Yes — there's no signup required to use the tool. You can optionally leave your email afterward if you'd like a copy of the result or related resources.

How accurate are the results?

Treat the output as a fast, structured starting point rather than a final answer. Always verify specs, pricing, rights, and local requirements before you make production decisions.

Do I need to install anything?

No — it runs directly in your browser on this page. Nothing to download or install.

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Free Film & Video Tool · Calculator

AI Digital Marketing ROI Calculator For Filmmakers

Calculate marketing ROI, profit, cost per lead (CPL), customer acquisition cost (CAC), conversion rate and break-even conversions from your spend, leads, sales and average order value.

Calculates results from your inputs using fixed formulas shown on the page. Runs entirely in your browser — no AI model and no account required. Outputs are guidance; always verify specs, rights, and pricing before production.

What this tool does and doesn't do: Calculates from the figures you enter using the formulas shown below the tool. It does not connect to your ad accounts or analytics.

How it works

1Answer a few quick questions about your project - no account needed.
2The tool generates your breakdown in seconds: calculate marketing ROI, profit, cost per lead (CPL), customer acquisition cost (CAC), conversion rate and break-even conversions from your spend, leads, sales and average order value.
3Copy or download the result, then adjust your inputs and re-run it as many times as you like.

Who it's for

Video production and photography business owners who need numbers and structure, not just gut feel.

FAQ

Is it free to use?: Yes - there's no signup required to use the tool. You can optionally leave your email afterward if you'd like a copy of the result or related resources.
How accurate are the results?: Treat the output as a fast, structured starting point rather than a final answer. Always verify specs, pricing, rights, and local requirements before you make production decisions.
Do I need to install anything?: No - it runs directly in your browser on this page. Nothing to download or install.

Results

Total spend

£850

Revenue

£4800

Profit

£3950

ROI

464.7%

CPL

£21.25

CAC

£212.50

Conversion rate

10.0%

If conversion rate is low, improve offer clarity, landing page, and follow-up before increasing spend.

Break-even conversions

Sales needed at your average order value to cover total spend. “n/a” means a figure can't be calculated from the inputs (for example, zero leads or zero spend).

Email me this result + Get More Video Clients

Optional — the tool stays free. We’ll send your output and the free download.

Prefer the contact form? Continue with /contact/?lead=…

Formula, assumptions & limitations

Exactly how the numbers above are calculated, so you can check them and decide what to adjust.

Formulas

Total spend: ad spend + content/production cost + tools/software cost
Revenue: conversions × average order value
Profit: revenue − total spend
ROI (%): (profit ÷ total spend) × 100
Cost per lead (CPL): total spend ÷ leads
Customer acquisition cost (CAC): total spend ÷ conversions
Conversion rate (%): (conversions ÷ leads) × 100
Break-even conversions: total spend ÷ average order value, rounded up to a whole sale

Units

Money values are in pounds sterling (£): totals are rounded to the nearest pound, CPL and CAC to the penny.
Leads and conversions are counts for the same campaign period as the spend.

Assumptions

Revenue is first-sale revenue only (conversions × average order value) — repeat business and lifetime value are not included.
Every conversion is attributed to this campaign spend.
Blank, negative or non-numeric entries are treated as 0.
Ratios that would divide by zero (for example CPL with no leads) show “n/a” rather than a misleading 0.

Limitations

ROI here is revenue-based, not margin-based: it ignores your delivery costs, so a positive ROI does not by itself mean the work was profitable.
It does not connect to ad platforms or analytics, so results are only as accurate as the numbers you enter.
Not financial or tax advice.

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