Direct mail is a great way to advertise your product to a wide audience. It’s a traditional, effective method of advertising that still converts today.
If you’re looking to send out large volumes of direct mail to potential customers, you should consider using a direct mail service. These companies can help you design, print and send out your direct mail material.
Direct mail services allow you to target specific areas and demographics. They also provide multiple ways to track the response rate of your mailing campaign so that you can optimize your marketing efforts.
Many direct mail services also provide done-for-you services if you don’t have time or need help designing your direct mail materials. To help you find the best company for the job, we’ve collected the top 7 best direct mail service providers for 2021.
We’ll give you all the information you need to make an informed decision before spending one cent on any of these companies.
Best Direct Mail Services – Introduction
“The list is the most important part of direct mail. We can’t stress this enough.
Start with a good list and all the other pieces will fall into place, but start with a bad list and nothing else will matter.” Direct mail is one of the most effective marketing tools available to businesses of all sizes.
In fact, studies have shown that when compared to other print advertising methods, direct mail is able to drive a higher response rate and better ROI. However, it’s very important that you choose your direct mail services carefully.
If you work with a less-than-ideal provider, you could end up wasting a lot of time and money on poor quality service or subpar products. Depending on your budget and the needs of your business, you may want to work with more than one provider in order to get the best products at the best prices.
Fortunately, there are many great options out there for companies looking for high quality direct mail services.
What Are the Best Direct Mail Services?
Direct mail is a part of marketing that can be extremely effective. It lets you interact with your prospects in a way that they don’t experience while browsing the web or reading an email.
You’re able to send them something tangible and even personalize it for them. Even though direct mail has been around longer than the internet and email, many businesses still haven’t tried it. They think it’s too expensive or takes too long to see results.
But with the right direct mail service and a strong offer, you can expect to generate leads and sales quickly. That said, not all direct mail services are created equal. Some offer more features than you need while others don’t have enough customization options.
To help you find the best direct mail service for your business, we’ll share what we think are the top five tools for this job.
Gunderson Direct has been in business since 1989 and specializes in direct mail, email and mobile marketing. We have the resources to provide you with a turn-key marketing program that will take your business to the next level.
Gunderson Direct, Inc. is a premier provider of direct marketing products and services. We specialize in data management, printing, mailing and all forms of digital marketing.
Our state-of-the-art facility features a full service bindery, advanced mail equipment including an inkjet system capable of addressing at speeds of over 30,000 pieces per hour, an advanced 6-color UV press, full color digital presses for smaller print runs and even an in-house photography studio for product shots. We are proud to provide high quality products and services with personal attention to every customer.
At Gunderson Direct, you can always expect exceptional service from our courteous staff who strive to make your experience enjoyable!
Gunderson Direct. Features Gunderson Direct is a self-directed IRA investment platform that makes it easy to buy, sell, and manage all of your retirement investments online.
With Gunderson Direct, you can invest in virtually anything and hold multiple IRAs with one account – including traditional, Roth and SEP IRAs from other providers or accounts opened with a previous custodian or trustee. Just call us to get started.
Easy-to-use online account management: Buy, sell and manage all of your investments in one place. We offer a broad range of investments you can buy and sell online, including stocks, bonds, mutual funds and more.
Real-time account information: View your balances in real time, monitor the performance of your investments right on our site, and view transaction history any time. 24/7 access: Login to your account anytime you need to check on the status of your investments or complete transactions – even on weekends or holidays! Manage multiple IRAs with one account: Hold traditional, Roth and SEP IRAs from other providers or accounts opened with a previous custodian or trustee in one convenient place.
(Please note: If you are transferring existing IRAs from another provider, you may be subject to fees
Gunderson Direct. Pros Gunderson Direct is a direct marketing agency specializing in the design and implementation of direct mail and digital marketing campaigns for small to medium-sized businesses.
