Customer data platforms (CDPs) are the best way to build a 360-degree view of your customers.
They collect and integrate customer information from multiple sources and make it accessible for analysis, so you can make better decisions about your marketing strategy.
A good CDP is more than just another tool; it’s an essential part of your business workflow. But with so many platforms on the market, it can be difficult to choose one that’s right for you.
Best Customer Data Platforms
What Are Customer Data Platforms
Customer data platforms are becoming more and more important as companies move their customer data from legacy systems to the cloud.
With the growing number of customers and the increasing complexity of their interactions, it is critical for companies to have a reliable, scalable solution that can support their business objectives.
The advantages of using a customer data platform include:
Scalability – The ability to scale up or down according to demand.
Reliability – The ability to provide an uninterrupted service with minimal downtime in case of an outage.
Security – The ability to protect sensitive customer data from unauthorized access or misuse.
Low maintenance cost – The reduced costs associated with managing your own infrastructure instead of paying someone else to do it for you.
What Are the Best Customer Data Platforms?
Let’s take a look at the best customer data tools.
1. Oracle CX Marketing
Oracle CX Marketing is a leading marketing and customer experience agency that helps brands win by delivering the right message to the right audience at the right time.
Oracle CX Marketing services include:
Marketing Technology Consulting – We help clients select, implement and optimize digital marketing solutions that drive results and improve ROI.
Marketing Operations Management – We will manage all aspects of your marketing efforts including campaign management, keyword management, ad creation, landing page optimization and more.
Marketing Campaign Development – We create strategic campaigns that drive sales through online advertising channels like search engine marketing (SEM), social media ads (SMO), display ads (DSP) and retargeting campaigns (RTB).
Oracle Marketing. Oracle Marketing is the most comprehensive, integrated marketing solution available to launch cross-channel marketing programs and unify all prospect and customer marketing signals in a single view.
2. Segment
Segment is a powerful marketing platform that allows you to connect the dots between your marketing data and real-world action.
Segment makes it easy for you to collect user data from hundreds of sources, including Google Analytics, Mixpanel and Intercom, and then send that data to 3rd party tools like Salesforce, Marketo and Mailchimp.
Segment can also be used to send rich data back into your analytics tools.
For example, you could use Segment to show users their current balance in your ecommerce store when they log in to your website or send a user’s shipping address details directly into Google Analytics when they place an order.
Customer segmentation software helps businesses classify customer data by specific traits to learn more about the groups that make up their customer base. The more you understand your customers, the better you can serve them.
3. Emarsys
Emarsys is an international, publicly listed company. The company’s core business is in email marketing and digital advertising, with a focus on automation and personalization.
Emarsys’ solutions help companies send personalized content to their customers through email, SMS or mobile push notifications.
Emarsys is the omnichannel customer engagement platform for SAP CX, delivering marketing automation, real-time personalization, and campaign sophistication that drives business outcomes. SAP Commerce Cloud.
4. Tealium AudienceStream CDP
The Tealium AudienceStream CDP. platform is a comprehensive Customer Data Platform (CDP) that provides full visibility into all of your customer data and allows you to easily manage your customer data at scale.
TCTech’s Tealium AudienceStream CDP. solution empowers marketers to capitalize on this golden opportunity.
With one simple integration, you can transform raw first-party data into actionable insights for better targeting, retargeting and personalization.
With Tealium AudienceStream CDP., you can:
- Get a 360° view of all your customer profiles
- Manage all your customer data in one place, including external sources like Facebook or Twitter
- Use smart matching to connect first-party data with third-party data sources
- Optimize your audiences for better targeting
- Retarget customers across multiple channels
Tealium AudienceStream CDP comes with patented visitor stitching technology that constructs highly accurate, comprehensive and actionable customer profiles. Use the data within these profiles to define high or low value customers, key engagement insights, or milestones that can then be used to create audiences.
5. Exponea
Exponea (now Bloomreach), essentially, is a customer data platform with add-on features like AI, marketing automation, website optimization, etc. It is an all-in-one tool to manage your customers and campaigns seamlessly across all online and offline channels.
6. Salesforce Marketing Cloud Interaction Studio
Salesforce Marketing Cloud Interaction Studio is the most powerful, integrated and innovative marketing automation platform available today. It provides marketers with an end-to-end solution for building, executing and measuring personalized campaigns across every channel.
With Salesforce Marketing Cloud Interaction Studio, you can create personalized customer experiences across channels including email, social media and websites by leveraging your existing data assets.
You can also create personalization rules to deliver relevant content at the right time, in the right place and on any device.
Salesforce Marketing Cloud Interaction Studio works seamlessly with Salesforce Pardot to provide an end-to-end solution that enables marketers to launch personalized campaigns across all channels — including email, social media and websites.
Introducing Marketing Cloud Interaction Studio — Instantly Deliver Contextually Relevant Marketing Experiences. We're excited to announce today Interaction Studio, a new Marketing Cloud solution that enables companies to deliver contextually relevant experiences in real-time across their channels.
7. Optimove
Optimove is a customer engagement platform for retail, eCommerce, hospitality and gaming. It offers a comprehensive set of tools to help businesses optimize all aspects of their marketing strategy.
Optimove helps marketers select the best marketing actions for each group of customers to maximize the transaction frequency and amount of money they spend. Optimove does this by helping marketers systematically optimize the match between customer micro-segment and marketing action.
What is a Customer Data Platform?
A Customer Data Platform (CDP) is a software platform that provides an interface between multiple marketing and sales applications and a customer data repository. A CDP allows you to use your own data, or external data sources, to create segments, enrich profiles and make predictions about customers.
Data platforms are used to collect, cleanse, store and integrate data into a single point of truth. This enables the creation of more informed decisions based on facts rather than guesses.
The use cases for CDPs are vast:
– Improve customer experience by automatically creating personalized interactions based on real-time insights about each customer’s preferences and behaviors.
– Reduce churn by identifying at-risk customers so that you can proactively reach out to them before they leave your business.
What Features Do You Need in a Customer Data Platform?
A customer data platform (CDP) is a technology platform that integrates your company’s customer data and unifies it into a single source of truth. This allows you to take action on your customers with ease.
A CDP should offer the following features:
Data integration.
The best customer data platforms integrate customer marketing data with customer experience data. This ensures that you can use all of your data sources in one place.
Data enrichment.
The best CDPs can enrich customer information with additional information, such as product history, behavioral patterns and geolocation details, so that you can provide a more personalized experience.
Automation.
The best CDPs are designed to be automated so that they can execute customer-facing activities without human intervention or oversight, from onboarding new customers to providing personalized recommendations based on past purchases or behavior patterns.
Best Customer Data Platforms – Summary
Customer Data Platforms are a great way to help your business take advantage of customer data and make more informed decisions on behalf of your customers.
They can also help you gain insight into how you can improve your customer experience, which is especially useful in today’s digital world.
