Conversion rate optimization is the most important aspect of marketing for any business. It’s one of the key factors that determines how successful your business will be.
A high conversion rate can mean increased sales and profits, while a low conversion rate can result in loss of customers and revenue.
Best Conversion Rate Optimization Tools in 2022: Ultimate Guide
What Is Conversion Rate Optimization Tools in 2022: Ultimate Guide?
Conversion rate optimization is the process of increasing website traffic by improving the likelihood that a visitor will convert into a customer. For example, a site may have a conversion rate of 1%, but if it can increase its conversion rate to 2% or 3% it would be considered better than other sites with lower conversion rates.
Conversion rate optimization tools are used to improve your website’s conversion rate by analyzing your data and finding ways to make your site more appealing to visitors.
These tools can help you identify what content people are reading on your site and what sections of your site are performing well so you can focus on those areas in order to increase conversions.
Conversion Rate Optimization Tools – Introduction
A good CRO tool can help you optimize your website for better results. It has a number of features that make it easier for you to measure, analyze and improve your site’s conversion rate. Some of these features include:
Testing
The testing feature lets you test different versions of your site to see which version performs better in terms of conversions.
You can also use this feature to compare different landing pages on one page or multiple pages at once.
This way, you can find out which pages are more effective for improving conversions on your website.
Reports
The reports feature provides information about specific areas such as traffic sources, keywords used by visitors and other data related to visitors who visit your site directly or via social media channels like Facebook, Twitter, etc.
With this feature, you will be able to see how many visitors came from different sources such as search engines or social media channels like Facebook etc..
What Are Conversion Rate Optimization Tools?
Conversion rate optimization tools are used to help increase your website’s conversion rate.
Conversion rate optimization tools include:
Optimizely: This is one of the most popular conversion rate optimization tools. It allows you to test different forms of a landing page, and see which one performs best by tracking user behavior on your site.
Google Analytics: One of the best ways to get an idea of your website’s conversion rates is by using Google Analytics. This will allow you to see which pages are performing well and which aren’t.
A/B testing: A/B testing is another type of conversion rate optimization tool that allows you to test different versions of an email signup form, for example, or different text on a button. You can then compare how each new version performs against previous tests and decide whether one works better than the other.
Best Conversion Rate Optimization Tools
Conversion rate optimization (CRO) is the process of increasing the number of visitors that take desired action on your website. The goal is to increase the number of conversions and reduce cost per conversion.
There are a number of tools that can help you to optimize your web site, but in this article we will focus on the best conversion rate optimization tools.
- Google Analytics
Google Analytics is an excellent tool for optimizing your website. It allows you to track visitor behavior on your site, and identify where they came from, how long they stayed, what pages they visited, etc. You can also analyze traffic sources so you can see which pages are driving most traffic and then optimize those pages accordingly.
- Clicky
Clicky was designed specifically for conversion rate optimization purposes, but it can be used for other things as well — such as email marketing or lead generation efforts.
1. Mouseflow
Mouseflow is a Chrome extension that lets you record your mouse movements in real-time. It’s a little like Google Keep, except that it’s free and open source.
It doesn’t require you to create an account or log in (or even sign up), so if you’re not sure about it, it should be an okay place to start.
There are two ways of using Mouseflow: by recording your mouse movements or by recording your keyboard shortcuts. The former is ideal for people who want to record their actions and the latter for those who want to see how many times they press a button every day.
To use Mouseflow, just head over to the website and click “Add”. You’ll be asked for some basic information like your name and email address, which isn’t required but makes things easier when you’re doing something like this for the first time.
After that, you can go through each step of the process until you’ve done everything you need. If you need help, there’s always Google Support below the keyboard shortcut list on Mouseflow’s site!
Features
Mouseflow is a popular remote control software for your PC. It allows you to control your PC from other devices, such as smartphones and tablets.
With Mouseflow you can:
* Control your computer using touch gestures on your phone or tablet (Android 4.2 and up)
* Use mouse movement to control the cursor in any application
* Control audio on the computer (with the help of an active Bluetooth headset)
Pros
Mouseflow Pros
- The pricing is very affordable.
- It’s super easy to use and get started with the app.
- The support team is super responsive and helpful when you need help with something!
- The customer service is great! They are always there for you when you need them, even if it’s after hours or on the weekend!
Mouseflow is a behavior analytics tool used by more than 190.000 digital marketing, UX, Product, Startups and Enterprise clients to optimize their website experiences. With Mouseflow, you can: • Find out what happens between your visitors' clicks through watching video recordings of their sessions.
2. Instapage
Instapage is a popular WordPress plugin that lets you create landing pages and ads with just a few clicks.
Instapage is one of the most popular and most widely-used WordPress plugins for creating landing pages, sales pages, and pop-up ads. It’s also the official plugin for creating Facebook Lead Ads.
However, you can use it for so much more than just those. For example, you can use Instapage to create beautiful ecommerce stores that sell your products or services directly from your site.
You could also use it to create a membership website where people can sign up for free content or special offers. Or you might want to use Instapage for lead generation campaigns on Facebook ads or Google AdWords campaigns.
You don’t have to be an expert in coding or design in order to use Instapage — with just a few clicks, you can get started creating your own high-quality landing pages and pop-up ads in minutes!
Features
Instapage is one of the best WordPress hosting services out there. It is a premium WP hosting service that caters to both beginners and experienced designers.
Instapage has a wide range of features that make it one of the most attractive WordPress hosting services out there. Here are some of its key features:
- Unlimited domains with 1-click creation
- Fully managed hosting with 24/7 support
- Unlimited disk space, bandwidth, and email addresses
- No performance limits on your website
- 100% free SSL with Let’s Encrypt
Pros
Instapage Pros
- Free to use
- Unlimited images, color variations and sizes
- Unlimited text on all pages
- Multiple images per page (up to 10)
- Video support using the add-on module
- Social media sharing and embedding is available with the “Video” add-on
As mentioned above, Instapage is a service that lets you build landing pages for your online marketing and promotion campaigns with ease.
It offers features such as A/B Testing, multiple campaign management, easy page building, and a lot more!
3. Tars
Tars is a library for working with web archives. It provides interfaces to download and extract content from HTML, XHTML, JSON, XML and other formats, as well as various utilities for working with byte streams of the same format.
Tars was originally written and maintained by the company Tarsa Ltd. The first public release was made available in May 2000.
