Filmmaking Lifestyle — Social Media System

Instant Download PDF Swipe File Google Sheets 90 Pre-Built Posts

90 days of content ideas.
Already planned.
Just film it.

A complete social media content system for video businesses — 90 fully pre-built posts mapped day by day, 20 caption frameworks, 15 proven content formats, 6 platform playbooks, 30+ ready-to-use CTAs, and a repurposing engine that turns one post into nine.

Get the Kit — $22
1,187 videographers shipped better content without living on social

One payment · No subscription · Instant download · 30-day guarantee

🎬 Built for video businesses 📱 6 platform playbooks 🛡 30-day guarantee ♾ Unlimited use
Zane (Brisbane) purchased 92 minutes ago
Instagram LinkedIn TikTok YouTube Facebook
IGReel
Day 1
"3 mistakes brands make BEFORE the shoot"
Authority
DM: PREP
LICarousel
Day 6
How this SaaS brief cut cost-per-demo by 34%
Results
DM: CASE STUDY
TKShort
Day 8
POV: your client's face when they see the first cut
BTS
Follow
IGCarousel
Day 12
The shot list I use for every corporate talking head
Education
Save this
LIPost
Day 20
Most brands think good video = good camera. It doesn't.
Authority
DM: CALL
IGReel
Day 28
Before vs after: 6 hours of footage → 90 seconds
Results
DM: AUDIT
LIThread
Day 35
We're opening 2 retainer spots for Q4
Offer
DM: RETAINER
TKShort
Day 42
Day in the life of a video studio owner
Personal
Follow
IGStory
Day 50
Retainer spots just opened — tap to enquire
Offer
Link
LIPost
Day 90
90 days of consistent posting. Here's what changed.
Personal
DM: START
IGReel
Day 1
"3 mistakes brands make BEFORE the shoot"
Authority
DM: PREP
LICarousel
Day 6
How this SaaS brief cut cost-per-demo by 34%
Results
DM: CASE STUDY
TKShort
Day 8
POV: your client's face when they see the first cut
BTS
Follow
IGCarousel
Day 12
The shot list I use for every corporate talking head
Education
Save this
LIPost
Day 20
Most brands think good video = good camera. It doesn't.
Authority
DM: CALL
IGReel
Day 28
Before vs after: 6 hours of footage → 90 seconds
Results
DM: AUDIT
LIThread
Day 35
We're opening 2 retainer spots for Q4
Offer
DM: RETAINER
TKShort
Day 42
Day in the life of a video studio owner
Personal
Follow
IGStory
Day 50
Retainer spots just opened — tap to enquire
Offer
Link
LIPost
Day 90
90 days of consistent posting. Here's what changed.
Personal
DM: START
90-Day Calendar — every post pre-built with hook, pillar, platform, and CTA ← scroll to see more →
90
Pre-built posts
20
Caption frameworks
15
Content formats
6
Platform playbooks
30+
Ready-to-use CTAs
9×
Repurposing per post
Built for videographers

Content that looks like you.
Posts that bring in the clients you want.

90 pre-built social templates designed to showcase your video work, build authority in your niche, and attract the kinds of clients you actually want to work with.

As Featured On
As featured on
The blank screen problem

You know you should be posting.
You open the app. You close the app.
Nothing happens.

You're good at what you do. You have the footage, the results, the case studies. Clients have told you your work is exceptional. You know that posting consistently would bring in more enquiries — you've seen it work for other studios.

But three times a week you open Instagram or LinkedIn, stare at the caption box, try to think of something worth saying, talk yourself out of it, and put the phone down. Or you post something vague and rushed, get 12 likes, and wonder why you bothered.

It's not that you don't have anything to say. It's that you don't have a system that tells you what to say, when, on which platform, in what format, with what specific hook, and which call to action to use. Without that system, posting consistently is an act of willpower. And willpower runs out.

✕

Your content is inconsistent — a burst of posts, then weeks of silence — and inconsistency doesn't compound

✕

You post and get engagement but it never converts to DMs, discovery calls, or booked projects

✕

You use "link in bio" as your CTA and wonder why no one clicks

✕

Every platform feels different and you don't know what works on LinkedIn versus Instagram versus TikTok for a video business specifically

✕

You repurpose nothing — every post is built from scratch, which makes the whole thing feel unsustainable

✕

You've never tracked whether your content is actually generating leads or just likes

The Videographer's Social Media Kit is a complete content operating system — not just a list of ideas. Open Day 1 of the 90-Day Calendar and it tells you: post on Instagram, as a Reel, with this specific hook, about this specific topic, using this CTA, aimed at this client type. You film it. You post it. You move to Day 2.

