A cofounder of the Slamdance Film Festival, Dan Mirvish is also an award-winning indie film director. On top of that, he also recently wrote a book called The Cheerful Subversive’s Guide to Independent Film (Focal Press/Routledge). In this article, Dan takes us on a journey…

We all use Facebook. Well, most of us. And we’ve all seen the sheer force of numbers and viral appeal of the Facebook platform. But did you know that the Facebook Ads platform is one of the most powerful and cost effective way of finding…

To keep your marketing pipeline full with video project leads, you must create and execute a solid marketing strategy. Now, to some of you, just reading that last sentence raised your blood pressure a couple of notches and your head is starting to hurt. You…

Most video production company owners (or freelance filmmakers) don’t understand the true power of content marketing and how it can positively effect their business, their brand and their bottom line. I’m going to discuss blogging (or content marketing, as it’s now commonly referred to as)…