Since then it has been extensively developed both by the original author and by users who have contributed many ideas and bug fixes. The project is now maintained by a small team based in Australia.
Tars aims to provide a complete solution for extracting data from web pages, as well as providing tools for working with that data (e.g., data visualization). However it does not aim to compete with similar projects such as wget or curl – rather it complements them by providing additional functionality such as indexing search engines and creating indexes of web content that can be searched via specialised search interfaces (e.g., Google’s).
Features
Tars Features
- Support for the latest version of Tableau Server
- Support for the latest version of Tableau Desktop
- Tars is built on the same technology as Tableau Server, allowing it to seamlessly integrate with all versions of Tableau products
- Supports all file types: .tbs, .tdf, .tds, .tdg and .tde (TDE)
Pros
Tars Pros is a leading manufacturer and supplier of marine propellers, shafts and gearboxes for fishing vessels and industrial applications. We have over 25 years of experience in the industry, with the latest technology and design capabilities.
We have an extensive range of products available to suit your needs, including:
– Rotating propellers for outboard motors up to 5hp (4kW)
– Spinning gearboxes for outboard motors up to 5hp (4kW)
– Thrust blocks/shafts for outboard motors up to 5hp (4kW)
– Waterjet cutting machines
4. Convertbox
Convertbox is a free and easy to use tool that helps you convert your files between popular audio formats. Use it to convert your songs, videos and other audio content into MP3, FLAC, WMA, OGG, M4A and more. It also supports podcasts and audiobooks.
The conversion is done with the help of advanced algorithms that support both lossless and lossy formats. It also supports multiple output formats (such as MP3) so you can choose which format to export the file in.
You can choose the output quality level for each conversion by setting it manually or automatically based on the file type. Convertbox also has a built-in scheduler so you can schedule conversions at specific times or after certain actions were performed on your computer (like when you close a program).
Features
Convertbox is a marketing automation platform that helps you grow your business.
Convertbox features include:
* Email campaigns: Create email campaigns that make it easy for customers to sign up for your products.
* Lead generation: Generate qualified leads from your website or blog with our automated lead generation tool.
* Facebook ads: Get discovered by potential customers on Facebook, then convert them into customers using our automated ad builder tool.
* Landing pages: Create landing pages to capture the attention of visitors and turn them into leads.
* Analytics & reporting: Track conversions with our powerful analytics tools, set up custom reports, and analyze site traffic performance in real time.
Pros
Convertbox Pros
Convertbox is an amazing tool that helps you to convert your visitors into email subscribers, and you can also use it to collect more leads. It has a lot of features like:
- Add your own emails list
- Customize the emails sent to your subscribers
- Convert any website into a lead capture page
- Create custom landing pages for your email campaigns
ConvertBox helps you improve the engagement on your website by targeting your audience more intelligently by analyzing the on-site behavior and customer journey. Based on the customer journey, ConvertBox tells them about relevant offers. ConvertBox will help you to address your customers in a more personalized manner.
5. Plerdy
Plerdy is a web-based collaborative editing tool for building and analyzing text documents. It was developed by the University of Washington’s Computer Science Department in order to make it easier for students and faculty to collaborate on large projects.
Plerdy allows people with different levels of expertise to work together on a document at the same time. The software is based on the idea that everyone contributes valuable information to any project, but not everyone needs full access to all the same sources.
Plerdy takes care of organizing the content and making it accessible, while allowing users to customize their own experience with color coding, highlighting, and sorting tools.
Plerdy also lets you share documents with others who have access to them through your network, which means you can have multiple groups working on different sections of the same document at once. Each group member can see only what they need in order to contribute their own expertise.
Features
Plerdy Features
Plerdy features include:
– A variety of pre-built templates that can be used to create dozens of different types of reports.
– The ability to easily customize your report layouts by modifying the template or adding new charts and tables.
– A powerful wizard interface that helps you quickly build professional looking reports with minimal effort.
Pros
Plerdy Pros is a company that provides a cloud-based solution for the creation of online courses. This company offers a wide range of services in the field of online education, including online course creation, online learning management system, and virtual instructor training. The main advantages of using Plerdy Pros are flexibility and user-friendliness.
The creators of this service aim to make it easier for teachers to create their own courses and make them accessible to students around the world. They also want to provide students with an opportunity to learn at their own pace and in their own way.
The main features of this service include:
– One-click course creation;
– Universal access;
– Video tutorials;
– Customizable content;
– Personalized learning path;
Plerdy is a cloud-based marketing solution that helps businesses manage processes for promoting online stores and websites using conversion rate optimization. Key features include competitor analysis, behavioral mapping, e-commerce and website analytics.
6. Lucky Orange
Lucky Orange is a citrus-flavored drink that is popular in South Korea. It has been marketed as a healthy drink and it’s even advertised to prevent heart disease and cancer.
Lucky Orange was first manufactured in the 1960s by Korean businessman Lee Byung-chul, who wanted to produce a new variety of orange juice that tasted better than the ones that were being sold at the time.
Although Lee Byung-chul wanted to create a superior variety of orange juice, he didn’t know much about juice manufacturing at the time. He also didn’t have any money to invest in research and development so he created Lucky Orange with just two ingredients: fresh oranges and water.
Since then, Lucky Orange has become one of South Korea’s most popular drinks, especially among teenagers because it contains less sugar than other types of soda or fruit juices.
Features
Lucky Orange features include:
– The ability to create new cards. You can make your own cards, or you can use the cards we’ve made. They’re all available on our site, and you’ll get a free copy of each one when you sign up.
– The ability to play games with your friends. We have a great selection of games that you can play together, either online or in person.
– The ability to add items to your wish list. We have a whole bunch of cool stuff that’s not yet available for purchase, but if it comes out we’ll let you know about it first!
Pros
Lucky Orange Pros is an online shop with a wide range of accessories for smartphones and tablets.
We have selected our products from the best manufacturers in China, so there are no doubts about their quality. The large selection will satisfy even the most demanding user.
Our offers include:
– Cases for all popular brands;
– Screen protectors;
– Bumpers;
Lucky Orange can help you understand why your website is getting traffic that doesn't convert into sales or leads. Our conversion rate optimization tools have been trusted by more than 300,000 websites around the world to gain insight into what people are doing on their website.
7. Attention Insight
Attention Insight is a new product from the same people who brought you the world’s most popular ADHD treatment.
