Definitive Guide To Keyword Research: 11 Ways To Dominate Your Competition

Keyword research has become synonymous with Search Engine Optimization.

In fact, it is only the first step.

How many times have you heard someone say something like “I need to do some keyword research”?

And how often do you find yourself nodding along and agreeing?

That’s because most people have a basic understanding that keyword research is important for SEO, but they don’t know where to start. They don’t know what to look for or how to use it.

 

 

Keyword Research – Introduction

It can be overwhelming when you get into it because there are so many ways to go about it.

It doesn’t matter if you are new to SEO or have been doing it for years – if you want your site to show up in search results, then keyword research is an essential part of your strategy.

Understanding Purchase Intent  

The key to understanding purchase intent is that it’s a measure of how likely your customers are to buy something. This is why it’s so important to understand the difference between purchase intent and actual purchase behavior.

You may be wondering: How can we increase our chances of making a sale? The answer lies in understanding why people buy and what they buy. In other words, figure out what products or services they want, then find ways to sell those things to them.

Two Kinds of Purchase Intent

There are two kinds of purchase intent: direct purchase intent and indirect purchase intent. Direct purchase intent refers to an immediate intention to buy something.

For example, if someone says “I’m going to buy that new iPhone XS Max today, then that person has direct purchase intent for the iPhone XS Max. On the other hand, indirect purchase intent means that someone isn’t necessarily planning on buying something right now but could do so later on down the road.

For example, if someone says “I want an iPhone XS Max but can only afford one after Christmas,” then that person has indirect purchase intent for an iPhone XS Max because they may not have enough money right now.

A Quick Primer on How Websites Make Money

 Social media is all about sharing information with your audience, but as a marketer, you’re also tasked with managing the content you share. Using the right tools can save you time and make your job easier.

If you’re just getting started with social media management, we’ve put together a list of some of our favorite tools below. These tools can help you manage multiple accounts at once, schedule posts and automate a lot of the work that comes along with running a social media profile.

Best Social Media Management Tools

Sprout Social: Sprout Social is an all-in-one social media management tool that lets you manage multiple profiles from one dashboard. It allows users to monitor their data from multiple accounts simultaneously and provides robust analytics on performance metrics such as reach and engagement rates for each post.

The software also provides detailed reports on the effectiveness of your campaigns across all major social networks, including Facebook, Twitter, LinkedIn and Google+. Sprout Social offers both free and paid versions of its platform.

For example, if you have more than 5 employees who need access to your account or want more advanced features like team collaboration or publishing rights management, then you’ll want to upgrade to the enterprise plan which costs $200 per month per user.

The Only Two Blog Post Formats You Need 

The only two blog post formats you need are:

1. The introduction and conclusion format
2. The listicle formats.

A blog post is a short piece of content (usually less than 1,000 words) that’s published on a website, printed in a newsletter or magazine, or distributed via email.

Many people are under the false impression that the best way to write blog posts is to write them in long-form style with lots of paragraphs and sentences. This is actually not true at all! The fact is that the best way to write blog posts is to use a numbered list.

Blogger Keyword Type 1 Product Reviews 

Product reviews are one of the most popular types of blog posts. This is probably because they’re not just a great way to get traffic from search engines, but also because they’re good for getting sales. If you can write an engaging review that helps people make buying decisions, there’s no reason not to do it!

Blogger Keyword Type 2: How To Guides And Tutorials

I’m sure some people reading this are wondering why I’ve included “how to” guides and tutorials in this list. After all, these are supposed to be “blogger keywords”, right? Well, the truth is that these types of articles can often get more traffic than blog posts that aren’t focused on teaching people how to do something specific.

When it comes down to it, most people want answers before they buy anything online especially when it comes to products like ebooks and courses where they need help learning how to use them effectively. That’s why so many bloggers create these kinds of content; they know that if they can help their readers learn how to use their products then they’ll get much more money from them over time (without having

How to find product review keywords

 Product review keywords are a great way to get your product in front of potential customers. These keywords are used by people who have purchased the product and want to share their experiences with others.

Here are some tips for finding product review keywords:

1. Look at the top 10 products on Amazon (or other site) and see what people are saying about them.
2. Google “product name reviews” or “product name review” (for example, “amazon iphone 6 plus reviews”). You’ll get a bunch of results from places like CNET, The Verge, Engadget, etc.
3. These sites often have good information on why a product is good or bad. You can also check out customer service forums such as Reddit or Quora for more feedback from real users of your product category – this will give you insight into what people think about certain features that might matter to you too!
4. Use Google AdWords Keyword Planner to find more keywords related to your product (and ones that are getting traffic).

