Press release distribution is a great way to get your news out there, but it’s not as easy as it sounds.
You need to know where to send your press release, and you also have to make sure that the service you choose is reliable.
Best Press Release Distribution Services
What Are Press Release Distribution Services
Press release distribution services are an efficient way to increase traffic to your website. The best press release distribution services provide you with the opportunity of having your news published in a large number of media outlets.
This is because, they provide you with a platform that allows you to publish your press releases across the world.
Promoting your product or service through press releases is one of the most effective ways of increasing sales and awareness around it. It’s also one of the best ways to attract customers and retain them as long as possible.
In order to have your news published in any publication, you will have to hire a professional PR firm that can handle everything for you.
This means that all you need to do is submit a press release and let them do all the work for you!
What Are The Best Press Release Distribution Services?
Here are some of the best press release distribution services.
1. PRWeb
PRWeb is a leading provider of news distribution services, content marketing solutions and digital PR tools.
Key Features
1.Releases can be sent to hundreds of outlets through PublicizePress’s powerful distribution network.
2.Choose which kinds of news release you want to send out, such as product launches, corporate announcements and more.
3.Get real-time results about which outlets pick up your news release and the number of times it is shared or tweeted.
Pricing
PRWeb is a leading global provider of news distribution, media monitoring and market research solutions. PRWeb offers thousands of cost-effective press release distribution services to businesses, including small businesses, mid-size organizations and large enterprises.
PRWeb provides affordable press release distribution services for all business sizes. From standard distribution to enhanced distribution packages, PRWeb offers several options for businesses in need of press release distribution.
PRWeb’s Standard Distribution Package includes:
- A free press release submission to our network of more than 130,000 journalists and media outlets;
- Free inclusion in our database of more than 30 million historical news releases; and
- A free archive page for your company on PRWeb’s website with your logo, contact information and links to other pertinent websites (for paid accounts only).
PRWeb is a leading online news and press release distribution service, owned by Vocus, Inc. The goal of PRWeb is to help businesses get the business they deserve -- and the publicity -- by providing users everything they need to create, distribute and track online news releases.
2. PR Newswire
PR Newswire is a distributor of press releases. PR Newswire is operated by United Business Media, which was formed in January 2010 as a result of the merger between the UK-based United Business Media and the US-based PR Newswire Association, Inc.
PR Newswire was founded in 1954 and is based in New York City. In 2000 it merged with rival News & Media Corporation to form UBM plc.
The company has major operations in London, New York, San Francisco, Chicago, Hong Kong and Sydney. Through its subsidiary Visual Communications Group (VCG), it provides picture services for both corporate and consumer clients.
Key Features
- Distribution to top media outlets
- Customizable press release distribution lists based on your industry, topic and target audience
- Videos and photos included in presentations with unlimited file sizes
- Social media optimization to increase your search engine visibility
- Automated alerts that notify you when a story is published or updated
Pricing
PR Newswire offers a variety of pricing plans to fit your needs.
We offer three types of subscriptions:
- Basic Subscription – $199 per month for unlimited access to all of our services.
- Premium Subscription – $349 per month for unlimited access to all of our services and access to our premium content from around the web.
- Enterprise Subscription – Contact us for pricing information.
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences.
3. PR Underground
Key Features
- PR Underground is a powerful, easy-to-use, and affordable tool for generating press releases that will help you get more traffic, sales, and leads.
- PR Underground also allows you to track the results of your press release campaign so that you can see which outlets picked up your story and how many clicks you received from those articles.
- A team of trained writers who can produce high quality articles for your business on any topic at an affordable price – starting at just $39 per article!
Pricing
The cost for this service is $49 a month, which includes all of the above as well as priority support and updates on new features and tools available at no additional charge. You can cancel anytime by logging into your account or contacting us directly via email or phone (1-800-967-0759).
PRUnderground is an affordable press release distribution service that publishes your announcement out to Google News, 80+ syndicated news/TV websites, and social bookmarking sites. It lets users publish reports on PR Newswire, Google News, Yahoo Finance, CBS, Market Watch, and Fox News.
4. 24-7 Press Release
24-7 Press Release is a full-service press release distribution company based in San Francisco, California. It was founded in 1998 by Barry Levine, who had previously worked as a journalist for The Associated Press and other news organizations.
The company is run by President Mark Levine, son of founder Barry Levine. 24-7 Press Release has offices in New York City, Los Angeles and London.
