HubSpot vs Salesforce: Best CRM in 2023?

HubSpot and Salesforce are two of the most popular CRM platforms on the market. If you’re trying to decide between the two, this article is for you.

We’ll break down some key differences and help you figure out which one is right for your business.

 

 

HubSpot vs. Salesforce: Which One Is Best?

HubSpot is a marketing automation platform that allows businesses to track leads, emails and social media interactions in one place.

It’s designed for companies with fewer than 500 employees who want to scale their marketing efforts without spending a ton of money on outside services or software.

HubSpot also offers tools like landing pages, webinars, email marketing and lead generation campaigns so you can attract customers online as well as through offline channels like print advertising and direct mailers.

1. Ease Of Use

 Ease of use is a feature that every company wants to have in their product. Ease of use means that your software is easy to learn, easy to use and intuitive.

Ease of use means that your customers can easily understand how the product works and they don’t have to read through thick manuals or watch hours of video tutorials before they start using it.

The best way to make sure that your product has ease of use is to make sure that it has clear and simple interfaces. A good interface should be able to explain itself without any extra help from the user or from marketing material.

If you have a webpage with links or buttons, you should be able to click on them and find out what they do without having to read text next to them or having someone else explain what they do for you.

The same goes for software applications: if there’s an icon on your screen that looks like a paper plane, you should be able to click on it without having someone else tell you what happens when you do so.

HubSpot

 HubSpot is a great tool for marketing, but it’s not easy to use.

HubSpot has a very steep learning curve.

It can be frustrating to figure out what you can do with HubSpot, especially if you’re new to marketing.

But once you get past that initial hurdle, there are many things that you can accomplish with HubSpot that you wouldn’t be able to do otherwise.

HubSpot Ease Of Use: What You Can Do With It

HubSpot is great for people who want to create content and send it out into the world.

It enables you to organize a blog that has many different types of posts (long-form articles, listicles and more).

You can write these posts using templates or with custom HTML code if you want full control over how they look on your site.

In fact, this is one of the reasons why HubSpot is so popular among bloggers: it makes creating new content fast and easy!

Once your blog posts have been published, they show up in search engines like Google and Bing which means more traffic for your business!

Salesforce

 The Salesforce Ease Of Use is one of the key features that makes Salesforce so popular. The ease of use enables users to complete tasks faster, with less training and less effort.

The Salesforce platform has been designed to make sure that everyone in your team can use it easily. This means that there are no steep learning curves or complicated interfaces to learn.

This also means that you don’t have to hire expensive consultants or developers to help you get started with Salesforce.

You can get started right away with a very small learning curve – starting with the basics and then expanding as you need more functionality.

2. Third-Party Integrations

We have some great integrations in the works for Shopify Plus, and we’ll be rolling them out over the next few months.

We’ve been working closely with some of our partners to ensure that their apps are fully compatible with Shopify Plus.

We’re excited to announce that many of these integrations will be released this fall, including:

Slack integration – Send messages from within Shopify to your Slack channel.

Growth Hacking Automation – Set up automated emails based on actions taken by customers in your store, such as abandoned carts or abandoned wishlists.

HubSpot

 HubSpot has a ton of third-party integrations, and many of them are free.

Here are some more HubSpot integrations that can help you automate your marketing:

Facebook Ads: If you’re running Facebook ads, this integration will allow you to easily create new customers in HubSpot with information gathered from your ad campaign.

You can also create segments of people who’ve seen your ads and then send them personalized follow-up messages.

MailChimp: Connecting your MailChimp account allows you to sync contact data between the two platforms, so when a new lead is created in HubSpot, they will also be added to your MailChimp list.

This integration also lets you sync all of your contacts from any source into one place so that they’re always up-to-date in both systems.

Salesforce

 Salesforce has a large number of third-party integrations. These integrations allow you to bring in data from external sources, such as CRM systems or ERP systems, as well as manage processes that flow between Salesforce and these systems.

The following is a list of the most popular third-party integrations:

Salesforce Bolt – A connector that allows you to manage data from Salesforce and Google BigQuery.

Salesforce Data.com – A cloud-based data warehouse that allows you to store and analyze your data in Salesforce without having to move it out of the system.

It also provides tools for managing Big Data and building predictive models on top of your existing data sets.

Salesforce App Cloud – An application development platform that allows developers to build custom apps for use within Salesforce (and outside).

