How To Get A Movie On Netflix: Complete Guide

Nowadays, more and more people spend huge amounts of their time watching movies and TV shows on Netflix.

The streaming company has boomed over the years, and now it is the leading Video on Demand (VOD) site in the whole world. To date, it has over 250 million subscribers worldwide.

Many movies, TV shows, and documentaries get released on the platform by the day, and it’s showing no sign of slowing down anytime soon.

How To Get A Movie On Netflix

Seeing the coverage that Netflix has, you may want to release your movie on the popular platform.

Maybe you are a published company or an Indie Filmmaker who wants to reach more people, get more views, and make more money.

But you don’t have any idea about what you must do, or any steps you must take. Also, you are too intimidated to take the first step.

Well, getting your movie on Netflix is indeed time-consuming and unnerving. But it’s a decision you can’t regret because it will benefit you a great deal.

Getting Your Movie On Netflix

If you play your cards right, you can get there in a shorter time than usual, and you will increase your chances of success up a notch. If things go well, you will kill it in terms of making money.

All this will happen and at the same time, you will be gathering a massive audience for your movies.

GETTING A MOVIE ON NETFLIX

What Is Netflix?

Netflix is a movie and TV show streaming service that allows users to watch content without commercials. It has over 250 million members, and it offers both movies and TV shows for viewers.

The most popular genres are action, adventure, comedy, horror, romance, sci-fi/fantasy, and thriller.

Netflix also provides ‘kids & family’ programming as well as standup comedy specials from comedians like Hasan Minhaj or Dave Chappelle.

There are more than 80 original series available exclusively on the platform such as House of Cards and many more.

   

 

Landing a movie on Netflix can transform Indie Films into global sensations.

We’ll show you how to navigate the intricate path to get your film featured on one of the world’s leading streaming platforms.

We’ve got the inside scoop on pitching to Netflix, from aligning with distributors to understanding Netflix’s content acquisition strategy.

Stick with us, and we’ll guide you through the necessary steps to potentially seeing your movie title on the Netflix home screen.

Understanding The Netflix Market

Netflix is a powerhouse in the streaming industry, boasting a diverse audience of over 200 million subscribers.

Knowing who watches Netflix is vital to tailor your indie film to resonate with these audiences.

The platform is well-known for its eclectic mix of genres and formats.

From critically acclaimed dramas like The Crown to hit comedies like Stranger Things, Netflix caters to a wide range of tastes.

Strategically, Netflix invests heavily in original content, but it also acquires films that have the potential to thrive on their platform.

Here are some insights into what Netflix looks for:

• Cultural relevance – content that reflects or shapes societal trends,
• Unique storytelling – innovative narratives that stand out,
• Diverse content – representation across different communities and cultures,
• High-quality production – strong visual and auditory appeal.

Securing a spot on Netflix requires an understanding of their strategic content goals.

They often seek out films that can attract niche audiences or have cross-over appeal.

Netflix’s algorithm plays a crucial role in how content is discovered by viewers.

Creating a movie with strong metadata – keywords, tags, and a compelling synopsis – can help your film’s visibility on the platform.

Keep in mind, sustainability is also a part of Netflix’s acquisition strategy.

They tend to prefer content that can capture audience interest over an extended period.

Partnering With A Distribution Company

Finding the right distribution partner might just be what you need to get your creative masterpiece onto Netflix’s streaming service.

Many filmmakers surge ahead by connecting with a distributor experienced in navigating the complex landscape of digital streaming platforms.

Distribution companies serve as a bridge between filmmakers and streaming services.

They’re skilled in the art of pitching to platforms like Netflix and understand their stringent content requirements.

We know that forging a partnership can greatly increase your movie’s chances of being acquired.

   

A good distribution company will offer several key advantages –

• Expertise in the specific genre or niche of your film,
• Established relationships with the acquisitions team at Netflix,
• Insight into the current market demand and potential audience reach,
• Assistance in enhancing your film’s metadata to improve discovery.

Remember, selecting a distributor isn’t just about the prestige they carry.

It’s about their capacity to serve your film’s distinctive needs and goals.

We ensure that our recommendations let your unique voice be heard, resonating across the aisle to hook Netflix’s interest.

Distribution partners can also guide you through Netflix’s rigorous content and technical quality standards.

Their familiarity with Netflix’s requirements means your film will be polished to perfection, aligning with expectations.

We’re equipped with the knowledge to Help this crucial step, guaranteeing your movie meets the highest industry standards.

With us, navigating the distribution landscape becomes less daunting.

We’re committed to illuminating the pathway to Netflix, leaving no stone unturned for your film to find its deserved spotlight.

Your cinematic vision deserves a stage – let’s ensure it captures the attention it merits.

Crafting A Compelling Pitch

Once you’ve partnered with a distribution company, it’s crucial to pull together a persuasive pitch.

This is your chance to make a lasting impression on Netflix’s acquisitions team.

Your pitch document should be a systematically organized presentation of your film.

Think of it as a resume that introduces Netflix to your creation.

It should highlight the uniqueness of your film.

Consider aspects such as narrative flair, directorial vision, or exclusive content that stands out.

Always include key metrics that showcase demand for your film.

Traffic to trailers, social media engagement, or film festival accolades – these data points strengthen your case.

Your pitch also needs a compelling logline.

This is a brief statement that summarizes the plot and hook of your film in a captivating way.

Here’s what a strong pitch often includes:

• A concise logline – the essence of your story in one or two sentences,
• A synopsis – a slightly more detailed look at what happens in your film,
• Director’s statement – this shares your vision and artistic approach,
• Key cast and crew – highlight experience and past successes,
• Marketing plan – show you know who your audience is and how to reach them,
• Distribution strategy – beyond Netflix, outline how you’ll get your film seen.

