Keyword rank tracking software is a must-have if you want to rank on the first page of Google. If you don’t know the keyword your competitors are ranking for, how do you know what keywords to target?

The best keyword rank tracking software will also help you determine which keywords are most relevant to your business and give you data on how well those keywords convert into sales.

It can be difficult to sort through all of the keyword research tools out there, so we’ve created this guide to walk you through some of the best free and paid keyword research tools available.

We’ll also let you know which ones we recommend for businesses looking at starting a new website or those looking to optimize their existing site.

Best Keyword Rank Tracking Software

What Is Keyword Rank Tracking Software?

Keyword Rank Tracking Software is a software that tracks your keywords rankings from different search engines.
It also provides you with information about the competition for each of your keywords and to know how many pages are on the first page of search results.

This software is very useful for website owners, bloggers and online marketers who want to know how many people are visiting their websites and how many of them are coming from various search engines.
You can also use this software for market research purposes as it helps you understand what keywords people are using when they search for a particular topic or product on Google, Yahoo and MSN.



Best Keyword Rank Tracking Software: Introduction

What Is The Best Keyword Rank Tracking Software

1. SEMRush

SEMRush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research. 

SEMRush is a software as a service company founded in 2008 by Oleg Shchegolev and Dmitry Melnikov.

The company provides competitive intelligence data for the search engine marketing (SEM) industry. 

Its primary target audience is digital marketers, agencies and SEO professionals. 

The company offers three main products:

  • SEMrush Competitive Research Tools – these are used to track organic competitors in search results, identify paid keywords, estimate keyword difficulty, estimate website traffic and spot new content ideas. 
  • SEMrush Advertising Research Tools – these are used to research potential advertising partners, track competitor advertising strategies, monitor brand ads and plan budget allocation.
  • SEMrush Content Marketing Platform enables marketers to create content plans based on audience interests and write articles that answer questions their audiences ask.


SEMRush is online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. 

Trusted by over 4,000,000 marketers worldwide, SEMrush offers solutions for SEO, PPC, content, social media, and competitive research solutions.

Our software helps digital marketers improve their efficiency by allowing them to Research and track what’s driving traffic to their competitors’ websites.

Find the most profitable keywords to target; Analyze SERP results on specific locations and devices.

Optimise website content; Share tasks and coordinate work with other team members; Track social media advertising efforts.


SEMRush Pros SEMRush is a super popular SEO tool for a good reason. It has tons of features and even more reports. If you need to do a quick competitor analysis or keyword research, SEMRush is a clear choice.

  1. Domain Overview, The domain overview in SEMRush, is my favourite part of the tool, mainly because it is so easy to use and provides so much information. 

Once you type in a domain name, everything you need to know about the site is on one page: Organic Keywords, AdWords spend, traffic value, backlinks, traffic trends over time, top organic keywords, top paid keywords, top landing pages and competitors.

  1. Site Audit Tool The site audit tool can be used to crawl your website and fix any issues that are hurting your SEO. 

You can set up daily or weekly crawls for your site to ensure that it’s always problem-free. 

You can also see where exactly SEMRush found errors on your website (i.e., pages with duplicate titles), which is helpful when troubleshooting problems on your website.

  1. Link Building Tool SEMRush’s link building tool helps you find the best backlink opportunities in under 5 minutes! Just plugin

2. SERPWatcher

SERPWatcher is an advanced rank tracking tool designed to meet the needs of both professional and everyday users. 

SERPWatcher is a powerful rank tracking tool that lets you monitor changes in your website’s positions on Google, Bing, and Yahoo.

The tool allows you to track keywords from all over the world, monitor your competitors and receive notifications about changes in rankings via email, RSS or telegram. 

Why use SERPWatcher? Monitor your website’s position by keywords on Google, Bing and Yahoo. Track local search results for any city or region in the world

Add an unlimited number of keywords to track, track a total number of websites, monitor your competitors’ rankings, Find out which keywords are not yet listed in the top 100 search results, Create reports with custom date ranges, and export them as PDF files. 

Receive notifications about changes in keyword rankings via Email, RSS or Telegram.

SERPWatcher features a unique algorithm that tracks keywords positions in all search engines and provides the most accurate results. 

SERPWatcher allows you to track keyword rankings with incredible precision regarding locations, search engines, devices, and languages.