Attention Insight is an online program that includes a comprehensive clinical assessment, comprehensive support and customized treatment plans for adults with ADHD.
Attention Insight offers three different types of programs:
- One-on-one Individualized Treatment Plans (ITPs) – For adults only, these custom ITPs are designed to fit each person’s needs and goals. Each ITP is tailored to address specific issues that are causing problems in your life — such as poor concentration, procrastination or difficulty staying organized.
- Group Therapy – For adults only, these group therapy sessions provide a supportive environment in which people with ADHD can share experiences and learn how to improve their lives through working together on issues they face every day.
- Family Support Programs – For families of adult children with ADHD, these intensive family support programs address specific issues related to living with someone who has ADHD, including how to manage stress at home and work; manage finances; communicate effectively; make decisions about their own lives; stay connected with friends; deal with relationship
Features
Attention Insight features include:
- Real-time feedback
- Customizable scorecards
- Auto-calibration
- Support for multiple products and stores
- Flexible reporting options
Pros
Attention Insight Pros:
- We have the best team of software engineers and developers to work on your project.
- We are passionate about what we do, which is why we work 24/7 to deliver high-quality results for our customers.
- Our clients are our top priority; that’s why we always make sure that they get value from our service by providing them with solutions to their problems, and making them happy whenever possible!
Attention Insight is a software platform that predicts where users will look while engaging with content. It helps to identify design problems and provides insights into user attention without collecting fresh data from participants.
8. Jivochat
Jivochat is a chat app that allows you to connect with new people across the globe. It has a variety of features that make it easy for you to meet new people, make friends and create lasting relationships.
Here are some of the features:
-Mixed chatting: You can chat with multiple people at the same time, all in one room.
-Chat rooms: There are different types of rooms like gaming, music and sports. You can also create your own room if there isn’t one already.
-Group chats: You can join groups where you can share your experiences and discuss matters with other members of the group.
-Messaging: You can send messages to individuals or groups of people who are in your chat group.
Features
Jivochat features:
- The most important feature of Jivochat is that it is absolutely free to use. You can download the app and start chatting with people from anywhere in the world.
- There are many features available in the app which make it more interesting and fun to use such as smileys, emoticons, stickers, writing notes etc.
- You can also make group chats with your friends and discuss any topic related to anything at all.
- It has a very easy user interface that makes it very easy for you to use it on your phone or tablet device without any issues whatsoever
Pros
Jivochat is a very interesting and fun application. It has many features that make it unique and unique from other chat applications.
Jivochat Pros
Jivochat has lots of advantages which makes it more popular than other chat applications. Here are some of the advantages of Jivochat:
- Themes: You can choose the theme of your chat room according to your preference or the way you want to chat with your friends. This is an important feature because it makes your chat room look different from others and also helps you to create a good impression on your friends when they come online.
- Admin controls: You can control who can log in, who can edit the chat logs and who can add new members into the server by using admin controls in this app. This helps you to keep track of all data regarding the server which is very important for any application like Jivochat as this will help you to maintain its reputation among users as well as improve its performance in future too!
- Map view: Another advantage with this app is that it allows users to see where their friends are located around them
JivoChat is a free live chat for online businesses to talk to their customers in real time. It offers you to build a 360° customer support system and to connect message funnels, offer calls, configure and customize freely.
9. Optimizepress
Optimizepress is a system that allows you to create and manage your websites.
You can use it to create a website in minutes, without any knowledge of HTML or CSS.
Optimizepress has many features:
* Design: Create your own design from scratch or use our ready-made designs. Our templates are designed with pixel perfect precision so you don’t have to worry about size issues.
* Content: Add images, videos and other content to your website for easy management. You can also generate RSS feeds automatically for each post so you don’t have to worry about it manually every time you publish something new.
* SEO: Optimize your pages for search engines by adding keywords and descriptions to each page and post. Use the sitemap generator tool to make sure all pages are listed correctly on Google and other search engines like Bing or Yahoo! Search.
* PHP: OptimizePress supports the latest version of PHP 7 (PHP 7.1+) which makes it easy to install and use on your website.
Features
Optimizepress features:
– SEO friendly customizer
– Automatic image resizing
– SEO optimized pages
– SEO optimized images
– SEO optimized videos
– SEO optimized banners and headers (OptimizePress Pro Only)
Pros
Optimizepress can be used to create a variety of different types of files, including:
– PDF Files
– Word Documents (DOCX) (Open office and MS Office)
– PowerPoint Presentations (PPT)
– And more!
10. Google Analytics
Google Analytics is the most popular web analytics tool used by website owners and marketers. It helps you see how your website is performing and where your users are coming from.
Google Analytics allows you to see how many people visit your site, what pages they viewed, how long they stayed on your site and what other sites they visited after leaving yours. You can also set up goals for yourself such as increasing traffic or increasing sales.
Google Analytics will tell you if you’re getting more visitors than usual, if people are bouncing off your site before ever leaving it and even whether or not users are returning to the website again in the future.
Google Analytics can be used in conjunction with Adwords so that you can see which keywords are bringing in the most traffic and what sites their users come from.
Features
Google Analytics is a powerful tool for measuring the effectiveness of your website. You can use it to track how many visitors arrive at your site, what they do once they get there, how long they stay and much more.
Google Analytics features are available in both free and paid versions. The basic features include:
- Unique Visitors (How many unique people visit your site)
- Page Views (How many times a page or specific page on your website has been viewed)
- Landing Pages (Pages that users land on after they click on a link on your site)
- Bounce Rate (The percentage of visitors who leave after visiting your site)
- Conversion Rate (How many people convert into customers after visiting your site)
Pros
Google Analytics is a free service that provides detailed information about how visitors to your website interact with it.
It can help you understand what drives traffic and what doesn’t, as well as how visitors arrive at your site and what they do once they’re there.
Google Analytics provides useful data on a vast array of metrics, including:
- Unique visitors (the total number of unique visitors to your site over time)
- Page views (the number of times each page on your site was viewed)
- Organic search traffic (the number of times people searched for keywords related to your products or services)
- Direct traffic (the number of people who came directly to your site)
Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account.
11. VWO
VWO is a Ponzi scheme launched by a group of Russian fraudsters. They promise great returns to investors, but instead of paying you back, they simply steal your money.
The scheme works as follows: First, an investor opens an account with VWO and deposits 100 US dollars. The company then pays out 7% interest monthly for the first 12 months and 10% after that.
