Whether you’re an agency or a business owner, you need the best SEO tools to help you rank higher and grow faster. Search engine optimization (SEO) is a constantly changing field, making it difficult to find the right tools that will deliver long-term value.

Well, we’re here to help you. In this guide, we’ve listed the best SEO tools on the market, including free options.

Each tool will be rated based on ease of use, customer service, pricing, and additional criteria.Here are 23 SEO tools that we recommend in 2021:

  1. Ahrefs is an all-in-one SEO toolset with plans starting at $99 per month. It’s suitable for companies and agencies as it helps you uncover keyword ideas and track rankings at both the domain and page level.
  2. Plus, Ahrefs is one of the few SEO platforms that offers competitive analysis for backlink data.
  3. SEMrush is a versatile subscription-based tool that offers both website audits and keyword research features. It’s suitable for businesses of any size and industry looking to increase their organic visibility with content marketing strategies.

Best SEO Tools – Introduction

In digital marketing, SEO stands for Search Engine Optimization. This is the process of optimizing your website to rank higher in search engine results.

The better your SEO, the more likely you’ll get relevant traffic to your site. So what makes up good SEO? There are three main factors: Keywords – Keywords are the words or phrases that people type into a search engine when looking for information about a product or service.

For example, if you were selling “coffee makers”, that would be a good keyword for your site. Content – When someone types their keywords into a search engine, Google will scan all relevant pages to find the most accurate results for their users.

Your content needs to be highly relevant and user-friendly for this to happen. Backlinks – Just as people can link back to your site from other sites, so can search engines like Google and Bing.

These links indicate to these search engines that your content is high-quality and relevant.

What Are the Best SEO Tools?

In reality, there are only a handful of SEO tools that are used by most SEOs and digital businesses. You need to familiarize yourself with these because they will become your bread and butter as an SEO or digital marketer. I’m going to start this guide with a list of the best SEO tools you should be using in 2019, if you aren’t already.

  1. Google Search Console is one of the most important tools for any site owner or webmaster. It helps you understand what’s working on your site and what’s not, so you can make necessary adjustments to improve performance.
  2. This tool is free, though it does require that you verify ownership of your site through Google Analytics or another method.
  3. Google Analytics  is the only way to get a complete picture of how visitors use your website and interact with your content. Without this tool, it’s impossible to tell whether or not your SEO and marketing efforts are paying off.
  4. Set it up from the very beginning — even before you set up your site — and look at the reports every week or month to learn which pages work well and which need some attention.

1. GrowthBar

GrowthBar is an extremely useful Chrome extension that helps you grow your business. GrowthBar is a Chrome extension for people who want to grow their businesses using the latest growth hacking strategies.

It’s designed to help you quickly and easily find the right growth hacking tactics, strategies, and tools.GrowthBar is built on top of our library of 400+ high-quality articles that teach you how to grow your company with the latest growth hacking strategies and tactics.

With GrowthBar installed, when you visit any website, GrowthBar scans its database of 400+ hand-picked articles for relevant content. It then displays an icon in the top right corner of your browser window that shows you how many articles are relevant to the page you’re viewing.

When you click on that icon, it displays a list of relevant articles, ranked by relevance. You can click on any article in that list to open it in a new tab.

Find the right keywords, understand your competition, and track your search ranking. GrowthBar is a keyword research tool that helps you to find the right keywords to get more traffic.

Our proprietary algorithm analyzes over 100M keywords every month to give you the most accurate search volume data possible.

Features

Every day, you are making important design decisions. GrowthBar helps you make the right ones, by providing you with the best, most efficient resources at your fingertips every time you open your browser.

With GrowthBar, all of our features are just one click away: Color Picker Get any color with a single click. You can even get the hex code for that color with a simple right-click!

Color Palette Customize your browser’s palette with over 5000 colors hand-picked by our team to ensure that they’re the most popular and most used colors. No more going to sites and looking at their source code to get that perfect color!

Search Google Fonts We’ve been told that Google Fonts is an amazing resource for designers. We’re not sure since we had trouble finding anything useful when we searched Google Fonts. Now, you can search for exactly what you want and find that perfect font!

Highlight Elements You can now highlight any element on a page with GrowthBar’s highlighting tool! Find that perfect element and show it off to your client or co-workers. Just click on “Highlight Element” in the menu and then click on the element you want to highlight on the page! Boom,

Pros

Here you go – the pros of GrowthBar. – Cheaper than GrowthHackers – but still has a lot of the same functionality.

– A bigger community of people to connect with. – A “Pro” version which lets you see more information about who has viewed your profile.

– The ability to get anonymous feedback on your pitch decks and landing pages

– The ability to give anonymous feedback on pitch decks and landing pages

2. SEMrush

SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.

SEMrush can help you:Optimize your website content by checking for thin content and preventing keyword cannibalization with our Site Audit tool. Establish your own backlink strategy by analyzing competitor’s backlink profiles with our Backlink Audit tool.

Find out which keyword phrases are your competitors already ranking for in organic results of search engines. With SEMrush SEO Ideas tool, you will get keyword ideas based on any domain, including the ones that belong to your competitors.

Get new keyword ideas in Keyword Magic Tool, a keyword database which contains over 2 billion keywords (including exact-match search volume data). Review brand mentions throughout the web with our Brand Monitoring tool.

Boost your campaign results with our Ad Builder & KW Generator tools. Conduct a technical SEO audit of your website with Site Audit & On Page SEO Checker tools.

Features

SEMrush is a competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research. SEMrush helps you to find out everything there is to know about your top organic and paid search competitors.

Do you want to know if your keywords are profitable? Do you want to know how much traffic that keyword brings you every month? You can now see the exact monthly traffic and cost estimates from Google AdWords for any keyword. SEOquake, one of SEMrush’s most popular tools, allows you to run a complete SEO audit of your domain.

This tool provides a comprehensive analysis of all the key on-page factors that determine the health of your website. The report lists all detected issues along with the corresponding fixes.

In a few clicks, this analysis tool helps you identify low-hanging fruit based on keyword difficulty, search volume, and other factors such as: How many backlinks you need to rank higher. The potential traffic boost in going after particular keywords Which keywords will be hardest to rank for.

Pros

I have used SEMRush for the past six months and have been really impressed with the depth of data on offer. I use it as a tool to help me understand the opportunities and threats that are impacting my clients.

The Keyword Research features is one of my favorites and I use this regularly to identify new keyword opportunities to target. The Rank Tracker feature is great to see how your website rankings are tracking over time, I also find that having the ability to track competitors rankings too helps with creating a content strategy.

I recommend SEMRush as an SEO tool to any business who is looking to gain valuable insights into how they can improve their SEO efforts.

3. Ahrefs

Yo, what’s up guys it’s Andy from ahrefs.com and today I’m going to be talking about how to rank number one in Google. Now this is a pretty simple step by step guide that even complete beginners can follow.

So if you want to rank number one in Google, just keep watching. Now before we dive into the actual process, I need to set some expectations here because ranking number one isn’t easy, especially when it comes to competitive keywords.