How do you find a keyword’s affiliate revenue potential? 

The first step is to look at the search volume for that keyword. If you have a local business, this will be especially important because your customers are likely searching for your product or service by name.

For example, a customer searching for “best dog groomer in town” is likely looking for your business specifically. Next, make sure the keyword has an affiliate program associated with it.

You can find these programs by doing some research or using tools like SEMRush, Ahrefs and Moz. If there isn’t one or if it doesn’t seem like anyone is making money from it yet, don’t worry there are plenty of other keywords that are just as easy to rank for!

Why you should focus on product review keywords      

 Product reviews are a great way to get your products in front of people who have already bought and used your product. The best part is, you don’t have to do anything for them to write reviews.

They do it on their own initiative because they like the product or because they want to help other buyers make an informed decision. By focusing on product review keywords, you can attract customers who are actively looking for information about your product.

They are also more likely to convert into customers since they are already familiar with what you have to offer. Let’s look at a few reasons why you should focus on product review keywords when optimizing your site:

1. Product Review Keywords Are the Perfect Opportunity to Showcase Your Brand

Product review keywords allow you to showcase your brand in a natural way. The reviews will showcase the strengths and weaknesses of your product and allow potential customers to see how it stacks up against its competitors.

2. Product Review Keywords Are Search Engine Friendly

Most search engines favor content that is created by users or experts within a niche over articles written by marketers trying to sell their products or services (although there is some overlap). One of the ways that Google measures this quality is through social signals such as +1s, shares

Blogger Keyword Type 2 How-To Guides

How-to guides are another great type of blog post to write. People love learning new things, and they’ll often look online for tutorials on how to do things.

If you sell any sort of product or service, there’s probably a how-to guide that would be helpful to your customers. If you’re an affiliate marketer, these posts can also be useful when targeting products that aren’t directly related to your niche.

For example, if you’re selling dog toys but want to promote dog training products as well, a how-to guide about teaching your dog tricks could be perfect for this situation.

Here are some examples of how-to guides:

How to Install Windows 10

How to Make a Cake from Scratch

How to Build Your Own Website

Why you should focus on “how-to” keywords

 When it comes to SEO, there are a number of diverse factors that can greatly affect the success of your website. But one of the most important factors is keyword research.

Keyword research is a process that involves identifying keywords that target your audience and help you rank better in search engines. It’s a crucial step in any SEO strategy, but it can be difficult to find the right keywords if you’re not familiar with SEO best practices.

If you want to improve your organic traffic, you should focus on “how-to” keywords. These words tend to convert better than other types of queries, because they indicate an immediate need or desire for information.

Here are some reasons why “how-to” keywords are so effective:

They show how serious your customers are about buying from you

They indicate the level of interest in what you have to offer

They indicate that people have already searched for similar products or services on Google and other search engines (which means they might be ready to buy)

Examples of These Post Types in Action

 These post types are often used to create custom content that is different from a blog post.

Examples of These Post Types in Action

1. Product Details Page

A product details page is an example of a product post type. It contains all of the details about a product, including its price, features, images and more.

2. Event Details Page

An event details page is an example of an event post type. It contains all of the details about an event, including its location, date, time and more.

3. Blog Post Category Listing Page

A blog category listing page is an example of a category list post type. It lists all of the categories for your blog, along with some basic information about each category so that visitors can find what they’re looking for easily.

The Keyword Research Matrix

To get a better understanding of how to use the keyword research matrix, let’s pretend that we are selling solar-powered home appliances. We have a list of keywords from the brainstorming session and we have added them to the matrix.

Now, let’s pretend that we want to rank for “solar-powered home appliances”. The first step is to find out if anyone else has already claimed this keyword.

If so, then we need to find other keywords that are related to solar-powered home appliances and rank for them instead. Keyword Research Matrix: How it WorksThe Keyword Research Matrix is designed to help you discover new keyword combinations that are relevant and useful based on your existing product pages or website content.

It also helps you identify these keywords by analyzing your existing content against their competition in search engines like Google and Bing.

1. Keyword Research Golden Tickets (High Volume, High Intent)      

 Keyword research is the most important part of any SEO strategy. It’s what you use to find out what people are searching for on Google so that you can make sure your content is relevant to that search term.

It’s also one of the most difficult parts of SEO to get right, because there are so many factors involved in determining which keywords will bring the most traffic and conversions to your site.