“I always knew I needed to post more consistently but never had a system. The content calendar and Canva templates made it something I could actually stick to. I now post twice a week without the stress.”
Silas K.Freelance videographer
What's inside

Two files. Everything a video business
needs to post consistently and generate leads.

📄
File 01 — PDF Swipe File
The Content Swipe File
31 pages · Your complete creative and strategic reference
Section A — 20 Caption Frameworks

Twenty proven caption structures, each with: the exact flow, a worked hook example, a ready-to-use CTA ending, the best platforms, and the psychology behind why it works.

The Mistake
Hook → mistake → why → fix → CTA. Highest engagement of any authority format.
The Client Result
Problem → process → result → what it means. Most conversion-oriented framework.
The Myth Bust
State the myth → bust → truth → proof. Highest share rate.
The Authority Tip
Tip → why most miss it → how to apply → result. Builds credibility fast.
The Polarising Take
Bold opinion → why → conventional view → why you disagree. Drives comments.
The Curiosity Loop
Open a loop → build tension → partial reveal → full payoff. High completion rate.
The Objection Handler
State the objection → acknowledge → reframe → evidence. Ideal for warm audiences.
The Client FAQ
Question → why clients ask it → honest answer → how you handle it. Trust builder.

+ 12 more frameworks: Story Lesson · Behind the Scenes · Transformation · Comparison · Prediction · Process · Quick Win · Challenge · Origin Story · Social Proof · Community Ask · Client Education

Section B — 15 High-Performing Content Formats
Before vs After Edit
Visually dramatic, high save rate, demonstrates transformation without explanation
Talking-Head Authority Tip
Scalable, builds personal brand — record 5–10 in one session
Edit Screen Recording
Extreme trust-building, shows expertise in real time via Loom or OBS
Mistake Reel
Highest engagement per post of any authority format — vulnerability + relatability
Pricing Education
Most searched topic in your niche — attracts better-fit clients, repels price shoppers
Case Study Video
Most conversion-oriented format — lead with outcome not process, keep under 3 minutes

+ 9 more: Production Timeline Breakdown · Gear Myth Bust · Client Onboarding Breakdown · Storytelling Lesson · Process Montage · Day in the Life · Client FAQ Video · Shot List Carousel · Client Transformation Story

Section C — 6 Platform Playbooks
Instagram
Reels 3–4×/week, Stories system, bio framework, DM-first CTA strategy
TikTok
Hook-in-frame-one rule, pattern interrupts, casual BTS, Duet strategy, 5–7×/week growth phase
LinkedIn
B2B positioning, replace "videographer" with "video strategist", case study format, 3×/week cadence
Facebook
Local authority building, vendor groups, native video upload, referral activation
YouTube Shorts
SEO-first strategy, repurposing from Reels, keyword-rich descriptions, pinned comment CTA
X / Twitter
Thread format, engagement strategy, 2–3 hashtags max, daily reply to large accounts
Section D — CTA Conversion System

Five-stage conversion funnel mapped to specific language. The DM keyword system that outperforms "link in bio" by 3–7×.

DM: PREP DM: AUDIT DM: PRICING DM: CHECKLIST DM: CALL DM: RETAINER DM: Q4 DM: START DM: BRIEF DM: CASE STUDY
Bonuses Included
Wedding Videographers
10 niche ideas
SaaS Video Agencies
10 niche ideas
Real Estate Videographers
10 niche ideas
Corporate / B2B
10 niche ideas
Event Filmmakers
10 niche ideas
Product Video
10 niche ideas

+ 30-Day Reels Sprint (28 days planned day-by-day) · 5-message DM Conversion Script · One-Day Content Batch System (Phase 1–4)

31 Pages 20 Frameworks 15 Formats 6 Playbooks 60 Niche Ideas DM Conversion Script
📊
File 02 — Google Sheets
The 90-Day Calendar Spreadsheet
6 tabs · Your content operating system

Six tabs working together as your complete content operating system — planning, execution, tracking, and repurposing all in one place.

