Whether you’re an agency or a business owner, you need the best SEO tools to help you rank higher and grow faster.

Search engine optimization (SEO) is a constantly changing field, making it difficult to find the right tools that will deliver long-term value.

Well, we’re here to help you. In this guide, we’ve listed the best SEO tools on the market, including free options.

Each tool will be rated based on ease of use, customer service, pricing, and additional criteria.

 

Best SEO Tools

What Are SEO Tools

There are many SEO tools available to help you increase your search engine ranking and get more traffic to your website.

However, these tools are not all created equally.
Some are better than others and that is why it is important to choose the right tool for the job.

There are several different kinds of SEO tools out there, so choosing the best one can be difficult.

Fortunately, we’ve done the work so you don’t have to! In this article,
we’ll discuss the five best SEO tools available today and how they can help improve your online business.

 

 

Best SEO Tools – Introduction

In digital marketing, SEO stands for Search Engine Optimization. This is the process of optimizing your website to rank higher in search engine results.

The better your SEO, the more likely you’ll get relevant traffic to your site. 

So what makes up good SEO? There are three main factors: 

Keywords – Keywords are the words or phrases that people type into a search engine when looking for information about a product or service.

For example, if you were selling “coffee makers”, that would be a good keyword for your site. 

Content – When someone types their keywords into a search engine, Google will scan all relevant pages to find the most accurate results for their users.

Your content needs to be highly relevant and user-friendly for this to happen. 

Backlinks – Just as people can link back to your site from other sites, so can search engines like Google and Bing.

These links let search engines know that your content is high-quality and relevant.

Best SEO Tools – Our List

1. GrowthBar

GrowthBar is an extremely useful Chrome extension that helps you grow your business. This extension is for people who want to grow their businesses using the latest growth hacking strategies.

It’s designed to help you quickly and easily find the right growth hacking tactics, strategies, and tools.

When you visit any website, GrowthBar scans its database of 400+ hand-picked articles for relevant content. It then displays an icon in the top right corner of your browser window that shows you how many articles are relevant to the page you’re viewing.

When you click on that icon, it displays a list of relevant articles, ranked by relevance. You can click on any article in that list to open it in a new tab.

Find the right keywords, understand your competition and track your search ranking. GrowthBar is a keyword research tool that helps you to find the right keywords to get more traffic.

The proprietary algorithm analyzes over 100M keywords every month to give you the most accurate search volume data possible.

Features

Color Picker

Get any color with a single click. You can even get the hex code for that color with a simple right-click!

Color Palette

Customize your browser’s palette with over 5000 colors hand-picked by our team to ensure that they’re the most popular and most used colors.

No more going to sites and looking at their source code to get that perfect color!

Search Google Fonts

We’ve been told that Google Fonts is an amazing resource for designers. We’re not sure since we had trouble finding anything useful when we searched Google Fonts.

Now, you can search for exactly what you want and find that perfect font!

Highlight Elements

You can now highlight any element on a page with GrowthBar’s highlighting tool! Find that perfect element and show it off to your client or co-workers.

Just click on “Highlight Element” in the menu and then click on the element you want to highlight on the page! 

Pros

  • Cheaper than GrowthHackers – but still has a lot of the same functionality.
  • A bigger community of people to connect with. – A “Pro” version that lets you see more information about who has viewed your profile.
  • The ability to get anonymous feedback on your pitch decks and landing pages.
  • The ability to give anonymous feedback on pitch decks and landing pages.

2. SEMrush

SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.

SEMrush can help you:

  • Optimize your website content by checking for thin content and preventing keyword cannibalization with its Site Audit tool. 
  • Establish your own backlink strategy by analyzing competitors’ backlink profiles with the Backlink Audit tool.
  • Find out which keyword phrases your competitors are ranking for in organic results of search engines. With the SEMrush SEO Ideas tool, you will get keyword ideas based on any domain, including the ones that belong to your competitors.
  • Get new keyword ideas in Keyword Magic Tool, a keyword database that contains over 2 billion keywords (including exact-match search volume data). 
  • Review brand mentions throughout the web with the Brand Monitoring tool.
  • Boost your campaign results with the Ad Builder & KW Generator tools. 
  • Conduct a technical SEO audit of your website with Site Audit & On-Page SEO Checker tools.

Features

SEMrush is a competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.

SEMrush helps you to find out everything there is to know about your top organic and paid search competitors.

Do you want to know if your keywords are profitable? Do you want to know how much traffic that keyword brings you every month?

You can now see the exact monthly traffic and cost estimates from Google AdWords for any keyword. SEOquake, one of SEMrush’s most popular tools, allows you to run a complete SEO audit of your domain.

