Filmmaker Marketing Easy Wins

200 tactics · 23 categories · Airtable · $87

Filmmaking Lifestyle · Matt Crawford · $87 one-time

200 marketing tactics
for your video business

Instant Access 200 Tactics 23 Categories Filterable Airtable Lifetime Updates

Not a marketing course. Not a blog post. A searchable database of 200 specific, tested strategies for attracting more clients, raising your visibility, and growing your video business — organised so you always know what to try next, at whatever stage you're at right now.

Get Instant Access — $87

1,986 creators used these tactics to get found and get hired

One payment · No subscription · Lifetime access and updates · 30-day guarantee

🗄 Airtable database 🔍 Filter by difficulty 🛡 30-day guarantee ♾ Lifetime updates

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Filmmaker Marketing Easy Wins · 200 tactics · Airtable

12 / 200 tactics shown

Tactic

More bookings. Less guessing.
Done-for-you marketing moves that work.

A searchable playbook of 200 specific, tested marketing strategies for video professionals who want to grow without wasting time on things that don't convert.

As Featured On

// from Matt Crawford

I spent years figuring out
what actually works.

I'm Matt Crawford, from Filmmaking Lifestyle. When I started my video production company in 2012, I had no idea how to market it. I had the skills. I had the drive. What I didn't have was a clear answer to the most basic question: how do you find clients who are willing to pay properly for serious video work?

I tried everything — some of it worked, most of it didn't, and almost none of it was tailored to a video business specifically. The generic marketing advice I found online was built for e-commerce stores, SaaS companies, and coaches. Not for production companies trying to land brand films, corporate clients, or high-end weddings.

Over the years, through trial and error and a lot of money spent learning what didn't work, I built up a picture of what actually does — across outbound, positioning, partnerships, referrals, pricing, content, and everything in between.

Filmmaker Marketing Easy Wins is that picture, organised into 200 specific tactics you can filter, search, and implement immediately. I built it so you don't have to spend years figuring it out yourself.

Get Instant Access — $87

“I implemented the Google Business strategy on a Tuesday afternoon. By that Friday I had a call booked through Google search. I'd ignored that for years.”

Owen Y.Local video production

// filter by difficulty

You can always find something
to try next.

The most common reason marketing doesn't happen isn't lack of ideas — it's not knowing which idea is right for where you are right now.

Filter the database to match your current situation.

30 minutes or a full week. Just starting out or building systematically. The database adapts to where you are — you're never looking at a tactic that doesn't fit your stage.

QUICK WIN

30 minutes, zero budget

Filter to low-effort tactics you can implement today. Fast actions that move the needle without clearing your calendar.

MEDIUM EFFORT

A few hours or days

Tactics that require more setup but build lasting infrastructure — systems, sequences, and positioning that compound.

HIGH RETURN

Week-long investment

Higher-effort strategies with outsized long-term returns — SEO, referral systems, B2B positioning, and audience building.

// 23 categories

200 tactics. 23 categories.
Every dimension of marketing covered.

Each area has actionable tactics you can filter, search, and implement — not general advice, specific documented plays.

Portfolio Development

Showcase your best work, attract high-paying clients

Website Design & Optimisation

Convert visitors into clients, speed and UX

Social Media Marketing

Build brand, engage audience, drive traffic

Networking & Collaboration

Industry connections, partnerships, referral sources

Brand Building

Recognisable identity, voice, and messaging

Client Acquisition

Lead generation to closing — grow your client base

Video Platforms

YouTube, Vimeo — optimize, search, grow

Email Marketing

Nurture leads, maintain relationships at scale

Online Advertising

PPC, social ads, retargeting — results-driven spend

Pricing Strategies

Profitable pricing that reflects your value

Content Marketing

Attract, engage, and convert through content

Workshops & Training

Showcase expertise, generate additional revenue

Local Marketing

Build a strong local presence, attract nearby clients

Local SEO

Appear in local search, increase discoverability

Sales Techniques for Creatives

Pitch, negotiate, and close with confidence

Client Management & Retention

Keep clients coming back, foster loyalty

Affiliate Marketing

Passive income, referral programme setup

Industry Trends & Adaptation

Stay ahead, pivot and innovate

General Marketing

Essential principles and cross-cutting tactics

SEO for Filmmakers

Increase online visibility — tailored to video pros

Diversifying Services

Expand offerings while maintaining brand consistency

Digital Marketing

SEO to email — the full digital toolkit

Emerging Technologies

Latest tools, AI, and workflow innovation

Proof, not promises

What changed for people after Filmmaker Marketing Easy Wins

★★★★★

“The section on email subject lines has transformed my outreach. My open rate went from 14% to over 40%. Small wins compound fast when you're systematic about them.”

