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Stop guessing what to charge. Start knowing what you keep.
The spreadsheet tool that tells you exactly what your sessions need to cost, what your packages should earn, and what your business will make this year — so you can stop pricing by gut feel and start pricing for the profit you actually deserve.
A stylized mockup of what you get: the Photography Pricing Calculator & Profit Planner spreadsheet (Google Sheets + Excel compatible) plus the included tabs and outputs.
You're not undercharging because you don't value your work. You're undercharging because you've never had the tools to calculate what you should actually charge.
You set your prices by looking at what others charge — with no idea whether those prices are profitable for your costs
You don't include editing time, travel, admin, or tax in your session price — so your effective hourly rate is a fraction of what you think
You've never calculated your cost of doing business, so you genuinely don't know what you need to earn just to survive
Your mini-sessions feel profitable on the day but you've never checked whether they actually are once all costs are included
You have no revenue projection, so every January feels like starting from zero — with no sense of where the year is headed
You're leaving thousands of pounds on the table from upsells you never offer because you don't know how much they'd add up to
The Photography Pricing Calculator & Profit Planner is the tool that gives you exact numbers — not guesswork, not industry averages, not what someone else charges. Your costs. Your time. Your profit. Calculated precisely, in minutes.
Open any tab below. Every input is editable. Every output is instant.
You cannot price correctly if you don't know what it costs to run your business. This tab changes that — enter your real costs once, and you'll immediately know the minimum you must earn to cover your business before paying yourself a single pound.
Most photographers count the shooting hours. They don't count the editing hours, the admin hours, the travel, the consultation, or the delivery support. This tab counts all of it — and shows you your real effective hourly rate. The number is almost always a shock.
Input your package details — what's included, how long it takes, what you charge — and the calculator instantly shows you the margin, fulfilment time, profit percentage, and what you could add as an upsell. Build every tier from mini-session to wedding in one place.
Mini-sessions can be the highest-revenue days in a photographer's year — or they can be exhausting with surprisingly little to show. This tab tells you in advance which yours will be, and shows you exactly how many slots you need, what to charge, and what the day will actually profit.
Every January should start with a clear financial plan, not a hope. This tab builds your full 12-month revenue forecast — accounting for seasonal spikes, mini-session campaigns, wedding season, school portrait contracts, and upsell rates — so you know exactly where you're heading.
If 40% of your clients added a print package at $85, that's over $2,000 a year from a single upsell. This tab maps every upsell type across your annual bookings and shows the cumulative revenue impact. Most photographers are surprised by how much they're leaving behind.
Hey, it’s Matt
Matt here, from Filmmaking Lifestyle 👋
Pricing creative work can be surprisingly difficult — photography included.
It’s easy to focus on the shoot itself and forget everything that goes into it:
I’ve been in that position — sending quotes and hoping they made sense, without really knowing if they were sustainable.
That’s why this is a 7-tab Google Sheets calculator (Excel-friendly too) — break sessions and costs down properly, with profit planning built in.
This product is designed to give you clarity and confidence in your numbers.
I created this product for three reasons:
Any questions? Ask me at [email protected]
The first price increase it helps you justify pays for this many times over in the first session.
30-Day Guarantee. Fill in your numbers. If the calculator doesn't immediately clarify your pricing and reveal opportunities you were missing, email within 30 days for a full refund. No conditions.
7 tabs · Complete pricing system · Google Sheets + Excel · Instant download · 30-day guarantee
Get the Calculator — $27 →One payment · No subscription · Yours forever
At Filmmaking Lifestyle, we focus on helping filmmakers and video business owners build stronger, more sustainable businesses.
I created Filmmaking Lifestyle as a way to share what I’ve learned from years in the industry — from agency-side and corporate video work to running my own production company and serving wedding clients. Across those experiences, I encountered the same challenges many creators face: finding clients, pricing work correctly, managing projects, and building systems that actually scale.
Filmmaking Lifestyle exists to make that process easier.
Everything we create is built around practical, real-world application — tools, frameworks, and resources designed to help you work more efficiently, make better decisions, and avoid common pitfalls.
We believe success in this industry comes from combining creativity with solid business foundations. Whether you’re just getting started or refining an established operation, our goal is to support you with resources that help you move forward with clarity and confidence.
Join us, and take the next step in building your video business the right way.