So for example, if you type in the word SEO into Google and you hit search. You’re going to see that we actually rank number one for this keyword and if you look at our domain rating which is a metric that Ahrefs provides of how strong our backlink profile is, you’re going to see that we have a very strong backlink profile but if you take a look at just some of the other pages that are ranking on the first page of Google for this keyword SEO such as Wikipedia SEO guides and SEO tools, they all have extremely high domain ratings as well.

So just because your website doesn’t have a really high domain rating doesn’t mean that you can’t rank number one in Google but it’s definitely gonna make things a lot harder for you.

Features

Ahrefs is a toolset for SEO & marketing running on Big Data. We cover backlink checking, competitor analysis, keyword research and more. Give Ahrefs a try!

Our powerful tools will provide you with all the data you need to make smarter decisions. Our team of SEO experts and engineers are always working hard to improve our tools and make them more user-friendly and intuitive.

Ahrefs SEO Toolbar is a free chrome extension that shows SERP overlay, Domain Rank (DR), URL Rating (UR) and a lot of other useful metrics on every page you visit in your browser. Link Research Tools have been designed to give you a full picture of your link profile health, including backlink counts, quality indicators, top pages with incoming links, anchor texts and nofollowed links.

The Content Explorer is an easy-to-use tool to find and analyse trending content that’s already doing well on Google. You can use it to find the right topic for your next blog post or video.

Just type in any keyword into the search bar, then filter the results by date or country to find popular content published over the last week or month.

Pros

Ahrefs is the most complete tool we have tested. The keyword databases are perfect for SEO, and the backlink monitoring is great too.

We have been using Ahrefs for around one year now and it’s become an indispensible tool for our business. We use mainly the Site Explorer function to check on competitors backlinks and keyword research.

The keyword researcher gives you a pretty good overview of your competitors keywords, and the site explorer gives a great overview of their backlinks. I also use it to monitor my own sites links (it crawls ~12 billion pages!).

4. Advanced Web Ranking

Advanced Web Ranking is a search engine ranking software that delivers accurate and up-to-date information on search engine positions for targeted keywords. Advanced Web Ranking uses the most advanced technology, including periodic crawls of your website, to collect detailed information about the performance of your site in different search engines.

Advanced Web Ranking gives you advanced tools for tracking and reporting on your SEO efforts, helping you to better understand what works and what doesn’t, so that you can make more informed choices. Advanced Web Ranking offers sophisticated data visualization features such as charts, graphs and other types of visual reports that help you easily interpret the data and get actionable insights into how you can improve your SEO strategy.

Advanced Web Ranking is an SEO software that tracks your website’s search performance across all the major search engines. It lets you monitor the rankings of your websites and your competitors, as well as track the keyword performances and make the most valuable decisions for your business.

Features

Advanced Web Ranking. Features Search Engine Rankings.

Check your website’s rankings for any location and any keyword. We support all major search engines including Google, Bing, Yahoo!, Baidu and Yandex.

Rankings Reports Generate ranking reports for any location, search engine and device. Schedule automated reports to run daily, weekly or monthly.

Keyword Research Get access to complete keyword research tools that include suggestions, trends and traffic estimations. Find new keywords or identify competitors easily.

SERP Tracking Track the results of any search query on a daily basis and see the movements of your website’s rankings over time.

Mobile Rankings Monitor the mobile rankings of your website in Google, Bing or Yahoo! using mobile-specific search engines or the desktop versions with mobile user agents.

Local Search Rankings Monitor local rankings for your website based on specific locations you define in your project settings. You can choose from over 3000 locations around the world.

Social Media Tracking Track social media activity for up to 5 keywords per project and get notified when new mentions are detected by our system.

Pros

Advanced Web Ranking. Features Search Engine Rankings Check your website’s rankings for any location and any keyword. We support all major search engines including Google, Bing, Yahoo!, Baidu and Yandex.

Rankings Reports Generate ranking reports for any location, search engine and device. Schedule automated reports to run daily, weekly or monthly.

Keyword Research Get access to complete keyword research tools that include suggestions, trends and traffic estimations. Find new keywords or identify competitors easily.

SERP Tracking Track the results of any search query on a daily basis and see the movements of your website’s rankings over time.

Mobile Rankings Monitor the mobile rankings of your website in Google, Bing or Yahoo! using mobile-specific search engines or the desktop versions with mobile user agents.

Local Search Rankings Monitor local rankings for your website based on specific locations you define in your project settings. You can choose from over 3000 locations around the world.

Social Media Tracking Track social media activity for up to 5 keywords per project and get notified when new mentions are detected by our system.

5. Sitechecker

The Sitechecker is a free online tool for checking your site for errors, and it helps you quickly identify and fix various technical aspects that affect your search engine visibility. To start the check, type your domain name in the box on the left side of the screen and click “Check”.

The process should take no more than a minute or two. After it’s done, the summary will show you the number of issues found, grouped by severity. With this tool, you can check for: an indexing (crawling) problem with Google; redirects that aren’t working properly; duplicated pages; slow-loading pages page titles missing or too long; non-optimized meta descriptions. The Sitechecker will scan your website to find all of these issues within minutes.

If any are detected, they will be shown on the top of the report along with their corresponding URLs. The problems that require more attention will be marked with red — these are critical errors. Yellow markings stand for warnings. Green means good to go!

Features

Here is the list of all Sitechecker site audit tools: Website audit tool. It checks your site for technical errors and allows to fix them ; SERP tracker. We track rankings of your website for up to 2 000 keywords;

Backlinks audit tool. It analyzes inbound links to your website; Internal links tool.

This feature allows you to view internal links on a page, anchor texts and its types; Competitors’ research. You can compare your website with competitors; Broken link checker. Sitechecker finds broken links on a web page, redirects and duplicates;

Page metadata checker; SEO analysis software. This tool performs SEO audit of the domain and shows its weak points; Robots scan. Sitechecker checks if robots.txt file is available for search engine bots and doesn’t contain any restrictions ;

Sitechecker provides a set of SEO tools that allow you to track your website rankings, find errors on the website pages, analyze internal and external links, check meta tags and much more!

Pros

Sitechecker.pro is a great tool to help you find broken links and images on your website and see how you can improve the pages that could be problematic. It’s also a good way to check when a page was last indexed by Google.

The tool also allows you to compare your site with competitors (if they are using the same CMS, of course) and see what improvements could be made. Sitechecker. Pros:

– User friendly and intuitive interface. – Maximum number of features on the market (many of them are free).

– Flexible algorithm of website audit. – Reliable assurance of data security.

Sitechecker. Cons: – No mobile version.

6. Authority Labs

Authority Labs is an easy to use, yet powerful rank tracking tool. We monitor local and international rankings for your website and provide you with a ton of features to help you analyze your results.

We track all major search engines around the world, including Google, Bing and Yahoo. Our ranking reports contain details on how each keyword is performing in each search engine.

You can see if a keyword’s ranking is up or down from the previous day, week or month. See where you rank in any city or country.

Our reports also show if your website has been recently added or removed from the search engines’ index. For those interested in competitive analysis, our advanced reports show you which keywords your competitors rank for that you don’t.

We also show you how many keywords your site ranks for that your competitors don’t and vice versa! This data can be downloaded as a CSV file and imported into Excel or Google Docs for further analysis.

Features

Authority Labs. Features Track and monitor what matters most to your business with the widest range of features in the industry. Mobile Searches The mobile analytics you need to get an accurate picture of how your site is ranking on mobile devices.

