Video Production Business Guide10 Comments

Now that you have what you need to get started, it’s time to start thinking about how you’re going to get yourself work. Therefore, it’s time to start think about putting yourself “out there.” Where exactly? That’s what this part of the guide is all about. STEP 2: GETTING YOURSELF OUT THERE You’ve probably heard about concepts like “marketing,” “sales,” … Read More

Quick Start Guide – STEP 1: Getting What You Need – Video Production Equipment

MattBusiness, Filmmaking, Video Production Business Guide14 Comments

These guides will take you from initial beginnings in video business, walking you by the hand through to a more intermediate understanding and will finish with more advanced concepts towards the end. I understand that you might be starting from a complete beginners perspective. Either you have no idea about business or you have no idea what equipment you’ll need … Read More