How To Become a Great Public Speaker: Our Definitive Guide
Public speaking is a type of speech that an individual makes before an audience. It can be formal or informal, and it’s typically done to persuade people about a particular idea or topic. PUBLIC SPEAKER What Is Public Speaking? Public speaking is a type…
Working For Exposure Or Not? Everything You Need to Know About Working For Exposure
It’s not uncommon for people to be asked to work in exchange for exposure. This can happen when someone wants a logo, website design, or ad campaign designed; they’ll offer the business owner free advertising in return. It could also happen at networking events and…
Video Marketing Statistics: What You Need To Know
The research study “Consumer Preferences for Video Content on Mobile Devices” by Maximilian T. von Oppen, Matthias Bauer, and Martin Fuchs were conducted to find out what type of video content consumers prefer on their mobile devices. The results reveal that the majority of respondents…
Kairos Definition, Meaning And How To Use It [With Examples]
Kairos is an ancient Greek word that means “the opportune or timely moment, a special time of opportunity”. In Christianity, this term has been used to describe God’s timing in relation to the salvation and redemption of humankind. Kairos is also used as a concept…
What Is a Brand Story and Why Do You Need One?
Crafting Your Identity: What Is a Brand Story? A brand story isn’t just a catchy tagline or a flashy logo; it’s the heart and soul of your business, narrated in a way that resonates with your audience. It’s how we connect on a deeper level…
Video Game Marketing: Video Marketing Tips for the Gaming Industry
Maximize Sales: Top Video Game Marketing Tactics Unveiled In the high-stakes world of video game marketing, it’s all about capturing attention and igniting buzz. We’ll jump into strategies that make a game go viral and how developers keep players hooked from teaser to launch. Understanding…
Advertising Translation: A Complete Guide to International Video Content
You think you know about video content, but did you know about video content for an international audience? Global video content is sometimes ignored, and it shouldn’t be. In this article, I’ll provide a definitive guide on the ins and outs of creating international video…
What is Ethos Definition: How To Use Ethos To Create Powerful Commercials
You’ve got a product you want to sell. Or a reasonable argument you want to convey to your audience. Or even an idea you want to get across to people through a speech. You need to leverage the power of Ethos. Everything seems good, except…
What Is Pathos: Definition And How To Use Pathos To Improve Your Commercials
Ever struggle to increase the conversion of your marketing campaigns? Does the idea of getting more sales and leads fascinate you? Then you should consider the principle of Pathos. Sound a little daunting? Don’t worry, we have your back. You probably spend tons of hours…
What Is Logos: Definition And How To Use Logos In Your Commercials & Ads
Want to make your statements stick in your audience’s minds and also prompt them to act on the spot? Let’s start with a real-life example and data to enlighten the question further. Have you ever said something to someone and that person doesn’t believe what…