Schedule Reports Automatically run PDF reports and have them emailed directly to you on a schedule of your choosing. Ranking Accuracy Monitoring Easily monitor the accuracy and consistency of Google’s search results to ensure they are always providing the most relevant results.

Pros

Before you can make changes to your website, you need to know what’s working and what’s not. Authority Labs. Pros provides a quick glimpse into how well your site is attracting traffic from search engines.

Unlike other tools that require you to enter keywords or URLs, Authority Labs Proscrawls the Internet for the keywords in your domain name and identifies variations of those terms. The tool then provides an overview of your results, including the number of times you showed up in search results, your average ranking and the percentage of time you’re in the top three spots.

Click into any search term and you’ll see which pages are performing well — or poorly — along with links to competitor sites and their rankings for that term. You’ll also get links to sites that link to yours, as well as a list of those links.

7. Serpstat

Serpstat is a keyword and ranking research tool used for in-depth competitor analysis and building advertising campaigns. Serpstat does keyword and domain research, provides analysis on organic and paid keywords, level of competition and cost per click.

Serpstat’s database currently contains information on 10 geographical regions of Google (USA, Australia, United Kingdom, Bulgaria, Ukraine, Lithuania, Russia, Kazakhstan, South Africa, Canada) and 3 regional databases of Yandex – Yandex Moscow and Yandex Saint-Petersburg and Yandex Ukraine. As of the latest reported period Serpstat’s database includes more than 100 million domains.

Serpstat’s three main modules are:

  1. Search Analytics – which allows you to find profitable keywords for your content marketing campaign. It also shows you how your competitors rank for those same keywords.
  2. Competitor Analysis – shows you what keywords your competitors are buying ads for and what they rank organically for. It also analyzes their PPC strategy in terms of ad copies and budgets to see how you can beat them in terms of traffic or SEO rankings.
  3. Site Audit – which helps you identify technical issues that prevent your site from getting into top search results.

Features

Serpstat is not just a keyword research tool, but an all-in-one SEO platform. The system combines all the necessary tools for studying competitors, researching keywords, tracking positions and analyzing the results of promotional activities.

The capabilities of Serpstat can be divided into several main blocks. Research: The search engine has a number of modules that allow you to study your niche, find new competitors, analyze sites and track their position changes.

Keyword research: With this module, you can get information about all the keywords the site ranks for as well as a list of its top organic and paid competitors. You can also use it to find new long-tail keywords in your niche.

Analytics This module allows you to see all the pages of your site that are ranked in Google’s Top 20 for any given keyword (both organic and paid). You can also see what position it holds for any specific page or use the SERP analysis module to do a detailed analysis of search results for a particular query.

This module also allows you to analyze traffic from different search engines (Yandex and Google) separately if you want to know how each one works. Competitor research: You can use this module to find out where

Pros

Serpstat. Pros You can use Serpstat to review competitors’ websites, assess their performance and estimate their investment in promotion. The tool also offers keyword research, ranking, backlink analysis and site audit.

The system is integrated with Google Analytics and Google Search Console, so you can get traffic insights and other data. Serpstat allows you to track your own website rankings, as well as compare your positions with those of the competitors’.

The system provides a visual table where you can view your progress throughout time. The service is constantly updated and has lots of useful features for SEOs: keyword clustering, a detailed report on keywords that are not ranking high, but still have lots of traffic potential.

Serpstat can also be used for PPC optimization — it provides a list of keywords that are used by competitors in ad campaigns; there is also a tool for checking the cost-per-click (CPC) value of different keywords.

8. Long Tail Pro

You’ve probably heard of the “long tail” concept. It’s how Google, Amazon, and other search engines make most of their money.

The long tail refers to the hundreds of millions of less-frequently searched keyword phrases that people type into search engines like Google every day. Those search terms collectively represent a ton of traffic and profit for companies like Google and Amazon.

But as a business owner, you really only need to worry about one section of the long tail. If you’re an ecommerce seller, you’re only interested in keywords that are related to products people want to buy. That’s where Long Tail Pro comes in.

Long Tail Pro is a tool that helps you find the best long tail keywords that will bring your website or product more traffic. You enter a main keyword, and Long Tail Pro gives you hundreds of related keywords that can help get your site on page 1 of Google’s search results (which is where all the gold is).

Long Tail Pro is a keyword research tool that helps you quickly discover thousands of profitable, targeted keywords and calculate Keyword Competitiveness for almost any niche. Find Profitable Keywords in Minutes! Long Tail Pro was designed to help you quickly find hundreds of profitable, targeted keywords with little competition that your customers are actually searching for.

Features

The best keyword research tool for your business Long Tail Pro is the go-to keyword research tool for thousands of successful PPC marketers. It’s like having a team of expert analysts at your fingertips.

Long Tail Keyword Research Long Tail Pro allows you to generate hundreds or even thousands of unique “long tail” keywords in seconds, based on 1 single root keyword or multiple root keywords at once. Competition Analysis (New!) Analyze the top 10 Google results and get powerful metrics — like how many times a keyword is mentioned on the page, domain authority, page authority, backlinks to the page, social shares, and more! Rank Tracker & Customizable Reporting Want to track 100s or even 1000s of keywords? No problem! Long Tail Pro lets you easily spot rankings opportunities and export beautiful reports in seconds.

Pros

The first thing that you notice when using Long Tail Pro is how much it speeds up the whole process of keyword research. I’ve used a number of different keyword tools and all of them are slow.

The second thing you will notice is how easy it is to use. You’ll get the hang of it very quickly.

The tool will allow you to research keywords in more than 100 languages and countries. This is a big plus for those who want to expand their businesses overseas.

Long Tail Pro lets you generate up to 800 results for each seed keyword, which is great as you can see your options at a glance. The data provided by Long Tail Pro is reliable and accurate, which makes it even more convenient if you use Google Keyword Planner or SEMRush as these tools have been known to provide inaccurate data from time to time.

Long Tail Pro offers the feature of tracking rankings for your website or the website of any other person in SERPs over time – this one feature alone justifies the cost of the tool for me, as we can see exactly how our campaigns are progressing! I’ve used a number of different keyword research tools: Wordtracker, Google Keyword Planner, Jaaxy, Uber Suggest, etc

9. SEObility

SEObility scans your website for all known issues and shows you how to fix them. It takes care of the technical on-site optimization and helps you with optimizing content.

The tool crawls your whole website like a search engine and checks different SEO factors. You will get an overview of all potential errors, warnings and notices found on your website.

Additionally, it also detects if you have duplicate content, thin content or short content. And it shows you if you have any broken images or links on your pages.

The tool has a free version that allows five crawl checks per month. There are three subscription plans available: As a starter, you can use the Solo plan starting from $49 per month (if billed annually).

The Solo plan allows 25 crawl checks per month and up to 10 keywords for rank tracking. In addition to the previous features, the Business plan includes up to 50 crawl checks per month and unlimited rank tracking for $99 per month (if billed annually).

For agencies there is also the Agency plan available starting at $249 per month (if billed annually) with up to 200 crawl checks per month as well as unlimited rank tracking and keyword research.