If you invest 100 dollars in the first year, you’ll get back 222 dollars at that time — that’s a return of 32%.
After one year, however, the company will stop paying your returns because it has already received all its funds from new investors. Your money is gone forever.
How does VWO work?
VWO claims to be registered in Switzerland and Germany — two countries where it’s difficult to detect fraudulent activity when operating out of their jurisdictions or registering companies inside them.
However, neither country has recognized VWO as a legitimate business entity or even given them registration in their respective jurisdictions.
Features
The VWO platform is a game changing digital marketing solution that allows you to connect with your customers in real-time.
Here are some of the features that make the VWO Platform a game changer:
- Connect with your customers in real-time
- Generate leads and sales using Facebook advertising
- Use video content to engage with customers on social media
- Create engaging content that drives engagement with your target audience
Pros
VWO Pros
- VWO is developed and maintained by a team of experts, who are constantly adding new features to the platform.
- VWO has a very strong user base of over 10 million users across the globe.
- VWO has a large number of high-quality e-learning authors on its platform who have published thousands of courses on the platform.
VWO is the world's leading web testing and conversion optimization platform that enables growing businesses to optimize their web experience across desktop, mobile, and other devices, to deliver a unique experience.
12. Google Optimize
Google Optimize is a suite of product features that helps you understand how your website is performing. Google Optimize analyzes your website based on a number of factors, including page speed and load time, asset delivery (whether assets are loading), and resources used by the page (such as images, JavaScript files, and CSS stylesheets).
Google Optimize reports on the performance of your site in three ways:
Page Speed: Compares the time it takes for your page to load at different speeds. The goal is to have your pages load as quickly as possible so visitors have an enjoyable experience on your site.
Load Time: Compares the amount of time it takes for assets to be downloaded from an origin server after they’ve been requested. The goal is to minimize pauses in the user’s experience by minimizing download times.
Resource Usage: Shows how much data is being used by assets on each page, including images and JavaScript files. The goal is to make sure all resources are being used effecitvely so that users don’t see crawling delays or slow renderings of content due to resource constraints
Features
The Google Optimize feature lets you create a custom index for your WordPress site. This feature allows you to create separate pages for different content on your site, or it can be used to create a single page with multiple content areas.
Google Optimize is available in the Google Search Console settings menu and the Google Search Console interface itself.
- In the Search Console, click Site Settings and then Indexing Options.
- Click the New Index button next to Add New Index in the left-hand column of this window.
- In the Create New Index window, enter a name for your index, choose whether to create a new index only or an existing index too, and then click Next Step.
- The next screen shows which pages are already indexed by Google: if you see any unindexed pages listed here, click Uncheck All Pages in this list so that they will be added to your new index when it’s created later on. You can also check all pages by clicking Check All Pages on this screen before creating an index; this option will add all of your website’s pages to Google’s search results regardless of whether they’re currently indexed or not.
Pros
Google Optimize is a cloud-based marketing tool that helps you convert more of your website visitors into customers.
It’s one of the most popular tools for improving your website and attracting new traffic.
Google Optimize Pros:
1) It helps you to improve your landing pages with powerful conversion optimization techniques.
2) You can easily identify where people are getting lost in your site, which leads to poor conversions.
3) It can also help you analyze where most visitors drop off during the checkout process, which will help you make changes to improve conversion rates and overall user experience.
Test different variations of your website and then tailor it to deliver a personalized experience that works best for each customer and for your business. Optimize lets you make website changes and get set up to AB test in minutes. Now also integrated with Google Analytics and Google AdWords.
13. Unbounce
Unbounce is an online marketing platform that helps you create, convert, and grow your email list. With Unbounce, you can create landing pages, squeeze pages, pop-ups and more.
You can also use the platform to run A/B testing on your landing pages and collect data from your users in real time.
Unbounce offers multiple different plans for their customers. The free plan allows you to create a landing page and send emails anywhere from one to 10 times per month.
The paid plans range from $6 per month to $1,500 per month depending on what features you want to use as well as other factors such as whether or not you want access to live chat support or if you have a local office location set up in which case they will charge a monthly fee of $50 per month or more (depending on what package).
Features
- Unbounce Features
Unbounce is a landing page creation tool that helps you create high-converting landing pages. It has more than 100 landing page templates and over 30 e-commerce templates, which help you easily set up your own landing page.
- Easy To Use
Unbounce is easy to use and understand for beginners. All you need is just to add text and images, then click “Preview” button at the top of the page to see how it looks like before publishing it on your website or blog.
Pros
Unbounce Pros:
- Unbounce is a complete and cost-effective solution for landing page creation and optimization. It can help you create the best possible landing pages, with the highest conversion rates.
- It’s easy to use and comes with many features that make it a perfect tool for both beginners and advanced marketers alike.
- The software supports all major browsers (Chrome, Firefox, IE9+).
- It offers a free version of its Pro version which allows you to test it out before making the purchase decision and a free 30-day trial account is available if you have questions about the software or need help getting started on your campaign or landing page project
Unbounce is an all-in-one platform, allowing businesses to create beautiful, functioning landing pages that convert. And the best thing is that you don't need to hire a developer. Their drag-and-drop builder makes it super easy to use.
14. Usertesting
Usertesting is a method of measuring the quality of online content. It’s an alternative to using A/B testing or traditional usability studies, which are expensive and time consuming.
Usertesting is especially useful when you don’t have access to users in your target market — for example, if you’re looking at the effects of a new design on your existing customers. It’s also useful if you can’t afford a large user test, but want to find out how users interact with your site anyway.
Usertesting is simple: You ask people on your website to complete a survey about their experience with it. The survey asks them questions about what they thought of the experience and how they used it — for example, whether they were able to find what they were looking for easily and whether there were any problems accessing it.
You can then analyze these data points and use them to improve your website’s user experience (UX).
Features
Usertesting Features:
– Username, password and email on every page
– A user directory, where you can create a list of the users who have access to the site. You can also restrict the access for certain users through those lists.
– The ability to get a list of all the registered users and assign them to different groups. A group is a set of users who are allowed to access all the features of your website.
– The ability to add and delete users from your website by clicking on their username or email address in the list.