It also allows you to track keyword rankings for other domains, including your competitors’ websites.


SERPWatcher Features SERPWatcher is the best keyword rank tracker you’ll find in the industry: Track keywords on Google and Yandex (with Bing coming soon) in any location. 

Start tracking unlimited projects with up to 50 tracked keywords per project. See data for the total number of domains.

Track keyword rankings as often as once a day, every day, or weekly. Get daily email updates with your position changes. 

Set up automated alerts so you never miss a significant shift in position, and Run analytics on individual keywords or entire projects to understand performance.


3. Wincher

  1. It is affordable, has a free trial and is easy to use. SERPWatcher is the best choice for keyword tracking because it eliminates the need to check the rankings of your keywords manually.
  2. It allows you to monitor the positions of your website (or a client’s) and competitors’ sites, including up to ten URLs per project. 
  3. With Keyword Distribution graphs, you can track the most profitable keywords in different search engines and understand how they change over time.
  4. Projects with higher numbers of tracked keywords are more expensive, but with SERPWatcher, you can create unlimited projects for multiple sites. 
  5. SERPWatcher lets you set up email alerts to receive notifications when your website or any other place you’re monitoring hits a specific position in Google search results.
  6. This way, you will always be aware of what’s happening with your website and competitors’ websites, which is incredibly convenient for SEOs who work for multiple clients at once. You can view the trend of your chosen keywords from day one up to the present date.
  7. SEMrush has a vast number of databases to find out what keywords are being used worldwide, which makes it.


  1. It is affordable, has a free trial and is easy to use. SERPWatcher is the best choice for keyword tracking because it eliminates the need to check the rankings of your keywords manually.
  1. It allows you to monitor the positions of your website (or a client’s) and competitors’ sites, including up to ten URLs per project. With Keyword Distribution graphs, you can track the most profitable keywords in different search engines and understand how they change over time.
  1. Projects with higher numbers of tracked keywords are more expensive, but with SERPWatcher, you can create unlimited projects for multiple sites.


Winter Pros: 

  • All-in-one solution for monitoring your keywords in Google 
  • Unlimited keywords to monitor 
  • Get email alerts about changes in rankings, traffic and visibility 
  • Monitor your competitors 
  • Measure the impact of your content marketing

4. Advanced Web Ranking

Advanced Web Ranking is the software of choice for search engine optimisers, web admins, and marketing agencies. 

A desktop is an all in one SEO tool that lets you monitor your search engine rankings at local, national and international levels.

It provides automation features to schedule and publish reports with your data to clients or other parties. 


It integrates with Google Analytics, Google Search Console and Google AdWords so you can import ranking data as well as compare your traffic data against search position changes.

It also allows you to keep track of competitors’ rankings using multiple comparison engines. 

Mobile is a free companion tool that lets you see your rankings on the go. 

You can define keyword groups to quickly check your website’s ranking performance on different devices (desktop or mobile) and locations (country or city level).

Advanced Web Ranking cloud offers a wholly customised white-labelled version of AWR desktop with unlimited profiles and keywords per project. You can create public URLs for sharing reports with clients or other people and collaborate on projects by adding team members.

Team members can manage rankings, track keyword rankings, view clients’ website history and get notified when there is a change in ranking positions.

It offers a user-friendly interface that gives you complete access to


Advanced Web Ranking Features Contributed by George Petrov on Jul 12, 2016; Advanced Web Ranking is a popular search engine position checker that offers many other great features! Here are some of them:

Rank Tracking Competitive Intelligence Keyword Discovery Multi-User Management


Advanced Web Ranking Pros:

  • Perform on-demand keyword rank checks across all your websites.
  • Perform competitor analysis most efficiently.
  • Get a complete view of your search engine optimisation efforts.
  • Check the current rankings for your website for hundreds of keywords at once.
  • See how your website ranks in multiple locations, using different search engines and devices (Google, Yahoo!, Bing, etc.)

Advanced Web Ranking Cons:

  • The reporting is weak, and you have to upgrade to Pro if you want to customise reports.
  • It’s an expensive tool with no free trial.

6. Authoritylabs

AuthorityLabs provides accurate, up-to-date, and accessible data across various search engines. 

Authority Labs can track keyword ranks in over 100 countries, on multiple devices per location, and local search results.