This tool provides a comprehensive analysis of all the key on-page factors that determine the health of your website. The report lists all detected issues along with the corresponding fixes.

In a few clicks, this analysis tool helps you identify low-hanging fruit based on keyword difficulty, search volume, and other factors such as how many backlinks you need to rank higher. 

Pros

I have used SEMRush for the past six months and have been really impressed with the depth of data on offer.

   

I use it as a tool to help me understand the opportunities and threats that are impacting my clients.

The Keyword Research feature is one of my favorites and I use this regularly to identify new keyword opportunities to target.

The Rank Tracker feature is great to see how your website rankings are tracking over time, I also find that having the ability to track competitors’ rankings too helps with creating a content strategy.

I recommend SEMRush as an SEO tool to any business that is looking to gain valuable insights into how they can improve their SEO efforts.

3. Ahrefs

Ahrefs is a toolset for SEO & marketing running on Big Data. It covers backlink checking, competitor analysis, keyword research, and more.

Their powerful tools will provide you with all the data you need to make smarter decisions. A team of SEO experts and engineers is always working hard to improve the tools and make them more user-friendly.

Ahrefs SEO Toolbar is a free chrome extension that shows SERP overlay, Domain Rank (DR), and URL Rating (UR). 

Link Research Tools have been designed to give you a full picture of your link profile health, including backlink counts, quality indicators, top pages with incoming links, anchor texts, and no-followed links.

The Content Explorer is an easy-to-use tool to find and analyze trending content that’s already doing well on Google. You can use it to find the right topic for your next blog post or video.

4. Advanced Web Ranking

Advanced Web Ranking is a search engine ranking software that delivers accurate and up-to-date information on search engine positions for targeted keywords. 

Advanced Web Ranking uses the most advanced technology, including periodic crawls of your website to collect detailed information about the performance of your site in different search engines.

It also provides advanced tools for tracking and reporting on your SEO efforts, helping you understand what works and what doesn’t. 

Advanced Web Ranking offers sophisticated data visualization features such as charts and graphs to get actionable insights into how you can improve your SEO strategy.

Features

Search Engine Rankings.

Check your website’s rankings for any location and any keyword. We support all major search engines including Google, Bing, Yahoo!, Baidu and Yandex.

Rankings Reports

Generate ranking reports for any location, search engine, and device. Schedule automated reports to run daily, weekly, or monthly.

Keyword Research

Get access to complete keyword research tools that include suggestions, trends, and traffic estimations. Find new keywords or identify competitors easily.

SERP Tracking

Track the results of any search query on a daily basis and see the movements of your website’s rankings over time.

Mobile Rankings

Monitor the mobile rankings of your website in Google, Bing or Yahoo! using mobile-specific search engines or the desktop versions with mobile user agents.

Local Search Rankings

Monitor local rankings for your website based on specific locations you define in your project settings. You can choose from over 3000 locations around the world.

Social Media Tracking

Track social media activity for up to 5 keywords per project and get notified when new mentions are detected by our system.

5. Sitechecker

Sitechecker is a free online tool that checks your site for errors. It helps you quickly identify and fix various technical aspects that affect your search engine visibility. 

To start the check, type your domain name in the box on the left side of the screen and click “Check”.

The process should take no more than a minute or two. After it’s done, the summary will show you the number of issues found, grouped by severity. 

With this tool, you can check for: 

  • an indexing (crawling) problem with Google; 
  • redirects that aren’t working properly; 
  • duplicated pages; 
  • slow-loading pages; 
  • page titles missing or too long; 
  • non-optimized meta descriptions. 

Sitechecker will scan your website to find all of these issues within minutes.

If any are detected, they will be shown on the top of the report along with their corresponding URLs. 

The problems that require more attention will be marked with red — these are critical errors. Yellow markings stand for warnings. Green means good to go!

Features

Website audit tool.

It checks your site for technical errors and allows you to fix them; SERP tracker. We track the rankings of your website for up to 2,000 keywords;

Backlinks audit tool.

It analyzes inbound links to your website; Internal links tool.

This feature allows you to view internal links on a page, anchor texts, and its types; Competitors’ research. You can compare your website with competitors; Broken link checker. Sitechecker finds broken links on a web page, redirects and duplicates;

Page metadata checker; SEO analysis software.

This tool performs SEO audit of the domain and shows its weak points; Robots scan. Sitechecker checks if robots.txt file is available for search engine bots and doesn’t contain any restrictions ;

Sitechecker provides a set of SEO tools that allow you to track your website rankings, find errors on the website pages, analyze internal and external links, check meta tags, and much more!

Pros

– User-friendly and intuitive interface.