3. User Interface

 A user interface (UI) is the means by which people interact with a specific hardware or software application.

The UI design for an application or device includes the look, feel, and functionality.

The purpose of a user interface is to present information and actions in a way that allows users to complete tasks efficiently and intuitively, without undue effort.

User interfaces are designed to help people make choices, instruct them how to use something, or influence their actions.

A good user interface can also be used to reduce costs and increase revenue.

There are many types of UIs:

Graphical user interfaces (GUIs) are the most common type of UI, used by applications on desktop computers, mobile devices, and embedded systems where screen space is limited.

They provide visual feedback and allow interactions with objects via mouse clicks or touchscreen gestures.

HubSpot

 The HubSpot user interface is a combination of elements that are familiar to you from other software products and programs, but it also has unique features that make it stand out.

The HubSpot UI is intuitive and easy to navigate. If you’ve used any other online marketing software, then you’ll feel right at home with HubSpot.

But even if you haven’t used any other marketing automation platforms before, the HubSpot UI makes it easy for you to get started without having to learn how to use the software first.

You can access your HubSpot account through a web browser on your computer or mobile device (such as an iPhone or Android phone).

The user interface is consistent in both places so you’ll know exactly where everything is located at all times.

Salesforce

Salesforce is a customer relationship management (CRM) software developed by Salesforce.com, initially released in 1999.

It provides services for sales force automation, marketing automation, accounting and other customer-centric activities. The platform can be accessed using the user interface or a command line interface.

The user interface of the Salesforce CRM platform is a web-based application that facilitates the interaction between users and the system through a browser. The interface allows users to create and edit data records, configure business rules and perform other tasks such as generating reports or sending email messages.

The interface includes various components such as tabs, panes and windows that enable users to navigate through different views of data records stored in the system.

Users can display information about an object such as its description, status or related records by selecting it from a list box located at the bottom of each window or pane.

4. Overall Toolset

The overall toolset is the collection of tools that you use on a regular basis. These are the tools that you can’t live without, and they’re the ones that you use to get your job done.

These are the tools that you need to know well enough to be able to do your job.

In this section, we will look at some of these tools, including:

The editor- The editor is an application for creating documents and code files. It’s also used for code development because it has features like syntax highlighting and automatic indentation.

The browser- The browser is an application for viewing web pages, images, videos and other content on the Internet. It has features like tabbed browsing and bookmarking visited sites so you can easily return to them later.

The terminal -The terminal is a command line interface (CLI) application that lets us interact with our computer using typed commands instead of point-and-click actions. 

HubSpot

 HubSpot is a complete marketing software suite that helps businesses grow. It has a complete set of tools that marketers can use to track and analyze data, create blogs, landing pages and more.

The HubSpot overall toolset includes:

-HubSpot CRM: The HubSpot CRM is a marketing automation tool that allows you to manage your sales pipeline and customers.

This tool also integrates with all other HubSpot tools so you can track leads across multiple channels.

-HubSpot CMS: The HubSpot CMS is the website builder for your business website. You can build landing pages and blogs with this tool, as well as update your website content whenever necessary.

-HubSpot Forms: A form builder for customers or leads to fill out form information on your website or in an email campaign.

This tool helps you collect user data for lead generation and sales purposes.

Salesforce

 Salesforce is a CRM software that helps small and large businesses to manage all aspects of their business.

Salesforce provides a comprehensive set of tools to help manage your sales process and inbound leads, along with tools to help you manage your customers, employees, partners and more.

Salesforce has a wide variety of features that make it easy to customize the system to fit your needs. Here are some of the most popular features:

Chatter: This feature is like Facebook for your company. It allows employees to connect with each other and share information about sales activities, customer issues, upcoming events or anything else that may be relevant to their job responsibilities.

Chatter also provides a searchable archive of all company communications so you can quickly find previous conversations by keyword or key phrase.

Lead Management: Salespeople can use Lead management tools to track their prospects’ interests and respond accordingly.

With this feature, it’s easy for your team to see when someone has viewed their profile or blog post and what they liked about it so they can tailor future content based on their needs.

Selling Cloud: Using this toolset, sales reps can create contact records for potential buyers, add notes about each prospect’s interests (including meeting notes), update contact information as needed

5. Analytics & Reporting Features

The reporting and analytics tools in Google Analytics are some of the best in the business. The platform provides an enormous number of reports, which you can use to gain insight into your website’s traffic, performance, and user behavior.

