Constant Contact and MailChimp are two of the most popular email marketing platforms on the web.

Both have been around for more than a decade and they have millions of customers around the world.

In this article, we will compare these two solutions to help you decide which one is right for your business.


Constant Contact vs Mailchimp

What Are Constant Contact vs Mailchimp

Constant Contact vs MailChimp: Which is the best email marketing software for small businesses?

The use of email marketing has become more important than ever. Email marketing is a great way to reach new customers and keep your existing ones engaged.
If you’re not using it, you may be missing out on opportunities to grow your business.
In this article, I’ll compare two of the most popular email marketing systems in the world Constant Contact and MailChimp so that you can decide which one is right for you.



Constant Contact vs Mailchimp – Introduction 

Constant Contact was founded in 1998 by David Allard and Rick Perreault. It was originally called Email Services Inc.

(ESI) and was later changed to Constant Contact in 2002 when it became publicly traded on Nasdaq under the ticker symbol ‘CTCT’.

The company has more than 1 million users who send over 200 billion emails per year through their platform.

Constant Contact vs Mailchimp Pricing Plans & Features

So, which email marketing service is best? Well, that depends on your needs.

If you’re just starting out with your business and need to send out basic emails to customers and prospects, Constant Contact is a great choice.

It’s easy to use, has a low price point and works well for most small businesses. However, if you’re looking for more advanced features or have multiple people managing an account, then Mailchimp might be the better option.

Mailchimp’s pricing plans are more expensive than those of Constant Contact but they offer better value for money because they include more advanced features. For example, Mailchimp’s Silver plan includes unlimited autoresponders while Constant Contact charges extra if you want this feature available on their basic plan.

With both services offering free trials and no contracts so you can cancel at any time, there’s no harm in trying out both platforms and seeing which one works best for you!

Constant Contact vs Mailchimp Email Marketing Automation Features

Constant Contact and MailChimp are two of the most popular email marketing automation tools out there. Both are great products, but they’re very different from each other.

They each have their own strengths, weaknesses, and styles.

So before you choose one over the other, you need to figure out what your business needs are and how they differ from your competitors’. Once you know that, you can more easily decide which tool is right for your business.

Constant Contact vs Mailchimp List Management & Segmentation

The two most popular email marketing platforms are Constant Contact and Mailchimp. If you’re looking to set up an email campaign or manage your existing ones, you will want to choose the right platform for you.


Both platforms are easy to use and have great features, however there are some differences between them. In this article we will compare Constant Contact vs Mailchimp list management & segmentation.

The first thing you notice when you log in to Constant Contact is that it has a very clean interface that makes it easy to navigate around the system.

The left sidebar has all the main areas of the site such as campaigns, contacts, reports and more, while on the right side of the screen there are tabs for each section so that you can easily jump from one place to another without having to go back and forth through several pages just to find what you need.

Each contact on your list has their own profile page where you can view their name, address, phone number (if they provided one) and email address as well as any other information that was entered when they signed up for your newsletter or purchased something from you.

Constant Contact vs Mailchimp Ease of Use: Importing and Exporting

This is a big one for me. I’ve tried both Constant Contact and MailChimp and found that importing into MailChimp was so much easier than importing into Constant Contact. In fact, it was so frustrating that I couldn’t do it without calling customer service to help me out.

Constant Contact vs Mailchimp Email Analytics & Reporting

Constant Contact is a well-known name in the email marketing industry. It’s been around since 1998 and has been working on its product ever since.

Mailchimp, on the other hand, was founded in 2001 and has quickly become one of the leading email marketing platforms.

Both companies offer powerful tools for small businesses to grow their customer base and increase revenue. But which one should you use? In this article, we’ll compare both tools to see which one is best for your business.

Constant Contact offers several different analytics reports that let you see how successful your email campaigns are. These include:

Email Marketing Reports – This highlights how many people opened your emails and what links they clicked on

Email Campaign Reports – This shows you how many people opened or clicked each individual campaign (or drip). It also breaks down statistics by date and time so you know when your email campaigns performed best during the day.

You can also see how many times a particular link was clicked, which can help with retargeting efforts.

Click-Through Tracking – Click-through tracking is an option that allows you to track how many times a link was clicked within an email campaign.