– Maximum number of features on the market (many of them are free).

– Flexible algorithm of website audit.

– Reliable assurance of data security.

Cons

– No mobile version.

Site Checker Pro
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6. Authority Labs

Authority Labs is an easy-to-use, powerful rank-tracking tool. It monitors local and international rankings for your website and provides you with features to help analyze your results.

The ranking reports containing details on how each keyword is performing in each search engine.

You can see if a keyword’s ranking is up or down from the previous day, week, or month. See where you rank in any city or country.

These reports also show if your website has been recently added or removed from the search engine index.

Authority Labs also shows you how many keywords your site ranks for that your competitors don’t and vice versa. This data can be downloaded as a CSV file and imported into Excel or Google Docs for further analysis.

7. Serpstat

Serpstat is a keyword and ranking research tool used for in-depth competitor analysis and building advertising campaigns.

Serpstat does keyword and domain research, and provides analysis on organic keywords, paid keywords, level of competition, and cost per click.

Serpstat’s database currently contains information on 10 geographical regions of Google (USA, Australia, United Kingdom, Bulgaria, Ukraine, Lithuania, Russia, Kazakhstan, South Africa, and Canada) and 3 regional databases of Yandex – Yandex Moscow, Yandex Saint-Petersburg, and Yandex Ukraine. 

As of the latest reported period, Serpstat’s database includes more than 100 million domains.

Serpstat’s three main modules are:

1. Search Analytics – which allows you to find profitable keywords for your content marketing campaign. It also shows you how your competitors rank for those same keywords.

2. Competitor Analysis – shows you what keywords your competitors are buying ads for and what they rank organically for. It also analyzes their PPC strategy in terms of ad copies and budgets to see how you can beat them in terms of traffic or SEO rankings.

3. Site Audit –  helps you identify technical issues that prevent your site from getting into top search results. Serpstat is not just a keyword research tool, but an all-in-one SEO platform.

Pros

You can use Serpstat to review competitors’ websites, assess their performance, and estimate their investment in promotion. The tool also offers keyword research, ranking, backlink analysis, and site audit.

The system is integrated with Google Analytics and Google Search Console, so you can get traffic insights and other data. Serpstat allows you to track your own website rankings, as well as compare your positions with those of the competitors’.

The system provides a visual table where you can view your progress over time. The service is constantly updated and has lots of useful features for SEOs: keyword clustering, and a detailed report on keywords that are not ranking high, but still have lots of traffic potential.

Serpstat can also be used for PPC optimization — it provides a list of keywords that are used by competitors in ad campaigns; there is also a tool for checking the cost-per-click (CPC) value of different keywords.

Serpstat

Serpstat is an all-in-one search tool that is used by 250,000 users globally to improve their performance in online search. 

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8. Long Tail Pro

The “long tail” concept is how Google, Amazon, and other search engines make most of their money.

The long tail refers to the hundreds of millions of less-frequently searched keyword phrases people type into search engines every day. Those search terms collectively represent a ton of traffic and profit for companies like Google and Amazon.

But as a business owner, you only need to worry about one section of the long tail. If you’re an eCommerce seller, you’re only interested in keywords that are related to products people want to buy. That’s where Long Tail Pro comes in.

Long Tail Pro is a tool that helps you find the best long tail keywords that will bring your website or product more traffic.

You enter a main keyword, and Long Tail Pro gives you hundreds of related keywords that can help get your site on page 1 of Google’s search results. That’s where the gold is!

Long Tail Pro is a keyword research tool that helps you quickly discover thousands of profitable, targeted keywords and calculate Keyword Competitiveness for almost any niche. 

Find Profitable Keywords in Minutes! Long Tail Pro was designed to help you quickly find hundreds of profitable, targeted keywords with little competition that your customers are actually searching for.

Pros

The first thing that you notice when using Long Tail Pro is how much it speeds up the whole process of keyword research. I’ve used a number of different keyword tools and all of them are slow.

The second thing you will notice is how easy it is to use. You’ll get the hang of it very quickly.

The tool will allow you to research keywords in more than 100 languages and countries. This is a big plus for those who want to expand their businesses overseas.

Long Tail Pro lets you generate up to 800 results for each seed keyword, which is great as you can see your options at a glance.

The data provided by Long Tail Pro is reliable and accurate, which makes it even more convenient if you use Google Keyword Planner or SEMRush as these tools have been known to provide inaccurate data from time to time.

Long Tail Pro offers the feature of tracking rankings for your website or the website of any other person in SERPs over time – this one feature alone justifies the cost of the tool for me, as we can see exactly how our campaigns are progressing! 