The following are some of the most popular tools that Google Analytics has to offer:

Dashboard: The dashboard is one of the most important aspects of Google Analytics because it gives you a quick overview of your website’s performance at any given time.

From here, you can view key metrics like page views and bounce rate over a given period. You can also see which pages have received the most traffic or conversions over time by clicking on “Top Content” under “Behavior” on your dashboard.

Real-Time Reporting: Real-time reporting allows you to view real-time data about your site’s visitors as they interact with your site.

You can use this tool when making decisions about what content to publish next or how to improve existing content so that it better resonates with visitors who come across it during their visit.

HubSpot

The HubSpot analytics dashboard provides a comprehensive view of your website and social media analytics.

With this data, you can make informed decisions about your marketing strategy.

Analytics features include:

• Website Visitor Tracking: See how many visitors are coming to your website and where they’re coming from (including mobile devices).
• Social Media Analytics: Track how many people are engaging with your social media content on Facebook, Twitter and LinkedIn.
• SEO (Search Engine Optimization): Monitor how well your site ranks in search engines like Google and Bing by tracking keywords, backlinks and more.

Salesforce

Salesforce.com’s analytics and reporting features are designed to facilitate collaboration among business users and provide them with a toolset to make informed decisions about their sales and marketing strategies. The platform offers several different products, including:

Power BI: Microsoft’s cloud-based business intelligence (BI) application is integrated with Salesforce for users who need to analyze data from multiple sources.

Salesforce Analytics Cloud: This service allows customers to create custom reports that can be shared across the organization through the use of dashboards.

It also provides access to business intelligence applications from third-party vendors such as Microsoft, Oracle, SAP and others.

Visual Sales Forecasting: This tool lets you predict future sales based on historical trends and forecasts.

It includes a calendar view that allows you track actual sales against projected figures over time periods ranging from one day to one year.

6. Onboarding

 Onboarding is a critical part of every customer’s experience with your company. It’s the moment when you make a great first impression, and it can also be a huge opportunity to turn customers into advocates and evangelists.

But the way you onboard new users can have a big impact on the success of your product and even your business.

Onboarding is generally defined as “the process of starting something new” or “the introduction of new members.” In our case, we use it to refer to how we introduce new users to our products.

This could include things like getting started with software, completing registration forms, or getting familiar with a mobile app’s interface.

It’s important to note that this isn’t a one-time event it’s an ongoing process that happens over time as users become more familiar with your product and learn how they can leverage its features to achieve their goals.

HubSpot

 The onboarding process is a critical step for HubSpot customers. It’s when you’re setting the stage for a great relationship and getting your customer off to a good start.

The onboarding process should provide a clear, step-by-step guide that takes users through the core features of your product.

Onboarding should also be personalized to each user based on their goals and interests.

In this article, we’ll talk about how to implement an effective onboarding process with HubSpot and other tools, why it’s important, and what you should do next if you’re looking to improve your own onboarding experience.

Salesforce

 What is Salesforce Onboarding?

Salesforce Onboarding is a feature that helps you create a customized employee on-boarding process. It allows you to create your own onboarding experience, including a welcome email and an introduction video.

Why Salesforce Onboarding?

The benefits of using Salesforce Onboarding are:

It makes it easy for new hires to get up to speed quickly on their first day, so they can hit the ground running.

You can reduce training costs by making sure new hires are fully integrated into your company culture before they come onboard.

You can help new hires get acquainted with their new surroundings and learn about the unique aspects of your business, such as how things work at your company or what processes are important in your industry.

7. Level Of Customization

The level of customization available for your eCommerce site is one of the most important factors to consider when setting up your store.

There are many different levels of customization, and each level has its own advantages and disadvantages. Let’s take a look at each one so that you can make an informed decision about which level is right for you:

Basic customization – This is the least expensive option and offers the least amount of control over how your store looks and functions.

You can change the color scheme, add new pages, or edit text on existing pages by uploading files through FTP.

Enhanced customization – This type of customization offers more control over your site’s appearance and functionality, but it costs more than basic customization because it requires developers or designers who have specific knowledge of eCommerce systems.

Enhanced customizations may also involve software development efforts if they require new functionality to be added to the platform’s core codebase.