It also allows you to see how your competitors rank for specific keywords compared to your website. 

AuthorityLabs helps you stay informed of all the changes in Google’s algorithm by keeping track of when your site’s keywords move up or down in the rankings.

In addition to that, it can notify you via email every time a specific keyword moves up or down more than a certain number of positions. 

AuthorityLabs allows you to connect with other people within your company, so everyone can collaborate on projects and keep track of the results together.

It also supports team members from different offices or locations by giving each person access to their own private account without needing to share passwords with anyone else on the team! 

AuthorityLabs is a real-time search engine rankings monitoring tool that you can use to track where your site ranks in Google and other major search engines for your most important keywords.

This article will cover everything you need to know about AuthorityLabs, including what it is, its benefits and features, how to use it, and more.


  • Track your rankings, see how they change over time and compare yourself to your competitors. 
  • Track your orders on Google, Bing, Yahoo and more. See how your rankings change over time. 
  • Compare yourself to your competitors to see where you stand.
  • See where your visitors come from and which keywords drive the most traffic. 
  • Discover what keywords drive the most traffic for you and your competitors. 
  • Monitor local search results with geo-specific tracking.
  • Local search rankings are different from desktop search results, and Authority Labs allows you to track both. 
  • Unlimited websites and keywords. We don’t force you into a rigid plan with limits on sites or keywords tracked.
  • You can add as many sites and keywords as you need with no additional cost or hassle.


The Pros Great User Interface AuthorityLabs has a clean, easy to understand user interface that is great for beginners and pros alike. 

The home page summarises the keywords tracked and includes a chart that displays Google rankings over time.

Clicking on one of the keywords brings up all the data 

Ranking history, current SERP listing and even historical data on those ranking above you. 

Rank Tracker AuthorityLabs is known for its accurate rank tracker, which comes in handy when you want to know how your SEO efforts improve your site’s positioning.

Results are typically updated hourly and can be seen in a graph format to see trends over time. SERP History SERP history is another neat feature that AuthorityLabs offers.

It allows you to see what domains have ranked at different times in the past, which can help you figure out what sites are bringing in traffic (or potentially stealing traffic) and where to start focusing your SEO efforts.

7. Moz Pro Keyword Rank Checker

Thanks for subscribing to Moz Pro! We’re excited to have you on board. 

You can now view your keyword rankings in the Campaigns tab of your account. 

If you haven’t already, we recommend completing the following steps:

  • Connect a campaign. 
  • Connect your site’s domain to add keywords and track your site’s rankings over time.
  • Add keywords. 
  • Add up to 100 keywords that you’d like to track in Google and Bing search results. Set up a rank check schedule. 
  • Schedule how often you would like Moz Pro to check your keyword rankings and send an email report with the results.
  • Keyword research is the first and most crucial step in any search marketing campaign. 
  • If you’re not optimising for the right keywords, you don’t stand a chance of ranking for relevant search queries.
  • Moz Pro’s Keyword Research tool will help you find the most valuable keywords to target to improve your rankings and increase traffic to your website. 

Our Keyword Explorer tool and performing your own keyword research with Moz Pro.


Here are the features we offer to help you stay on top of your keyword rankings: Track keywords over time. 

See how your keyword ranking changes over time as you build links and optimise content.

See a performance by location. Create different areas to track keyword rankings in individual cities, states, or countries.

Check SERP features. Are your competitors’ featured snippets or videos beating you? Find out with Moz Pro’s SERP tracker.

Get notified when rankings change. Track the exact position of your keywords to inform you when they move up or down.

Review and analyse rankings at scale. Export your data into a custom report to analyse keyword performance across multiple campaigns and keywords.


What Is A Keyword Rank Tracker?

Moz Pro Keyword Rank Checker Pros Checking your keyword rank (or rankings) is one of the most essential tools in any SEO toolbox. As a result, many different tools offer this feature.

They all vary in how they do it and what they charge, but they all have a common goal: to help you track your rankings by keywords. 

This post will dive into the main features of Moz’s keyword rank checker and show you how you can use it to gain insights into your SEO performance.

Track your keyword rankings automatically and accurately. 

The first step in using Moz’s keyword rank tracker is to add keywords you want to monitor rankings. 

Adding keywords is easy! Just type them into the search box and select the best suggestions from our autocomplete dropdown, or paste in a list from any source.