9. SEObility

SEObility scans your website for all known issues and shows you how to fix them. It takes care of the technical on-site optimization and helps you optimize your content.

The tool crawls your whole website like a search engine and checks different SEO factors. You will get an overview of all potential errors, warnings, and notices.

Additionally, it detects if you have duplicate content, thin content, or short content. It shows you if you have any broken images or links on your pages.

The tool has a free version that allows five crawl checks per month. There are three subscription plans available: As a starter, you can use the Solo plan starting from $49 per month (if billed annually).

The Solo plan allows 25 crawl checks per month and up to 10 keywords for rank tracking. In addition to the previous features, the Business plan includes up to 50 crawl checks per month and unlimited rank tracking for $99 per month (if billed annually).

For agencies, there is also the Agency plan available starting at $249 per month (if billed annually) with up to 200 crawl checks per month as well as unlimited rank tracking and keyword research.

Pros

SEObility is an all-in-one SEO tool that works for you. The software helps you to optimize your website and increase its visibility in search engines.

In addition, it shows you how your competitors rank for the same keywords and provides you with keyword suggestions. The included backlink analysis analyzes the link structure of your website, detects errors, and shows you how to improve it.

Regular error reports keep you updated on new findings. The real-time analysis shows you immediately if changes to your website have a negative impact on your rankings in Google and Bing.

With this tool, you can avoid losing important rankings.

10. SEOquake

SEOquake is a free plugin for browsers that provides you with key SEO metrics for a specific page, along with other useful tools such as SEO Audit. 

With SEOquake you can: 

  • Get a thorough analysis of SERPs and export the results in CSV format.  
  • Set parameters for a search query.
  • Run a complete SEO audit of a webpage, including a check for mobile compatibility. 
  • Estimate keyword difficulty instantly.
  • Set up and use parameters to compare domains. 
  • Get information on internal/external links.
  •  Use a wide range of default parameters (HTTP status code, indexed/canonical pages, etc.) or create your own.

SEOquake has an easy, intuitive interface with access to hundreds of metrics.

Quick and in-depth analysis of SERPs and export features. Analysis of internal and external links.

A wide range of parameters for more robust, flexible diagnostics. The ability to compare a domain with its competitors as well as export data in CSV format.

SEOquake also allows you to check whether your website or specific web page is mobile-friendly according to Google’s algorithms. This can be done for a particular URL or for all indexed pages of your site at once.

11. SEOptimer

SEOptimer is a free SEO Audit Tool that will perform a detailed SEO Analysis across 100 website data points 

It provides clear and actionable recommendations to improve your online presence and ultimately rank better in Search Engine Results. SEOptimer is ideal for website owners, web designers, and digital agencies.

Additionally, SEOptimer provides a range of completely free SEO Tools such as Backlink Checker, Meta Tags, and Robots.txt Generator which will take you through the actual steps of improving your site.

SEOptimer has lots of great features, native mobile apps, a Chrome extension, and an API. The free version is fully functional.

12. LinkMiner

LinkMiner is a Chrome extension that quickly checks the HTTP status for each link on the current page. It’s great for finding broken links (404s), server errors (500s) and redirect chains.

Use it to check for dead links before starting a content audit, or on an eCommerce site to ensure you’re not losing sales due to broken checkout links. 

It’s like a search engine for dead links. It works by crawling the website and finding all the links on it. Then, it analyzes each link and returns the HTTP status code.

You can use LinkMiner to review your own site for broken backlinks as well as those of your competitors or other sites in your niche.

The free version only tells you how many links there are, but you can get a 14-day free trial of the pro version that shows the status code and anchor text of each link.

13. Pitchbox

Pitchbox is a marketing technology company that helps marketers and salespeople automate their outreach campaigns. 

Pitchbox automates outreach for marketers, who can use the platform to find blogs, influencers and journalists to engage with as part of their marketing campaigns. 

That could include a link-building campaign or an influencer relations campaign.

The company was founded by Idea Stage in 2010 but took off when CEO Garrett French and CTO Jeremy Bencken were working on an affiliate site that they were trying to promote through email marketing. 

They wanted to automate their email outreach for more efficiency, which led to the creation of Pitchbox.

Features

Data-Driven Outreach

Pitchbox is built for scale. You can leverage our data and research to target the right influencers, managers, and journalists for your business.

From partner page filtration to Twitter bio search, to advanced email lookups and more, Pitchbox will help you target the right contacts for your next campaign.

Intelligent CRM

Pitchbox’s CRM will automatically keep track of everyone you’re contacting. We’ll make sure you don’t send duplicate emails, forget important follow-ups or miss any critical insights about your outreach campaigns.

