Customer data platforms (CDPs) are the best way to build a 360-degree view of your customers.
They collect and integrate customer information from multiple sources and make it accessible for analysis, so you can make better decisions about your marketing strategy.
A good CDP is more than just another tool; it’s an essential part of your business workflow. But with so many platforms on the market, it can be difficult to choose one that’s right for you.
What Are the Best Customer Data Platforms?
Let’s take a look at the best customer data tools.
Oracle CX Marketing is a leading marketing and customer experience agency that helps brands win by delivering the right message to the right audience at the right time.
Our Oracle CX Marketing team will work with you to develop a plan that aligns your marketing efforts with your business goals, then execute it with measurable results.
Our process begins by understanding your unique business objectives, brand voice and competitive landscape.
We then design a custom solution leveraging our best-in-class technology platform that integrates with your existing systems or builds new ones from scratch.
Oracle CX Marketing services include:
Marketing Technology Consulting – We help clients select, implement and optimize digital marketing solutions that drive results and improve ROI.
Marketing Operations Management – We will manage all aspects of your marketing efforts including campaign management, keyword management, ad creation, landing page optimization and more.
Marketing Campaign Development – We create strategic campaigns that drive sales through online advertising channels like search engine marketing (SEM), social media ads (SMO), display ads (DSP) and retargeting campaigns (RTB).
Segment is a powerful marketing platform that allows you to connect the dots between your marketing data and real-world action.
Segment makes it easy for you to collect user data from hundreds of sources, including Google Analytics, Mixpanel and Intercom, and then send that data to 3rd party tools like Salesforce, Marketo and Mailchimp.
Segment can also be used to send rich data back into your analytics tools.
For example, you could use Segment to show users their current balance in your ecommerce store when they log in to your website or send a user’s shipping address details directly into Google Analytics when they place an order.
Emarsys is an international, publicly listed company. The company’s core business is in email marketing and digital advertising, with a focus on automation and personalization. Emarsys’ solutions help companies send personalized content to their customers through email, SMS or mobile push notifications.
Emarsys was founded in 2001 by CEO Noah Eisner, CTO Nitzan Cohen, COO Yaron Evron, and VP Engineering Dan Harari. The company has offices in San Francisco, New York City, London and Israel.
In 2005 the company raised $3 million in funding from Israel’s largest venture capital fund Pitango Venture Capital and European venture capital fund Accel Partners UK LLP.
In 2006 it was listed on the London Stock Exchange Alternative Investment Market (AIM) with a valuation of $18 million USD.
In 2007 the company moved its headquarters to New York City and in 2008 announced that it had acquired all assets of the US-based email marketing firm Email Dynamics Inc., which was renamed Emarsys USA LLC. In 2009 it acquired social media marketing firm SocialTrigger Inc.
The Tealium AudienceStream CDP. platform is a comprehensive Customer Data Platform (CDP) that provides full visibility into all of your customer data and allows you to easily manage your customer data at scale.
TCTech’s Tealium AudienceStream CDP. solution empowers marketers to capitalize on this golden opportunity.
With one simple integration, you can transform raw first-party data into actionable insights for better targeting, retargeting and personalization.
With Tealium AudienceStream CDP., you can:
Get a 360° view of all your customer profiles
Manage all your customer data in one place, including external sources like Facebook or Twitter
Use smart matching to connect first-party data with third-party data sources
Optimize your audiences for better targeting
Retarget customers across multiple channels
Exponea is a new educational platform for schools and teachers.
The company is dedicated to helping educators create an interactive, connected and personalized learning experience. Exponea provides teachers with resources and tools to easily create their own lesson plans, quizzes, tests and much more.
The company was founded in 2012 by three entrepreneurs who have over 80 years of combined experience in the education sector.
Their goal is to help improve the quality of education across the globe by providing teachers with easy-to-use tools that make it possible for them to share their knowledge with students in any classroom setting.
Exponea has created a cloud-based platform that allows teachers to easily create lessons and activities for their students.
Teachers can use this platform to organize all of their materials into one place so they can access them from anywhere at any time.
Students also have access to these materials through an online portal where they can view lessons and quizzes created by their teacher or other teachers from around the world.
Salesforce Marketing Cloud Interaction Studio is the most powerful, integrated and innovative marketing automation platform available today. It provides marketers with an end-to-end solution for building, executing and measuring personalized campaigns across every channel.
With Salesforce Marketing Cloud Interaction Studio, you can create personalized customer experiences across channels including email, social media and websites by leveraging your existing data assets.
You can also create personalization rules to deliver relevant content at the right time, in the right place and on any device.
Salesforce Marketing Cloud Interaction Studio works seamlessly with Salesforce Pardot to provide an end-to-end solution that enables marketers to launch personalized campaigns across all channels — including email, social media and websites.
Optimove is a customer engagement platform for retail, eCommerce, hospitality and gaming. It offers a comprehensive set of tools to help businesses optimize all aspects of their marketing strategy.
Optimove was founded in 2009 by Avi Savar and David Cohen-Karni. In 2010 they received $500,000 in seed funding from Blumberg Capital and Carmel Ventures.
In 2011 they received $2 million more in venture capital funding from Carmel Ventures and Zohar Gilon, a partner at Blumberg Capital. In 2012 Optimove partnered with Google to provide predictive analytics services to retailers using Google Analytics. In 2015 Optimove raised $6 million in Series A funding led by Sequoia Capital.
What is a Customer Data Platform?
