Are you an expert, coach, speaker or author wondering how you can market your courses online? It can be a daunting task, especially for someone unfamiliar with how to use software and setting up websites.

Thankfully, there are many services that offer to do all the heavy lifting for you.

Today, we’ll be looking at one of these services. It’s called Kajabi – the all in one business platform. And I’ve been using it successfully to sell my courses and ebooks for years now.

It was established back in 2009 and Kajabi sell they’ve helped over 25,000 business owners who collectively made over $1 billion dollars in profit.

Wow.

In this Kajabi review, we’ll explain what the platform offers, its pricing and all the pros and cons that come with using it.

Hopefully, by the end of this article, you’ll know whether Kajabi is for you or not.

Kajabi Review

In a nutshell, Kajabi is a platform that offers professional websites for people to market their online courses and other products based on their expertise.

For instance, let’s assume you’re an author. You can start a course on Kajabi that offers aspiring writers a detailed guide on the process of publishing a book, from writing to publishing.

Kajabi gives you the tools to facilitate making and releasing your course, as well as marketing it to potential clients.

How does it do this? Answering how is also where all the pros of Kajabi lay.

Let’s take a look.

I want to give you an honest and uncensored view of the pros and cons of jumping into Kajabi for your online business.

I’ll show you how I use it in my business (complete with examples) and give you tips and tricks along the way for maximizing this awesome platform.

Before we go any further, if you’d like to try out Kajabi risk-free for 28 days, I’ve setup a special deal with Kajabi whereby you get 28 days to try and the platform and see if it’s right you you.

what is kajabi

What I’ve Used Kajabi For

Well, my journey with Kajabi has been awesome and I now use Kajabi for the following parts of my business:

  1. Course Hosting
  2. Landing Pages
  3. Opt-in Pages
  4. Email Marketing

Let’s discuss each of these in turn and explain the value that Kajabi has brought to the table for me and my business.

Course Hosting

I now host all the courses I’ve created through the learning division of my company, Filmmaking Lifestyle Industries.

Most notably, our flagship video course Video Business Blueprint operates from the awesome course building features that Kajabi offers.

Here’s what the online course backend looks like:

what is kajabi

I’ve found that Kajabi has given me clarity and allowed us to create fantastic online courses that flow and look brilliant.

All of the features and interface setup is super intuitive and we regularly get messages from members complimenting the course delivery. I guess they’ve never been in an online course that uses Kajabi before!

what is kajabi

This is where Kajabi blows other online course options out of the water. Platforms like Thinkific, Teachable and Podia just don’t have the great look and feel of Kajabi.

And Kajabi has options and abilities that these other three popular platforms lack. Especially when it comes to online courses.

One of the best extra features that Kajabi gives you is the free membership with video hosting platform Wisita. Wistia is the cream of the crop when it comes to video hosting online and a standard membership will set you back $99 at the time of writing.

what is kajabi

As Kajabi passes all your uploaded videos through Wistia, you get all the great Wisita features included in your Kajabi membership. The course player, therefore, is excellent, with every video you upload getting generated in a range of video qualities.

I upload my videos in 4K, so Kajabi (via Wistia) creates a 720p, 1080p and a 4K version and streams the best depending on user connectivity at the time of streaming.

It’s down to your user’s internet speed at the time of watching the video and it even creates an SD version for times when people might need to stream in a low connectivity area.

what is kajabi

Landing Pages / Sales Pages

Kajabi creates some of the best looking landing pages in the business and in just a few clicks of a button!

Let’s take a look:

what is kajabi

When it comes to Landing Pages, Sales Pages and opt-in forms, I’ve used everything. Leadpages, Clickfunnels, OptimizePress etc etc.

In fact, I was a huge fan and user of Clickfunnels, which was my landing page creation platform of choice for a long time.

Whilst Clickfunnels still has a great page creator and a backend that they work on all the time, the main issue with Clickfunnels is that they only really do one thing well: landing pages.

If you want to create a course through Clickfunnels, you’re left with very basic and ancient looking membership pages. You don’t have the crisp professionally looking course pages that Kajabi gives you.

And that’s not even considering the aforementioned fact that you’re getting free video hosting with the best video host in the business (Wistia) free with your Kajabi account.