Email Templates + Sequences

Developing a successful outreach strategy is all about sending the right message at the right time. With Pitchbox, you can create custom templates and sequences to suit every stage of your campaign.

Whether you want to set up a one-off email blast or a multi-step drip campaign, Pitchbox makes it easy to automate and personalize your outreach messaging.

Reporting & Analytics

Pitchbox helps you track the success of every part of your campaign – from opens and clicks, right through to conversions and revenue generated by your campaigns – so that you can easily identify what’s working.

14. Google Search Console

Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. 

You don’t have to sign up for Search Console to have your site included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results.

Search Console also allows you to set a preferred domain — this is the version of your site that you want users to see in their search results.

Many of the other tools on this list have some kind of cost associated with them, whether it’s a monthly fee or a minimum spend. With Google Search Console, you get access to all the major features for free.

Features

Google Search

The console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results.

You don’t have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site.

Search Analytics

See the top queries and pages that drove traffic to your website. Links to Your Site Learn who links to you (and if it helps or hurts).

Internal Links

Which links on your site are the most popular? Find out with internal link data. Manual Actions See if there are any manual actions against your site.

Mobile Usability

Make sure you’re meeting the needs of mobile searchers and Googlebot smartphones.

Pros

There are many pros to using the tool, including: It’s free.

Many of the other tools on this list have some kind of cost associated with them, whether it’s a monthly fee or a minimum spend. With Google Search Console, you get access to all the major features for free.

It’s easy to set up. Setting up Google Search Console is relatively straightforward — especially if you already have Google Analytics installed. There are great resources out there that can walk you through the process step by step.

It offers tons of features. If you’re just getting started with SEO, you may not realize how many different areas and factors go into effective SEO management.

The great thing about Google Search Console is that it covers so many different bases, offering advice and insights on both basic and more advanced issues like mobile-friendliness and structured data markup.

Google Search Console

Search Console provides information on how Google crawls, indexes, and serves websites. This can help website owners to monitor and optimize Search performance.

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15. Moz

Moz is a company that provides inbound marketing and marketing analytics software subscriptions. Moz was founded by Rand Fishkin and Gillian Muessig in 2004 as SEOmoz, offering a variety of SEO-related tools.

The company headquarters is located in Seattle, Washington with offices in London, England; Vancouver, Canada; Portland, Oregon; and Chicago, Illinois.

The company’s services are divided into three categories: Moz Pro, Moz Local, and Moz Content. Moz Pro includes tools for keyword research, link building, site audits, rank tracking, and more.

The Moz Local tool helps businesses manage their online presence across Google, Amazon Alexa, Apple Maps, Facebook, and other local search engines. 

Moz Content helps users discover the best content on specific topics so they can create similar content to drive traffic to their website.

Features

Moz’s powerful rank-tracking software tool retrieves search engine rankings for pages and keywords and stores them for easy comparison later.

No need to manually check daily — Moz Pro subscribers can track selected rankings data over time to see which efforts are making the most impact as well as schedule automated reports to stay informed on changes.

SERP Feature tracking provides a snapshot of your ranking performance in search results with additional elements, like map packs, images, videos, or featured snippets. You’ll be able to see exactly where you’re winning and losing based on your chosen keyword set.

SERP Features are tracked alongside Rankings, so you can use these insights to adjust your strategy and focus on high-impact features you’re already winning at or try to win new features by optimizing for them within your content.

Pros

The community of Moz Pros is a diverse and passionate group, united by their desire to learn, grow, and make the web a better place.

We’re proud to announce that we have a new way to recognize you for your contributions and achievements! You can now earn badges on Moz Pro’s Community platform.

How do I get one? It’s easy! There are three types of badges: Verified, Engaged, and Expert. Each type has different criteria for earning it.

Verified badges are reserved for those who have given their real name in their account profile. This allows other members to know who they’re talking to when they message other users and adds credibility to discussions.

Engaged badges are earned by those who reach specific milestones in the Community platform — posting a certain number of comments or articles, getting upvoted by others, etc. As you contribute more, you’ll unlock higher levels of engagement!

Expert badges are reserved for those who work on behalf of Moz Pro in various capacities, whether as part of our customer support team or as volunteers helping out in the community.

16. Ubersuggest

Ubersuggest is a great keyword research tool. It gives you hundreds of long-tail keywords based on your seed keyword and shows you their search volume, CPC, competition, and trend over 12 months.

You can also see the top 5 results for your keywords to get an idea of what kind of content you need to create. You can also see keyword suggestions from different countries and languages.

It’s free to use up to 100 keywords per month. If you need more data, then you can upgrade Ubersuggest has a huge database of over a trillion keywords from which it generates keyword suggestions.