We also offer graphic design and copywriting services, as well as production management. Our products include: Direct mail postcards, brochures, catalogs, sales letters and other mailers Printed premium items (e.g. pens, bags, t-shirts) Graphic design services (logos, business cards, letterhead) Web site design, development and maintenance Email marketing services (design, list acquisition)
MailShark is the affordable solution to your email marketing needs. It is easy to use and comes with all the features you need to create successful campaigns.
The powerful tools make it easier for you to reach your potential customers, increase your sales and improve the relationship with your current customers. Webforms Collect subscriptions from your website easily and fast through MailShark webforms.
The forms are integrated with MailShark account and allow you to collect more subscribers each day. Segmentation Add subscribers to a list automatically based on what they click in the newsletter.
This way you can identify which products interest your customers, so that you can send them a targeted message. Automation Send triggered messages based on users’ behaviors such as purchases, cart abandonment, and birthdays.
This feature allows you to communicate with customers in a personalized way that lets them know you really care about their business.
\MailShark. Features MailShark offers a variety of features to help you monitor your email and keep your inbox clean: Blacklist The MailShark blacklist feature is one of the best in the industry.
It helps you to know when you’re emailing with someone who is trying to scam you or send unsolicited emails. When you use our blacklist feature, you can see when someone is trying to send an email to multiple people on your mailing list in order to spam them.
You’ll avoid wasting time and losing business by blocking these types of emails before they hit your inbox and interfere with your productivity. Whitelist With our whitelist feature, it’s easy for you to know who has sent you emails that you don’t want to delete.
You can whitelist certain people so that their messages go directly into your inbox and never into the spam folder again. For instance, if you have a friend who wants to send jokes or funny videos in email but doesn’t want them sent out to everyone on your mailing list, he or she can put your name on their whitelist, and the messages will be delivered directly to you without being caught by our filters.
Custom Filters We help makeMailShark. Features MailShark offers a variety of features to help you monitor your email and keep your inbox clean: Blacklist The MailShark blacklist feature is one of the best in the industry.
It helps you to know when you’re emailing with someone who is trying to scam you or send unsolicited emails.
When you use our blacklist feature, you can see when someone is trying to send an email to multiple people on your mailing list in order to spam them. You’ll avoid wasting time and losing business by blocking these types of emails before they hit your inbox and interfere with your productivity.
Whitelist With our whitelist feature, it’s easy for you to know who has sent you emails that you don’t want to delete. You can whitelist certain people so that their messages go directly into your inbox and never into the spam folder again.
For instance, if you have a friend who wants to send jokes or funny videos in email but doesn’t want them sent out to everyone on your mailing list, he or she can put your name on their whitelist, and the messages will be delivered directly to you without being caught by our filters. Custom Filters We help make
MailShark. Pros This is a pros list for MailShark.
Automated email campaigns. With automated email campaigns you can use email marketing to engage with customers based on the actions they take with your business.
This includes cart abandonment, and welcome emails. Create unique and interesting content to grab your target audience’s attention and keep them engaged in your products and services.
Use eye-catching designs to draw in customers and increase sales. MailShark has created templates for you to customize, saving you time to focus on other areas of your business.
Keep it simple by creating HTML emails that are mobile-friendly. Keep up with customers who use their phones or tablets more than desktops and laptops to read emails.
Vistaprint is a place for people to go and create custom printed items like business cards, stationary, and banners. Vistaprint is using AI to recommend products to customers based on the designs they like and what they’ve ordered in the past.
The company’s goal is to increase conversion rates on product pages by making it easier for customers to find what they want. Vistaprint has added AI-powered recommendation tools to its website.
The tools recently became available for business cards, but the company plans on rolling them out for every product by the end of 2019. The idea behind the new tool is that when customers visit Vistaprint’s website, they’ll be able to view products based on their preferences and past purchases.
They’ll be able to select options like color, style, or theme and be shown products that fit those parameters. For example, if a customer visits the site looking for a business card with a red border, they’ll be shown products that are red with white backgrounds.
Vistaprint has a number of features that make it stand out from other sites. It offers a large selection of products, including items for personal use, such as invitations and photo gifts.