Pros
Usertesting Pros
- It’s free
- You get paid for your feedback
- You get paid to be honest
- You can tell if the site works or not, without looking at the code
- You can tell if the site is easy to use or not, without looking at the code
- Your results are private – no one else has access to your results except you and the site owner
UserTesting is a customer experience software designed to help businesses of all sizes create, launch, and manage custom video, audio, and written tests to capture feedback about products, services, applications, and marketing campaigns.
15. Usabilityhub
UsabilityHub is a marketplace for digital products, services and experiences. Our mission is to unlock the power of user-centered design to help organizations craft better products, solve more problems and make more money.
We deliver a suite of design tools that enable companies to quickly and easily create interactive websites, mobile apps, web apps, eCommerce sites and more.
Our customers include Fortune 500 companies like GE, JPMorgan Chase & Co., Best Buy Co., Paypal, eBay and Amazon.com; startups like Homejoy and Rentio; government organizations like the U.S.
Department of Veterans Affairs (VA) and the U.S. Department of Housing & Urban Development (HUD); nonprofit organizations like Charity Navigator; and educational institutions like Harvard University’s Graduate School of Education (GSE).
Features
UsabilityHub is all about making your life easier. With more than 100,000 apps in the App Store, you are never too busy to get things done. With UsabilityHub, you can be even more productive and efficient by getting rid of those annoying little annoyances that are slowing you down.
UsabilityHub features:
– Get rid of distractions with our new “Do Not Disturb” feature. Simply enable it, and it will automatically turn off notifications from certain apps.
– Customize how your notifications look by choosing from different style options. Choose from light or dark themes and give each notification a different look.
– Use custom sounds for incoming calls, messages, and calendar reminders so you don’t miss anything important. You can even create your own sound using Apple’s new Music app!
Pros
Usabilityhub Pros:
- The website has a lot of resources to help you improve your website usability.
- You can get a free trial to test the usability of your website, or you can purchase a user testing plan with detailed analysis reports generated by our team of experts.
- It is easy to use as well as very affordable compared to other websites that offer similar services
UsabilityHub enables developers to create customizable surveys, add/update multiple questions and filter received responses based on multiple conditions. Managers can define logic conditions for surveys and analyze data to identify relevant themes or patterns across collected feedback.
16. Vyper
Vyper is a fast and scalable distributed system for building high-performance, highly available cloud services. Vyper was developed as an open source project by Pivotal Labs and has been in production since 2013.
Vyper is built on top of Kubernetes, an open source container management system. Kubernetes provides a highly reliable system for deploying and managing containers across clusters of servers.
With Kubernetes, you can create clusters of any number of machines with any number of servers or even physical machines in just a few minutes.
Vyper provides a high level language for writing cluster services: vyper-service is the core library that implements all of the functionality necessary to create advanced cloud services like service discovery, load balancing, self healing, etc. It also includes support for creating stateful services that are able to store their state (such as log files) on disk and later restore it when needed by other running instances of the same service instance without having to restart it (stateful).
Features
Vyper Features
Vyper is a decentralized platform that allows users to create and deploy smart contracts on a peer-to-peer network. The Vyper platform empowers developers to easily create, deploy and run smart contracts in a trustless manner.
The Vyper platform is decentralized, meaning that there are no central points of failure. Contract execution is performed off-chain in order to achieve an efficient and scalable solution without sacrificing security or decentralization.
Vyper’s core features include:
- Decentralized network – Vyper’s network runs on its own blockchain, which makes it resistant to attacks from third parties. The network also contains no central nodes or gateways, which means that there are no single points of failure for the network.
- Easily deployable smart contracts – Users can create and deploy smart contracts with ease using any programming language.
- Efficient code execution – Smart contracts are executed within the Vyper blockchain through a process known as “gas” pricing (more on this later). This ensures that miners have enough incentive to maintain the network as well as provides users with fast settlement speeds when executing transactions on the blockchain.
Pros
Vyper is a great tool for beginners and professionals. It’s easy to use, but has some great features that make it even easier. Vyper Pros include:
- The ability to create highly detailed designs with a few clicks.
- The ability to design very complex models with ease.
- A vast library of premade templates that you can just jump right into and start creating projects instantly (with no coding required).
- A very intuitive user interface that makes creating your designs a breeze!
VYPER is a customer loyalty management solution that helps businesses conduct contests, set up reward programs and manage giveaways on a centralized platform. It allows team members to use the pre-designed templates to create and customize landing pages with the brand logo, colors, themes, text, images and videos.
17. Tryinteract
When you’re ready to start your own business, it’s important to know what you are getting into. That’s why we created Tryinteract.
Tryinteract is a free online community where you can interact with other entrepreneurs, gain feedback, and learn from other people who have already started their own businesses.
The site offers three different ways for you to connect with others:
1) Live Chat – You can connect with someone who is currently in the process of starting their own business by asking them questions or giving them feedback on their current situation.
2) Forums – The forums are another great way to share your ideas and get advice from others who have already started their own business.
3) Interviews – The last option is an interview with someone who has been successful in starting their own business.
Features
TryInteract features
TryInteract is dedicated to the research of interactive techniques and their use in teaching and learning. The website provides a range of resources for teachers and learners including:
* Articles by experts on new research, techniques, tools and resources related to interactive learning.
* Video clips illustrating key concepts in each section.
* Links to other sites that support the research on interactive techniques.
Pros
Tryinteract is a video conferencing software which allows users to communicate with other people who are located in the same place as you. You can also use Tryinteract for video conference, online meetings and group discussions.
This software has been developed by TryInteract Corporation and it’s a free download.
This software has made its way into many offices because it is easy and simple to use. The interface of this program is very user-friendly and you will only need to enter your name, phone number and email address once before using the service.
Then you can start using the service immediately after creating an account with them. The interface for this program is very simple and easy to use so you can learn how to use it within minutes after downloading it onto your computer or mobile device.
The main features of this program include:
– Video conferencing service
– Video chat feature (one-on-one)
– Live chat feature (group discussion)
TryInteract (or Interact for short) is an online quiz maker that can help you generate more leads. It lets you create a quiz that captures the information of takers after completing the quiz. You can connect the tool with your email marketing tool of choice to funnel all the gathered leads to your segments.
18. Crazy Egg
Crazy Egg is a free and open-source web performance testing tool that allows you to test and improve the performance of your website.
It’s a very powerful tool, but it can be difficult to navigate at first. Here’s what you need to know about Crazy Egg so you can start using it today.
What is Crazy Egg?