It works by taking the keywords you enter and adding various letters or numbers after them to get new keyword suggestions. You can even use Ubersuggest to find long-tail keywords that are very specific to whatever you’re selling.

Pros

The tool has a great user interface and is easy to navigate. It’s very easy to enter a keyword and generate results that are relevant to the niche.

The tool offers a variety of keyword suggestions for every search topic, which can help you find more keywords.

With Ubersuggest, you don’t have to worry about missing any of your keywords because it gives you a complete list. It offers you a keyword difficulty score for each of your keywords.

The score helps you understand what keywords are easy for your competitors and which ones are hard. Ubersuggest offers a free version so that everyone can use it regardless of their marketing budget.

It also helps people who have had bad experiences with other SEO tools.

17. SpyFu

SpyFu is the most powerful competitive intelligence tool for search advertising. It’s a great way to analyze your competitors in both paid and organic searches.

You’ll be able to see the exact keywords they’ve bought on AdWords, how much they spent and how many clicks they received. You can also see the exact keywords your competitors rank for organically.

The tool also lets you download all this data as an Excel or CSV file so you can use it to build out your own keyword universe.

It integrates with Google Analytics, Google AdWords, and Google Search Console so you can easily pull keyword-level data for any website.

SpyFu also has a link-building feature that helps you find out who’s linking to your competitors but not you You can then reach out to those sites and ask them to link to you as well.

The pricing is extremely affordable for small businesses that can’t afford to pay a software fee every month. You can buy credits as you go or upgrade as needed.

Features

Keyword Research

Uncover the keywords that your competitors are purchasing in PPC ads.

Find the trends and patterns that will help you discover similar terms and long-tail phrases that you may have missed.

PPC Keyword Grouping

Discover the keyword groupings your competitors are targeting for paid advertising. You’ll receive suggestions for groupings to expand your own keyword lists and improve your ad relevance.

SEO Keyword Grouping

See how your competitors rank on Google’s first page. Discover their SEO tactics and find opportunities to get more organic traffic by following their lead, or discovering what they missed.

Keyword Comparison Tool

Compare up to 5 websites side-by-side in a table of SEO and PPC metrics that show you which keywords they buy, where they rank, which of their keywords bring them the most traffic, and more.

Backlink Tracking & Analysis

Learn who links to your site, and which pages are most valuable, and learn about every backlink with our link intelligence toolset that gives you insightful reports into linking domains, top pages with links, and anchor text analysis data sets.

18. WooRank

WooRank is an all-in-one SEO and digital marketing solution that helps businesses increase their online visibility. 

Its powerful website review tool and SEO checker give you a complete analysis of your site, including how to improve your rankings and reputation.

WooRank’s actionable insight gives you the power to boost your performance on Google, Amazon and eBay, attract new customers and increase sales!

The software uses more than 70 different criteria to test every aspect of your website from ranking, reporting tools and social media presence to usability and conversion rate optimization.

With WooRank you can generate more qualified leads from your website.

Features

Comprehensive Website Review

Get an in-depth report on your website’s SEO, usability, and social media performance. Marketing Checklist. Follow our simple step-by-step checklist to improve your marketing efforts.

Lead Generation Tools

Generate more qualified leads from your website.

Unlimited PDF Reports

Easily download, send or save an unlimited number of SEO Reports as PDFs.

SEO Monitoring & Alerts

Keep your site tuned for search with 24/7 monitoring and email alerts for issues like broken links, spelling mistakes, and more.

Pros

The WooRank SEO Checker provides a quick, easy and comprehensive overview of your website’s SEO performance, including the following metrics:

SEO: Provides an instant audit of your website’s on-page optimization from keyword targeting and content quality to meta description and page titles.

Mobile: Gives you an overview of how your website performs in mobile search results.

Local: Evaluates your local presence based on how well you’ve optimized for Google My Business, Bing Places, and more.

Usability: Checks your site’s user-friendliness by evaluating its security, speed, social integration, and more.

19. Fat Rank

Fat Rank is a self-hosted WordPress plugin that allows you to check any website’s Google keyword rankings in real-time. 

It tracks keyword movements over time and you can easily access the full ranking history of each tracked keyword.

Fat Rank also shows your site’s Google backlinks and allows you to track your competitor’s keywords. 

You can try it for free here (no download needed):

Some of Fat Rank’s best features include:

  • Free and Easy to use. -Bulk URL checker.
  • Exportable Reports. -Google Rank Checker.
  • SERP Analysis. -Keyword Ranking Data.

20. Siteliner

Siteliner is a free service that scans any website and identifies issues such as broken links, duplicate content, and slow pages. You can use Siteliner to improve the user experience on your site and get better search engine results.

