Video marketing has become an increasingly important marketing strategy used by a wide range of businesses, and it can have especially good results for the gaming industry. Video marketing makes it easier for a target audience and existing customers to understand more about a product…

You think you know about video content, but did you know about video content for an international audience? Global video content is sometimes ignored, and it shouldn’t be. In this article, I’ll provide a definitive guide on the ins and outs of creating international video…

You’ve got a product you want to sell. Or a reasonable argument you want to convey to your audience. Or even an idea you want to get across to people through a speech. You need to leverage the power of Ethos. Everything seems good, except…

Ever struggle to increase the conversion of your marketing campaigns? Does the idea of getting more sales and leads fascinate you? Then you should consider the principle of Pathos. Sound a little daunting? Don’t worry, we have your back. You probably spend tons of hours…

Want to make your statements stick in your audience’s minds and also prompt them to act on the spot? Let’s start with a real-life example and data to enlighten the question further. Have you ever said something to someone and that person doesn’t believe what…

Got a new product for your filmmaking or video company you want to launch and make known to the public? Maybe an existing one you want to make more known? It’s a good enough goal, and for that to happen, you have to make a…

Ethos, Pathos, and Logos are modes of persuasion. Most TV commercials, sales copy, and speeches use these three factors to invoke an action. The idea of these three advertising techniques was first created by a Greek philosopher and writer named Aristotle, somewhere around 2000 years…

In the 15th century, gathering knowledge and news via text became mainstream through printed books and newspapers. It took about 500 years for these texts to be aided or replaced by visual communication. Visual communication conveys ideas, knowledge, thoughts, and information through graphical or visual…

Creating a small business can be rather daunting if you’ve never done it before. Once most of the pressing necessities are taken care of, many business owners tend to forget about marketing their business. Marketing is difficult, which is why there are whole degrees dedicated…

Whether intentional or not, a brand’s tone of voice can be read in almost every aspect of their public-facing platforms; website, video content, social media, and even colour palette. Tone of voice is very often dictated by the nature of the business which could be…