Crazy Egg is an open-source web performance analysis tool that helps you find every source of slow loading or unresponsive pages on your site. It works by analyzing HTML, CSS, JavaScript, and image requests to see where in your site they are taking too long to load along with other technical details about each request.
You can then view the results of your analysis in a variety of ways depending on what information you need most:
The main page shows which pages are slowest to load on average across all visits. This is useful for identifying common issues with particular pages or groups of pages that may be causing other pages on your site to load slowly as well.
The Stats page shows how long each request takes when compared against other requests made by users who were accessing the same page at the same time as you did while analyzing it while they were loading their browser window/tabs/windows (depending
Features
Crazy Egg features are separated into three main categories:
- Customization – allows you to change the color palette, logo and other elements of your website. This is a good option for those who want to personalize their site.
- Reporting – provides detailed analytics reports, which you can use to find out how users behave on your website and what actions they perform most frequently.
- Testing – allows you to test your website by recording actual user sessions and comparing them with your predictions about page views and conversion rates.
Pros
- Crazy Egg Pro is the best tool for helping you to make better decisions about your website.
- Crazy Egg Pro has all of the features you need to understand how visitors use your site and what they find valuable.
- Crazy Egg Pro allows you to see how visitors interact with your site, including how long they spend on each page, what they click on and what they do next.
- Crazy Egg Pro doesn’t just tell you what people do on your site — it actually shows you how they do it!
- Its real-time reporting gives you an immediate view of visitor behavior at any point in time, so you can make changes right away if needed.
Crazy Egg is a user testing solution that helps businesses across education, eCommerce, retail and other industries conduct A/B tests and run marketing campaigns. The application enables marketing teams to analyze customers' response to various elements of a website through heatmaps, scroll maps and visual reports.
19. Clicky
Clicky is a simple, easy-to-use system monitoring software. Clicky monitors your server’s CPU, memory and disk usage, as well as displays graphs of your disks and processes.
It also has an easy-to-use web interface that can be accessed from anywhere in the world.
Clicky monitors the health of your server by monitoring CPU, memory and disk usage. It does this through a combination of blacklists and whitelists for each component.
The blacklist/whitelist approach means that if you have a really large number of processes running, there will be no impact on performance due to excessive amounts of CPU or memory being used.
Clicky also has an easy-to-use web interface that allows you to view multiple servers all at once. You can easily filter the data displayed by clicking on different categories such as CPU, Memory or Disk Usage.
Features
Clicky Features
Clicky offers the following features:
– Clicky is a website builder that allows you to create high-quality websites with drag and drop functionality. You can also add features like contact forms and landing pages.
– It has a simple and intuitive user interface that makes it easy for anyone to use.
– The sitebuilder uses SEO friendly code so that your website is more visible on search engines such as Google, Bing, Yahoo etc.
Pros
Clicky Pros is a premium WordPress plugin that gives you the ability to create beautiful, custom pages and posts with amazing features and functionality.
We have been in business since 2009, we offer a variety of products including:
– Custom Post Types: Custom post types allow you to add content of your choice to your site without having to use the standard WordPress content types. This can be anything from a picture gallery to a podcast.
– Custom Pages: Custom pages allow you to create custom landing pages for your site without having to change the design of your existing page. This allows you to have multiple versions of the same page with different layouts or designs on your site.
– Widgets: We offer widgets that will make it easy for users to interact with your content from any device (phone, tablet or computer).
Clicky is a cloud-based web analytics solution designed to help enterprises track, evaluate and report on the site visitors in real-time. Features include action tracking, heatmaps, path analysis, data export, engagement analytics, split testing and customer segmentation.
20. Hubspot
Hubspot is a software company that produces marketing software. Their flagship product, Hubspot, is a marketing-software platform that allows you to build and deploy your own fully-functional marketing automation pipeline.
Hubspot offers a free 30-day trial, so you can try out their software for yourself before making any purchases.
Why You Should Use Hubspot
Hubspot is one of the best tools for creating email marketing campaigns and landing pages. It’s very easy to use, so it won’t take you long to get started with it—and since it’s cloud-based, you don’t need any technical knowledge to set up or use it.
The beauty of Hubspot is that once you have set up your account, you can easily create highly personalized emails that are 100% automated. This means that every time someone opens one of these emails, they will be directed towards landing page URLs where they can download more content or take action on whatever actionable item they were previously directed towards by your email campaign (e.g., download an e-book).
Features
HubSpot is a marketing automation platform that helps companies connect with their customers in a meaningful way.
HubSpot Features
- HubSpot Marketing Automation Platform
- Inbound Marketing Platform
- Sales Enablement Software
- Customer Experience Management System
Pros
HubSpot Pros
- Easy to use
- Excellent customer support
- One of the best CRM software in the market
- Includes analytics tools and marketing automation tools
HubSpot is a CRM platform that connects everything scaling companies need to deliver a best-in-class customer experience into one place. Our crafted, not cobbled solution helps teams grow with tools that are powerful alone, but better together.
21. Hello Bar
Hello Bar is a handy little app for sending messages in your own words, and it’s available on iOS and Android. You can type GIFs and emoji into the text field, or choose from a selection of pre-filled messages like “Hello.”
The app also supports voice dictation, which lets you speak out loud to send a message.
Hello Bar’s interface is simple enough that you won’t need any instructions or tutorials to get started. Simply open the app and tap on “New Message,” then choose the type of message you want to send (e.g., “Hello”). You can also select from the following categories:
Greetings
Good morning/afternoon/evening
Happy birthday!
I miss you
Features
Hello Bar is a free Android application that allows you to install and use several apps side-by-side.
Hello Bar Features:
* You can easily switch between your favorite apps, by just swiping left or right.
* Each app gets its own dedicated space on the screen.
* You can drag and drop any app from other app to your desired position.
* There is no limit on how many apps you can install, as there is no limit on how much space you have available on your device (except for SD card).
Pros
Hello Bar is a food delivery app that helps you order from local restaurants in your area. It has a unique feature that allows you to order from any restaurant, whether it’s a national chain or an independent restaurant with no reviews.
The app also allows users to send requests for specific dishes and ingredients that they cannot find on the menu at their local restaurants.
Hello Bar Pros:
- You can search for restaurants based on their cuisine or location
- You can create your own list of favorite restaurants and order from them whenever you want (this is particularly useful if you want to avoid waiting in line)
- You can book reservations through the app itself
Hello Bar is a lead capture software for websites that helps businesses design messages for their visitors. The platform provides features and tools that ensure correct timing of messages to be delivered to visitors. It acts as a booster for websites, which enables organizations to get more visitors and subscribers.