You can even import keywords from popular keyword research tools like SEMrush or Ahrefs Moz Pro Keyword Rank Checker Pros. 

The Moz Pro Keyword Rank Tracker is a tool that tracks all your keywords quickly and efficiently.

It tracks your position in the SERPs, and it also provides you with ideas on how to improve these positions by offering suggestions for new keywords. 

The tool uses the latest SEO trends to give tips for improving the rankings.

If you are interested in SEO and want to know more about it, use this Moz pro keyword rank tracker review. 

It will give you a good idea of what Moz pro is all about.

You will also understand why it is so popular among many people interested in improving their websites’ rankings.

Keyword Rank Tracking: Frequently Asked Questions

You’ve probably heard of (or used) a keyword rank tracking tool to see where your website ranks in search results. 


But while these tools — like Moz Pro’s Keyword Explorer and the SERP Analysis feature in the Keyword Rank Tracker — are essential for any marketer who wants to optimise their online presence, many people still have questions about how they work.

This post will answer some of the most common questions about keyword rank tracking. 

What is keyword rank tracking? First, let’s back up for a minute. 

To understand why you need keyword rank tracking, you first need to understand what keywords are and why they’re essential.

A keyword is just a word or phrase that someone searches for on Google (or Bing or YouTube or Amazon or…). 

You can think of keywords as short-hand for the topics people are interested in at a particular moment. When you type “SEO” into Google, you’re using a keyword that tells Google: “I want information about SEO.”

When someone else types “gift ideas for mom” into Amazon, that’s a different kind of search with other intent. 

But both are keywords because they tell search engines what people want at that moment.

Keyword rank tracking is simply.

1. What is SEO position tracking?

If you run an online business, you probably know how important it is to track your website’s search engine rankings. 

By monitoring your website’s rankings for specific keywords, you’ll get a better idea of how your site is performing in the search engines and what aspects of your site need to be improved.

The most effective way to do this is by using a position tracking tool. What Is SEO Position Tracking? 

Position tracking involves checking your website’s rankings in the search engines for specific keywords that you want to rank for.

This can be done manually by searching for the keywords in Google and checking your site’s position; however, this can be time consuming and inaccurate. 

Position tracking tools make it easy to see where your site ranks in Google (and other search engines) for specific keywords on an ongoing basis.

SEO position tracking monitors the rankings of a website or web page for specific keywords in search engines. Search engine ranking positions are a critical part of SEO.

Knowing where your site ranks for specific keywords can determine how effective your SEO efforts have been and alter your strategy accordingly.

2. Why are keywords important to SEO?

If you’re looking to get your online business off the ground, one of the first things you need to do is figure out how customers will find your website. 

The answer is search engine optimisation (SEO), which is a crucial part of inbound marketing.

SEO focuses on improving your site’s visibility in search engine results pages (SERPs). 

You’ll have to know a thing or two about keywords to make this happen. Why? Because keywords are the terms that people type into the search box.

There’s a lot more to it than that, but those are the basics. 

The question remains: Why are keywords important to SEO? Let’s look at some reasons why.

The goal of SEO is to increase traffic to your website. To do this, you need to understand what people are searching for and their language when doing it.

Search engines use keywords, or phrases, to find and identify web pages relevant to a specific search query. 

A keyword is a word or phrase that describes your site’s content.

They help search engines match your site with related searches. 

For example, if someone searches for “dresses,” Google will display relevant websites with information about dresses, such as dress manufacturers, dress sellers, and fashion guides that talk about dresses.

3. What are the key metrics that matter during keyword rank tracking?

Rank tracking is one of the most important SEO tasks. It lets you measure your SEO efforts and track how keywords perform over time.

It also helps you see how well your site ranks for specific search terms compared to your competitors. 

Various metrics matter when it comes to rank tracking. Here are some of the most important ones:

SERP position. This is the position in which your site appears for a particular keyword or phrase. 

The higher your ranking, the better because the top five results on Google get roughly 67% of all clicks.

Visibility score. This metric tells you how visible your site is on SERP pages for a particular keyword. 

Visibility refers to the percentage of clicks gained by a website on SERP pages for a keyword given its SERP position(s). 

The higher the score, the better.

Traffic share. This tells you what percentage of traffic goes to your site and sites with similar rankings for a given keyword or phrase. 