24-7 Press Release provides services such as:
-Press release distribution to major media outlets around the world (including online publications such as Yahoo!, Google News and Bing)
-Press release syndication to thousands of additional media outlets through our network of more than 3,000 journalists and bloggers
-Public relations services such as pitching story ideas to editors and tracking media coverage
Key Features
- The most affordable press release distribution service online
- Industry leading turnaround time of 4 hours or less
- Highly professional content management team that can provide custom press releases, media monitoring and more
- Fast, easy and secure payment system via PayPal
- More than 1000 clients worldwide
Pricing:
24-7 Press Release offers the most affordable press release distribution service on the Internet.
Their pricing model is simple – there are no hidden fees or charges. They charge $99 for a press release submission, which includes:
- A guaranteed review by an editor before it is sent out to all major news outlets
- An initial distribution of your press release to over 10,000 news outlets
- Distribution of your press release to over 2,000 additional news outlets through our partners
- Posting on our website, www.247pressrelease.com
What is 24-7 Press Release Newswire? 24-7 Press Release Newswire is a press release distribution service for businesses looking to spread their news through social media and tradition news channels to reach your audience, and manage visitors, sales and brand awareness.
5. EIN Presswire
EIN Presswire is the official press release distribution service of EIN News. By submitting your press release to EIN Presswire, you are guaranteed wide distribution of your news story to a variety of media outlets.
The benefits of EIN Presswire include:
- Free distribution of your press release to more than 40,000 reporters
- High visibility with in-depth indexing by Google, Yahoo! and MSN Live Search
- Full-color news releases with embedded images, audio/video clips and links
- Online tracking and reporting capabilities
Key Features
- fast, easy and affordable to use
- no cost for press releases
- free online distribution to all major search engines, newswires and blogs
- available in multiple languages (English, Chinese, French, Spanish)
- unlimited number of press releases per month
- submit unlimited images (including animated GIFs) with your release
- receive real-time reporting on how many people read your press release and where they came from
Pricing
Here is the pricing structure of EIN Presswire, in detail:
Basic Package – $499 per month.
With this package, you get the following features:
- Unlimited press releases
- Unlimited media alerts
- Unlimited photo galleries
- Unlimited video galleries
- Unlimited multimedia presentations/slideshows
EIN PresswireTry EIN PresswireBased on the reviews we read, their general reputation is 3 out of 5 stars, which is obviously not the best. However, the value that EIN Presswire provides to clients is 5 out of 5 stars. Most people love how easy the publishing process is, as well as the effectiveness of every publication.
We earn a commission if you make a purchase, at no additional cost to you.
Business Wire is a global distributor of press releases and other multimedia content. Business Wire services over 11,000 companies from more than 150 countries, providing rapid dissemination of company news for the world’s corporations.
Business Wire is owned by United Business Media (UBM), a leading global provider of media and marketing services with over 20,000 employees in more than 30 countries.
Business Wire originated in 1973 as a semi-automated system to electronically distribute press releases to subscribing reporters. It was sold to United Communications Corporation (UCC) in 1978, which in turn sold it to Reuters Group in 1989.
In 1996 Reuters Group launched an online subscription service called WebWire (now known as PR Newswire) to compete directly with Business Wire.
In 2005 UBM acquired Reuters Group and rebranded its entire news distribution operation as “PR Newswire” under the brand new holding company name of UBM plc. In 2009 Business Wire was created as a subsidiary of PR Newswire by merging two of its divisions: PR Newswire’s Business Markets Division and the Business Information Services Team from International News Service (INS).
Key Features
- Press release distribution service
- Social media management tool
- Video hosting platform
Pricing
Business Wire offers a variety of pricing options, including flat-fee packages and pay-as-you-go options.
For news releases and other content, the company’s pricing structure is as follows:
- Basic package – $99 per release; includes media alerting and distribution to news wires, websites and social media outlets.
- Enhanced package – $129 per release; includes everything in the basic package plus distribution to business news media outlets and enhanced press release design.
- Premium package – $199 per release; includes everything in the enhanced package plus distribution to major stock exchanges, business wire services and search engines, as well as syndication to more than 100 trade websites.
Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals, and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented NX Network.
7. GlobeNewswire
GlobeNewswire is a financial services company that distributes news, information and multimedia content to the investment community.
GlobeNewswire’s distribution network includes more than 300 contributors worldwide, including U.S. and international wire services, newswires and press release distribution firms, which deliver GlobeNewswire’s news stories to some 5,000 subscribers in North America alone.
It is a subsidiary of Nasdaq Inc., a leading provider of trading, exchange technology, information and public company services across six continents.
Best for using multimedia in press releases to get your message across
GlobeNewswire is a popular press release distribution service that allows you to reach the widest possible audience. GlobeNewswire is one of the most trusted press release distribution services with over 60,000 subscribers, including many leading news media outlets and search engines.