The company also sells products to promote businesses, including business cards, marketing materials, signage and promotional items. Vistaprint offers many customization options for its products, allowing customers to add their own photos or design elements to most items.
Customers can also choose the exact size they want to use on many of its products. There are several ordering options available as well, making it possible to order one item or several hundred at a time.
One important feature offered by Vistaprint is the ability to view all prices in the currency you prefer. This allows you to see how much each product will cost without having to do any conversion calculations yourself.
If you’re an existing customer with Vistaprint and wish to create more projects using the same design elements, there’s no need to start from scratch every time. You can save your design elements in your account so you can access them later from any computer with Internet access.
Vistaprint also offers special pricing for high-volume orders on many items, so if you regularly order large quantities of a product you
Vistaprint offers a range of products that can work for business owners. Here are several pros to consider: Vistaprint offers nearly everything you need to market your business.
The company’s product line includes business cards, postcards, flyers, brochures, labels and online marketing tools. Vistaprint can also help you with signage, holiday cards and T-shirts.
Vistaprint offers free design services. If you need help putting together your promotional materials or other items, Vistaprint can help.
You can use its templates or work with a designer to customize your work to fit your brand and needs. The company has an easy-to-use website.
Vistaprint’s website is well-organized and easy to navigate. It allows you to browse by product type or by industry and provides helpful how-to guides and tips along the way.
About NextDayFlyers NextDayFlyers was founded in 2003 and has since become a leading national print provider, offering fast turnaround at affordable prices on professionally printed products. Our passion is to bring your ideas to life and we have a constant drive to help improve processes and systems.
We have streamlined the entire ordering process and in return provide our customers with an affordable and efficient online printing experience. Our Mission It is our mission to be the most creative, efficient, and reliable print provider in the industry by providing quick turnarounds, friendly service, and high-quality products at affordable prices.
We strive to give you the best possible print experience while maintaining environmentally sustainable business practices At NextDayFlyers.com, we specialize in offset and digital printing of flyers, brochures, business cards and postcards.
Our goal is to provide you with the best customer service possible?and to do it quickly! NextDayFlyers.com is a division of PsPrint LLC. With over 30 years of experience, PsPrint is a leader in top-quality, full-color printing solutions for businesses all across America. Whether you’re looking for custom postcards or quality business cards, NextDayFlyers.com is your source for high-quality online printing.
NextDayFlyers is an industry-leading online printing company with a focus on providing businesses and individuals with the highest quality printing services. We understand that there’s more to printing than just output, so we work hard to provide our customers with the best possible value, from low prices to added features.
Free Shipping NextDayFlyers provides free shipping on all orders shipping within the U.S. In addition, you can cut down delivery time by selecting one of our many rush production options. Order Tracking We know that when you place an order, you want to be able to track its progress and know when it will arrive.
Our online interface allows you to track your order every step of the way, from design approval through shipping. You’ll get an email with tracking information once your job ships, and you can enter your job number on our site at any time to see exactly where it is in the production process.
Exceptional Customer Service At NextDayFlyers, we’re here for you from the moment you visit our site until after your order is delivered. We offer 24/7 customer support via phone or live chat for any questions or concerns that may arise throughout the ordering process.
Our friendly representatives are there for you
With all the different printing companies on the market, how can you tell which one is right for you? To help you determine if we’re a good fit, here are some of our pros — things we’re great at. If they sound like they might work for you, just give us a call or visit our website to get started.
We offer multiple options In addition to business cards, flyers and other print products, we also offer delivery services. We can deliver your items overnight or even within the same day.
We’ll ship them to any address in the U.S., and we can even ship internationally. We have an easy-to-use online ordering system Our online ordering system is simple and intuitive.
If you have any questions about placing an order, just give us a call and one of our customer service representatives will be happy to walk you through it. You can also chat with us online or send us an email if that’s more convenient for you.
I have a small creative agency, and as such my clients are always asking me if I know of a good advertising company. I used to be able to say that I did, but not anymore.
The company is Cactus Mailing. You see, I thought they were the best because they were so easy to work with, and I liked the results my clients were getting.