Features

SEObility. Features SEObility is a well-organized SEO software that provides you with several helpful tools to enhance your website’s visibility. The program’s main goal is to help you make your website as search engine friendly as possible.

With this tool, you can easily improve the ranking of your webpages on Google and other search engines. It will help you determine which aspects of your webpages are more important for search engines and to make the necessary adjustments in order to meet the needs of these popular websites.

Apart from analyzing your website, the application also lets you check your competitors’ websites in order to find what makes their sites more popular than yours, so you can adopt some of their ways and improve your own rankings on Google. The program analyzes multiple different factors that influence the ranking of a website on Google and other search engines, such as site age, backlinks, social media, keywords, meta tags and so on.

It also displays optimization suggestions for most of these aspects, thus helping you make all the necessary adjustments to rank high on Google’s first page.

Pros

SEObility. Pros SEObility is an all-in-one SEO tool that works for you. The software helps you to optimize your website and increase its visibility in the search engines.

In addition, it shows you how your competitors rank for the same keywords and provides you with keyword suggestions. The included backlink analysis analyzes the link structure of your website, detects errors, and shows you how to improve it.

Regular error reports keep you updated on new findings. The real-time analysis shows you immediately if changes to your website have a negative impact on your rankings in Google and Bing.

With this tool, you can avoid losing important rankings.

10. SEOquake

SEOquake is a free plugin for browsers that provides you with key SEO metrics for a specific page, along with other useful tools such as SEO Audit and many others. With SEOquake you can: – Get a thorough analysis of SERPs and export the results in CSV format. – Set parameters for a search query.

– Run a complete SEO audit of a webpage, including a check for mobile compatibility. – Estimate keyword difficulty instantly.

– Set up and use parameters to compare domains. – Get information on internal/external links.

 – Use a wide range of default parameters (HTTP status code, indexed/canonical pages, etc.) or create your own

Features

Easy and intuitive interface. Access to hundreds of metrics.

Quick and in-depth analysis of SERPs and export features. Analysis of internal and external links.

A wide range of parameters for more robust, flexible diagnostics. The ability to compare a domain with its competitors as well as export data in CSV format.

SEOquake allows you to: Check whether your website or specific web page is mobile-friendly according to Google’s algorithms. This can be done for a particular URL or for all indexed pages of your site at once.

Verify that your page is following the guidelines set by Google for mobile pages and get the list of pages that are not optimized for mobile devices.

Pros

SEOquake is a freeware SEO extension for Chrome (and Firefox) that provides you with key SEO metrics for a specific page, along with other useful tools such as SEO Audit and many others.

Key features: Page audit (based on the number of parameters checked); Comprehensive SEO analysis of internal and external links; Export of all data into an Excel-friendly format;SERP overlay (showing metrics for each result in the SERP). SEOquake allows you to export all data into an Excel-friendly format so that you can save it for future reference.

It also includes a parameter called SEMrush rank that shows the most important domain-related metrics.

11. SEOptimer

Welcome to SEOptimer! SEOptimer is a free SEO Audit Tool that will perform a detailed SEO Analysis across 100 website data points, and provide clear and actionable recommendations for steps you can take to improve your online presence and ultimately rank better in Search Engine Results. SEOptimer is ideal for website owners, website designers and digital agencies who want to improve their own sites or theirs of their clients.

Additionally SEOptimer provides a range of completely free SEO Tools such as Backlink Checker, Meta Tags and Robots.txt Generator which will help take you through the actual steps of improving your site.

Many thanks, Rob S SEOptimer is a Website Review Tool that will perform a detailed SEO Analysis across 100 website data points, and provide clear and actionable recommendations for steps you can take to improve your online presence and ultimately rank better in Search Engine Results. SEOptimer is ideal for website owners, website designers and digital agencies who want to improve their own sites or theirs of their clients.

Features

SEOptimer offers a free web page audit that analyzes your website and provides you with an instant report on its search engine friendliness. The report includes: Page Speed ,Title Tag ,Meta Description, Heading Tags ,Page Text, Page Size, Broken Links, Image Alt Text, Flash Test ,Social Media Links.

Pros

SEOptimer has lots of great features, native mobile apps, a Chrome extension and an API. The free version is fully functional.

All of our Pros (team members) are SEOs, so we know what to look for when auditing sites. We have years of experience in the industry, so we can often spot quick fixes as well as more technical improvements.

We’re always adding new features to the tool and welcome your suggestions too! SEOptimer is an easy-to-use website review tool that will help you improve your website by running an SEO audit.

12. LinkMiner

LinkMiner is a Chrome extension that quickly checks the HTTP status for each link on the current page. It’s great for finding broken links (404s), server errors (500s) and redirect chains.

Use it to check for dead links before starting a content audit, or on an ecommerce site to make sure you’re not losing sales due to broken checkout links. LinkMiner is a Chrome extension that helps you find broken links on any website.

It’s like a search engine for dead links! It works by crawling the website and finding all the links on it. Then, it analyzes each link and returns the HTTP status code.

If there are any 404s, you’ll see a red “404” badge next to them. You can also right-click on any link to get more information about it, including the HTTP status code.

You can use LinkMiner to review your own site for broken backlinks as well as those of your competitors or other sites in your niche.

Features

LinkMiner is a Chrome extension that tells you the HTTP status for every link on the page. You can also see how many internal and external links a page has by hovering over the icon in your toolbar.

The free version only tells you how many links there are, but you can get a 14-day free trial of the pro version that shows the status code and anchor text of each link. The LinkMiner Chrome extension comes with: A popular feature among SEOs is the ability to check if a link is live without having to visit the page it’s on.

This allows you to quickly identify broken links or links that no longer lead where they used to. Another popular feature is the ability to filter by type of link (images, scripts, etc.) and by nofollow/dofollow.

LinkMiner also includes an export feature so you can create custom lists of your backlinks, including the HTTP status code, anchor text, URL and other parameters.

Pros

LinkMiner is my new favorite broken-link checker. It’s also a useful backlink checker, although it doesn’t provide as much information about backlinks as tools like Ahrefs and Majestic.

One of my favorite features of LinkMiner is that you can use it with the Search Console. As we mentioned earlier, Google will tell you when there are some issues with your site, but it won’t give you details about these issues.

LinkMiner fills in this gap by providing you with a list of broken links on your website. To check your broken links, go to the “Search Console” section and click on the website that you want to analyze: Then, choose “Crawl Errors.

” This will give you access to a summary of all the crawl errors that Google has found on your site. To view only the errors related to external links, click on “Not Found.”

Finally, click on “Download as CSV” to get a spreadsheet with all your 404s (and the links that lead to them).

13. Pitchbox

Pitchbox, a marketing technology company that helps marketers and salespeople automate their outreach campaigns, has raised $2.5 million in Series A funding. The company had previously raised $1.3 million in seed funding.

Pitchbox automates outreach for marketers, who can use the platform to find blogs, influencers and journalists to engage with as part of their marketing campaigns. That could include a link building campaign or an influencer relations campaign.

The company was founded by idea stage in 2010, but took off three years ago when CEO Garrett French and CTO Jeremy Bencken were working on an affiliate site that they were trying to promote through email marketing. They wanted to automate their email outreach so they could work more efficiently, which led to the creation of Pitchbox, which is now based in Raleigh-Durham in North Carolina with satellite offices in Seattle and London.