So how do you ensure that you’re using keyword research strategies that will help your business succeed?

This post will share with you some of my favorite golden tickets for keyword research: high volume keywords with high intent (people who want to buy something)

2. Keyword Research Brand Builders (High Volume, Low Intent)

Brand-building keywords are the low hanging fruit of SEO. A brand builder keyword is one that has high volume of monthly searches but low intent.

These are the kinds of keywords you’ll see in the SERPs for “best _____”, “top _____”, etc. They’re very broad, which means there’s plenty of room for competition and room for improvement.

For example, let’s say you want to rank for “best car insurance companies”. There are currently around 100 million monthly searches for this keyword on Google alone. That’s a lot of people who could potentially be interested in your content about car insurance companies!

However, it’s also worth noting that most searchers aren’t looking for anything specific when they type in a broad keyword like this  they’re just trying to learn more about your subject matter in general or they want to compare different options before making a decision.

This means that even with all those monthly searches, there isn’t much intent behind them not many people are actually looking for your website when they search “best car insurance companies”.

3. Keyword Research Diamonds in the Rough (Low Volume, High Intent)      

 It’s time to break out the pickaxes, because we’re going deep into the caves of keyword research. In this post, we’ll be talking about what I call “keyword research diamonds in the rough.” These are keywords that have low search volume but high intent (the amount of people who search for them).

These keywords are a great way to boost your organic traffic and sales because they usually have lower competition than other keywords with similar search volume. They also tend to convert better than more popular keywords since people who search for these terms already know what they want and are more likely to convert.

You might be wondering why it’s important to target these low-volume/high-intent keywords, especially if they don’t bring in as much traffic as popular ones. Well, here’s why:

Low Volume = Less Competition = More Conversions = Higher ROI

If you can rank for a keyword that only gets 10 searches per month, but it converts at 5%, then that means you’d make $50 per month on that keyword alone without even having to spend any money on PPC or SEO! And if you can rank for 10 such keywords? You’ve just made yourself some serious cash with no extra effort required

4. Keyword Research Uniquely You (No Keyword Research Necessary)

It’s time to stop wasting time, money and energy on keyword research!

If you’ve ever tried to figure out what keywords to target for your website, then you know how frustrating it can be.

The problem is that there are so many tools out there claiming to be able to tell you what keywords are best for you. But the truth is that they’re all pretty much useless unless you’re willing to spend hours upon hours trying them out and seeing if they work for your business. But if you’re like me, then that’s not something that you have time for!

That’s why I wanted to share with you my latest tool called Keyword Research Uniquely You (No Keyword Research Necessary). This tool will tell you exactly what keywords people are searching for online and how many searches they get every month.

It will also help you find long-tail keywords that most keyword research tools miss because they only look at short-tail keywords!

Writing Your First 4 Blog Posts     

 When you’re just getting started with blogging, it’s easy to feel like you need to be an expert in everything. But the truth is, it’s better to start small and build your knowledge and audience as you go.

In this post, we’ll take a look at how to create a blog post on any topic, even if you don’t know much about it.

Create a title that tells readers what they’ll learn from the article

Your first step is to come up with a title that entices readers into reading the article. When we write our titles, we try to keep them short and simple so that they can fit into search engines (like Google).

Here are some tips for writing catchy titles:

Use numbers or statistics as much as possible – these are high-ranking keywords for search engines. For example, “10 Ways To Get Your Blog Noticed By Search Engines” or “5 Things You Must Do Before Publishing A Blog Post.

Keep it simple – try not to use long words or phrases unless absolutely necessary. Nothing turns readers off faster than having to read a long title!

Advanced Keyword Research Demystifying Keyword Difficulty

You know that keyword difficulty is a factor in your Google Ads performance, but you may not know how to evaluate it. If you’re getting ready to bid on a keyword, it’s important to understand the factors that go into determining the difficulty of a keyword.

The following article will help you understand what the keyword difficulty score means and how it impacts your quality score. Keyword Difficulty Explained Google uses several factors to determine the level of difficulty for any given keyword. These include:

How competitive your target terms are based on historical data. The number of advertisers bidding on them (how many people want that particular word).

How much money they are willing to spend for each click (how much demand there is for each word).

Who’s on Page One?     

You probably already know the answer to this question. Your site has page one and page two, right? (And maybe even a page three.)

And you know that the top of your site is really important. The problem is, that most people don’t realize how important it is.

As a result, most websites are designed without much thought given to what happens on the first screen of their sites. With so many other things to consider – like content, design, usability and so forth – it’s easy to forget that your homepage needs to be great too.