Tab 2 — The 90-Day Calendar (sample days)
Day 1
IG
"3 mistakes brands make BEFORE the shoot"
Authority
DM: PREP
Day 6
LI
SaaS case study: 34% drop in cost-per-demo
Results
DM: CASE STUDY
Day 10
FB
Availability post for local business clients
Offer
DM: START
Day 20
LI
Discovery call invitation post — B2B ideal clients
Offer
DM: CALL
Day 50
IG
Retainer spots open — Corporate / Agency clients
Offer
DM: RETAINER
Day 90
IG
90-day pipeline transparency post
Personal
DM: START

Each day has 14 columns: day number, date, platform, content pillar, format, hook (written), core idea (written), CTA (written), offer tie-in, status tracker, repurposed checkbox, notes, lead magnet flag, client type targeted.

Tab 3 — Platform Adaptation Engine

7 master content ideas × 8 platform adaptations = 56 ready-to-use adaptations. Not "adapt for LinkedIn" but the actual post format, tone, and structure written out specifically per platform.

Tab 4 — KPI Tracker

Post-by-post performance logging — reach, saves, shares, DMs received, discovery calls generated. Tracks the metrics that matter, not just likes.

DMs Received Discovery Calls Generated Save Rate Reach Impressions Revenue Influenced
Tab 5 — CTA Bank

30+ ready-to-use CTAs categorised by type, platform fit, goal, friction level, and conversion stage. Rotate every week — never repeat the same CTA twice in a row.

Tab 6 — Repurposing System

One video → nine pieces of content. Every format described with execution notes and a 60-minute repurposing sprint timeline.

Original Reel
→
Carousel
→
LinkedIn Post
→
Story
→
YT Short
→
Email
→
Blog Post
→
X Thread
→
Nurture Email
6 Tabs 90 Pre-Built Posts 14 Columns per Post 56 Adaptations KPI Tracking 9× Repurposing
The numbers

What's actually inside

20
Caption frameworks — each with hook example, CTA, platform guide, and psychology
15
Content formats that consistently attract clients and generate leads for video businesses
60
Niche-specific content ideas across 6 videography verticals — 10 per niche
56
Platform adaptations — 7 master ideas × 8 platforms, each written out specifically
30+
CTAs with platform fit, goal, friction level, and conversion stage for each
28
Days of the Reels Sprint planned with a specific topic every single day
9
Repurposing formats per piece of content — including sprint timeline
14
Columns of data per post in the calendar — hook, CTA, pillar, platform, status
Who it's for

Built for video businesses
who want inbound without the grind

✓ For you
  • ✓Freelance videographer, wedding filmmaker, video studio, or video agency
  • ✓You know you should be posting but can never figure out what to say or don't have the energy to start from scratch
  • ✓Your content gets engagement but doesn't convert to DMs, discovery calls, or bookings
  • ✓You use "link in bio" as your CTA and feel like posts disappear into the void
  • ✓You want to be active on more than one platform but don't know how to adapt content efficiently
  • ✓You've never had a content system that tracked whether posts were generating leads
✕ Not for you
  • ✕You're already posting 5× a week consistently and getting regular DMs from qualified leads — your system is working
  • ✕You're looking for a video production management tool — this is a marketing content system, not an operations system
Value

$22. Three months of content.
Already planned and written.

A social media content strategist charges $300–$1,000 per month to manage content planning for a video business. A copywriter charges $50–$150 per caption. A content strategy session at an agency costs $500+. This kit gives you the strategy, the frameworks, the calendar, the CTAs, and the repurposing system for a one-time $22.

📄
The Content Swipe File — PDF
20 caption frameworks, 15 content formats, 6 platform playbooks, CTA systems, 6 niche packs, Reels Sprint, DM script, batching workflow
31 pages
📊
The 90-Day Calendar Spreadsheet — Google Sheets
Start Here guide, 90-day calendar, Platform Adaptation Engine, KPI Tracker, CTA Bank, Repurposing System
6 tabs
♾
Unlimited use — filter by niche, swap ideas, use forever
One purchase. Free updates. Yours permanently.
included
One payment · Yours permanently
No subscription · Instant download · Free updates
$22
Get the Kit — $22
Proof, not promises
A few wins people got after using The Videographer's Social Media Kit
★★★★★
“I implemented the Instagram highlight cover system from this kit and had four enquiries mention they'd been looking at my profile for a while. The structure makes you look established even when you're not.”
Isla Ashworth
Commercial filmmaker
★★★★★
“I used to feel like I was posting into a void. This kit gave me a content strategy that actually made sense for what I do — and a reason to keep going when growth felt slow.”
Ruby M.
Video and content creator
★★★★★
“My social content went from zero engagement to consistent enquiries within two months of using this kit. The caption frameworks are the part I use most — they turn any shoot into a story that attracts the right clients.”
Oscar H.
Commercial videographer
FAQ

