7 Steps to LUT Color Grading: Everything You Need to Know to Create LUTs

MattBusiness, Editing, Filmmaking, Marketing, Video ProductionLeave a Comment

lut color grading

Today, we have an article by Emre Kutay, filmmaker and editor who specializes in creating LUTs. This article is going to cover all aspects of LUT creation to improve your editing. Emre is brilliant as LUT color grading and he’ll take you through all the steps required to master LUT video, using examples from his own work. If you’re unsure … Read More

Video Content: An Ultimate Guide to Social Media Video Creation and Marketing

MattBusiness, Filmmaking, Lifestyle, Marketing, Video Production2 Comments

video content

Social media and video marketing are getting more inseparable these days. Prominent social media are implementing new updates that revolve around improving video content on their platforms. In order to prepare your social media video marketing in 2018, you’ll need to keep a lookout for upcoming trends. In collaboration with Breadnbeyond, an explainer video company, Filmmaking Lifestyle rounded up data-backed … Read More

9 Top Brand Building Tips: How Branding & Advertising Takes You to the Top of the Success Ladder

MattBusiness, Filmmaking, Marketing, Video Production2 Comments

brand building

Brand building has never been as important as it is in today’s competitive market. How does brand building work when you’re a video production company, though? Let’s find out! While every business venture has a different success story, we tend to see some common grounds that affect most businesses’ results. Now, not all of these are related to finance and … Read More

10 Benefits Video Marketing Can Have for Your Clients and their Companies

MattBusiness, Filmmaking, Marketing, Video ProductionLeave a Comment

video marketing

Video marketing is something that comes up often when I’m asked questions about video business. People often want to know a bit about what video marketing is in the grand scheme of things. And, specifically, what happens once you hand off a video project to a client. Do you trust your client to know what to do to market the video … Read More

Sell Stock Footage: A Detailed Guide on How to Start Selling Videos on Stock Sites

MattBusiness, Editing, Filmmaking, Lifestyle, Marketing, Travel, Video ProductionLeave a Comment

sell stock footage

We have a special article from Evgeny Shkolenko today. Evgeny works for Depositphotos and is an experienced videographer. In this article, Evgeny shares his experience on how to start shooting stock videos and turn it into a business by learning to sell stock footage. Let’s hear from Evgeny! How to Start Shooting and Selling Videos on Stock Photo Websites Remember the last … Read More

How to Build a Scriptwriting Portfolio from Scratch

MattFilmmaking, Lifestyle, Marketing, Mindset, WritingLeave a Comment

scriptwriting portfolio

We have an article today from screenwriter Zack Halliwell. Zack approached us wanting to write a detailed piece on building a scriptwriting portfolio. Take it away, Zack! How to Build a Scriptwriting Portfolio from Scratch At the heart of any filmmaking company, there is a busy hive of workers. From production managers to directors, you need a good few hands … Read More

How to Become a CEO: 6 Steps to Seeing Yourself As the CEO No Matter How Big You Are

MattBusiness, Filmmaking, Marketing, Mindset, Video Production2 Comments

how to become a ceo

What exactly is a CEO anyway? The letters stand for Chief Executive Officer and they’re usually the highest-ranking executive manager of a corporation. But what exactly can they do and – as the owner of a small video production business – how to become a CEO? Well, ultimately, a CEO has the responsibility for the overall success of their business … Read More

Animated Explainer Videos: 10 Things You Should Know About Making an Animated Explainer Video

MattBusiness, Filmmaking, Marketing, Video Production4 Comments

animated explainer videos

We have an article today from explainer video company, Breadnbeyond. They’re going to give us some insight into animated explainer videos and why your video company should get good at making them. Start-ups struggle with allocating their budgets the right way. Believe it or not, there are many ways budget spending can spell doom for a young company. That was … Read More

How to Write a Business Plan For a Video Production Company in 7 Steps

MattBusiness, Filmmaking, Lifestyle, Marketing, Video Production, WritingLeave a Comment

how to write a business plan

Whether you’re just starting your video company, or if you’re already established and looking for further funding, you might need to provide a video production business plan. But how to write a business plan? This article will take you through the steps necessary to create your video production business plan, and also give you some pointers and guidance on the … Read More

Influencer Marketing: 11 Steps to Become an Influencer On YouTube

MattBusiness, Filmmaking, Lifestyle, Marketing, Video Production2 Comments

influencer marketing

Social media’s initial purpose was to help people connect to each other. Whether we talk about tweets, Facebook posts, or Youtube videos, their main purpose was to share your experiences with your friends. That’s also where influencer marketing comes in. Without even realizing, social media has turned into a real industry. Numbers don’t lie. Over a period of two years, … Read More