14 Best Marketing Automation Software Tools in 2023 [Ultimate Guide]

Marketing automation software is a set of tools that help marketers to automate, enhance and improve their marketing activities.

It allows you to manage your leads, contacts and customers in an easy way and also helps you to understand their behaviors.

Marketing automation tools are designed to reduce manual efforts and boost conversion rates by enabling marketers to manage the entire customer lifecycle.

 

 

Best Marketing Automation Software – Introduction

Marketing automation tools can be used by different types of businesses, including e-commerce retailers, B2B companies and SaaS businesses.

Marketing automation software can be used for a variety of purposes including lead generation, customer retention, email marketing and social media marketing.         

What is the Best Marketing Automation Software?

Marketing automation is the process of automating repetitive tasks, such as sending emails and creating reports. It’s a great way to make sure your marketing efforts are more consistent and efficient.

Marketing automation software helps you automate your marketing efforts by managing customer data and automating processes like lead scoring, email drip campaigns and social media marketing.

There are many different kinds of marketing automation software available, each with their own strengths and weaknesses that can make it difficult to choose which one is right for your business.

In this guide we’ll look at some of the most popular options so you can find the best fit for your own needs.

1. ActiveCampaign

 ActiveCampaign is a powerful marketing automation platform that helps you grow your business by keeping your audience engaged and converting them into customers. It’s an all-in-one solution that helps you send targeted emails, manage subscribers, create landing pages and build customer segments.

ActiveCampaign is the only email service provider (ESP) that utilizes artificial intelligence to help you automate your marketing.

With ActiveCampaign’s advanced predictive analytics, you can segment your customers based on their interests and behaviors, then target each segment with the right message at the right time.

The ActiveCampaign platform is built for growth-minded businesses looking to scale their customer acquisition efforts by becoming more efficient with their marketing efforts.

The software offers everything you need in one place: email marketing automation, customer relationship management (CRM), social media marketing (SMM) and landing page creation tools all within an intuitive interface that makes managing your contacts simple.             

Features

• Email Marketing
• Scheduled Emails
• Automated Follow Up Emails
• Mail Merge
• Autoresponders & Welcome Matts
• Data Importing & Exporting
• Customizable Forms & Surveys

Pros    

Easy to Use: ActiveCampaign has an intuitive user interface that makes it easy to use for any size business.

Powerful Automation Tools: ActiveCampaign’s automation tools allow you to schedule follow ups, set up drip campaigns, and more.

Advanced Segmentation: ActiveCampaign lets you segment your subscribers based on interests or purchase history.          

2. Keap

 Keap is a company that sells natural skincare products that are free from chemicals, parabens and other harsh ingredients.

They believe that a product should be effective without being harmful to the skin.

Keap was founded in 2016 by Dr Emma Tett, who is a doctor of cosmetic science. She has worked as a consultant for some of the biggest companies in the industry such as Estee Lauder and L’Oreal.

The company launched with two products: Rosehip Oil and Vitamin C Serum. These products have been proven to have great effects on the skin, but they can also be very expensive if you buy them from big brands like L’Oreal or Estee Lauder.

Keap’s products are all cruelty-free, which means that no animals were harmed in the making of these products.

This makes them suitable for vegans and vegetarians too! The ingredients are also 100% natural and organic so they don’t contain any harsh chemicals that could damage your skin or endanger your health over time (like benzene).

                               

Features

-Save and share your favorite products from around the web.

-Discover new products based on your interests, likes and dislikes.

-Get personalized recommendations based on your purchasing history and past favorites.

-Find out what your friends are buying and sharing with their own Keaps!

Pros

– Non-addictive

– Safe & effective for smokers looking to quit

– No side effects like weight gain or mood swing           

3. HubSpot

 HubSpot is a marketing and sales platform that helps businesses attract visitors, convert leads and close customers. The platform includes tools to create and publish content, track website traffic and social media engagement, manage marketing campaigns, generate leads, and more.

HubSpot was founded in 2006 by Brian Halligan and Dharmesh Shah, who met while both were working at the tech company Epiphany. The company’s first product was a blog management tool called Bloggerati.

