Thinkific is a SaaS platform for creating, selling and delivering online courses. It’s one of the most popular eLearning platforms out there, used by a large number of individuals and businesses alike.

Kajabi is another SaaS platform for creating, selling and delivering online courses.

It was launched in 2010 and has quickly become a leader in the field of eLearning software. Like Thinkific, Kajabi is used by individuals and businesses alike.

Let’s take a closer look at each one to see how they stack up against each other:


Thinkific vs. Kajabi

What Are Thinkific vs. Kajabi

Thinkific is a cloud-based learning management system that helps students and educators manage, create, and share personalized learning experiences with their classes.
Thinkific’s comprehensive suite of features is designed to help teachers engage their students in the classroom, as well as to facilitate a seamless transition between classroom activities and digital learning.

Kajabi is an online student portal that provides a single access point for students to manage all aspects of their daily lives.
Kajabi allows students to register for classes, request transcripts, access financial aid information, pay tuition bills, schedule appointments with the college counseling center or health center, view grades and other academic information, submit assignments through Moodle or Canvas, and more!



Thinkific vs. Kajabi – Introduction

One major difference between Thinkific and Kajabi is how they approach course creation:

Thinkific lets you create your course using their drag-and-drop editor or use an existing template as a starting point. You can also import existing content from your own website or social media pages (e.g., YouTube videos).

Kajabi offers more flexibility when it comes to creating courses because it allows you to do everything from scratch using their visual editor or use an existing template as a starting point.

You can also import existing content from your own website or social media pages (e.g., YouTube videos).

1. Ease-of-Use

The interface is clean and easy to use. It has a nice, intuitive design and offers plenty of customization options for the most demanding users.

You can change the look of the interface by changing themes or adding widgets from the built-in widget library.

The app also comes with some preinstalled widgets that allow you to manage your bookmarks and favorites, access your Google search history, or even see what’s trending on Twitter.

The app supports all major browsers as well as custom browsers like Opera Mini, Tor Browser and many others.

It’s not just about browsing: you can also download files from websites directly from the browser with no need for an external app (like an FTP client).


 Thinkific is a little more complicated than some of the other platforms we’ve talked about so far. It has some great features and a lot of flexibility, but it also has a steep learning curve.

While Thinkific isn’t quite as easy to use as Teachable or Udemy, it’s still a solid platform that can be mastered by anyone who puts in the time.


One of the things that makes Thinkific so popular is its ease of use when it comes to setting up your course.

You can do this in just a few minutes, and you won’t need any special skills or knowledge to do it either!

All you need to do is go to the website and sign up for an account (if you don’t already have one). Once you’re logged in, you can start creating your course by clicking on “New Course.”

From there, all you need to do is fill out some basic information about your course like its title, description and pricing plan before moving on to the next step: deciding what type of content you want included in your course.


Kajabi  is a platform that is easy to use and has a lot of features. It’s perfect for anyone looking to get started with an email marketing campaign or an ecommerce website.

Kajabi’s drag-and-drop editor makes it simple to create landing pages, sales pages, webinars and more. You can also use it to build your email list, manage customers and create automated follow up sequences.


Kajabi  has over 100 templates organized into categories like blog posts, products, offers and sales pages. If you want something more custom made, you can use the built-in HTML editor to build from scratch.

Kajabi  also comes with a paid version for $49 per month that includes hosting fees as well as access to a customizable drag-and-drop editor so you don’t have to code anything if you don’t want to!

2. Course Builder

 A course builder is a software application that allows users to create and manage online courses.


Course builders are typically used by universities and other institutions of higher education, but they can be used by anyone with the desire to create an online course.

These applications allow students and instructors to collaboratively build courses through a user-friendly interface. They also allow instructors to assign homework, tests, and other aspects of their courses.

The most common type of course builder is a learning management system (LMS), which is often used by educational institutions for teaching classes in subjects such as engineering, computer science, nursing and many more.

However, there are many different types of applications that can be used as a course builder. For example, some companies use Google Drive or Dropbox to host their course materials while others rely on cloud-based platforms such as Moodle or Canvas.