But since then, I’ve found out some things about them that don’t make me feel so great about recommending them to people anymore. For example, did you know that Cactus Mailing will print your mailing labels for you? They call it their “Label Printing Service.”
I’m in the business of helping companies grow their businesses, and when they want to send mailings to their customers or prospects, I send them to Cactus Mailing. And when a company needs mailing labels printed for a direct mail campaign, I suggest they use Cactus Mailing’s Label Printing Service.
It’s just an added convenience for my clients. But now that I’ve learned that the label printing service is actually a rip-off, and it costs more than it should because of hidden fees and charges that aren’t disclosed up front, well . . . let’s just say it doesn’t
Cactus Mailing supports the following features: – Personalization – SMTP/Sendmail support (batch sending) – Detailed statistics and reports – Web-based user interface for managing mailing lists, members, and messages – List membership includes subscription date, IP address ofsubscriber and optional information fields. These fields are configurable, including field type (text, number, date etc.)
and whether they are mandatory or not. – Message sending to members of a list allows setting the time of delivery.
You can either deliver messages immediately or schedule them to be sent at a later date/time. Messages can also be saved as drafts in order to send them later.
Multiple administrators can access Cactus Mailing with different permissions set for each one: general use, list creation/deletion, list management etc.
Cactus Mailing. Pros -Easy to use with a friendly and intuitive UI -A great tool for Split testing and personalizing subject lines in real time -Delivers your emails on time every time -Integrates with most of the popular ecommerce platforms -Provides tracking and analytics for each email sent -Includes templates for newsletters, reminder emails, etc.
PrintingForLess.com, Inc. is a privately held company based in Livingston, Montana, with additional facilities in North Carolina, Florida and California. We have been named to the Inc.
500/5000 list of fastest growing privately held companies for the past six years, and are listed by Dun & Bradstreet as one of the Top US Companies in our industry.
PrintingForLess.com PrintingForLess.com is a commercial printing company that has been in business since 1973 – almost 40 years! We are 100% employee-owned and operate out of Livingston, Montana with additional facilities in North Carolina, California and Florida. we have been named to the Inc.
500/5000 list of fastest growing privately held companies for the past seven years, and are listed by Dun & Bradstreet as one of the Top US Companies in our industry.
PrintingForLess.com is a family-owned company that’s been in business since the 1970s. We have customers across the United States who use our printing services on a daily basis.
We offer a 100% money back guarantee on all our products, and we offer free shipping for orders over $50. We also offer free ground shipping on your first order with us! One of our main goals is to make sure that you are totally satisfied with your printing experience from start to finish.
PrintingForLess. Pros PrintingForLess.com (PFL) is a family-owned and operated, full-service commercial printer headquartered in Livingston, Montana. We’ve been in the printing business since 1974, and we’ve led the charge with our online printing services since 1995.
We do not sell franchise territories. We operate one single, tightly integrated company using high-quality equipment in our own state-of-the-art facilities, which allows us to control quality and costs to ensure that we provide you the best service possible at the best price possible.
If you have any questions or concerns regarding our website, products or services feel free to contact us directly using the Contact Us form or call 800.930.7978 between 8:00AM and 5:00PM Pacific Time Monday through Friday for assistance from a Customer Care Specialist. Thank you for choosing PrintingForLess!
The good news is that inbound marketing helps you build a relationship with your audience, but it takes time to see results. You can’t expect to see leads pouring in immediately, and you’ll need to be patient.
That’s why you should create an inbound marketing plan that outlines how you will attract visitors, convert them into leads, close them into customers and delight them into becoming promoters of your business. This way you’ll have a clear picture of the process and be able to track it over time.
Now let’s get into the specifics of what you need to do at each stage of the funnel with your inbound marketing plan. Attracting Visitors The first step of the funnel is attracting visitors.
This is also called creating awareness because you want people to become aware of your company as they research their options online.You can attract visitors with: Blogging – Create valuable content for your blog that people want to read and share.