GlobeNewswire offers a variety of packages to meet your specific needs. The Basic Package is free while the Pro Package starts at $199 per year.
The Basic Package offers unlimited releases and distribution, while the Pro Package gives you access to premium features such as multimedia content, custom distribution options and more control over your campaigns.
One of their best features is that they offer 24/7 customer support via email or live chat. They also have a great online knowledge base where you can find answers to frequently asked questions about using their service as well as tips for writing an effective press release.
Pricing
GlobeNewswire can deliver your news directly to the desktops of the world’s leading financial institutions, media organizations and other companies around the globe.
GlobeNewswire offers its clients three pricing tiers:
- Basic Tier – $995 per month
- Standard Tier – $1,995 per month
- Premium Tier – $3,995 per month
GlobeNewswire was a Nasdaq, Inc. subsidiary from September 2006 until April 2018 when West Corporation (now Intrado) acquired the Public Relations Solutions and Digital Media Services Businesses, including GlobeNewswire, from Nasdaq.
What are Press Release Distribution Services?
Press releases are a great way to get your message out into the world, but they’re not very easy to write. They need to be compelling and informative without being overly promotional.
They need to be in the right format, which can be confusing for people not familiar with it. And then there’s the issue of distribution.
With the rise in online media, traditional news outlets aren’t as important as they once were. Companies can reach their target audience directly through social media and their own websites or they can use a press release distribution service like PRWeb or PR Newswire to help get their message out to broader audiences
Press release distribution services are services that allow companies to release their press releases into the public domain so that they can reach more people than they would on their own. These services have access to thousands of sites that will post your press release if you pay them enough money.
Qualities of a Good Press Release Distribution Service
Press release distribution is a great way to get your business, product or service in the news. But it doesn’t work unless you have a quality press release distribution service.
Here are some qualities that can help you judge whether a press release distribution service is right for you:
A good distribution service will include a variety of media outlets in its database. When you’re looking at different options, find out what outlets they distribute to and how often each outlet accepts press releases from them.
The more diverse the list of outlets, the better. If a company claims it distributes to all major news sites, then check those sites yourself don’t just take their word for it.
This may seem obvious, but there are companies that claim to distribute to hundreds of sites when they actually only have access to one or two major outlets. Having access to multiple sites increases your chances of getting coverage for your announcement.
A good distribution service will provide feedback on how many people read your announcement and where they are located geographically this information can help tailor future press releases so they’re relevant to specific audiences and geographic areas that may be interested in your story.
What Does a Good Press Release Look Like?
A good press release is clearly written, concise and interesting for readers. It should include all relevant information about your company or product in just one page or two pages at most.
It doesn’t have to be long as long as it contains all the necessary information about your business or product and can be easily understood by readers without any difficulty.
Other types of content creation offered by the press release sites
The press release sites offer a wide range of services, including press release writing, editing and distribution. They also offer other types of content creation such as blog posts and social media posts.
These services can help you get started with your own content marketing strategy.
Press Release Writing Services
The press release sites offer professional writers who can write your press release for you at an affordable price. These writers have a background in journalism and experience in writing for small businesses.
They know how to write a newsworthy story that will appeal to journalists and bloggers.
Press Release Editing Services
If you feel uncomfortable about your writing skills or are not sure whether your story is newsworthy, then you can use the editing services provided by the press release sites. The editors will review your press release and make any necessary changes before it is published on their website or emailed out to their subscribers.
The number of press release distributions you will get National vs. international distribution
The number of press releases that you can distribute varies depending on the package. Our most popular packages for international distribution offer between 100 and 500 press releases per month.
For national distribution, the number is usually higher. If you have a small budget, we recommend that you choose a package with fewer press releases per month so that your money is used to its fullest potential.
In addition to the number of press releases sent out each month, there are also other factors that affect the price of each distribution:
Press Release Distribution Cost: The cost of sending out each press release depends on two factors: how many people read it and how many times it appears on search engines. With more people reading your article and finding it through search engines, the cost of sending out your article will increase accordingly.
Press Release Distribution Timeframe: The timeframe for sending out your article has an impact on its overall cost too – if you want your article to be published as quickly as possible then it will cost more than if you want it published within 24 hours or less after being received by our service providers (which is actually very fast).
Best Press Release Distribution – Wrap Up
At the end of your press release distribution, you should have a list of media outlets that have received your release.
You can also use this list to make sure you are reaching out to the right people.
You should also be confident that the people who receive your press release will share it on social media and other news platforms.
It is important that these people know why they should share your press release with their audience.
For example, if you have included an image in a high-quality format, then this can help convince other media outlets that sharing your story is worth it.