Thinkific Course Builder is a drag-and-drop course creator that makes it easy to create engaging courses with a clear, beautiful design.

We’ve designed our drag-and-drop interface from the ground up to be as easy as possible.

Our simple course builder makes it easy to create engaging and interactive lessons that look great on any device.

Our course builder lets you quickly and easily add videos, quizzes, discussion boards, PDF lesson files and more in just seconds.

You can even add your own images and audio files directly from your computer or phone!


 Kajabi Course Builder is a web-based software that allows you to create your own online courses, membership websites and more.


Kajabi offers a range of tools to help you build your online business. It is a highly customizable platform that allows you to add your own style and personality.

With Kajabi, you can create your own membership site, blog and sell products online. You can even use it for email marketing and social media management.

Kajabi caters to people who want to create an e-commerce store but don’t have the technical skills or time to do so.

The platform has many features that make it easy for even novice users to set up an online store with minimal effort.

3. Themes and Templates

 We offer a variety of standard themes and templates to get you started with your website. These themes are pre-designed, easy to use and fully customizable.

Themes are the core of your website and give it a unique look and feel. They control how your content is displayed, what elements are included, what font is used for typography, etc.

Templates are pre-built layouts that can be used as-is or modified to create a new design.

We have several different templates available for you to choose from depending on your needs:

  • Business – A business template designed for small businesses with a few pages of information
  • Blog – A blog template designed specifically for blogs
  • Ecommerce – A template designed specifically for selling products online


If you are a Thinkific user, the first thing you’ll want to do is install a theme or template. These themes and templates make your Thinkific site look great and keep everything in order, making it easier for students to learn and teachers to teach.

Thinkific comes with a default theme, but there are many other options available for purchase.

Themes are great for cosmetic changes like colors and fonts, while templates give you more control over the design of your site including how each course page looks.

You can use either one of these options to customize your Thinkific site:

  • Themes: Customize colors and fonts without having any other programming knowledge
  • Templates: Customize colors and fonts as well as every single page on your website


Kajabi  Themes and Templates are the most powerful theme options in the marketplace.

Our themes can be easily customized with our drag-and-drop builder, so you can create a website that is completely unique to your business.

We offer tons of different templates that give you a great starting point for creating your own website. You can choose from many different styles of layouts, colors, fonts and more!

Our themes come with several pre-made ecommerce pages like Shopify, WooCommerce, ClickFunnels and more! We also have an incredible selection of landing page templates that can be used for any type of website including membership sites and lead generation websites.

4. Creating Memberships


 Thinkific is a subscription-based learning platform for online courses. The platform offers a variety of plans, including an unlimited access membership for $199/month and a pay-per-course option.

Thinkific has been around since 2012, so it’s still early in its growth stage. But we can already see the company is growing quickly.

It’s on track to bring in over $10 million in revenue this year that’s up from about $2 million last year, according to Thinkific CEO and founder David Risher.

Thinkific has been profitable since 2013, when it launched its first membership product called “Club Thinkific.” The company now has more than 9,000 paid customers and offers more than 1,200 courses on its platform.


Kajabi is a platform that allows you to create your membership site or membership funnel. But before we get into the details of Kajabi, let’s look at some of the basics of creating a membership site.

What Is A Membership Site?

In order for people to join your membership site, they need to have access to exclusive content that isn’t available anywhere else. This could include:

  • Exclusive videos or audio recordings
  • Private community forums where members can talk with each other and share information/experiences
  • Live events (webinars, teleconferences, etc.)

5. Marketing and Sales Tools

Marketing and sales is an essential part of any business. The best way to market your product or service is to use a variety of tools, including social media, email marketing and more.

Here are some of the most popular marketing and sales tools available today:


Email Marketing Software: This software enables you to send out emails to customers who have given you their contact information.

You can also use email marketing software to track how many people open your emails and click on links within them, which helps you determine which content gets the most attention from recipients.

Some common examples of email marketing software include MailChimp, Constant Contact and AWeber.

