Craft a Winning Commercial: Key Steps for Success Creating a standout commercial is an art that combines storytelling, branding, and strategic marketing. It’s our chance to capture the audience’s attention and persuade them in just 30 seconds or less. We’ll jump into the essentials of…

Ethos, Pathos, and Logos are modes of persuasion. Most TV commercials, sales copy, and speeches use these three factors to invoke an action. The idea of these three advertising techniques was first created by a Greek philosopher and writer named Aristotle, somewhere around 2000 years…

In the 15th century, gathering knowledge and news via text became mainstream through printed books and newspapers. It took about 500 years for these texts to be aided or replaced by visual communication. Visual communication conveys ideas, knowledge, thoughts, and information through graphical or visual…

Small Business Marketing: Track & Boost Your Efforts Marketing your small business isn’t just about getting the word out; it’s about creating a buzz that turns heads and drives sales. We’ll jump into strategies that ensure your brand stands out in a crowded marketplace. From…

Whether intentional or not, a brand’s tone of voice can be read in almost every aspect of their public-facing platforms; website, video content, social media, and even colour palette. Tone of voice is very often dictated by the nature of the business which could be…

I’m sure you’ve had those highly annoying “We will get you to the top of Google!” spam emails. Infuriating, aren’t they? And their irritation is only matched by the sheer numbers of them! But there is a way to finally send those to the Junk…

This is a piece originally posted on Reddit by user maxthescribbler. It’s a top notch piece on LinkedIn tactics and I wanted you guys to see it. So reposting here. Take it away, Max! 8 LinkedIn Tactics That Really Worked For Us — and 5…

Today we have an article from a prominent SEO agency on how you can use video SEO in your business to improve the search rankings of your website’s pages. This information is integral if you want better Google rankings, more exposure, and therefore more clients….

Our industry has long thrived on word of mouth and personal recommendations. But what do you do when you’re looking for video producer jobs? As a freelance producer who has always been a tad uncomfortable with self-promotion, I’ve increasingly found myself turning to the web…

Today we’re looking at landing pages and how to create high converting landing pages, whilst still coming across as a decent, law abiding human being! Read: nothing weird, wacky and creepy. The following is a post from Reddit user Tobias Pettigrew that I include here….