Constant Contact vs Mailchimp Third-Party Integrations

Both Constant Contact and Mailchimp offer a variety of third-party integrations. Both platforms allow you to integrate with hundreds of other services, such as Salesforce, Marketo, Hubspot, Moz, and more.

And both platforms are compatible with Zapier, which allows you to connect your apps without writing any code yourself. However, there are some differences between their third-party integrations:

Constant Contact offers more types of integrations than Mailchimp does. For example, Constant Contact offers integration with Salesforce whereas Mailchimp doesn’t have one yet (although it’s coming soon).

Constant Contact also has integrations with Marketo and Hubspot while Mailchimp only has one integration with Hubspot (which is also coming soon).

Constant Contact Pros       

 Constant Contact is a popular email marketing tool that helps you grow your business. Here are some of the pros of using Constant Contact to send out email newsletters, manage your contact lists and track your campaign results:

Constant Contact is a great choice for small business owners who don’t have a lot of experience with email marketing. The software has a simple interface that makes it easy to use, even if you’re just starting out.

Constant Contact is affordable. You can get started for free, but most people upgrade to a paid plan because the features are worth it and the price is very reasonable.

Constant Contact has lots of templates for creating professional-looking emails. You don’t have to be a graphic designer or spend hours working on each message just choose one of the pre-designed templates and customize it with your company logo and colors.

You can track how many people open each message, when they open it and where they’re located when they read it, so you know which parts of your campaigns are most effective at reaching customers and converting them into sales leads or buyers.

Constant Contact Cons

While Constant Contact has made it easier than ever to create and maintain an email list, there are a few issues that hinder its effectiveness. For example, Constant Contact does not allow you to send text-only emails from your list.

This means that if you have an email client on your phone or tablet, you will not be able to receive these messages.

The other big issue with Constant Contact is that it does not allow for any customization of the templates or HTML used in its email marketing campaigns. This means that if you want to use a template within your campaign that is not provided by Constant Contact, you will need to hire someone to code it for you or do it yourself.

Mailchimp Pros

 Mailchimp is the world’s largest email marketing platform. For over 10 years, they’ve helped people around the world connect with their customers, grow their businesses and accomplish their missions.

Mailchimp PRO has all the features of the free version, plus more advanced tools for sending better emails and automating marketing campaigns. Get everything you need to create and send beautiful email newsletters and marketing campaigns.

  • Looks great in all email clients: Our responsive design means your content will look good on any device desktop or mobile so it’s easy for your subscribers to read your message.
  • Get more response with landing pages: Create a welcome series that welcomes subscribers when they join your list, track which signup method leads to more conversions, and then use our A/B testing tool to optimize each step in your landing page sequence.
  • Take control of your messsages: Send personal messages directly from Mailchimp using our Mailchimp mobile apps or SMS API integration. You can also use our email templates to create a branded experience for your subscribers across multiple channels or devices.

Mailchimp Cons       

MailChimp does not have good mobile support. In fact, the company says that it doesn’t even support responsive design on mobile devices.

You can only send 2,000 emails every month before upgrading to their paid plan.

Constant Contact vs Mailchimp: Verdict

In terms of features and functionalities, both Constant Contact and Mailchimp offer similar tools to help you engage more with your customers. Both platforms allow you to easily create professional newsletters and email campaigns without having any technical knowledge required.

They also provide support for mobile devices as well as social media integration capabilities so that you can easily share your content with the world. However, there are still some differences between them which we will be discussing below:

Mailchimp offers unlimited subscribers while Constant Contact has a limit of 1,000 subscribers per account.

Constant Contact vs Mailchimp – Wrapping Up

After going through this whole guide, you should have a good idea of what Constant Contact and Mailchimp are.

You should also be able to make an informed decision on which platform is best for your business.

Both Constant Contact and Mailchimp are great marketing automation tools. They both have a lot to offer businesses of all sizes.

However, there are some key differences between the two platforms that make them better suited for certain types of businesses.

If you’re looking for a simple email marketing tool for small businesses and startups, then Constant Contact might be a better option than Mailchimp.

The interface is easier to use, and it doesn’t require much effort to set up campaigns and send emails to your audience.

On the other hand, if you want more advanced features such as A/B testing or landing page creation tools, then Mailchimp might be better suited for your needs since they offer features like these at no extra cost (at least not yet).