22. Optimizely
Optimizely is a web analytics and optimization platform that helps companies improve website performance.
Optimizely’s product combines the power of web analytics with the flexibility of online advertising to help companies optimize their websites. The company offers the following services:
Cookie management: Optify uses cookies to track visitors across multiple devices and re-engage them with your site.
Web analytics: Optimizely gives you insights into how visitors interact with your site, who they are and what they do while there. You can see how visitors move around your site and see which areas of your site visitors spend most time in.
You can also set up goals for each page on your site and use analytics for specific marketing campaigns or goals.
Multi-device tracking: If you have multiple devices (e.g., desktop, laptop, tablet) connected to your website, optimizely will be able to track those devices in real time so that you can see how people use different devices and adjust accordingly.
Features
Optimizely is a tool that makes it easy for you to optimize your website.
Optimizely has a ton of features, but I’ve highlighted the ones I find most useful below.
A/B Testing
Optimizely allows you to run A/B tests that compare two versions of your site. You can run multiple tests on each page and see which version gets more clicks, more conversions, or a combination of both.
I like this feature because it gives me insight into how different elements of my page are performing so I can make changes where necessary.
Segmentation
Segmentation is one of my favorite features in Optimizely because it lets you segment your audience based on demographics and behavior. For example, you could create a segment called “older customers” who live in rural areas and convert at a higher rate than younger customers who live in urban areas. Or you could create segments based on device usage (mobile vs desktop) or location (country within the U.S.).
Pros
Here are some of the pros of Optimizely:
- The ability to track user behavior and optimize for that behavior. This means that you can make changes in real-time based on what your users are doing. For example, if you want to increase conversions through an email marketing campaign, you can set up a series of A/B tests to see which version gets more clicks.
- The ability to segment your audience based on prior behavior and demographics (for example, if someone has never bought anything from this website before, then they might be a good candidate for an email marketing campaign).
- The ability to create deep links that direct visitors directly to specific parts of your site (this is great for increasing conversions when someone lands on a landing page).
- The ability to run experiments quickly without any setup time (you don’t have to install anything on the server or create any databases before you start).
Optimizely is a cloud-based marketing solution that helps product teams test, modify and deploy customer-oriented digital experiences. The experimentation platform allows businesses to make data-driven decisions and implement personalization across websites, mobile applications and connected devices.
23. Hotjar
Hotjar is a tool that allows you to analyze your website visitors as they interact with your website. It’s also a heatmap and recording tool, meaning you can see how users move around on your site, how long they spend on specific pages and what actions they take.
The data collected by Hotjar is useful for analytics, but it can also help you create better experiences for your visitors. For example, if you want to know how people use the navigation menu on your website, you can use Hotjar’s Heatmap feature to see where users click or click-to-tilt during their visits. You can even see where visitors scroll down the page!
You can then use this information to create better experiences for your visitors by adding more links or deeper levels of navigation depending on where they click most often.
Features
Hotjar Features
- Analytics: Hotjar provides analytics to help you understand how your users interact with your website, including what they click, when they click and where they’re going.
- Heatmaps: Heatmaps are visual heatmap representations of user interaction on a page or set of pages. Hotjar allows you to see which parts of your site users are clicking on and where they’re moving when they interact with your content.
- Tracking: Hotjar allows you to track visitors across devices, browsers and operating systems, so you can get an accurate picture of how your audience is using your website in real-time. You can also check the number of visitors that leave after a specific amount of time (session timeout).
Pros
Here are some of the pros of Optimizely:
- The ability to track user behavior and optimize for that behavior. This means that you can make changes in real-time based on what your users are doing. For example, if you want to increase conversions through an email marketing campaign, you can set up a series of A/B tests to see which version gets more clicks.
- The ability to segment your audience based on prior behavior and demographics (for example, if someone has never bought anything from this website before, then they might be a good candidate for an email marketing campaign).
- The ability to create deep links that direct visitors directly to specific parts of your site (this is great for increasing conversions when someone lands on a landing page).
- The ability to run experiments quickly without any setup time (you don’t have to install anything on the server or create any databases before you start).
Hotjar is a cloud-based customer experience management platform designed to help small to large businesses track and analyze visitor's click, tap or scrolling actions across the website using heatmaps. Marketing professionals can anonymously view user sessions and identify usability issues based on navigation patterns.
24. Buzzsumo
Buzzsumo is a great way to find content that has been shared on social media.
It’s great for finding content you can use in your own blog posts, but it’s also a great way to see what people are talking about and get ideas for your own articles.
Buzzsumo is a tool that allows you to see what other people have said or written about any topic you choose.
You can search for specific keywords, or just use the site as a general search engine. You can also search using a list of words or phrases that will help you narrow down your results even further.
Once you’ve found something you like, Buzzsumo will show you how many times it has been shared on Facebook, Twitter and other social media sites like Pinterest and LinkedIn – so you know how popular it is!
Features
– Find the best keyword research tool on the web: The easiest way to find thousands of quality, unique and relevant keywords in your niche.
– Find content ideas: Get a list of popular blog posts, articles and other content that you can use as inspiration for your own content.
– Create your own list of potential keywords: Create a keyword list by analyzing the most popular content in Buzzsumo that contains your keyword(s).
– Get a comprehensive analysis of your competitor’s content: See exactly how much time they spend writing their posts, where they score in their ranking position and what their most popular posts are.
– Set up alerts for new posts from specific domains or keywords (not just Buzzsumo): You can set up alerts which will notify you when new relevant content is published from specific domains or keywords, so you don’t miss out on any opportunities to rank for them!
Pros
Buzzsumo is a popular tool for finding social media content.
It’s easy to get started on Buzzsumo, and you can find great content quickly. But you need to know how to use it. Here are some tips for using Buzzsumo:
1) Use keywords and hashtags in your search terms. This will help you find more relevant content.
2) Use the “related” option to find other people who have shared similar posts and get ideas for your own content.
3) Check out the top posts in each category by clicking on the “Top pages” tab at the top of each page. You can also check out their related links beneath their title
BuzzSumo is a cloud-based platform that helps you discover the best engagement, content and outreach opportunities across social and search. Discover new keywords, trending stories, customer questions and content success, all while monitoring what's most important to your brand.