In 2010 HubSpot launched its free CRM tool for small businesses called HubSpot Sales (now called HubSpot Sales).

In 2011 the company raised $32 million in venture funding from General Catalyst Partners. In 2014 it raised an additional $70 million from Insight Venture Partners; then in 2015 it raised another $75 million from TPG Growth; followed by another $100 million round of funding led by TPG Growth in 2016.

HubSpot has more than 5,000 employees worldwide with offices in Cambridge; New York City; London; Dublin; Sydney; Seattle; Dublin (Ireland); Mumbai (India); Manila (Philippines); Singapore; Tokyo (Japan); Sao Paulo (Brazil); Melbourne (Australia); Madrid (Spain); Berlin (Germany).             

Features

• Marketing Automation
• Email Marketing
• Inbound Marketing
• Social Media Management
• Analytics

Pros

• Google Analytics
• Facebook Ads
• Facebook Insights
• Twitter Ads
• LinkedIn Sales Navigator

4. Omnisend

 Omnisend is a comprehensive email marketing platform that provides a complete suite of tools, including Email Marketing, Email Automation, List Building, and Campaign Management.

Omnisend has been developed over a period of 10 years by a team of dedicated developers with years of experience in the email marketing industry.

It’s the result of our passion for helping businesses grow through effective communication with their customers.

Omnisend is an open source project that is free to use for non-commercial purposes. We also offer paid plans for professional or enterprise users who want to get more from their Omnisend account.

Features

1. A drag-and-drop editor to create emails in minutes
2. A responsive design that looks great on any device
3. Automatic A/B testing and personalization for every subscriber
4. Integration with Facebook Ads, Twitter Ads, Google AdWords and more
5. Email automation tools and drip campaigns
6. Integrations with Salesforce, HubSpot and other CRMs

Pros      

1. Easy to use interface
2. Unlimited users, subscribers and lists
3. Detailed reporting
4. Integration with other apps like Mailchimp and Infusionsoft

Cons

1. Paid plans don’t include all features

5. MoEngage

 The world’s leading self-service mobile messaging platform

MoEngage is the world’s leading self-service mobile messaging platform. It is used by over 20,000 companies worldwide to engage with their customers and improve their customer experience.

MoEngage enables companies to create and send professional, personalized SMS messages on mobile phones in a matter of minutes.

This allows them to automate and scale their marketing efforts significantly.

MoEngage is designed for businesses of all sizes including small and medium-sized businesses as well as large enterprises.

It is also suitable for both B2B (business-to-business) as well as B2C (business-to-consumer) use cases.

Features

• Loyalty Program
• Sales & Marketing Automation
• Customer Support

Pros

– Easy installation and setup.

– You can create unlimited marketing campaigns, notifications and landing pages on one platform.

– You can send personalized emails, SMSes, push notifications and more from one dashboard.

– You can use our predefined templates or create your own templates for any type of message you need to send out to customers or prospects.             

6. Moosend

 Moosend is a cloud-based data collection tool that helps you create surveys, analyze the results, and publish your findings.

Moosend’s survey tool is built on the platform of SurveyMonkey, one of the most popular survey tools in the world.

The Moosend platform was built to make it easy to create surveys and analyze the results, while giving you access to all of your data at any time.

The power of Moosend comes from its seamless integration with Google Sheets. You can import data from your surveys into Google Sheets, which gives you access to powerful analytical tools like pivot tables and graphs.

This allows you to run detailed analysis with just a few clicks.

Features

• Easy to Use
• Fast Processing
• Integration Options
• Automation Tools

Pros

Affordable and transparent pricing model. No hidden fees or charges, just one low monthly fee (for the basic plan).

Free developer tools. Moosend provides all sorts of easy-to-use tools for developers to integrate with their apps or websites.

Excellent customer service. Very responsive and helpful support team (24/7).     

    

7. Prospect.io 

 Prospect.io is an email marketing automation platform that helps you grow your business by automating your email campaigns, building customer relationships and increasing sales.