James R

Video content creator

★★★★★

“I always struggled with knowing what to post and when. This pack gave me a proper content framework that I actually stick to. Within six weeks I started getting DMs from people who'd seen my work and wanted to hire me.”

Ben McLeish

Brand filmmaker

★★★★★

“Marketing used to feel like the part of the job I was bad at. This changed that. The wins in here are genuinely achievable even if you're busy with client work. Nothing requires you to reinvent how you work — just smart adjustments.”

Isla L.

Wedding and commercial filmmaker

// who is this for

Built for video businesses at any stage.

// this.isFor(you)

✓You run a video production company, freelance video business, or creative studio
✓You're good at the work but not sure how to consistently attract more of the right clients
✓You've tried various marketing approaches but don't have a clear system for what to do and when
✓You want specific, actionable strategies you can implement — not marketing theory or a course that takes weeks
✓You're at any stage: from quick wins when just starting out, to growing revenue methodically as an established business

// this.isNotFor(you)

✕You're looking for a marketing course with video lessons — this is a searchable database of tactics, not an educational programme
✕You only work through word-of-mouth and have more work than you can handle — you probably don't need this yet

Results

What filmmakers are saying
about the wins they've had

"I'd been trying to get clients through Instagram for over a year with almost nothing to show for it. Within two weeks of using the Filmmaker Marketing Easy Wins strategies, I had three genuine enquiries. Two converted."

Oscar Tanaka

Freelance filmmaker

"The section on email subject lines has transformed my outreach. My open rate went from 14% to over 40%. Small wins compound fast when you're systematic about them."

James R

Video content creator

"I always struggled with knowing what to post and when. This pack gave me a proper content framework that I actually stick to. Within six weeks I started getting DMs from people who'd seen my work and wanted to hire me."

Ben McLeish

Brand filmmaker

"The cold email templates were what I really needed. I stopped crafting individual messages from scratch every time and started converting prospects who'd never heard of me."

Elena F.

Corporate video producer

"Marketing used to feel like the part of the job I was bad at. This changed that. The wins in here are genuinely achievable even if you're busy with client work. Nothing requires you to reinvent how you work — just smart adjustments."

Isla L.

Wedding and commercial filmmaker

"I implemented the Google Business strategy on a Tuesday afternoon. By that Friday I had a call booked through Google search. I'd ignored that for years."

Owen Y.

Local video production

"Finally — marketing advice written specifically for video professionals, not generic business coaches. The nuance here matters. Matt knows the industry."

Lucas M.

Documentary filmmaker

"I used to feel embarrassed putting myself out there online. The framing in this kit recontextualised how I think about visibility. It's not self-promotion — it's just helping people find what they're looking for."

Trisha Fletcher

Social media video specialist

"One afternoon going through this and I had a 90-day plan written. Before, I had no system. Just random posts and the occasional email I hoped would stick. This changed that."

Dylan X.

Videographer and filmmaker

"I'd tried every marketing tactic before this — daily posting, cold outreach, free projects. Nothing moved the needle until I found Filmmaker Marketing Easy Wins. Two retainer clients within six weeks."

Sloane O.

Freelance filmmaker

Lucas M.

Documentary filmmaker

"I finally understood what I was actually selling."

"I'd been marketing myself as 'a videographer' and wondering why clients kept comparing me on price. The positioning section in this kit helped me articulate what made me different — and the calls changed overnight. People stopped asking what my day rate was and started asking how we could work together."

— Marcus I.

"My first DM led to a $5k project."

"I'd been posting consistently for months with almost no response. Then I overhauled my profile bio and changed how I was captioning my work using the advice in here. Someone saw one post, DM'd me, and hired me the following week for a brand film. I can trace it directly back to this kit."