Characteristics To Look For In Conversion Rate Optimization Tools
Conversion rate optimization is a process that involves analyzing the data of your website to determine what changes need to be made in order for you to increase your conversion rates. You can do this by examining the performance of your website, looking at the number of people who are visiting your website, how many people are interested in becoming customers, and so on.
The goal of conversion rate optimization is to improve the chances that someone will click on a specific call-to-action (CTA) on your site. This means that you want visitors to complete whatever action they are considering taking on your site.
For example, if you have a lead form on your site, you want visitors to fill out their information so that they can be contacted about becoming a customer.
There are many different ways that you can optimize your conversion rates without having any prior knowledge about online marketing or sales funnel systems. One way is through A/B testing, which allows you to compare two versions of an element or page within your website and see which one performs better than the other version does.
For example, if there is a CTA button that says “Click Here To Sign Up Now” and another CTA button that says “Click Here To See More
Conversion Rate Optimization – Frequently Asked Questions
Conversion rate optimization (CRO) is the process of improving the efficiency of your website’s conversion funnel by increasing the number of visitors who complete the desired action. Here’s a quick explanation of how it works:
You have an idea for a new product or service. You want to test whether your concept will be successful with consumers and in the market. To do so, you need to optimize your landing page.
This means testing different variations of content, form fields and design elements on your landing page. A landing page is usually a one-page site where users are first introduced to your product or service.
Once they fill out their information, you want them to convert into customers and complete their purchase.
You create multiple versions of your landing pages — with different content, form fields, calls-to-action (CTAs), etc., — to analyze which version converts better than others. If you find that one particular variation converts better than others, then you can use that variation on all future versions of this page until it reaches its optimal conversion rate.
What Is Conversion Rate Optimization (CRO)?
Conversion rate optimization (CRO) is the most common term used in digital marketing to describe a process of designing and testing website elements that drive conversions, such as signups and purchases.
The goal of CRO is to increase the rate at which visitors take the desired action on your website. This can be anything from signing up for a newsletter, making a purchase or even just watching a video on your site.
The idea behind conversion rate optimization is simple: if you can improve your conversion rates, then you can increase revenue from each customer.
The goal of conversion rate optimization is to increase the number of leads or sales generated by each visitor who lands on a website. A company might want to increase its revenue even if it doesn’t have enough money to spend on advertising or other marketing campaigns — all it needs to do is get more people to convert into paying customers.
What’s A Good Visit-To-Lead Conversion Rate?
The best way to answer this question is to compare your visit-to-lead conversion rate with the average conversion rate of your industry. If you have a higher conversion rate than most other companies in your industry, then you are doing something right.
For example, if you have a conversion rate of 10 percent, then you are probably doing something right. You can find out what companies in your industry have a similar or better conversion rate by using Google Trends.
This tool will give you data about how many people searched for keywords related to the type of business that you are running and how many people clicked on the results that were returned.
If there is nothing on Google Trends that relates to the type of business that you are running and its conversion rates, then use Yelp or another third party review site like Trip Advisor as an alternative source for finding out how many visitors come through your site each month.
How Do You Calculate Conversion Rates?
Conversion rate is a marketing term that refers to how many people who visit your site actually complete the desired action. For example, if you want to sell widgets and you have a homepage that only shows one widget, then your conversion rate would be 1%.
There are two types of conversion rates:
- Probability of conversion (PC) – The probability that someone will convert after visiting your website
- Percentage of visitors who complete the desired action (PCT) – The percentage of visitors who convert into customers
A key aspect in calculating conversion rates is determining what the actual conversion rate is for your business. To do so, you have to know how many people visit your website, what percentage of those visits result in a click on an ad or purchase and what percentage of those sales lead to actual customer acquisition costs (CAC).
The formula for calculating PC is as follows: [(clickthroughs)/(visits)] x 100% = PC
The formula for calculating PCT is as follows: [(conversions)/(unique visitors)] x 100% =
How Do You Optimize Conversion Rates?
Optimizing your conversion rate is a huge part of running a successful ecommerce business. But what exactly does this mean? Here’s a quick guide to the different ways you can optimize your conversion rate:
Optimize your site architecture. This means making sure that you have the right content for your customers, and ensuring that it’s easy for them to find.
Optimize your website copy. If you’re not sure where to begin, consider using ConversionXL’s free conversion audit tool: it’ll tell you where on your site visitors are having trouble finding what they’re looking for, and how much time it takes them to do so.
Get in touch with those who need help with their shopping experience — customers who may be coming from a different country or region than yourself — and make sure that they’re aware of any extra charges or taxes that might be involved in their purchase (i.e., VAT).
Use product images that are optimized for mobile devices — smartphones and tablets — as well as desktop browsers; if someone sees an image on their phone, they’re more likely to click it than one on a desktop computer screen.
What Can Help You Analyze Conversion Rates?
The conversion rate is the percentage of people who complete a desired action (e.g., filling out an online form) on your website. It’s important to know what can help you analyze conversion rates and improve your business.
Here are some ideas:
Use analytics software or services that allow you to track multiple sources of data at once (such as Google Analytics, Adobe Analytics, etc.). This allows you to monitor different types of traffic and see how they convert on your site.
Look at other sites with similar goals as yours and see how they’re performing in terms of conversions. Note how many visitors come from different sources, such as organic search results vs.
social media shares or email sign-ups vs. referral traffic. See where they’re coming from, what they do on your site, and what they buy after visiting your site — this can help you figure out where to focus your efforts for maximum impact.
Look at similar businesses in your industry and see what kind of conversion rates they have from each source of traffic (organic search results vs. social media shares). Are there any patterns? What does this mean for the future?
Conversion Rate Optimization Tools – Wrapping Up
Conversion Rate Optimization tools are tools that can help you measure the effectiveness of your marketing campaigns. These tools will help you identify what is working and what is not, allowing you to make sure that you are spending your money on the right things.
There are many different types of conversion rate optimization software available on the market today, but the most common ones include:
Google Analytics – This is a free tool that allows you to see how well your website is performing against other programs and sites. It also allows for tracking of user behavior and site performance over time.
Google Website Optimizer – This tool allows you to optimize your website for keyword rankings in search engines and improve its usability by making it more appealing to visitors.
Ahrefs – This tool allows users to perform keyword research as well as deep links analysis, finding out which keywords are driving traffic to their site and which ones aren’t