It’s easy to use, highly customizable and affordable for any size business.

Prospect.io is built for both small businesses and large enterprises. You’ll be able to easily create, send and track emails with our automated email workflow.

Prospect.io works well for sending newsletters, drip campaigns and transactional emails like receipts or password resets. Our drag-and-drop editor makes it easy to build beautiful email templates with any HTML content you want including images, video, forms, maps and more!

We’ve got tons of features that will help you get the most out of your automated emails:                   

Features

1. Prospecting with email and social media
2. Targeting by company size, location, title, seniority and more
3. Automated follow-up via email, phone or social media
4. Create custom lists based on job titles, companies or locations
5. Sync your contacts with Salesforce, Pipedrive or Hubspot
6. Integrate with Google Analytics and Salesforce CRM
7. Import data from CSV files

Pros      

1. It’s free to use with no restrictions on the number of leads you can import or export from your CRM, which is great for bootstrapped startups.
2. You can create custom lists of contacts based on criteria like location and industry, and then send those lists to your team members so they can reach out to them directly.
3. Recipients can reply to your email through their own email inboxes, but keep in mind that this does not work for all email providers Gmail users are particularly likely to miss emails like these because they have filters set up to prevent spam messages from appearing in their primary inboxes.
4. You can also use Prospector to schedule follow-up emails after your initial outreach attempt has failed or resulted in no response whatsoever (a common occurrence).

8. Ontraport

 Ontraport is a CRM and sales software that helps businesses connect with their customers and prospects. It’s used by small businesses and large corporations alike to organize their sales pipeline, manage leads, send emails, and more.

What Is Ontraport?

Ontraport is a CRM for small businesses that helps manage your leads, appointments, email campaigns and more.

It also includes features like customer support automation, follow-up emails and forms, payment processing through Stripe or PayPal, and much more.

 Ontraport is a CRM and email marketing platform that lets you manage your sales funnel, automate your marketing, and grow your business.

What Is Ontraport?

Ontraport is an all-in-one system for running your small business. It combines CRM, email marketing, and sales automation into one easy-to-use tool.

It’s made specifically for small businesses and startups to help them manage their sales funnel and automate their marketing so they can focus on growing their business.

So instead of having to use multiple tools to manage your sales funnel or send out emails, with Ontraport you can do it all in one place.

Features

• CRM – Sales, Marketing and Support Software
• Invoicing and Accounting Software
• Email Marketing Tool – Build and Send Mailing Lists with Email Templates
• Marketing Automation – Create Marketing Campaigns & Convert Your Visitors Into Customers

Pros

• Easy-to-use email marketing software.
• Integrates with nearly every major ecommerce platform.
• Built-in analytics tools help you analyze past campaigns.

Cons of Ontraport:

• Expensive compared to other CRMs .     

9. SendinBlue

 SendinBlue is the email marketing platform for professional marketers.

SendinBlue is the most powerful and easy-to-use email marketing software. It helps you send beautiful newsletters, manage subscribers and track your results.

With SendinBlue, you can create and send beautiful emails, manage subscribers and track your results.

Our tools allow you to easily create beautiful newsletters with drag & drop editor. You can design your own templates or use our pre-made ones.

We also offer a complete set of features to manage your subscribers: build a list of contacts, send automations triggered by events like clicks or purchases and follow up with personalized campaigns.                               

Features

• Email marketing campaigns
• Transactional emails (order confirmations, receipts, etc.)
• Bulk email sending (mass mailings)

Pros

Email Marketing – Send bulk emails to your contacts, segment them by interest and track their engagement with your emails.

Email Automation – Create automated sequences for sending emails based on specific triggers. For example, you could send out an automated welcome email to new subscribers who sign up on your website.

Analytics – Get detailed reports on your subscribers’ behavior and segment them by categories like industry and location.

Performance Tracking – Set goals for how many clicks and opens you want from each campaign and see how close you are to reaching them at any time during the campaign period.

10. Pardot

 Pardot is the leading marketing automation platform for B2B companies. Pardot helps companies grow revenue by more effectively targeting, engaging and converting their best customers.