Full custom design – This type of customization gives you full control over how everything from navigation menus to product pages appear on your site. Full custom design is expensive because it requires both developers and designers who are experienced in designing eCommerce sites.

HubSpot

 HubSpot is a full-featured CRM and marketing platform that offers a great deal of customization. The platform includes several built-in templates for landing pages, blog posts, and social media posts, as well as customizable templates that can be used to create new pages or posts.

You’ll also find a number of pre-built templates for email marketing campaigns such as welcome series, onboarding emails, holiday campaigns and more. You can use these templates to get started with creating your own emails without having to start from scratch.

While HubSpot does offer some level of customizability in the form of pre-built templates and drag-and-drop editor tools for building landing pages and social media posts, it’s not as robust as other platforms on the market. For example:

Pardot allows you to customize fields on contact forms and lead forms so that they are specific to your business needs.

Salesforce allows you to set up custom objects which allow users to create their own fields in Salesforce without having to code them directly into the system manually.

Salesforce

 Salesforce is a customer relationship management (CRM) solution that lets you manage contacts, leads and accounts. The platform offers low cost and high functionality, while still being easy to use.

In addition to Salesforce, you can also access other cloud applications such as Google Analytics, MailChimp and QuickBooks Online through the platform.

Salesforce levels of customization include:

Full customization You can change any part of the platform or build new features on it. Full customization offers the most flexibility but also requires the most effort and expense to manage.

Limited customization You can make simple customizations to existing features of Salesforce without having to rebuild them from scratch.

This type of customization lets you configure your Salesforce environment without having to code from scratch or hire an expensive developer team.

Lightweight customization You can add some customizations to your Salesforce environment without changing core functionality or requiring extensive coding skills or technical expertise.

8. Market Share

 The market share is the percentage of a company’s sales or revenue in a specific market. The market share can be expressed as a percentage or as a dollar amount.

The market share, also called “market share,” is the percentage of a company’s sales or revenue in a specific market, or the percentage of total sales of all companies in that same market. It can be expressed as a percentage or as a dollar amount.

The market share is one way to measure how well your business is doing compared to other companies in your industry.

HubSpot

HubSpot is a marketing automation platform that allows businesses to create, send and track emails and social media posts. The company was founded in 2006 by Brian Halligan and Dharmesh Shah.

Today, it’s one of the largest companies of its kind, with more than 4 million users worldwide.

The company offers a number of different services including:

Inbound Marketing Software: HubSpot Inbound is the company’s flagship product.

It’s an all-in-one marketing platform that helps you find your ideal customers, engage with them through social media, optimize your website for search engines and convert them into leads or customers.

Marketing Automation: HubSpot Sales software helps people close more sales by automating their outreach process so they can spend less time on repetitive tasks and more time on important conversations with clients.

Website Optimization Software: HubSpot Website Optimization helps marketers optimize their websites for search engines so they can rank higher in Google search results, generate more traffic and get more leads from organic search results.

Salesforce

 Salesforce is the world’s leading CRM (customer relationship management) solution, used by more than 200,000 organizations including GE, Cisco Systems, Coca-Cola and Amway. Salesforce offers its customers a comprehensive set of applications through its cloud-based platform that integrates with more than 1,000 other apps.

Salesforce has been growing rapidly in recent years as it continues to innovate with new products like Einstein and Lightning.

According to Gartner’s most recent Magic Quadrant report, Salesforce is a market leader in customer experience management.

In the first quarter of 2019, Salesforce reported revenue of $2.05 billion and an annualized recurring revenue run rate of $22 billion.

The company had net income of $130 million for the quarter and cash flow from operations of $421 million. Salesforce stock closed at $142 per share on May 13th 2019

9. Customer Support

 Customer support is a crucial part of any business. The right customer support can help you retain customers and build trust.

The wrong customer support can cause customers to lose interest and leave your business behind. You need the right tools in place to ensure that your customers are getting the best experience possible when they interact with your business.

Customer Support Software

Customer support software helps businesses provide better service to their customers. It automates certain processes, helps track issues, and allows you to communicate more effectively with customers through live chat, email, or phone calls.

Live Chat Software

Live chat software allows businesses to engage with their site visitors in real time through a chat window on their website. This software can be integrated into any existing website or eCommerce platform easily by simply adding a few lines of code to the HTML code on your website’s pages.