The higher the traffic share, the more visibility you get for that term and its related keywords.

Click-through rate (CTR). This is an important metric because it shows you how many people are clicking on your site’s

What is rank tracking software or rank tracking tools?

Rank tracking software, or rank tracking tools, are specialised software applications that monitor a website’s position in search engines for specific targeted keywords. 

Rank trackers can be used to: Identify how well your site is ranking for your primary keywords.

Identify how much traffic you will get if you improve your rankings for a specific keyword. 

Identify which keywords are most valuable for your marketing efforts. 

Measure the results of your SEO campaigns and use the information to refine your strategy.

Monitor what your competitors are doing regarding their keyword strategy. 

There are dozens of rank tracking tools available on the market today. They vary widely in quality and price.

Some are designed for SEO beginners who want an easy way to tap into the power of SEO. 

In contrast, others are intended for advanced users who want more detailed reports and data analysis capabilities.

Rank tracking software is a tool that helps digital marketers and SEOs monitor the performance of their websites in search engine listings for specific keywords. 

Rank trackers provide insights into which keywords you’re ranking for, where your website ranks, and how your pages perform in search engine results pages (SERPs).

Rank tracking software is also known as a rank checker, keyword position tracker, keyword ranker, SERP tracker, and keyword rank checker.

What is SEO rank Tracking?

Before you can start improving your search rankings, you need to track them first because if you don’t know how your site is positioned in the SERPs, you can’t tell what effect changes you have made. 

You need a tool that will give you accurate, insightful data about those positions.

That’s what an SEO rank tracking tool does. It monitors where your website shows up for a given list of keywords and tells you how your position has changed over time.

The better rank tracker tools will also allow you to monitor your competitors’ websites and see how they rank for the same terms.

That way, you can gauge whether the changes you are making are giving you an advantage over the competition or not. 

Rank tracking tools also often provide insights into why sites are ranking where they are – for example, they tell users which keywords drive traffic and which areas have the most links pointing to them from other sites on the web.

Is Rank Tracker free?

Which is the best tool to check website ranking? Let me tell you one thing, there are thousands of tools that can be used for checking website ranking, but my point of view is that you should use the most authentic and real ones. 

Let’s have a look at some of them:

SEMrush SEMrush is an all-in-one digital marketing suite for SEO, PPC, social media, and content marketing research

SEMrush determines how your competitors rank for specific keywords and how much traffic they receive.

Alexa Rank Checker Alexa Rank Checker calculates the traffic rank by analysing the amount of data transferred through a network daily. 

It checks both global as well as local classes in particular countries.

MozRank Checker MozRank Checker gives results from 0 to 10, where a higher number means more popularity. 

It also considers the importance of link pages.

Which is the best tool to check website ranking?

In the early days of SEO, keyword rank tracking was a big deal. 

The only way to determine how your website ranked for your target keywords was to manually search for those terms and see where your site showed up.

But with modern search engines and new technology, things have changed. Today, every aspect of SEO is more sophisticated.

Many different factors can impact where you show up in search rankings, and it’s not as easy as just getting a great rank on one keyword anymore. 

Nowadays, the most essential tool for keyword rank tracking isn’t software: It’s the knowledge that you need to be tracking a lot more than just keywords.

To understand why you should be focusing on other factors than just keywords, we need to first look at the old days of keyword rank tracking — and how it has changed in recent years. 

We hope this review of the best keyword rank tracking software has been informative. Whether you’re looking for a free option or are willing to pay, a tool is right for you.

If you have any questions, please contact us here at HostGator.

Best Keyword Rank Tracking Software: Wrapping Up

There are a couple of things to consider when looking for the right keyword rank tracker. 

The first is the features you need, which should be based on your business.

Ask yourself what are your business goals and what can you do to achieve them? 

Once you’ve a clear idea of what you want to achieve, look at the software to help you get there. 

The second is price. Keyword tracking tools can be expensive, so it’s essential to make sure it fits into your budget before you start using them.

If you’re unsure about a tool, take advantage of the free trials available from many of these providers. 

It’s always worth trying a few before deciding which works best for you and your business needs.

I hope you found this list of keyword rank tracking helpful software. The first 5 are my favourite, but all are worth checking out. 

Just remember, if you do want to keep track of your keyword rankings, don’t obsess over them, and don’t sweat the small stuff.