— Noah Sutton

"Referrals started coming in from nowhere."

"I implemented the follow-up email sequence and didn't expect much. Three months later, four of my past clients had referred someone to me. I hadn't done anything differently except show up properly in their inboxes. The compounding effect of this stuff is real."

— Hazel Farouk

// reader.feedback

What filmmakers say

"The strategies are clear, actionable, and tailored for filmmakers. I've seen more client inquiries and a stronger online presence."

James Easton

Filmmaker

"The resources have been invaluable. I recommend this to anyone serious about growing a video business."

Emily Clark

Video Editor

"An essential toolkit for anyone serious about filmmaking. It helped streamline my marketing."

Michael Johnson

Producer

"A game-changer — lifetime access and updates keep me ahead of the curve."

Linda Martinez

Documentary Filmmaker

"Filmmaker Marketing Easy Wins gave me the tactics I needed to stand out in a crowded market."

Hanny Martinez

Videographer

"Straightforward checkout and fair pricing — a no-brainer for independent filmmakers."

David Brown

Film Editor

"Fresh insights and practical marketing ideas I could put to work right away."

Amy Lee

Video Producer

"The most comprehensive resource I've found for filmmakers building a business, not just a portfolio."

Laura White

Sound Designer

"My marketing approach feels more focused. The strategies here are genuinely useful."

Steve Adams

Director of Photography

"The strategies are clear, actionable, and tailored for filmmakers. I've seen more client inquiries and a stronger online presence."

James Easton

Filmmaker

"The resources have been invaluable. I recommend this to anyone serious about growing a video business."

Emily Clark

Video Editor

"An essential toolkit for anyone serious about filmmaking. It helped streamline my marketing."

Michael Johnson

Producer

"A game-changer — lifetime access and updates keep me ahead of the curve."

Linda Martinez

Documentary Filmmaker

"Filmmaker Marketing Easy Wins gave me the tactics I needed to stand out in a crowded market."

Hanny Martinez

Videographer

"Fresh insights and practical marketing ideas I could put to work right away."

Amy Lee

Video Producer

"The most comprehensive resource I've found for filmmakers building a business, not just a portfolio."

Laura White

Sound Designer

"My marketing approach feels more focused. The strategies here are genuinely useful."

Steve Adams

Director of Photography

Hey, it’s Matt

Matt here, from Filmmaking Lifestyle 👋

Marketing used to feel like guesswork — a pile of ideas with no order. I’d try something for a week, get busy with client work, and lose momentum.

What fixed it wasn’t another long course — it was having a searchable system of specific tactics I could pull from whenever I had a spare hour.

That’s what this is: 200 marketing tactics in an Airtable database, organised by category and difficulty — so you always know what to try next, at whatever stage you’re at right now.

I created this product for three reasons:

Always Know What to Try Next: 200 concrete tactics — not vague advice — in a database you can filter and search.
Stay Accountable to Marketing: Pick tactics that fit your week, from quick wins to bigger plays.
Grow the Business, Not Just the Craft: Marketing that’s built for video businesses, not generic “small business” fluff.

This sales page includes filmmaker testimonials about Filmmaker Marketing Easy Wins — scroll up to read them.

Any questions? Ask me at [email protected]

// purchase

One database. 200 plays.
Yours permanently.

🗄

200 marketing tactics across 23 categories

documented and organised in a searchable database

core

🔍

Filterable by difficulty level

find what's actionable at your current stage in 30 seconds

airtable

🔎

Searchable Airtable format

find exactly what you need without scrolling through everything

airtable

♾

Lifetime access — every tactic, every future addition

no additional charge as the database grows

included

🔄

Regular updates as the market shifts

you're not buying a static snapshot

included

⚡

Immediate access — full database opens at checkout

no wait, no setup, no special software beyond free Airtable

instant

// instant_access · lifetime_updates · 30_day_guarantee

Filmmaker Marketing Easy Wins

Full database · 200 tactics · 23 categories · Airtable

Was $127

✓200 marketing tactics across 23 categories, documented and organised

✓Filterable by difficulty level — quick wins to high-return plays

✓Searchable Airtable format — find exactly what you need

✓Lifetime access — every tactic, every future addition, no extra charge

✓Regular updates as the market shifts — not a frozen snapshot

✓Immediate access — full database opens the moment checkout completes

$87

One payment · No subscription · Instant access · Yours permanently

Get Filmmaker Marketing Easy Wins — $87

🔒 secure checkout ⚡ instant access 🛡 30-day guarantee ♾ lifetime updates

30-Day Money-Back Guarantee. Access the full database. Filter through the tactics. Try something this week. If the playbook isn't useful for your specific situation, email within 30 days for a full refund. No conditions.