Clickfunnels doesn’t have that feature. In fact, with Clickfunnels, you’re forced to upload your video to something like YouTube or Vimeo, which is a lot less secure and much less professional looking.

You miss out on all of the great course player options that you get with Wisita, too!

what is kajabi

So for the cheapest package with Clickfunnels (at $97 per month) you get none of the course building options that Kajabi has, as well as none of the email marketing options built in. Clickfunnels wants you to pay $297 per month for that!

So whilst Clickfunnels does offer a slightly better page builder overall, I can’t justify the expense when their online course / membership page look is so dated, plus they don’t have the email marketing features as standard like Kajabi does.

So, again, I chose to scrap Clickfunnels (that I was only using for landing pages anyway) and have everything centrally located in Kajabi.

Kajabi’s page builder recently had an update and it’s now not far off Clickfunnels as far as features and speed. And they’re updating it and improving things all the time!

Combine that with the extra things that Kajabi has over Clickfunnels, like membership sites & online course backends, email marketing, etc. Kajabi is clearly streets ahead!

Opt-in Pages

Opt-in Pages and forms are other areas where Kajabi thrives, offering beauty and simplicity. And we all know simplicity wins when it comes to marketing!

Let’s take a look:

what is kajabi

I create all my opt-in pages in Kajabi now. They’re easy to sync up with the forms and email marketing platform built into Kajabi.

And, again, it just makes things so much easier having everything in one place. All your email lists, sales data, opt-in data and sales pages in one place! Bliss!

Email Marketing

I recently moved my email marketing over to Kajabi from Aweber. I’d been an Aweber user and fan for years and had a pretty sizeable list there.

It got to a point recently where Kajabi did a complete revolution of an upgrade on the email marketing side of their platform.

Suddenly, Kajabi’s features for email alone began to compete with the top email marketing platforms like Aweber!

I took a long look at the situation and decided that I didn’t need to be paying Aweber all that money to be hosting my lists anymore.

Although their customer support was always some of the best in the business, the fact that they only did email and rarely upgrade their features meant that moving over to Kajabi for my email marketing became a very attractive proposition.

And looking at the money that I was set to save was the clincher. I would save a whole bunch of money each month and be able to have everything centrally located.

Actually, that’s another big factor worth highlighting. By moving my email system entirely over to Kajabi, I had essentially my whole business in one place.

  • The ability to email my customers and potential customers,
  • To deliver them the courses and books that they buy, and
  • All stats and figures in one place.

If you’ve run an online business of any kind, you know how important this is!

So not only was I able to save big money each month by moving my email system completely over to Kajabi, but I had my whole business in one place. This made everything so much easier and has allowed me to also ditch subscriptions to services like Zapier.

I was using Zapier as a workaround to send emails to Kajabi from Aweber and a whole load of other workaround tasks. Now that everything was centrally located, I could ditch all the extras. And also avoid anything falling through the cracks!

With Kajabi, it’s easy to set-up Email Autoresponder sequences, as well as Email Campaigns and send out broadcast emails when you might have an offer or otherwise something immediate to get in front of people’s eyes.

Let’s take a quick look at my email marketing backend in one of my Kajabi sites:

what is kajabi

Take a look at those open rates! Swoon!

Whilst Kajabi can’t yet stake a claim to have all the features that email-only options like ActiveCampaign have, the fact that Kajabi now does email as well as lots of the email only options – as well as doing all the other things they specialize in well – is just amazing.

So you won’t get some of the advanced email marketing features that platforms like ActiveCampaign have, but you’ll get the essentials that you need to grow your business via email. And they’re adding new email features all the time!

When you consider the price, and realize that for most people Kajabi allows them to ditch their current email platform, Kajabi looks like a huge money saver!

I mean, if you’re already pay $97 per month for email marketing, that’s already a huge chunk of the Kajabi price. And that’s not even considering the other software you might be able to dump now that you have Kajabi!

what is kajabi

Let’s take a look at the top 7 reasons to go with Kajabi as your online marketing platform of choice.

1. It takes care of your email marketing, too!

As mentioned, Kajabi allows you to manage all your email marketing within the platform.  You can reach all your subscribers and use the platform’s customizable emails.

Yes, gone are the days of trying to juggle landing pages and your email platform in different places, trying to stitch everything together and hope that it works!