This means that you don’t have to worry about setting up a new website just for live chat, which saves time and money!

HubSpot

HubSpot is a simple and powerful marketing platform that helps companies attract visitors, convert leads, and close customers.

As a HubSpot customer, you can expect world-class support from our Customer Success team.

We’re here to help you succeed with HubSpot by providing guidance, education, and peace of mind.

Our goal is to make it as easy as possible for you to get up and running with HubSpot, so we’ll do whatever it takes to ensure that your transition is seamless.

Our expert Support Reps will be there every step of the way to make sure your transition goes smoothly – answering questions, troubleshooting issues and handling any other needs you may have during your time with us!

Salesforce

 Salesforce Customer Support is a customer service software that helps you to track, manage and automate your customer support. It allows you to offer quick and efficient support to your customers in real time.

Salesforce Customer Support is a cloud-based solution that can be accessed from anywhere, anytime. The software comes with pre-built integrations that make it easy for you to connect it with other apps like Gmail, Google Drive, Dropbox, Facebook and others.

Features of Salesforce Customer Support:

1. It offers real-time collaboration between team members for better productivity.
2. You can create campaigns for each departmental goal so that employees work towards achieving them efficiently.
3. It provides detailed records of all customer interactions so that you can track the progress of each case easily.

What is a CRM?

A Customer Relationship Management (CRM) system is a software solution that helps small businesses manage their customer relationships. It allows small businesses to store and manage information about customers and prospects, including contact information, preferences, and buying histories.

This information can then be used by sales teams to develop targeted marketing campaigns and follow up with leads.

The idea behind a CRM is to create a 360-degree view of your prospects and customers so you can understand how they interact with your business. A good CRM can help you improve your marketing efforts and increase sales by keeping track of both new opportunities and old customers who might need additional attention.

HubSpot vs. Salesforce: Highlights

HubSpot is a customer relationship management (CRM) tool that helps you manage your business. It offers tools for lead generation, email marketing and social media marketing, among other things.

Salesforce is a CRM tool that allows you to manage leads, contacts and accounts. It also has tools to help you manage customer relationships and automate repetitive tasks associated with sales and marketing.

Cost: HubSpot has three pricing plans: Starter ($200/month), Professional ($1000/month) and Enterprise ($5000/month).

Salesforce has four pricing plans: Startup Edition ($25/user/month), Professional Edition ($125/user/month), Unlimited Edition ($225/user/month) or Enterprise Edition ($400+/user/month).

HubSpot vs. Salesforce – Frequently Asked Questions

 Hubspot vs. Salesforce. Both have their pros and cons, but which one is better for your marketing team?

Here are some frequently asked questions about HubSpot vs. Salesforce:

What is HubSpot?

HubSpot is a CRM platform that helps you build relationships with your leads, prospects and customers. It’s used by companies like Microsoft, SAP and Adobe to track their sales processes and help them sell more efficiently.

What is Salesforce?

Salesforce is the world’s leading CRM software solution, used by more than 90% of the Fortune 500 companies. It offers a range of built-in features that allow you to track customer interactions across multiple channels such as email, phone calls and social media sites such as Twitter and Facebook.

Can I use both HubSpot and Salesforce together?

Yes! If you choose to use both tools together in your marketing stack, make sure you integrate them properly using Zapier so there are no data conflicts between them (e.g., if someone signs up for an event via MailChimp but then receives an email from Eventbrite).

HubSpot vs. Salesforce – Wrapping Up

In this HubSpot vs. Salesforce comparison, we discussed the differentiators between these two platforms and how you can use them together to create a powerful marketing stack.

By using both of them, you’ll be able to draw more leads into your funnel and convert more of those leads into customers.

As you can see, HubSpot is an all-in-one platform that helps companies with lead generation, sales CRM, and marketing automation.

Salesforce is a great tool for managing your sales process and creating strategies for converting leads into customers.

If you’re looking for a complete solution that will help you with everything from lead generation to lead nurturing, then HubSpot is definitely worth considering.

It’s a great option if you want to do things like create landing pages and nurture leads throughout their entire lifecycle within one platform.

On the other hand, if you’re looking for something that’s going to help you manage your sales process and keep track of everything happening in your funnel (along with all the other features), then Salesforce may be right up your alley!