“We realized it wasn’t just about automation,” French said. “There was also this CRM component for taking all these leads that you’re generating through your automated outreach and starting conversations with them.”

Features

Features Data-Driven Outreach Pitchbox is built for scale. You can leverage our data and research to target the right influencers, managers, and journalists for your business.

From partner page filteration, to Twitter bio search, to advanced email lookups and more, Pitchbox will help you target the right contacts for your next campaign.

Intelligent CRM Pitchbox’s CRM will automatically keep track of everyone you’re contacting. We’ll make sure you don’t send duplicate emails, forget important follow-ups or miss any critical insights about your outreach campaigns.

Email Templates + Sequences Developing a successful outreach strategy is all about sending the right message at the right time. With Pitchbox, you can create custom templates and sequences to suit every stage of your campaign.

Whether you want to set up a one-off email blast or a multi-step drip campaign, Pitchbox makes it easy to automate and personalize your outreach messaging.

Reporting & Analytics Pitchbox helps you track the success of every part of your campaign – from opens and clicks, right through to conversions and revenue generated by your campaigns – so that you can easily identify what’s working (and

Pros

Pitchbox has a built-in CRM. You can do outreach to prospects and bloggers in a single platform. This includes finding email addresses, following up with people, and tracking their responses.

Pitchbox can help you automate your entire process. You can set up pre-written emails and follow-up sequences in advance.

It’ll then send the messages out automatically, which makes the process much faster. You can also keep track of who responded to your pitch and who hasn’t, so you know what to follow up with.

Pitchbox helps you find relevant influencers to pitch your products or services to. The prospecting feature helps you find the right kind of people to pitch to.

It’s not as powerful as BuzzStream, but if you want everything in one platform, it might be worth it for you just for this feature alone.

14. Google Search Console

Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results.

To use Search Console, you’ll need to first verify that you own your site. This process varies depending on your verification method and whether you’ve set up any other owners.

If you choose the Domain name provider method, you can verify ownership of multiple sites at once; if someone else has already verified the site, you can become an owner with them. Once you’re verified and have set your preferred domain (with or without www.), you can use Search Console to understand how the search engine views your site by submitting a sitemap, viewing stats about how often your site appears in search results (known as “impressions”), and checking for crawl errors that might affect your traffic or prevent Google from indexing pages on your site.

Search Console also allows you to set a preferred domain — this is the version of your site that you want users to see in their search results, for example:

Features

Google Search Console. Features Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. You don’t have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site.

Search Analytics See the top queries and pages that drove traffic to your website. Links to Your Site Learn who links to you (and if it helps or hurts).

Internal Links Which links on your site are the most popular? Find out with internal link data. Manual Actions See if there are any manual actions against your site.

Mobile Usability Make sure you’re meeting the needs of mobile searchers and Googlebot Smartphone.

Pros

PROS of Google Search Console Google Search Console is an important tool for managing your site. There are many pros to using the tool, including: It’s free.

Many of the other tools on this list have some kind of cost associated with them, whether it’s a monthly fee or a minimum spend. With Google Search Console, you get access to all the major features for free.

It’s easy to set up. Setting up Google Search Console is relatively straightforward — especially if you already have Google Analytics installed. There are great resources out there that can walk you through the process step by step.

It offers tons of features. If you’re just getting started with SEO, you may not realize how many different areas and factors go into effective SEO management.

The great thing about Google Search Console is that it covers so many different bases, offering advice and insights on both basic and more advanced issues like mobile-friendliness and structured data markup.

15. Moz

Moz is a company that provides inbound marketing and marketing analytics software subscriptions. Moz was founded by Rand Fishkin and Gillian Muessig in 2004 as SEOmoz, offering a variety of SEO-related tools.

The company’s name was later shortened to Moz. The company headquarters is located in Seattle, Washington with offices in London, England; Vancouver, Canada; Portland, Oregon; and Chicago, Illinois.

[1] Rand Fishkin currently serves as the CEO of Moz[2] and Sarah Bird as the Chief Operating Officer.[3] Moz has nearly 500 employees for its Seattle and Portland offices in addition to remote workers across the United States, Europe, and Asia.[4][5][6]

Moz is a software as a service (SaaS) company based in Seattle that sells inbound marketing and marketing analytics software subscriptions. Moz was founded by Rand Fishkin and Gillian Muessig in 2004 as an SEO consulting company, but eventually transitioned to an all-in-one marketing platform.

The company’s services are divided into three categories: Moz Pro, Moz Local, and Moz Content. Moz Pro includes tools for keyword research, link building, site audits, rank tracking and more.

The Moz Local tool helps businesses manage their online presence across Google, Amazon Alexa, Apple Maps, Facebook and other local search engines. Moz Content helps users discover the best content on specific topics so they can create similar content to drive traffic to their website.

Features

Moz’s powerful rank tracking software tool retrieves search engine rankings for pages and keywords, and stores them for easy comparison later. No need to manually check daily — Moz Pro subscribers can track selected rankings data over time to see which efforts are making the most impact as well as schedule automated reports to stay informed on changes.

SERP Features SERP Feature tracking provides a snapshot of your ranking performance in search results with additional elements, like map packs, images, videos, or featured snippets. You’ll be able to see exactly where you’re winning and losing based on your chosen keyword set.

SERP Features are tracked alongside Rankings, so you can use these insights to adjust your strategy and focus on high-impact features you’re already winning at or try to win new features by optimizing for them within your content.

Pros

Our community of Moz Pros is a diverse and passionate group, united by their desire to learn, grow, and make the web a better place. We’re proud to announce that we have a new way to recognize you for your contributions and achievements! You can now earn badges on Moz Pro’s Community platform.

How do I get one? It’s easy! There are three types of badges: Verified, Engaged, and Expert. Each type has different criteria for earning it.

Verified badges are reserved for those who have given their real name in their account profile. This allows other members to know who they’re talking to when they message with other users and adds credibility to discussions.

Engaged badges are earned by those who reach specific milestones in the Community platform — posting a certain number of comments or articles, getting upvoted by others, etc. As you contribute more, you’ll unlock higher levels of engagement! Expert badges are reserved for those who work on behalf of Moz Pro in various capacities, whether as part of our customer support team or as volunteers helping out in the community.

16. Ubersuggest

Ubersuggest. Ubersuggest is a great keyword research tool. It gives you hundreds of long-tail keywords based on your seed keyword and shows you their search volume, CPC, competition, and trend over 12 months.

You can also see the top 5 results for your keywords to get an idea of what kind of content you need to create. You can also see keyword suggestions from different countries and languages.

It’s free to use up to 100 keywords per month. If you need more data, then you can upgrade to their paid plans which start at $29 per month.

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Features

Ubersuggest is a keyword suggestion tool that helps you come up with new keywords. Ubersuggest has a huge database of over a trillion keywords from which it generates keyword suggestions.

It works by taking the keywords you enter and adding various letters or numbers after it to get new keyword suggestions. You can even use Ubersuggest to find long-tail keywords, which are three or four-word phrases that are very specific to whatever you’re selling.

What’s great about these types of keywords is that they tend to have high conversion rates because people who type them into Google know exactly what they want.