Kajabi has a visual builder that lets you easily create and send messages that include video, countdown timers and automation, in addition to many other features.

This means you won’t have to painstakingly manage your emails using other costly additional apps like Mailchimp, AWeber or Convertkit.

Although if you do prefer to use any number of the other email platforms out there, Kajabi can integrate with just about everything out there.

what is kajabi

2. It enables you to build a professional-looking website

Kajabi provides its users with a core theme for designing a custom website to be proud of. It also offers additional themes for websites if you’re not satisfied with the core theme.

These themes are slick and professional. They’ll help instill a sense of trust from your potential clients, as opposed to a website that looks like it hasn’t been updated since your uncle tinkered with it back in 1999!

Kajabi also offers nice designs for the Pipeline Pages and Landing Pages.

Speaking of Pipeline Pages, they’r a whole other huge aspect of Kajabi we should cover. Pipelines are Kajabi’s way of smoothly integrating your marketing workflow into one awesome process. They tie together your landing or opt-in pages with your email marketing workflow.

Essentially, you can build detailed funnels for everything from free guide / lead magnet delivering, right up to webinars and other complicated funnel setups.

So consider Kajabi your one stop shop for all your funnel building (or hacking: shoutout to Russel Brunson!) needs.

3. It can be used to blog

When starting a business online, you understand that blogging is an important part of getting yourself out there.

A strong blog can boost your business since it attracts traffic to your products and courses. A weak blog or, god forbid, a non-existent one can damage your business potential.

Kajabi has a blogging platform. Admittedly, it’s not on the same level of funtionaility and customization as something like WordPress.

But the convenience of having all of this in one package more than makes up for Kajabi’s blogging capability shortcomings.

what is kajabi

4. It facilitates your product creation process

Kajabi offers some excellent templates for online courses, mini-courses, memberships, etc.

In essence, what this means is that you can easily present your course in a structured and marketable way. And if you are struggling with how to structure your course, Kajabi itself can be your guiding post.

All you have to do is pick a template. Then, just use the editor to add in your course’s content. The customization and editing process is very user-friendly.

This is something of a running theme with Kajabi. It streamlines the entire process, so that business owners can focus on the product, avoiding all the many things that could potentially cause headaches.

5. It provides excellent video streaming

As we touched on earlier, Kajabi uses Wisita, a premier video hosting service.

Wistia is specifically geared towards businesses, which makes it perfect for Kajabi users. And it’s one of the top services of its kind. This ensures that your videos will be uploaded and streamed with little to no problems.

No matter the hardware your customers may use, or the internet quality they have, Wistia makes streaming quick and painless.

The cherry on top is that using this service is included in your Kajabi subscription and does not require a separate license from Wistia. Keep in mind that a Wistia Pro license alone costs $99.

That’s not chump change!

6. Kajabi is perfect for organizing live events

I’ll touch briefly on this since it goes hand-in-hand with the video streaming section. A lot of people use something like Zoom to set up their Webinars. This is perfect since all you have to do on Kajabi is insert your Zoom link and you’re all set.

What’s great is that you can include all the post-event offer pages, registration pages, etc. And all you have to do is pick a template and just edit using Kajabi’s friendly editing tools.

So if webinars are a central part of your business, then Kajabi has you more than covered!

7. It offers great support for its users

Lastly, I’d like to mention the brilliant support Kajabi offers its users. They have a fantastic global support team ready to help the customers with whatever they want to do on the platform.

Kajabi has been around since 2009 and it has built a reputation for great support, offering a full 24/7 service year round. In addition, they also have a large Facebook group with plenty of support staff and experienced users on-hand to give support and advice on just about anything.

So, in that area, you’ve got nothing to worry about if you decide to use Kajabi. In addition, due to the popularity of Kajabi, it has a million articles and blogs out there to instruct you on whatever you need.

The great thing about popular products is that users will be a key part of the suggestions process for new features. That’s something that Kajabi seems to take really seriously. There’s a feature rich product suggestions portal where users can give ideas to Kajabi developers.

One thing’s for sure, Kajabi are always looking to improve their product and service!

Kajabi Pricing

We think Kajabi is priced at a highly competitive and valuesome price point, especially considering what you get for your money.