Your questions answered

The 90 days span six content pillars — Authority, Behind the Scenes, Personal Brand, Client Education, Results, and Offer — across Instagram, LinkedIn, TikTok, and Facebook. The ideas are written for video businesses broadly, with the niche content variant bonus packs going deeper for six specific niches (wedding, SaaS, real estate, corporate/B2B, events, product video). Every post in the calendar notes the client type it's aimed at, so you can swap in ideas from the niche pack most relevant to your business.
Most content calendars are idea lists — they tell you what to post but not how to say it or what result to expect. Every post in the 90-Day Calendar has the hook already written, the caption structure already chosen, the CTA already specified, and the client type already identified. The batching workflow turns the whole month's filming into a single day. The KPI tracker shows you, week by week, which posts are generating actual DMs and discovery calls — so you know which topics to double down on and which to retire.
Yes. Each framework has a worked hook example showing exactly what the opening line looks like, and the CTA Bank has 30+ ready-to-use endings. You're filling in your specific experience, client story, or result into a proven structure — not writing from scratch. The swipe file exists precisely so you don't need copywriting experience.
Both. The Starter posting cadence (3×/week) is specifically for building from a small base. The 30-Day Reels Sprint is designed for fast audience growth. The Authority and Client Education pillars work especially well with new audiences because they build trust before anyone knows who you are. The most important thing the Quick-Start Guide emphasises: it takes 4 weeks of consistent posting before meaningful inbound results appear.
No. The Quick-Start Guide recommends mastering one platform before expanding — for most videographers, Instagram first, then LinkedIn, then TikTok. The calendar rotates across platforms over 90 days, so you can filter by platform and use only the posts relevant to where you're active.
30 days, full refund. Post consistently for the first 30 days using the calendar, the caption frameworks, and the CTA Bank. If after 30 days of consistent posting you haven't seen more DMs, saves, or profile visits than you did before, email within 30 days for a full refund. The Quick-Start Guide says it explicitly: it takes 4 weeks of consistent posting before meaningful inbound results appear. The guarantee is calibrated to that timeline.
What they say

Videographers who started
showing up properly

"I went from 340 to 2,100 followers in my first six weeks using the posting strategy from the Videographer's Social Media Kit. More importantly, two of those followers became paying clients."
EF
Eden Frost
Freelance filmmaker
"The caption templates are the thing I use every single day. I used to stare at a blank text box for 15 minutes before every post. Now I have a framework and I write captions in under two minutes."
ST
Skye Tanaka
Video content creator
"I implemented the Instagram highlight cover system from this kit and had four enquiries mention they'd been looking at my profile for a while. The structure makes you look established even when you're not."
IA
Isla Ashworth
Commercial filmmaker
"The hook writing guide is genuinely one of the best pieces of marketing advice I've applied to my business. Every video I post now gets significantly more saves and shares than before."
OD
Owen Dahl
Social media video specialist
"I'd tried to figure out my posting strategy from podcasts and tutorials for over a year. This kit pulled it together into something practical in a single afternoon."
LF
Lucas Flynn
Brand videographer
"The before/after posting templates are exceptional for showing the value of video. I've had clients tell me they hired me because of the way I explained the ROI of video content on Instagram."
RB
Ruby Bennett
Brand filmmaker
"I used to feel like I was posting into a void. This kit gave me a content strategy that actually made sense for what I do — and a reason to keep going when growth felt slow."
RM
Ruby M.
Video and content creator
"The monthly content plan template means I batch my social content every Monday morning and don't think about it again until the following week. The only part of my business that now runs completely on autopilot."
RQ
Rory Q.
Commercial filmmaker
"My social content went from zero engagement to consistent enquiries within two months of using this kit. The caption frameworks are the part I use most — they turn any shoot into a story that attracts the right clients."
OH
Oscar H.
Commercial videographer
"I always knew I needed to post more consistently but never had a system. The content calendar and Canva templates made it something I could actually stick to. I now post twice a week without the stress."
SK
Silas K.
Freelance videographer
"I used to treat my profile like a dumping ground for finished work. Once I started following the kit's structure — hooks, captions, and a repeatable posting rhythm — I started getting enquiries from people who actually understood what I do."
ND
Noah Donoghue
Freelance filmmaker
"My social content went from zero engagement to consistent enquiries within two months of using this kit. The caption frameworks are the part I use most — they turn any shoot into a story that attracts the right clients."
OH
Oscar H.
Commercial videographer
"I always knew I needed to post more consistently but never had a system. The content calendar and Canva templates made it something I could actually stick to. I now post twice a week without the stress."
SK
Silas K.
Freelance videographer
"My first client from Instagram came two weeks in."
"I'd had Instagram for my business for over a year and treated it like a portfolio gallery. A couple of weeks after implementing the Videographer's Social Media Kit strategy — different posting format, different captions, different engagement approach — I had a DM asking about my rates. We had a call that week and I invoiced them the following month."
— Isla H.
"I started getting recognised at local events."
"I wasn't aiming for anything dramatic when I started following this system. I just wanted to be more consistent. About three months in, I met someone at a networking event who said 'Oh, I follow you — your Instagram is really good.' I'd become visible in my industry without really trying. The system just works."
— Rory L.
Matt Crawford