“Finally — marketing advice written specifically for video professionals, not generic business coaches. The nuance here matters. Matt knows the industry.”

Lucas M.Documentary filmmaker

// FAQ

Frequently asked questions

200 marketing tactics across 23 categories, all documented in an Airtable database. Categories include social media, SEO, client acquisition, pricing strategies, content marketing, email marketing, networking, local marketing, sales techniques for creatives, brand building, portfolio development, website optimisation, and more. Every tactic is specific and actionable — not general advice.

In Airtable, you can filter the database by any field — including difficulty level. This lets you narrow to quick wins (low effort, fast implementation) or higher-investment strategies depending on your current time and resources. You can also filter by category to focus on a specific area.

Marketing blogs give you individual tactics in isolation, without context, without organisation, and without any sense of what's right for your stage. This database gives you 200 tactics specific to video businesses, organised so you can filter by category and difficulty, search for specific approaches, and always find something relevant to where you are right now. Everything in one place, already researched.

Immediately — you'll receive access instructions by email as soon as payment is confirmed. The full database opens in Airtable with no additional setup required.

Airtable, which is free to use at airtable.com. No account on our platform required. Open on a desktop or laptop for the full search and filter experience. Mobile access works but the full functionality is on desktop.

Regularly, as the marketing landscape changes and new tactics are verified. All updates are included in your purchase at no additional cost.

30 days, full refund. No conditions beyond giving it a genuine try.

200 specific marketing tactics
for your video business.
Find the one you're doing this week.

We have tactics for attracting big-ticket high-end clients, as well as smaller ones. Whether you're looking to attract more clients, increase your visibility, or grow your brand — the playbook has got you covered.

Get Filmmaker Marketing Easy Wins — $87 →

200 tactics · 23 categories · Airtable · Filter by difficulty · Instant access · Lifetime updates · 30-day guarantee

A Bit About Our Company

At Filmmaking Lifestyle, we focus on helping filmmakers and video business owners build stronger, more sustainable businesses.

I created Filmmaking Lifestyle as a way to share what I’ve learned from years in the industry — from agency-side and corporate video work to running my own production company and serving wedding clients. Across those experiences, I encountered the same challenges many creators face: finding clients, pricing work correctly, managing projects, and building systems that actually scale.

Filmmaking Lifestyle exists to make that process easier.

Everything we create is built around practical, real-world application — tools, frameworks, and resources designed to help you work more efficiently, make better decisions, and avoid common pitfalls.

We believe success in this industry comes from combining creativity with solid business foundations. Whether you’re just getting started or refining an established operation, our goal is to support you with resources that help you move forward with clarity and confidence.

Join us, and take the next step in building your video business the right way.

200 marketing tacticsfor your video business

More bookings. Less guessing.Done-for-you marketing moves that work.

I spent years figuring outwhat actually works.

You can always find somethingto try next.

200 tactics. 23 categories.Every dimension of marketing covered.

Built for video businesses at any stage.

What filmmakers are sayingabout the wins they've had

What filmmakers say

One database. 200 plays.Yours permanently.

Frequently asked questions

200 specific marketing tacticsfor your video business.Find the one you're doing this week.

A Bit About Our Company

200 marketing tactics
for your video business

More bookings. Less guessing.
Done-for-you marketing moves that work.

I spent years figuring out
what actually works.

You can always find something
to try next.

200 tactics. 23 categories.
Every dimension of marketing covered.

What filmmakers are saying
about the wins they've had

One database. 200 plays.
Yours permanently.

200 specific marketing tactics
for your video business.
Find the one you're doing this week.