Siteliner has an easy-to-use interface and provides a detailed report in just a few minutes. First, type in your domain name and click “Go” to start the scan.

The Siteliner report will display a summary of your site’s performance, including the number of pages scanned, total words on all pages, average page size and loading time. 

Siteliner analyzes your entire website, comparing each of its pages against every other page, to create a detailed picture of your website’s structure and content.

All this information is presented in a simple way that allows you to quickly identify issues and opportunities for improvement.

Features

 Siteliner is the ideal solution for anyone who wants to:

  • Find broken links, server errors, and duplicate content.
  • Identify problem pages, such as those with thin content or high bounce rates.
  • Measure the size, speed, and makeup of your site.
  • Uncover whether your site has been penalized by search engines.
  • Understand how search engines see your site.
  • Discover which pages are most popular with visitors.

21. Screaming Frog SEO Spider

Screaming Frog SEO Spider is a desktop program (PC or Mac) that crawls websites’ links, images, CSS, script and apps from an SEO perspective. 

It fetches key onsite elements for SEO, presents them in tabs by type and allows you to filter for common SEO issues.

Use it to analyse competitor links, onsite issues and identify content gaps. It’s also great for diagnosing technical issues that impact crawler access to your site.

The tool is now used by thousands of small businesses, agencies, and large enterprises. The paid-for version has a vast feature set for crawling entire sites.

Screaming Frog SEO Spider is considered to be one of the best SEO crawlers on the market.

Features

 Keyword Research & Analysis & Analysis

Filter the SEO Spider’s internal data by content length, word count, and density to identify pages with thin content, and those requiring optimization.

Identify and audit existing keywords in hierarchy reports and visual site maps; highlighting over-optimization and keyword cannibalization issues.

Page Titles & Meta Data The SEO

Spider allows you to export URLs with their page titles and metadata, as well as detect missing page titles, duplicate page titles, meta descriptions, meta keywords, and page headings.

You can also extract data using CSS Path, XPath or regex.

Analyse Page Titles & Meta Data Live In Google

SERPs Run custom searches on Google to analyze SERP snippets for a list of URLs, providing insight into visibility and click-through rates in search engines.

Great for analyzing competitors – or even just analyzing your own site’s search results listings.

Pros

Screaming Frog SEO Spider is perhaps the most well-known SEO crawler. It’s definitely one of the most popular, with many people considering it to be the best SEO crawler on the market.

The tool can be used on both Mac and Windows machines. There are two different versions: a free version and a paid version.

The free version allows you to crawl up to 500 URLs whereas the paid version has no limit (and also comes with some other perks).

Screaming Frog SEO Spider is known for being very intuitive and user-friendly. If you’re running a website with no more than 500 pages, you can use the free version and see what it offers.

If you happen to like it, you can always switch over to the paid version. For larger websites, it may make more sense to just go straight for the paid version from the get-go.

The tool allows you to analyze a variety of key metrics for your site including page titles, meta descriptions, page speed, status codes, and much more.

Screaming Frog also allows you to export data in various formats making it easy to share with others or conduct further analysis.

22. Seed Keywords

Seed Keywords are the first words we think about when we start to describe a product or service. They are usually broad and generic, and they might not be the keywords your customers will use to search.

Seed Keywords are like the foundation of a keyword strategy. You can use them when you don’t have any other data to work with. They can help you come up with topic ideas and content categories.

They are also useful in the early stages of Keyword Research when you want to generate a big list of keywords.

These keywords will be the starting points for your keyword research. For example, if you sell running shoes your seed keywords might include “Running Shoes”, “Shoes for Running” or “Running Sneakers.”

The easiest way to identify keywords and organize them is with a spreadsheet.

Features

  • Autocomplete Keywords. Suggestions from popular search engines like Google, YouTube, and Amazon.
  • Search Volume. This is an approximate number of times people search for this keyword per month.
  • CPC. Cost per click for advertisers to get a click on their ad appearing on the first page of search results for this keyword.
  • Competition level. How hard it is to rank for this keyword in Google search results based on the number of pages ranking on the first page of search results in Google and the number of backlinks they have pointing to them?
  • Trends. This is how popular this keyword has been over the past 12 months. A value below 100 means that the term is less popular over time.
Seed Keywords

Seed keywords are the starting point for your keyword research. Much like the name suggests, seed keywords give you the start of your keyword.

Try Seed Keywords
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23. Mangools

Mangools is a bundle of simple yet powerful SEO tools made for an effective SEO workflow. 

Mangools is easy to use for beginners. It has all the tools you need in one place, without the need for multiple subscriptions.