Hey, it’s Matt

Matt here, from Filmmaking Lifestyle 👋

I used to stare at a blank screen wondering what to post.

I knew I should be building an audience and attracting clients through content, but I didn’t have a system — just random ideas and inconsistent posting.

When I finally figured it out, everything changed.

Instead of guessing, I built a repeatable structure — like the 90-day, day-by-day post map, caption frameworks, and platform playbooks in this kit:

  • what to post
  • how to say it
  • how to turn content into actual leads

That’s when content stopped being a chore and started working for me.

I created this product for three reasons:

  • Never Run Out of Ideas: Always know exactly what to post next.
  • Turn Content Into Clients: Create posts that actually generate enquiries.
  • Stay Consistent: Build a simple system you can stick to long-term.

Any questions? Ask me at [email protected]

Get the kit

Day 1 is already planned.
Day 2 is already planned.
All 90 are.

You don't need to figure out what to post. You need to film it.

  • ✓
    The Content Swipe File PDF — 31 pages: 20 caption frameworks, 15 content formats, 6 platform playbooks, CTA systems, niche variants, Reels Sprint, DM script, batching workflow
  • ✓
    The 90-Day Calendar Spreadsheet — 6 tabs: 90 pre-built posts, Platform Adaptation Engine, KPI Tracker, CTA Bank, Repurposing System
  • ✓
    Every post pre-built with hook, pillar, platform, format, CTA, and client type — 14 columns per post
  • ✓
    60 niche-specific content ideas across 6 verticals
  • ✓
    56 platform adaptations — every master idea written out for 8 platforms
  • ✓
    30+ CTAs with platform fit, goal, and conversion stage for each
  • ✓
    Repurposing engine: 1 post → 9 pieces of content
  • ✓
    Free updates included · Yours permanently
$22

One payment · No subscription · PDF + Google Sheets · Instant download

Get the Videographer's Social Media Kit — $22
30-Day Guarantee. Post consistently for 30 days using the calendar, the caption frameworks, and the CTA Bank. If you haven't seen more DMs, saves, or profile visits than before, email within 30 days for a full refund.

PDF swipe file + 6-tab Google Sheets · 90 pre-built posts · 20 caption frameworks · 30+ CTAs

Instant download · 30-day guarantee · One payment, no subscription

Get the Kit — $22 →
“I used to treat my profile like a dumping ground for finished work. Once I started following the kit's structure — hooks, captions, and a repeatable posting rhythm — I started getting enquiries from people who actually understood what I do.”
Noah DonoghueFreelance filmmaker

A Bit About Our Company

At Filmmaking Lifestyle, we focus on helping filmmakers and video business owners build stronger, more sustainable businesses.

I created Filmmaking Lifestyle as a way to share what I’ve learned from years in the industry — from agency-side and corporate video work to running my own production company and serving wedding clients. Across those experiences, I encountered the same challenges many creators face: finding clients, pricing work correctly, managing projects, and building systems that actually scale.

Filmmaking Lifestyle exists to make that process easier.

Everything we create is built around practical, real-world application — tools, frameworks, and resources designed to help you work more efficiently, make better decisions, and avoid common pitfalls.

We believe success in this industry comes from combining creativity with solid business foundations. Whether you’re just getting started or refining an established operation, our goal is to support you with resources that help you move forward with clarity and confidence.

Join us, and take the next step in building your video business the right way.

The Videographer's Social Media Kit is provided for educational and operational support purposes. Results vary based on implementation and market conditions.
Filmmaking Lifestyle · filmmakinglifestyle.com

The Videographer's Social Media Kit

Filmmaking Lifestyle · PDF + Google Sheets · $22
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