Pardot has been helping companies automate marketing workflows since 2007. It is a flexible, powerful and affordable software that enables users to manage the entire marketing lifecycle from lead generation to lead nurturing to account-based sales.

Pardot helps companies automate all aspects of B2B marketing including:

• Lead Generation – Create, nurture and track leads from your website or social media channels.
• Lead Nurturing – Manage contacts through personalized emails, drip campaigns and webinars to keep them moving through your sales funnel.
• Account-Based Marketing – Create personas based on data from your CRM and email platform to create targeted content for each prospect or customer profile.
• Email Marketing – Create personalized emails based on customer behaviors like webinar attendance or site visits to convert leads into customers with less friction at every stage of the buyer journey.

                               

Features

The Pardot Marketing Automation Platform helps you to:

• Create engaging and personalized experiences for prospects, leads and customers at every stage of their journey.
• Increase revenue from existing customers by delivering relevant content at the right time.
• Measure and optimize every marketing activity so you can make data-driven decisions about how best to engage your audience.

Pros

1. Ask questions, get answers and share your expertise
2. Get involved in discussions
3. Find new ideas and inspiration for using Pardot more effectively
4. Learn from the experts by reading their articles       

11. Marketo

 Marketo is a marketing software company that provides a cloud-based platform for marketers to create, manage, and measure marketing campaigns.

Marketo was founded by Paul Smith and Eric Martineau in 2002. The two were former employees of Siebel Systems, which was acquired by Oracle Corporation in 2005.

After the acquisition, Smith and Martineau left Oracle to start Marketo with $2 million in venture capital funding from Softbank Capital Partners and Accel Partners. The company’s name comes from the word “market” spelled backwards.

The company launched at TechCrunch50 in 2008, where it won first prize in the Best Software category.

 Marketo raised $25 million in venture funding from Sequoia Capital and SoftBank Capital Partners in June 2010, followed by an additional $30 million round led by Sequoia Capital in April 2011.

Features

1. Email marketing, landing pages, and automation tools
2. Data-driven marketing campaigns with A/B testing of email subject lines and links
3. Automation rules to send personalized emails based on customer activity
4. Lead scoring to prioritize leads based on their level of interest in your product or service

Pros      

Lead Nurturing: Create customized marketing campaigns that include personalized messages and emails that are automatically sent at the right time in a prospect’s journey.

Sales Enablement: Give sales reps access to valuable content that will help them close more deals faster.

Customer Retention: Identify and engage with customers who are at risk of churning so they can be saved before it’s too late.     

           

12. GetResponse

 GetResponse is a popular email marketing platform that allows users to send newsletters and other promotional emails to their subscribers. It also offers social media marketing features, landing pages and tracking tools.

GetResponse has been around since 2001 and has helped more than 1.5 million companies grow their businesses. The company was founded in Prague, Czech Republic and now has offices in the United States, Canada, Australia and the UK.

GetResponse offers several plans for small business owners looking to send out email campaigns:

Personal Plan: This is a free plan that includes 200 subscribers and up to 15,000 emails per month.

There’s no limit on the number of contacts or contacts added each month, but only one contact can be added every 30 days.

Professional Plan: This plan includes unlimited subscribers at $19 per month or $179 per year (billed annually). It also includes unlimited emails sent per month at no additional cost (a maximum of 10,000 emails sent per day).

There’s no limit on the number of contacts or contacts added each month, but only one contact can be added every 30 days.

Corporate Plan: This plan includes unlimited contacts with no limits on how many can be added each month or how many emails can be sent out.

               

Features

Unlimited Email Lists & Newsletters – Create as many email lists as you want so you can segment your customers into different groups. You can also create as many newsletters as needed to promote different products or services.

Automatic Follow-Ups – Create automated email follow-ups that are sent to subscribers at different times after they sign up for your list. This feature is perfect for driving sales leads through multiple nurturing campaigns over time.