Social Media – Share content from your blog and create your own original posts on social media channels like Facebook, Twitter, LinkedIn and Google+. Search Engine Optimization (SEO) – Optimize the content on your website so it appears higher in search engine results for keyword searches related to your business
SaasMQL. Features SaasMQL is a content marketing platform that takes the guesswork out of lead generation with AI-driven content recommendations. Businesses get access to a library of thousands of articles, blog posts, and ebooks on hundreds of different topics.
These can be used to generate leads or directly distributed as part of an email or social media campaign. The content is generated based on a business’s particular industry, product category and location, along with the buyer’s journey stage and the marketing channel being used.
– The SaasMQL.com website is well organized and easy to navigate. – All the information you need is there, including pricing, features, sample reports and tutorials.
– There is a live chat feature as well as a contact link at the bottom of each page if you have questions. – Free trial. You get two free reports for your first two domain names entered before you have to pay for anything.
You will be asked for payment information, but it will not be charged until after the free trial period ends.
What Should You Consider When Selecting the Best Direct Mail Services?
The best direct mail services can do a lot for your marketing. For one thing, they can help you save money by allowing you to send the kind of mail that is more likely to get opened.
They are also pretty good at targeting specific kinds of people, such as those in a particular community or part of a city. All of this will allow you to spend more time doing other things and let a professional do the work for you.
So what should you consider when selecting the best direct mail services? First, let’s look at how they compare to traditional methods of advertising. You might be surprised at how much more effective they are than normal advertising methods.
That’s because the ad itself often conveys information about the product or service being advertised and provides contact information for the sender. With traditional methods, like radio or newspaper ads, this information is either not given or is presented in such a way that it doesn’t clearly identify who is sending it and why.
The next thing to consider when looking for direct mail services is whether or not they offer tracking capabilities. This will help you determine if your efforts have been successful or if there has been an increase in response rates because of your efforts.
If there has been an increase in response
1. Direct Mail Services Look into Company Experience
Many people who are considering using direct mail services look into the experience of the company. After all, this form of marketing has been around for a long time, and it has grown steadily in popularity as companies realize its value.
Direct mail services have been offering mailing lists and other types of direct mail services to businesses since they began, and they have honed their skills over the years to be able to offer better service at a lower cost. The first direct mail services were designed to meet the needs of small businesses, but today there are many different types of direct mail services available.
You may be able to find a company that specializes in your particular industry or niche, but most will offer general mailing lists that cover a wide range of industries and niches. Many businesses also choose to use direct mail services because they can be very cost effective.
If you want to start using direct mail services then you should know that there are many different things that you need to consider before you decide on which company to use. The main thing is whether or not the company will provide you with a list of potential customers for your business.
It is important to make sure that the list that is provided is targeted correctly so that you don’t waste money on advertising campaigns that will not get results.
2. Direct Mail Services Check the Turnaround Time
Direct Mail Services Check the Turnaround Time When you are in the process of selecting a direct mail company to handle your direct mail marketing campaign, you want to make sure that they can handle your job on time and in an efficient manner. A good direct mail company should be able to handle a variety of different jobs of various sizes.
They should also have flexible turnaround times for jobs that need to be done quickly in emergencies. If you want to make sure that your direct mail company is competent and able to handle your job, there are some things that you can do to evaluate how well they can handle a variety of work with different deadlines.
One thing you can do is ask for the average turnaround time for the type of job that you have in mind. This will give you an idea of how long it will take them to complete your work and get it out the door.
A good company will tell you this information upfront so that there are no surprises later on. You should also check with previous customers if possible to see how long it took them to get their jobs completed.
This will give you an idea of what kind of service they offer their clients and if they are reliable enough for your campaign. You should also check the quality of their direct mail services. Most
3. Direct Mail ServicesLook for Dedicated Mailing Lists
Direct mail services are an effective marketing tool for small businesses. Because of the costs and work involved, however, it is important to choose your strategy wisely.
A dedicated mailing list will allow you to reach an audience that is more likely to respond favorably. Dedicated Mailing Lists A direct mailing list is a list of names and addresses of people who are potential customers.