Social Media Management Tools: Social media management tools allow businesses to manage their presence on Facebook, Twitter and other social networks from one place.

These tools also allow users to track how many “likes” each post receives, how many comments are posted by users and much more. Popular social media management tools include HootSuite and BufferApp.

Marketing Automation Tools: Marketing automation tools make it possible for businesses to create automated emails that can be sent out at specific times of day or based on certain criteria set by users (such as the number of sales made in a month). The emails


Thinkific Premium Plan

The Thinkific Premium Plan unlocks powerful marketing tools that help you increase conversion, onboarding, and retention rates. These tools include:

Marketing Automation. This feature allows you to automate your marketing efforts so that your users are continuously engaged with your content even after they’ve completed a course.

You can also send targeted emails based on specific actions taken by users in your courses or by using data collected through the Thinkific Metrics feature (see below).

Customer Retention. This feature helps you capture more customer information so you can better understand who your customers are and how to best serve them.

You can also use this data to send targeted emails at key moments during the customer lifecycle such as after completing a course or after signing up for free trials with other products.

Sales Automation. This feature allows you to improve sales performance by sending automated emails based on activity within courses such as when users join, complete lessons, and ask for help from experts via the Q&A feature.


Kajabi  is a complete sales and marketing platform that gives you the tools to build and grow your business.

The Kajabi platform includes:

Kajabi  Website Builder, with over 3,000 templates and access to premium design services for an extra fee.


Kajabi  Landing Pages, which let you create landing pages that are more than just a page with a form. They include lead-capture forms, signup boxes, thank you pages, exit popups and more.

Kajabi  Blog, where you can publish blog posts that are automatically integrated into your site’s navigation menu, share them on social media sites like Facebook and Twitter or embed them on other websites using our embed code generator.               

6. Reporting and Analytics

In today’s world of analytics, it is key to understand what is going on in your organization so that you can make informed decisions about how you can improve the customer experience.

The customer journey is not just a linear path but rather a complex web of interactions.

The ability to see all aspects of each interaction (both internal and external) will give you the information you need to improve the customer experience.

Reporting and analytics are key to understanding what is going on in your organization so that you can make informed decisions about how you can improve the customer experience.

The customer journey is not just a linear path but rather a complex web of interactions. The ability to see all aspects of each interaction (both internal and external) will give you the information needed to improve the customer experience.


Thinkific is a platform that offers online courses to help people learn a new skill or grow their business. The company has multiple products, including the following:

Reporting and analytics: This product allows you to monitor your enrollment numbers and conversions. You can also monitor student engagement with dashboards and visualizations.

Student accounts: This product allows you to create user accounts for your students and track their progress through the course. It also includes billing features for charging students.

Payments: This product allows you to accept payments from students for their classes, whether it’s through credit card, PayPal or other payment processors.


Kajabi  Reporting is an advanced reporting tool that gives you the power to create reports based on any data from your Kajabi account.

You can run reports for various time periods, export your data in CSV format, and share it with others. Reports can be exported to PDF or CSV formats, or viewed in the Kajabi Dashboard.

Kajabi’s Reporting feature allows you to track your business’s performance at a glance. It provides a number of customizable graphs and charts that will help you understand how your customers are interacting with your products, services and offers.

7. Student Experience


Thinkific is a leading online platform for education. Our courses are created by experts and professionals who have made their living in their fields of expertise.

We offer a variety of courses in a wide range of topics, including software development, design, marketing, productivity and more.

Students have access to the same high-quality content as our paid subscribers they just don’t get the same level of support.

Thinkific Student accounts are free, but we do ask that you enter your credit card information when signing up to ensure that you will complete your coursework.

Our goal is to provide students with everything they need to be successful at home or work. We offer video lectures, quizzes and assignments all created by educators who have built their careers around helping people learn new skills.

We also offer discussion forums where you can ask questions and connect with other students who are taking the same class.



 Kajabi is an all-in-one marketing platform that provides everything you need to create, market and sell your digital products.

The software has tons of features that make it easy for anyone to build an online business.