Pros

The tool has a great user interface and is easy to navigate. It’s very easy to enter a keyword and generate results that are relevant to the niche.

The tool offers a variety of keyword suggestions for every search topic, which can help you find more keywords. With Ubersuggest, you don’t have to worry about missing any of your keywords because it gives you a complete list. It offers you a keyword difficulty score for each of your keywords.

The score helps you understand what keywords are easy for your competitors and which ones are hard. Ubersuggest offers a free version so that everyone can use it regardless of their marketing budget.

It also helps people who have had bad experiences with other SEO tools.

17. SpyFu

SpyFu is the most powerful competitive intelligence tool for search advertising. SpyFu is a great way to analyze your competitors in both paid and organic search.

You’ll be able to see the exact keywords they’ve bought on AdWords, how much they spent, and how many clicks they received. You can also see the exact keywords your competitors rank for organically.

The tool also lets you download all this data as an Excel or CSV file so you can use it to build out your own keyword universe. The tool integrates with Google Analytics, Google AdWords and Google Search Console so you can easily pull keyword-level data for any website.

SpyFu also has a link building feature which helps you find out who’s linking to your competitors but not you, so you can reach out to those sites and ask them to link to you as well.

Features

Check out this breakdown to see what SpyFu can do for you. Keyword Research Uncover the keywords that your competitors are purchasing in PPC ads.

Find the trends and patterns that will help you discover similar terms and long-tail phrases that you may have missed.

PPC Keyword Grouping Discover the keyword groupings your competitors are targeting for paid advertising. You’ll receive suggestions for groupings to expand your own keyword lists and improve your ad relevance.

SEO Keyword Grouping See how your competitors rank on Google’s first page. Discover their SEO tactics and find opportunities to get more organic traffic by following their lead, or discovering what they missed.

Keyword Comparison Tool Compare up to 5 websites side-by-side in a table of SEO and PPC metrics that show you which keywords they buy, where they rank, which of their keywords bring them the most traffic and more. Backlink Tracking & Analysis Learn who links to your site, which pages are most valuable, learn about every backlink with our link intelligence toolset that gives you insightful reports into linking domains, top pages with links and anchor text analysis data sets.

Pros

I like the amount of data available in SpyFu. I have used the software for a number of years and even though there are other options out there, I find myself coming back to SpyFu.

The pros:

  1. The pricing is extremely affordable for small businesses that can’t afford to pay a software fee every month. You can buy credits as you go or upgrade as needed.
  2. I’ve never had any issues with customer service. When I’ve had questions, I’ve always been able to reach someone (same day in most cases) and they’ve always been very friendly and helpful.
  3. There is more data than you could ever need and it’s not overwhelming to get started. When you’re first starting out, it’s easy to be overwhelmed by all of the information available, but once you jump in, it’s easy to navigate around the site and find what you’re looking for without a lot of research or tutorials required.
  1. The site is easy to use and navigate. You don’t have to spend a ton of time figuring out where everything is located or what each feature does because the navigation is so simple.

18. WooRank

WooRank is an all-in-one SEO and digital marketing solution that helps businesses like yours increase your online visibility. Its powerful website review tool and SEO checker give you a complete analysis of your site, including how to improve your rankings and reputation.

WooRank’s actionable insight gives you the power to boost your performance on Google, Amazon and eBay, attract new customers, and increase sales!

WooRank provides you with an in-depth SEO analysis of your website. We use more than 70 different criteria to test every aspect of your website from ranking, reporting tools and social media presence to usability and conversion rate optimization.

WooRank provides you with actionable insights that are easy to understand and act upon. Each report contains suggestions for improvement in form of easy-to-follow tasks. While it may take some time to implement these changes, WooRank’s free SEO software will help you better optimize your website for search engines.

Features

A few of the Features that make WooRank a powerful  tool: Comprehensive Website Review. Get an in-depth report on your website’s SEO, usability and social media performance. Marketing Checklist. Follow our simple step-by-step checklist to improve your marketing efforts.

Lead Generation Tools. Generate more qualified leads from your website. Unlimited PDF Reports. Easily download, send or save an unlimited number of SEO Reports as PDFs.

SEO Monitoring & Alerts. Keep your site tuned for search with 24/7 monitoring and email alerts for issues like broken links, spelling mistakes and more.

Pros

WooRank. Pros WooRank is a company providing online marketing and SEO services, with a free SEO Checker to help you get started. The WooRank SEO Checker provides a quick, easy and comprehensive overview of your website’s SEO performance, including the following metrics: SEO: Provides an instant audit of your website’s on-page optimization from keyword targeting and content quality to meta description and page titles.

Mobile: Gives you an overview of how your website performs in mobile search results. Local: Evaluates your local presence based on how well you’ve optimized for Google My Business, Bing Places and more.

Usability: Checks your site’s user-friendliness by evaluating its security, speed, social integration and more.

19. Fat Rank

Fat Rank is a self-hosted WordPress plugin that allows you to check any website’s Google keyword rankings in real time. It tracks keyword movements over time and you can easily access the full ranking history of each tracked keyword.

Fat Rank also shows your site’s Google backlinks and allows you to track your competitor’s keywords. You can try it for free here (you don’t need to download anything): https://fatrank.com There are a lot of factors that go into your credit score, but one of the most important is your payment history.

Many people think that mistakes on their credit report are what can cause bad credit, but usually those problems aren’t critical. If you’re worried that you might have bad credit, check out our guide to the five things that can ruin your credit.

But if you’ve been paying your bills on time and still find yourself struggling with a low score, there could be a deeper issue. If you’ve had a bankruptcy or foreclosure in your past, it can really hurt your score — regardless of what else is going on with your finances.

If you’ve done one of those things and want to know how it may affect your credit score, here’s what you need to know:

Features

Fat Rank: Get your blog the attention it deserves with Fat Rank. Fat Rank is a tool that tracks your keyword rankings on Google, Bing, and Yahoo.

It combines search engine data with Google Analytics information to deliver comprehensive and easy-to-understand stats about your blog’s traffic. Best of all? Fat Rank will help you rank for keywords you may have never thought about before.

-Free and Easy to use. -Bulk URL checker.

-Exportable Reports. -Google Rank Checker.

-SERP Analysis. -Keyword Ranking Data.

Pros

Fat Rank is an easy to use keyword rank checker tool. I like it because you can see how your web page is ranking for up to ten target keywords at once. It has a number of other useful features, including:

The ability to view the position of your site on the first page of Google for your target keyword. If you have a Youtube channel, Fat Rank can show how well your videos are ranking for your target keyword.

If you have an Amazon product listing, Fat Rank can show how well your listing is ranking for you target keyword. A shareable URL that shows how well your site ranks in Google and Youtube.

20. Siteliner

Siteliner is a free service that scans any website and identifies issues such as broken links, duplicate content and slow pages. You can use Siteliner to improve the user experience on your site and get better search engine results.

Siteliner has an easy-to-use interface and provides a detailed report in just a few minutes. First, type in your domain name and click “Go” to start the scan.

The Siteliner report will display a summary of your site’s performance, including the number of pages scanned, total words on all pages, average page size and loading time. Below the summary are tabs for each type of issue identified: duplicate content, broken links, slow pages and HTML errors.