They may be members of a certain organization, or they may have signed up to receive promotions through certain channels. You can purchase these lists from vendors or build them yourself using information gathered in-store or online.
When you purchase mailing lists, you want to make sure that they are dedicated mailing lists. These lists contain information about people who have expressed specific interest in the products or services you offer.
Dedicated mailing lists are different than general lists because they are targeted at consumers who share something in common with your business, such as membership in a specific club, preference for certain types of offers or some other commonality Benefits of Dedicated Mailing Lists The benefits of a dedicated list are significant compared to general direct mailing lists. Because your potential customers have expressed interest in what you offer, they are more likely to be receptive to your offers.
This means that a higher percentage of recipients will
4. Direct Mail ServicesVariety of Products
Customized direct mail campaigns. Our team of experts will help you create a custom mail campaign that meets your unique needs.
From developing an attractive and effective design, to selecting the best mailing list, to choosing the most appropriate postal classifications, we can do it all. We’ll help you decide on the right timing for your mailing and help you avoid common mistakes that can cost you time and money.
Inkjet addressing and labeling. We can address or label your mail pieces using state-of-the-art inkjet technology.
This allows us to print addresses directly onto letters, postcards, self-mailers, brochures and more — or to produce personalized labels for envelopes or other mail pieces. Presort services.
Our bulk mail presorting service is designed to save you time and money by taking advantage of lower postage rates available for high-volume mailings. The Postal Service charges less for pre-sorted mail — meaning you pay less for each piece of mail that you send! Our certified experts are on hand to help you prepare your mailing list so that it’s ready for presorting, as well as arrange for transport with the Postal Service when your mailing is completed.
5. Direct Mail Services Customization Options
If you want your direct mail to be a success, it’s important to take advantage of the many customization options available. Our direct mail services include two types of customization: personalization and segmentation.
Personalization refers to the way we can tailor your mailing to each recipient. Personalization includes addressing your recipients by name and using their information about their gender or age in your mailing.
Personalized mailings tend to have higher response rates than generic mailings because they seem like they were written just for the recipient. Segmentation is another type of customization that allows you to target specific groups of people with different messages based on their needs or interests.
This could mean sending certain messages only to women or men or only to people over 45, for example. Segmentation has been shown to increase response rates, but it needs to be done carefully so that each message is tailored correctly.
Direct Mail Frequently Asked Questions
How do I send a direct mail piece? You can use Direct Mail’s built-in templates for postcards and rack cards, or you can create your own design (or purchase one from the Direct Mail Templates store) and import it into Direct Mail. You can also design your mailing using any other Mac app and import it directly into Direct Mail.
What kind of printer do I need to print my mailing? You don’t! The best part of using Direct Mail is that we’ll handle all the printing, folding, inserting, and addressing for you. All you have to do is order the postcards or rack cards you want to send, upload a list of recipients, and we’ll take care of the rest! How many different types of campaigns can I run with Direct Mail? Almost any type! We offer two sizes of postcards (4×6″ and 6×9″), rack cards, and even custom printed diecuts (limited to our 4×6″ postcard size), so you can be as creative as you’d like.
Can I use my own artwork to create a campaign? Absolutely! If you’re designing on your Mac, simply export your design as PDF files for each page in your campaign. In Direct Mail
Best Direct Mail Services – Wrap Up
Direct mail marketing is still a very effective way to reach your target audience and get them to take action. Even with email marketing being so popular, direct mail marketing continues to get results.
By using the best direct mail services, you can improve your return on investment and get better results from your campaign. It doesn’t matter what industry you are in or what size business you have; it’s important to use direct mail services that make your life easier.
It won’t be long before you see the benefits of using the right services for your needs You don’t need to be a fortune 500 company with a multimillion dollar marketing budget to send direct mail. You can send high-quality, professional-looking mail pieces for as little as $300.
And with that investment, you can land new leads that can turn into brand new customers. One important thing to note is that you should never have to pay for lists of names.
At least not upfront. You should only pay when you use the list. If a service is asking you to buy a list, run away… fast!