Remember, Netflix looks for content that aligns with their brand and audience interests.

Show how your film fits into their existing lineup or explore a niche they’re currently underserving.

Make your pitch visually appealing as well.

Well-chosen images or links to your trailer can make your document stand out.

We understand the importance of every detail in your pitch.

Our advice is built on the collective experience of cinema and digital marketing expertise.

Let’s make sure your film not only resonates with potential viewers but also with the decision-makers who can bring your story to a global audience.

Finally, demonstrate how your film adds value to Netflix.

Offer insights into its potential success on their platform, backed up by tangible proof-points.

Submitting Your Film To Netflix

After perfecting your pitch, it’s time to navigate the submission process.

Netflix has a particular way of accepting new content, and understanding this process can increase your chances of getting your film selected.

First and foremost, it’s vital to know that Netflix rarely accepts unsolicited submissions.

They prefer to work through established channels such as producers, agents, attorneys, and distributors that already have a relationship with them.

If you’re lacking these connections, consider the following options –

• Attending film festivals and network to make industry contacts,
• Hiring an experienced agent or producer who can pitch on your behalf,
• Reaching out to distributors who already have a relationship with Netflix.

Once you’ve partnered with a distributor, ensure they submit your film through the official Netflix submission portal.

This portal is typically accessed through a direct link provided by Netflix to the distributor.

Your distributor will need to provide detailed information about the film.

Items like high-quality screeners, promotional materials, and any additional content that can aid in Netflix’s evaluation process are essential.

Remember, the screening process at Netflix is rigorous.

They assess films based on various criteria, including narrative quality, production value, and potential audience reach.

Enhance your film’s standing with compelling promotional material.

Strong visual elements and a well-defined target audience can work in your favor.

Preparing for the possibility of rejection is key.

Netflix’s curation team has specific requirements and standards.

If your film isn’t accepted, it doesn’t mean the end of the road.

Use any feedback provided to improve and refine your approach.

With each submission, your understanding of Netflix’s process will deepen.

Stay persistent and proactive in seeking avenues for your film.

A dynamic distribution strategy increases your chances of garnering interest from Netflix and other streaming platforms.

Navigating The Content Acquisition Process

When you’re trying to catch Netflix’s eye, it’s crucial to understand their content needs.

Netflix is continuously scouting for fresh and compelling narratives that resonate with their vast audience.

Their selection varies, but certain genres and innovative storytelling techniques often stand out.

Your film’s aligning with current trends could be a golden ticket.

Netflix’s algorithm favors content that fills specific gaps in their library.

Ensuring your film’s theme or genre isn’t already saturated on their platform can increase your chances of selection.

Here’s what you should focus on:

• Ensure high production quality – Netflix values visual and audio integrity,
• Engage with social media – create buzz around your film,
• Network at industry events – make connections that count.

Efficiency is key when packaging your pitch.

Netflix professionals are inundated with pitches, so yours must stand out.

Include a succinct synopsis, compelling trailer, and a clear statement about what makes your film unique.

To streamline your pitch:

• Tailor your content to Netflix’s style,
• Highlight your film’s unique selling points,
• Include critical acclaim or festival successes.

Though the film acquisition process can seem daunting, it’s all about positioning your film strategically.

With a bit of research into Netflix’s content strategy and a strong promotional approach, your film could potentially join the ranks of Netflix’s diverse catalog.

Remember, while Netflix’s doors may appear closed to cold submissions, a well-crafted pitch, delivered through the right channels, will always have a shot.

It’s not just about the film – it’s about how you present it to the gatekeepers.

How To Get A Movie On Netflix – Wrap Up

Landing a movie on Netflix can seem daunting but we’ve equipped you with the essential steps to take your shot at success.

Remember, it’s all about delivering a polished pitch that resonates with Netflix’s brand and content desires.

By leveraging social media, networking smartly, and ensuring your film stands out, you’re setting the stage for a potential partnership.

Stay persistent, keep refining your approach, and who knows—your movie might just be the next big hit on Netflix’s streaming platform.

Let’s keep creating and pitching our stories with confidence and precision.

The opportunity is out there, and it’s ours for the taking.

Frequently Asked Questions

How Can I Get My Film On Netflix?

To get your film on Netflix, ensure it meets their content needs and aligns with current trends.

Maintain a high production quality, engage with social media, network at industry events, and efficiently package your pitch tailored to Netflix’s style, highlighting your film’s unique selling points.

Can I Submit My Film Directly To Netflix?

Netflix does not typically accept cold submissions.

It is recommended to reach them through established industry contacts, like agents, producers, or through recognized film festivals.

Why Is High Production Quality Important For My Film To Be Considered By Netflix?

High production quality is important because it reflects the standard that audiences expect from Netflix content.

It also indicates your film’s capability to compete in a market that values technical excellence.

How Can Social Media Help In Getting My Film Noticed By Netflix?

Engaging with social media can increase the visibility of your film, attract a fanbase, and create a buzz that can catch the attention of Netflix decision-makers.

Are Industry Events Effective In Pitching To Netflix?

Networking at industry events can be very effective as it allows you to make connections with professionals who may have direct or indirect ties to Netflix.

Building these relationships can open doors for pitching your film.

What Should I Highlight In My Pitch To Netflix?

In your pitch, focus on your film’s unique selling points, how it fits in with Netflix’s brand and content trends, and how it stands out from other submissions.

Tailor your presentation to resonate with Netflix’s content strategy.