Clicking on any of these tabs will expand the tab to show more details about that specific issue. For example, clicking on the “Slow Pages” tab will show you a list of all slow-loading pages on your site along with the average load time for each page.

At the end of this section is an overall score for your site based on its loading speed.

Features

Siteliner is a free web application that helps you find and fix problems on your site. It analyzes your entire website, comparing each of its pages against every other page, to create a detailed picture of your website’s structure and content.

All this information is presented in a simple way that allows you to quickly identify issues and opportunities for improvement. Why Siteliner? Siteliner is the ideal solution for anyone who wants to: Find broken links, server errors and duplicate content.Identify problem pages, such as those with thin content or high bounce rates.

Measure the size, speed and makeup of your site. Uncover whether your site has been penalized by search engines.

Understand how search engines see your site. Discover which pages are most popular with visitors.

Pros

  1. It’s free! Yes, Siteliner is a free tool for checking for duplicate content on your website. It’s easy to use. Just type in your URL and click ‘Go’.
  2. It allows you to compare two sites to see who has the most duplicate content. It shows you how many pages have been checked, and how many are duplicated.
  3. It pulls up a list of pages that have been copied from other websites.

21. Screaming Frog SEO Spider

Screaming Frog SEO Spider is a desktop program (PC or Mac) which crawls websites’ links, images, CSS, script and apps from an SEO perspective. It fetches key onsite elements for SEO, presents them in tabs by type and allows you to filter for common SEO issues, or slice and dice the data how you see fit by exporting into Excel.

Use it to analyse competitor links, onsite issues and identify content gaps. It’s also great for diagnosing technical issues that impact crawler access to your site (incorrect redirects, canonical tags etc), reviewing links (nofollow attributes, broken links etc) and diagnosing penalties from Google Penguin.

The tool is now used by thousands of SEOs worldwide in small businesses, agencies and large enterprises. The paid-for version has a vast feature set for crawling entire sites, including: Configuration & crawl setup.

unlimited crawl, with custom configuration; grid network with multiple IP addresses; custom source code search; robots & directives; custom HTTP headers; page speed testing; javascript rendering; visualisations; crawl scheduling; 301 redirect tracing.

Features

Screaming Frog SEO Spider. Features The Screaming Frog SEO Spider is a website crawler, that allows you to crawl websites’ URLs and fetch key onsite elements to analyse onsite SEO.

Download for free, or purchase a licence for additional advanced features. Keyword Research & Analysis & Analysis

Filter the SEO Spider’s internal data by content length, word count and density to identify pages with thin content, and those requiring optimisation. Identify and audit existing keywords in hierarchy reports and visual site maps; highlighting over-optimisation and keyword cannibalisation issues.

Page Titles & Meta Data The SEO Spider allows you to export urls with their page titles and meta data, as well as detect missing page titles, duplicate page titles, meta descriptions, meta keywords and page headings. You can also extract data using CSS Path, XPath or regex.

Analyse Page Titles & Meta Data Live In Google SERPs Run custom searches on Google to analyse SERP snippets for a list of URLs, providing insight into visibility and click through rates in search engines. Great for analysing competitors – or even just analysing your own site’s search results listings.

Image Analysis Bulk export images from pages (e

Pros

Screaming Frog SEO Spider is perhaps the most well-known SEO crawler. It’s definitely one of the most popular, with many people considering it to be the best SEO crawler on the market.

The tool can be used on both Mac and Windows machines. There are two different versions: a free version and a paid version.

The free version allows you to crawl up to 500 URLs whereas the paid version has no limit (and also comes with some other perks).

Screaming Frog SEO Spider is known for being very intuitive and user-friendly. If you’re running a website with no more than 500 pages, you can use the free version and see what it offers.

If you happen to like it, you can always switch over to the paid version. For larger websites, it may make more sense to just go straight for the paid version from the get-go.

The tool allows you to analyze a variety of key metrics for your site including page titles, meta descriptions, page speed, status codes, and much more. Screaming Frog also allows you to export data in various formats making it easy to share with others or conduct further analysis.

22. Seed Keywords

Seed Keywords are the first words we think about when we start to describe a product or service. They are usually broad and generic, and they might not be the keywords your customers will use to search.

Seed Keywords are like the foundation of a keyword strategy. You can use them when you don’t have any other data to work with. They can help you come up with topic ideas and content categories.

They are also useful in the early stages of Keyword Research when you want to generate a big list of keywords. Seed Keywords are the keywords and keyword phrases that you feel best describe your product, service or business.

These keywords will be the starting points for your keyword research. For example, if you sell running shoes online your seed keywords might include: Running Shoes.

Shoes for Running. Running Sneakers.

Athletic Footwear. While the concept of seed keywords is simple, it can be overwhelming if you don’t have a system in place to organize your efforts.

The easiest way I’ve found to identify keywords and organize them is with a spreadsheet. A simple spreadsheet is all you need to get started!

Features

Seed Keywords. Features

  • Autocomplete Keywords. Suggestions from the popular search engines like Google, YouTube and Amazon.
  • Search Volume. This is an approximate number of times people search for this keyword per month.
  • CPC. Cost per click for advertisers to get a click on their ad appearing on the first page of search results for this keyword.
  • Competition level. How hard it is to rank for this keyword in Google search results based on the number of pages ranking on the first page of search results in Google and the number of backlinks they have pointing to them.
  • Trends. This is how popular this keyword has been over the past 12 months. A value below 100 means that the term is less popular over time.

Pros

Seed Keywords. Pros We have to admit it’s pretty cool to have a very long list of related keywords.

Having a list of thousands of seed keywords can be very helpful in the competitive analysis phase. It also helps you understand the market better and it can give you some ideas for great articles.

However, as we mentioned earlier, if you’re going to use seed keywords for your site optimization, you’ll need to narrow down these lists considerably. If you don’t, your site will look like an encyclopedia and nobody wants that.

You want your site to look like a cozy corner store with a limited product range which is always available in stock (and people buy like crazy). Here’s an example of what we mean: Suppose your e-commerce website sells bonsai trees (lucky you!).

Now let’s say the keyword bonsai tree has 10,000 monthly searches according to the Google Keyword Planner tool (GKP). Too many for your page title and meta description? You bet! Let’s find out how many seed keywords there are for this term according to SEMrush’s Keyword Magic Tool.

This tool suggests over 50,000 seed keywords! Yikes! And not all these suggestions are relevant either — as

23. Mangools

Mangools is a bundle of simple yet powerful SEO tools made for an effective SEO workflow. We are a team of passionate people with one goal: create the best tools for SEO experts and digital marketing professionals.

Mangools is a super-simplified interface that’s easy to use whether you’re a beginner or more advanced. Mangools has all the tools you need in one place, which saves you time jumping from tool to tool and buying multiple subscriptions.

The creators of Mangools have been in the SEO industry for years and their experience shows in the quality of their tools. I especially love the KWFinder for its super-simple keyword research and SERP analysis features. Highly recommend!

Mangools is an online marketing tool suite based in Slovakia. It offers 5 different tools that are used by more than 150000 marketers around the world.

KWFinder helps you find long-tail keywords with low SEO difficulty. SERPChecker shows you Google SERP features for any keyword.