The creators of Mangools have been in the SEO business for years and their experience shows in the quality of their tools.Based in Slovakia, it offers 5 different tools that are used by more than 150000 marketers around the world.

  • KWFinder helps you find long-tail keywords with low SEO difficulty. 
  • SERPChecker shows you Google SERP features for any keyword.
  • SERPWatcher is a rank-tracking tool that tracks your website’s positions on Google and Bing. 
  • LinkMiner is a backlink checker tool that shows you the best link opportunities for your website.
  • SiteProfiler gathers SEO metrics of any website and compares them to your own.

What Are The Best SEO Tools?

In reality, there are only a handful of SEO tools that are used by most businesses. You need to familiarize yourself with these because they will become your bread and butter as an SEO or digital marketer. 

Google Search Console is one of the most important tools for any site owner or webmaster. It helps you understand what’s working on your site and what’s not, so you can make necessary adjustments to improve performance.

This tool is free but you need to verify ownership of your site through Google Analytics or another method.

Google Analytics is the only way to get a complete picture of how visitors use your website and interact with your content. Without this tool, it’s impossible to tell whether or not your SEO and marketing efforts are paying off.

Set it up from the very beginning — even before you set up your site — and look at the reports regularly to learn which pages work well and which need some attention.

What Are SEO Tools?

SEO tools are software programs that help visualize and automate the process of optimizing a website for search engines. They’re usually web-based, but there are also standalone desktop applications available.

Most SEO tools serve more than one function. For example, a site audit tool might be able to fix on-page technical errors, while a keyword research tool can help discover new keywords to target.

Here are the main categories of SEO tools:

On-Page Optimization Tools

These tools automate the manual work associated with tracking issues like missing META tags, broken links, duplicate content, and much more.

Keyword Research Tools

Keyword research is an activity you undertake every now and then.

If you have a clear definition of the product or service you want to ‘sell’ with your website, you should be able to come up with keywords, related keywords, and even more related keywords to make your awesome website (more) findable.

As your product and the market will evolve, your keyword strategy should do the same.

Off-Page Optimization Tools

Link building is perhaps the most important (but tedious) task in SEO — but it’s also the most rewarding when done right. SEO tools help automate this process so you can focus on other things.

SEO Tools – Frequently Asked Questions

What Is SEO?

SEO stands for Search Engine Optimization, and refers to the process of improving a website so that it performs well in organic search.

How Does Keyword Tool Work?

Keyword Tool takes the seed keyword that you specify, adds the letters and numbers that you choose and appends them to the seed keyword.

Then it fetches autocomplete suggestions for the new seed keyword from Google Suggest.

What Is Autocomplete?

Autocomplete (also called autosuggest, search suggestion or search auto-completion) are words and phrases recommended by a search engine as users type their queries into search boxes.

What Is The Best Free Seo Tool?

If you’re on the fence about SEO, you may have heard the following two arguments:

– SEO takes too long for me to see results.

– SEO is a short-term tactic, so I’ll lose my rankings and visibility as soon as I stop paying.

Both of these arguments are half-truths that are often brought up by uneducated business owners and marketers who don’t understand how SEO works. If you’ve been involved in digital marketing for even a short period of time, chances are, you’ve heard these arguments made by people who aren’t knowledgeable about SEO.

They are also misconceptions that often lead to either business owners being pushed away from investing in search engine optimization.

Can I Do My Own SEO?

The short answer is yes. Many people believe that you have to hire an expensive consultant or agency to set up your SEO. But this is not true.

There are plenty of great resources for learning about search engine optimization to improve your site’s ranking, without hiring a pro.

How Much Should I Spend On SEO?

This is a tricky question.

 It’s difficult to know how much an SEO campaign will cost until you have a clear idea of what your goal is.

The amount of money spent on SEO will vary depending on the size and nature of your business, as well as what you need to achieve. A new company may require a lot more investment in SEO than a well-established brand.

If your business is selling products or services online, then it makes sense to use a tool like Google Analytics to find out how much organic search traffic is worth to your business.

Is SEO Difficult?

While SEO can seem complicated at first, there are plenty of resources available that make it easier to get started. There are also many ways to improve your SEO without much effort.

Most of us start out with relatively simple goals — we want our website to rank better for a few keywords. But achieving even modest goals can take some time and effort.

It’s not uncommon for people to spend a few years working on their SEO before seeing results.

Don’t let that discourage you, though. Hopefully, this guide helps you get a head start and sets you on the path to SEO success.

Best SEO Tools – Wrapping Up

There are so many SEO tools out there. Some are better than others.

In this guide, I only covered the best ones I have personally used. 

If you would like to share your favorite SEO tool or have any questions about the ones listed here, leave a comment below.