A/B Testing Tools – Test different versions of emails against each other to determine which ones are most effective at increasing conversion rates. This feature is available on all plans except the Free Plan, which does not support A/B testing functionality.

Pros

• Easy to use user interface
• Great support team
• Large list of integrations  

    

13. Autopilot

 Autopilot is a suite of advanced driver-assistance features that are designed to make your driving experience safer and more enjoyable.

The Autopilot hardware suite includes eight cameras, 12 ultrasonic sensors, a forward-facing radar and a dedicated computer to process data from these sensors. The cameras provide 360° visibility around the car at up to 250 meters of range.

The ultrasonic sensors detect objects in front of the vehicle at close range (up to 40 meters), while radar detects objects at mid-range (to 150 meters). Additional safety features include automatic emergency braking, collision warning, lane departure warning and active cruise control.

Autopilot is currently in beta testing with 2,400 Model S owners in California, where it can be activated by pressing the Autopilot button on the instrument panel while on a divided highway.

In 2015, Tesla plans to offer this feature through an over-the-air software update to all Model S vehicles equipped with our new hardware suite.                            

 Pros

• Full Detail (includes steam cleaning)
• Interior Detail (includes shampooing, conditioning, leather treatment)
• Exterior Detail (includes clay bar treatment)
• Glass Treatment

14. Mautic

 Mautic is a free open-source marketing automation platform that allows you to automate your marketing, sales and customer service. This is a great tool for businesses looking for an all-in-one solution for their marketing automation needs.

Mautic provides both inbound and outbound marketing, allowing you to customize your emails and landing pages for each campaign, making sure that each customer receives the best experience possible.

Mautic is great for small businesses because it allows them to have a big impact on their customers without breaking the bank. There are no limits on how many users or contacts can be added to your accounts, so you can use the software as much as necessary without spending any extra money.

The best part about Mautic? It’s completely free! You don’t even need to pay for hosting or domains if you choose not to use their services.

If you want more features or customization options, there are paid tiers available for those who need them.                               

Features

 1.Email Marketing Automation

2.Social Media Automation

3.SEO Automation

4.Lead Generation Automation

5.Content Management

Pros

1. Seamless Integration with All Major Email Service Providers (ESPs)
2. Powerful Automation Engine
3. Simplified Setup Process
4. Beautiful Dashboard Interface

Marketing Automation Software – Frequently Asked Questions

 Marketing automation software has been around for a while now, but only recently is it gaining widespread adoption. With all the hype surrounding this new technology, it’s only natural to have questions about how it works and how it can help your business.

Here are some of the most frequently asked questions about marketing automation:

What is marketing automation software?

Marketing automation software (MA) is a tool that helps you automate repetitive tasks in your marketing efforts. This can include everything from sending out emails and drip campaigns to gathering data on your website visitors and customers.

MA tools make it possible for you to create multiple processes that help you sell more products or services to existing customers and acquire new ones at a low cost.

How does marketing automation work?

The best way to understand how MA works is by looking at an example process: you notice someone visiting your website for the first time, so you automatically send them an email welcoming them as a visitor and offering them some free information on a topic they’re interested in.

Then when they leave your website, an exit popup appears asking if there was anything else they needed help with or if they wanted to be added to your mailing list so they could receive additional information later on down the road once they had read through what was sent

Best Marketing Automation Software – Wrap Up

If you are looking for a marketing automation software, you should look for one that can help you automate your sales and marketing processes. Such a tool should have the following features:

Automated Lead Generation

The most important feature of any marketing automation tool is to help in generating leads.

This is done by sending out automated emails to the potential buyers who have shown interest in your products.

There are many tools available on the internet that can help you do this. Most of these tools come with ready made templates that can be used to send out emails automatically to your potential customers.

You just need to select the template, provide details about your company, product and services and pay for it.

Once paid, these tools will automatically send out emails to all those users who have shown interest in your product or service.

Automated Email Sequence

Another important feature of any good marketing automation tool is its ability to create email sequences automatically according to the user’s behavior while browsing through an online store or website.

Companies use this feature to target customers who are likely to buy their products or services based on their interests through emails sent by the software.