Kajabi is one of the best options for anyone who wants to start a business but doesn’t have a lot of money to invest.

It’s also perfect for people with existing businesses looking for new ways to grow their income streams and reach more customers.

8. Pricing Plans


Thinkific offers two pricing plans: a free plan and a paid plan.

Free Plan

The Thinkific Free Plan is perfect for those who want to create an online course but do not want to pay anything. The company provides all the necessary tools and features to create your course and share it with others.

Paid Plans

There are two paid plans available: Basic and Plus. The Basic Plan costs $49/month and includes everything in the Free Plan plus unlimited courses.

The Plus Plan costs $99/month and includes everything in the Basic Plan plus access to Thinkific’s webinar platform, unlimited quizzes, instructor videos, email notifications, and more.


The Kajabi pricing plans are based on the number of people you plan to reach. This makes it easy to budget your marketing spend and scale up or down as needed.

The best way to determine which plan is right for you is by using our pricing calculator:

Here are the plans available in Kajabi:

  • Basic – $49 per month
  • Professional – $99 per month
  • Enterprise – $249 per month

9. Student Limits


 Thinkific student limits are based on the number of students that you’re teaching. If you’re just starting out or your business is small, you’ll be able to teach a maximum of 20 students at a time.

You can increase your student limit as your business grows.

When you first sign up for Thinkific, it’s easy to get access to a lot of great tools and features. But as you grow your business, you may need more than what Thinkific offers out of the box.


Kajabi  is a great platform for building your online business. It’s easy to use and has many features that are very useful for creating and managing an online business.

However, there are still some limits that you need to be aware of when using the platform. Here’s what you need to know about Kajabi student limits:

Account Limits:

You can have up to two accounts with Kajabi Student. Each account can be used by one person only and both accounts will share the same features with no additional cost.

You can upgrade to a Pro account later on if you need more features.

Video Limits:

Videos can be up to 15 minutes long but there is a limit of five videos per course and each video must be under 2GB in size (including audio).

Videos must be hosted on Vimeo or YouTube at 720p resolution or higher for best results (1080p preferred). Audio quality must be equivalent to CD-quality sound files at 44kHz sample rate and 16-bit depth.

10. Course Limits

The maximum number of students enrolled in each course is determined by the instructor. The default maximum enrollment is 10 students; however, instructors can choose to limit enrollment to a smaller number if they wish.

In order to improve the quality of discussion and other interactions among students, we recommend that instructors limit their enrollments to no more than 20 students.

In cases where enrollment exceeds 10 students, we strongly encourage instructors to consider using Piazza ( or similar online tools to allow for asynchronous interaction between students and faculty outside of class time.


 Thinkific courses have limits on how many students you can have in a course, how many hours of content you can create, and how much time you can spend on a course.

We want to help you make the most of your Thinkific course so that it’s valuable to your students and profitable for you.

To do this, we’ve put some limits on the number of students and hours of content available per course.

Here are the Thinkific Course Limits:

The maximum number of students allowed in one course is 100. If your course has more than 50 students, we’ll ask you to split it into multiple courses (we’ll let you know).

The maximum number of lessons (videos) allowed per course is 20. If your lesson has more than 20 videos or audio recordings, we’ll ask you to split them into multiple lessons (we’ll let you know).

The maximum amount of time spent on one lesson is 5 minutes per student. For example, if a student watches 4 minutes of one video lesson and then leaves for a break or takes another class, they won’t be able to return until at least 5 minutes have elapsed from when they left the lesson last time.


 Kajabi is a powerful and flexible CRM for building your online business. While it’s great for many projects, there are certain limitations that you need to be aware of before building your first course.

The following limits apply to Kajabi courses:

  • Maximum number of modules: You can create up to 10 modules in each course.
  • Maximum number of videos per module: You can have up to 20 videos per module in a single course.
  • Maximum number of slides per module: You can have up to 20 slides per module in a single course.

11. Customer Support

Customer support is the most important channel for any business.

It’s the first point of contact between you and your customers, so it should be professional and helpful at all times.