So let’s take a few minutes to talk about what makes up a great homepage – particularly if you want your website to attract more visitors and get more attention in search engines like Google.

First is Domain Rating (DR)      

 Domain Rating is a system used to measure the quality of websites. It is an important factor in search engine optimization and web development. Domain rating is also known as DR and it is one of the most important things to consider when you buy a domain name.

The higher your Domain Rating, the better it is for search engine optimization and your website. You can get your DR checked using any tool like Ahrefs or Semrush.

First, let’s understand what DR means and how it works.

Domain Rating (DR) is an algorithm developed by Google to measure the quality of websites and give them a score based on their content, structure, traffic etc. The higher this score is, the better it is for SEO.

Domain Rating (DR) can be understood as a scale from 1 to 10 where 10 being the highest quality website and 1 being lowest quality website.

Second is URL Rating (UR)         

 Blogger Keyword Type 2: How-To Guides

How-to guides are another great type of blog post to write. People love learning new things, and they’ll often look online for tutorials on how to do things.

If you sell any sort of product or service, there’s probably a how-to guide that would be helpful to your customers. If you’re an affiliate marketer, these posts can also be useful when targeting products that aren’t directly related to your niche.

For example, if you’re selling dog toys but want to promote dog training products as well, a how-to guide about teaching your dog tricks could be perfect for this situation.

Here are some examples of how-to guides:

How to Install Windows 10

How to Make a Cake from Scratch

How to Build Your Own Website

Low Difficulty Score, But Hard to Rank For          

 When it comes to SEO, there are a number of diverse factors that can greatly affect the success of your website. But one of the most important factors is keyword research.

Keyword research is a process that involves identifying keywords that target your audience and help you rank better in search engines. It’s a crucial step in any SEO strategy, but it can be difficult to find the right keywords if you’re not familiar with SEO best practices.

If you want to improve your organic traffic, you should focus on “how-to” keywords. These words tend to convert better than other types of queries, because they indicate an immediate need or desire for information.

Here are some reasons why “how-to” keywords are so effective:

They show how serious your customers are about buying from you

They indicate the level of interest in what you have to offer

They indicate that people have already searched for similar products or services on Google and other search engines (which means they might be ready to buy)

High Difficulty Score, But Easier to Rank For

I recently found an interesting article on Search Engine Land that discussed the idea that a site with a high Google Difficulty score was easier to rank for than a similar site with a low Google Difficulty score. The reason is that while it might take more effort to get the content on your page higher quality, it will be easier to rank once it’s there.

The article discussed how this works in the case of blogs. In particular, it cited an article by Rand Fishkin about how his company got ranked for the term “SEO Software”.

The difficulty score for this term is 5/10 (easier than most) and Rand’s company had only 4 pages on their blog about SEO software. Rand said: For us, it wasn’t all that hard to rank for this phrase because we already had over 4 pages on our blog discussing SEO tools and software.”

If you’re not seeing results from your SEO efforts or you’re just getting started with SEO, it’s important to know what factors go into determining your search engine ranking position. This knowledge can help you improve your rankings and make sure your site isn’t negatively impacted by changes made by Google or other search engines

Scale Your Influence – Frequently Asked Questions

 Here are some of the most frequently asked questions about Scale Your Influence:

Q: I’m not a big name brand. Can I still use this method?

A: Yes! You don’t need to be a celebrity or have a massive social media following to use this strategy. This method can be used by anyone who wants to scale their influence – whether you want to grow your Instagram following, increase sales or just get more clients, this system will help you do it.

Q: What if I don’t have time for networking events?

A: The best part about this system is that it allows you to network from anywhere – even from home. You can connect with people from around the world via social media, video calls and email. And when it comes time for an in-person meeting, you can meet virtually through Zoom or Google Hangouts. So there’s no excuse for not taking advantage of these tools!

Scale Your Influence – Summary

In this guide, we’ve discussed the importance of influence and how to develop it. Here is a summary of what was covered:

Being influential is about being able to influence people to do what you want them to do.

Influence is a learned skill that can be developed by everyone who takes the time to learn it.

Influencers are not always the most skilled, but they are usually the most charismatic and confident people in any given situation.

You can increase your level of influence by becoming more charismatic, confident, and likable.

To become more charismatic, you need to learn how to connect with people on an emotional level.

To become more confident, you need to practice self-esteem boosting exercises so that you can feel good about yourself and your abilities whenever necessary.

To become more likable, you need to learn how to make others feel good about themselves so that they will like you back.