There are also price tiers to suit every budget and situation. Take a look:

what is kajabi

The Kajabi basic plan costs $119 a month if you pay annually. With this plan you get:

  • 3 Products
  • 3 Pipelines
  • Unlimited Landing Pages
  • Unlimited Marketing Emails
  • 10,000 Contacts
  • 1,000 Active Members
  • 0% Transaction Fee
  • 1 Website
  • 1 Admin User
  • Hero University
  • Webinars & Events
  • Ready to Use Templates
  • Assessments (Quizzes & Surveys)
  • Chat Support

The growth plan takes things up a notch, adding aspects like an Affiliate community. This is for business owners who want some additional features. Here’s what you get:

  • 15 Products
  • 15 Pipelines
  • Unlimited Landing Pages
  • Unlimited Marketing Emails
  • 25,000 Contacts
  • 10,000 Active Members
  • 1 Website
  • 10 Admin Users
  • Hero University
  • 0% Transaction Fee
  • Webinars & Events
  • Ready to Use Templates
  • Assessments (Quizzes & Surveys)
  • 24/7 Chat Support
  • Ability to Remove Kajabi Branding
  • Automations
  • Affiliate Program

For enterprise level users, Kajabi has a high-end option that offers:

  • 100 Products
  • 100 Pipelines
  • Unlimited Landing Pages
  • 2,000,000 Marketing Emails
  • 100,000 Contacts
  • 20,000 Active Members
  • 3 Websites
  • 25 Admin Users
  • Hero University + Experts Academy
  • 0% Transaction Fee
  • Webinars & Events
  • Ready to Use Templates
  • Assessments (Quizzes & Surveys)
  • 24/7 Chat Support
  • Ability to Remove Kajabi Branding
  • Automations
  • Affiliate Program
  • Theme Editor

To put it in perspective, here’s a price comparison showing what you’d have to pay if you bought everything that Kajabi has on its platform separately:

what is kajabi

Kajabi vs It’s Competitors

When looking at Kajabi indepth, we’d be remiss to ignore the other potential solutions you can use as an alternative to Kajabi. I’ve mentioned some of them here already, but let’s take a look!

I mentioned earlier than Kajabi blows it’s competitors out of the water. Kajabi competitors like Teachable, Thinkific and Podia can’t lace Kajabi’s boots when it comes to the full range of features and options on the platform.

And Kajabi even beats out industry standards when it comes to landing page creation like ClickFunnels.

Clickfunnels reigned supreme for a long time, but with the recent landing page updates on the Kajabi platform, creating a salespage, an opt-in page, or any kind of marketing page, is now as straightforward and streamlined on Kajabi as it is on Clickfunnels.

And like we already covered, Kajabi has a range of features that platforms like Clickfunnels just don’t cover.

what is kajabi

What is Kajabi – Conclusion

There are so many great things we can say about Kajabi. And I feel like after 3,200 words we’re still only really just stratching the surface on what this remarkable platform can do!

I should also mention that it’s easy to get paid through Kajabi. You can seamlessly link your Stripe and/or PayPal account, among other less common payment options. So, there’s no need for app like Samcart anymore.

Kajabi is also available in app form on the App Store and Google Play. Which is convenient for reaching your clients and checking on your business anytime, anywhere.

I know from personal experience that customers really dig the Kajabi app.

I also really love digging into the stats through my Kajabi dashboard. I can see everything from my email marketing stats (open rates, CTR, etc), right through to product sales (with detailed breakdowns) and even see course completion % for all members in my courses. How cool is that!?

Now, Kajabi seems like the perfect platform with all its offerings. This is true, it does offer a lot of things that other platforms cannot claim to.

However, like everything, there are some cons that need to be considered before you can make a judgment on this service. The standout here is the price tag. Whilst I vouch that it’s very reasonable for what Kajabi are offering as a platform, it might be out of the budget realms of some users.

Kajabi is a wonderful platform. It offers a lot, the email marketing is wonderful. The professional website templates, the blogging capabilities, video streaming strength, the ease of which you can create your course frontends and the great customer support are all huge pros.

All in all, I hope this article has been useful in helping you decide if this platform is suited to your needs.

Now, you’ll have to excuse me, I need to jump into Kajabi and see how many courses I’ve sold today! 🙂