Your customer support team will work closely with your marketing department to ensure that your customers receive a consistent experience when they interact with your brand.

They’ll also be responsible for helping your customers resolve any issues they have with their order or account.

Building a great customer support team takes time, but it’s well worth it. The good news is that there are plenty of tools out there that can help you get started.


Thinkific is a SaaS platform that provides online education services to online entrepreneurs. It offers a range of learning management systems, including video hosting, e-commerce tools, and more.

Thinkific also offers a free trial of its enterprise plan. It’s free for up to 50 students and comes with unlimited membership plans, but most businesses will need to upgrade to a paid plan.

The company has been around since 2010, when it launched its first product an online course creator called Thinkific.

The platform was designed for educators to share their expertise with students around the world without having to create their own websites or manage their own hosting.

In 2018 Thinkific launched its second product Thinkific Live which allows instructors to create immersive courses using virtual reality (VR) technology.


We’re here to help you with any questions or issues you may have.

Contact us through our Help Center and we’ll get back to you as soon as possible.

If you have a support question or an issue with your account, please open a ticket and include the following information:

  • Your name, email address, and phone number (if available)
  • A description of your problem, including any error messages that might be helpful for us to see
  • A link to the page on Kajabi where the problem occurs (if possible)

12. Money-Back Guarantee

We are so confident you’ll love your product, we offer a 30 day money back guarantee on orders that have not been opened.

It’s very simple to request a refund for your purchase:

  1. Send an email to [email protected] with “Refund Request” in the subject line and include the order number in the body of the email.
  2. We’ll respond within 24 hours with instructions on how to return your item(s).
  3. Include all original items received with your package and return them in their original condition within 14 days of receiving them (minus shipping costs).


 Thinkific offers a 30-day money-back guarantee. If you’re not satisfied with any Thinkific course, you can get a full refund within 30 days of your purchase.

There are a few conditions that apply:

  • You must request the refund within 30 days of your purchase;
  • You must have completed at least one lesson in the course;
  • You may request up to three refunds per calendar year; and
  • If you have already received three refunds in the same calendar year, you must wait until January 1st to apply again.


 Kajabi offers a 30-day money-back guarantee. If you’re not completely satisfied with your purchase, simply contact us within 30 days of your purchase and we’ll refund 100% of your Kajabi purchase price, no questions asked.

You can also request a refund within 30 days of signing up for Kajabi if you’re not satisfied with the service.

We’ll even refund the cost of our onboarding call if it doesn’t meet your expectations.

If you have any issues or concerns about the Kajabi product or service, please contact us via phone or email for personalized support.

Thinkific vs. Kajabi – Frequently Asked Questions

What is Thinkific?

Thinkific is a subscription-based web app that allows you to create your own online courses and membership sites with ease. Thinkific also has three levels of support: Basic, Premium, and Enterprise.

The basic package is free while the premium package costs $49/month and enterprise starts at $249/month.

What is Kajabi?

Kajabi is a software-as-a-service (SaaS) platform that lets you create professional websites and online courses in minutes. It has no monthly fees, but does cost $99 for the first year of use.

After that, there are different pricing tiers depending on how much storage space you need for your projects.

Thinkific vs. Kajabi – Wrapping Up

In this part of the Thinkific vs. Kajabi battle, we’re going to look at the value that each platform offers and how easy it is to use.

Both Thinkific and Kajabi offer valuable features at affordable prices. They offer different types of plans, so there’s no one-size-fits-all option here.

But if we compare the most popular plans on each platform, they appear to be fairly similar in price and features.

Thinkific offers a Pro plan starting at $29 per month (billed annually) and an Elite plan starting at $79 per month (billed annually).

Their Pro plan includes everything from their Starter plan plus unlimited access to all courses, unlimited participants, SSL security certification, unlimited content storage space and more.

Their Elite plan includes all of the above plus advanced reporting tools like Google Analytics integration and real-time stats for your entire business.

Kajabi offers a Personal Basic plan starting at $9 per month (billed annually) and an Enterprise Plus plan starting at $49 per month (billed annually).