A Customer Data Platform (CDP) is a software platform that provides an interface between multiple marketing and sales applications and a customer data repository. A CDP allows you to use your own data, or external data sources, to create segments, enrich profiles and make predictions about customers.
Data platforms are used to collect, cleanse, store and integrate data into a single point of truth. This enables the creation of more informed decisions based on facts rather than guesses.
The use cases for CDPs are vast:
– Improve customer experience by automatically creating personalized interactions based on real-time insights about each customer’s preferences and behaviors.
– Reduce churn by identifying at-risk customers so that you can proactively reach out to them before they leave your business.
What Features Do You Need in a Customer Data Platform?
A customer data platform (CDP) is a technology platform that integrates your company’s customer data and unifies it into a single source of truth. This allows you to take action on your customers with ease.
A CDP should offer the following features:
Data integration. The best customer data platforms integrate customer marketing data with customer experience data. This ensures that you can use all of your data sources in one place.
Data enrichment. The best CDPs can enrich customer information with additional information, such as product history, behavioral patterns and geolocation details, so that you can provide a more personalized experience.
Automation. The best CDPs are designed to be automated so that they can execute customer-facing activities without human intervention or oversight, from onboarding new customers to providing personalized recommendations based on past purchases or behavior patterns
1. Omnichannel Strategy
Omnichannel strategy is the ability to provide a seamless customer experience across channels, which can include online and offline interactions.
Omnichannel is often used as a synonym for multi-channel marketing and refers to an organization’s ability to use data from all channels to enhance the customer experience.
The term “omnichannel” was first used by Zappos CEO Tony Hsieh during his presentation at the Digital Hollywood conference in 2005.
Hsieh was referring to his company’s efforts to provide customers with a consistent experience whether they were shopping online or in one of Zappos’ retail locations in Las Vegas or Henderson, Nevada.
Fast forward nearly 10 years and omnichannel is no longer just a buzzword – it has become a necessity for companies looking to compete in today’s marketplace.
Consumers have more choice than ever before when it comes to purchasing goods and services – whether through physical stores or through ecommerce sites such as Amazon – so brands need to ensure that their customers receive consistent experiences regardless of how they choose to interact with them.
2. Personalized Marketing Experience
Personalized marketing is a new way of thinking about marketing. It’s not just about knowing your customers and their needs, it’s about providing them with a personalized experience that meets those needs and makes them feel like they matter.
The days of one-size-fits-all marketing are over. Today, consumers demand personalized experiences from brands that meet their unique needs and offer relevant offerings based on their preferences or past behavior.
Marketing teams are using data to target their audience with messages that resonate and drive action — everything from sending product recommendations to customers in email newsletters to recommending complementary products during checkout on eCommerce sites.
3. Behavioral Triggers
Behavioral triggers are the cues that lead to behaviors. For example, when you get hungry, it’s a trigger for you to eat food. When you feel sad, it’s a trigger for you to cry or feel depressed. Behavioral triggers can be both external and internal.
External behavioral triggers are things in your environment that cause you to act a certain way. For example, if you see an ice cream truck, then you might crave ice cream because of the external trigger (the ice cream truck).
Internal behavioral triggers are things that happen inside your body and mind that cause you to act a certain way.
For example, if you’re stressed out about something and feeling anxious, then this could be an internal behavioral trigger because it leads to stress eating or other unhealthy habits like drinking too much alcohol or smoking cigarettes.
4. Third-Party Integrations
Third-party integrations are a great way to enhance your existing product suite and provide additional value to customers. For example, if you have an ecommerce site, you might want to integrate with an accounting software so that your customers can track their inventory in real-time.
Third-party integrations also help you expand your customer base by allowing you to reach new audiences and markets.
For example, if you’re an ecommerce company that sells apparel, you might want to integrate with Shopify so that you can offer your products on the platform directly or through another Shopify merchant’s website.
This can be especially beneficial if the Shopify merchant has a large following on social media (e.g., Instagram or Facebook) and they promote your products through their own channels as well as theirs.
5. Ease of Use
The Jura ENA 9 One Touch is simplicity defined and the perfect coffee machine for anyone who loves the quick, great-tasting cup of coffee.
It’s a compact, mid-range coffee maker that you can use to prepare a variety of coffee types, including espresso, cappuccino, and macchiato at the touch of a button.
The unit features a 3-in-1 filter holder that gives you total control over your beverages and allows you to choose from one shot or two shot filters.
The integrated frother adds an extra level of convenience by allowing you to make creamy lattes and cappuccinos with just the push of a button.
The Impressa Z6 employs Jura’s innovative Pulse Extraction Process brewing system. As opposed to a continuous flow process, P.E.P. brewing uses a pulsating flow of water, which in turn maximizes the extraction of flavor from the grounds while minimizing the amount of ground residue extracted. With P.E.P., it takes about ten seconds to extract 60% of the grounds on an espresso shot and seven seconds for 25% extraction on a long drip brew.
Best Customer Data Platforms – Summary
Customer Data Platforms are a great way to help your business take advantage of customer data and make more informed decisions on behalf of your customers.
They can also help you gain insight into how you can improve your customer experience, which is especially useful in today’s digital world.
In this article, we have looked at the best Customer Data Platforms on the market today.
Weve covered everything from pricing, features, and support to what makes each platform unique and why it’s worth looking into.
We’ve also discussed customer data platforms that have been around for some time but may not be well known by many people yet.
Finally, we’ve look at some of the most promising new platforms that are currently making waves in the industry right now!