SERPWatcher is a rank tracking tool that tracks your website’s positions on Google and Bing. LinkMiner is a backlink checker tool that shows you the best link opportunities for your website.

SiteProfiler gathers SEO metrics of any website and compares them to your own.

Features

**Keyword research** The fundamental tool for any SEO campaign is a keyword research tool. KWFinder is powerful, but easy to use, and it lets you do keyword research on the go.

**SERP analysis** A useful SERP analysis tool can help you gain a better understanding of your competition. SERPChecker shows you the metrics of the top 10 Google results instantly and saves you hours of tedious manual work.

**Rank tracking** Ranking high in Google can be tough, but if you know where your site stands in SERPs, you will know exactly where to focus your efforts. With SERPWatcher, you’ll get accurate data on your rankings when it matters most.

**Backlinks**LinkMiner is all about backlinks: what they are, how they are built and how to use them to grow traffic. LinkMiner has deeply integrated the Majestic API to provide up-to-date data and superfast results.

Pros

Mangools provides a selection of SEO tools to help you improve your online presence. In this review, we take a look at the pros and cons of Mangools SEO tools to see if they are worth using.

What is Mangools? Mangools is a suite of SEO tools that includes KWFinder, SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler. These five tools focus on keyword research and analysis.

The company was founded in 2014 by four people who were looking for a beginner-friendly set of keyword research tools. The company has grown to serve over 900,000 users.

They are based in Slovakia but serve customers all over the world. What Does Mangools Do? All five Mangools tools focus on helping you do keyword research and analysis.

Some of the tools also provide information about backlinks and competition for specific keywords.

What Are SEO Tools?

SEO tools are software programs that help visualize and automate the process of optimizing a website for search engines. They’re usually web-based, but there are also standalone desktop applications available.

Most SEO tools serve more than one function. For example, a site audit tool might be able to fix on-page technical errors, while a keyword research tool can help discover new keywords to target.

Here are the main categories of SEO tools: On-page optimization tools. These tools automate the manual work associated with tracking issues like missing META tags, broken links, duplicate content and much more.

Keyword research tools. Keyword research is an activity you undertake every now and then.

If you have a clear definition about the product or service you want to ‘sell’ with your website, you should be able to come up with keywords, related keywords, and even more related keywords to make your awesome website (more) findable. As your product and the market will evolve, your keyword strategy should do the same.

Off-page optimization tools. Link building is perhaps the most important (but tedious) task in SEO — but it’s also the most rewarding when done right. SEO tools help automate this process so you can focus on other things instead of

SEO Tools – Frequently Asked Questions

What is SEO? SEO stands for Search Engine Optimization, and refers to the process of improving a website so that it performs well in organic search. For more information, see this guide to SEO basics.

How does Keyword Tool work? Keyword Tool takes the seed keyword that you specify, adds the letters and numbers that you choose, and appends them to the seed keyword. Then it fetches autocomplete suggestions for the new seed keyword from Google Suggest.

For more information, see this guide to Keyword Tool functionality. What is Autocomplete? Autocomplete (also called autosuggest, search suggestion or search auto-completion) are words and phrases recommended by a search engine as users type their queries into search boxes.

You can use a tool like Moz Local to check your business’s location in each of the local directories. If you find your business is already listed, but there are some glitches with the information, you can either fix it yourself or let Moz Local do it for you.

The latter is usually a better option because if there are any existing errors, Moz will be able to fix them for you. If your business isn’t yet listed, you’ll need to create a new listing.

What is the best free SEO tool?

If you’re on the fence about SEO, you may have heard the following two arguments: – SEO takes too long for me to see results. – SEO is a short-term tactic, so I’ll lose my rankings and visibility as soon as I stop paying.

Both of these arguments are half-truths that are often brought up by uneducated business owners and marketers who don’t understand how SEO works. If you’ve been involved in digital marketing for even a short period of time, chances are, you’ve heard these arguments made by people who aren’t knowledgeable about SEO.

They are also misconceptions that often lead to either business owners being pushed away from investing in search engine optimization.

Can I do my own SEO?

Can I do my own SEO? The short answer is yes. There are many people who will try to tell you that you have to hire an expensive consultant or agency or buy some magic software program. Don’t believe them!

There are plenty of great resources for learning about search engine optimization, and plenty of opportunities to improve your site’s ranking, even without hiring a pro. This article will show you how.

What is SEO? A search engine is a program, like Google or Bing, that crawls the web looking for new content to index. When you type in a query and hit “enter,” it searches its index for the most relevant articles and displays them.

Search engine optimization (SEO) is the process of making your site better for search engines so that when people search for your target keywords, they’ll be more likely to find your site near the top of the results page. Often, this involves adding content (including text, images and videos) to your site — but there are a few other things you can do to optimize it as well.

How much should I spend on SEO?

Answering this question can be a tricky business. It’s difficult to know how much an SEO campaign is going to cost until we have a clear idea of what you’re looking to achieve and the work involved in getting you there.

How much you should spend depends on the value of your organic search traffic. How much is that worth? You may not know the exact monetary value, but if you have access to your website analytics, you can gain a rough idea.

The amount of money spent on SEO will vary depending on the size and nature of your business, as well as what you need to achieve. A brand-new company may require a lot more investment in SEO than one which has been in existence for many years – or even decades – and already has some degree of visibility online.

If your business is selling products or services online, then it makes sense to use a tool like Google Analytics to find out how much organic search traffic is worth to your business by looking at your sales data. If your goal is just gaining more exposure for your brand, then it’s more difficult to say how much that’s worth as it’s not directly related to profit. But Google Analytics data can still help you get

Is SEO difficult?

Is SEO difficult? If you are asking this question, then the answer is yes, but it can be well worth it once you get the hang of it. Search engine optimization (SEO) is the process of increasing organic traffic to a website by ranking higher in search results on sites like Google and Bing.

While SEO can seem complicated at first, there are plenty of resources available that make it easier to get started. There are also many ways to improve your SEO without much effort at all.

Most of us start out with relatively simple goals — we want our website to rank better for a few keywords so we can get more customers and make more money. But achieving even those modest goals can take some time, effort and skill.

It’s not uncommon for people to spend a few years working on their SEO before they see any tangible results from their efforts. This means that if you’re just getting started with SEO now, you probably won’t see any significant progress until next year or even the year after that.

But don’t worry! This article will show you how to start learning about SEO today so that when those results do come in, they’ll be as big as possible.

Best SEO Tools – Wrapping Up

Best SEO Tools – Wrapping Up There are tons of SEO tools out there. Some are good, some are great and some are absolutely useless.

In this article, I’ve only pointed out the best ones that I’ve had the opportunity to use personally, but I know there are many more out there that could benefit your campaigns. If you would like to share your favorite SEO tool, leave a comment below and let us know about it.

We’ve discussed and compared the best SEO tools. We started with the SEO tools that are best for everyone (e.g., Moz) and then moved to those tools that are only useful for more advanced SEOs (e.g., Screaming Frog).

We’ve also mentioned free alternatives to paid tools, so you can start analyzing your traffic as soon as you want, no matter how much money you have in the bank. By now, you should have a good idea of what type of tool you need, and which tool would be best for your situation.

If not, or if you have questions about any of these tools, feel free to ask them in the comments below!