I started my first blog in 2004. It was called Caffeinated Webmaster and covered the topics of web hosting, web design, and blogging. It was hosted on Blogger.com and was a hit for a while. As my business models changed, I migrated the site to…

As crowdsourcing platforms have matured, they’ve taken on different specialties. Some focus on creative concepts. Others are geared towards software, while still others are general-purpose marketplaces for almost any type of task that can be done online. Here’s a closer look at some of the…

Email marketing is an integral part of any business, whether you are a small one-person operation or a multi-national corporation with thousands of employees. While social media has become a very effective way to reach customers, email is still the most direct and effective way…

With the advent of social media, it has become easier for people to learn about and enjoy films online. This is good news for independent filmmakers who now have a way to reach people who may not have had access to films before. How does…

The Super Bowl is the biggest day in American sports, and it’s also one of the most lucrative days in U.S. advertising. It’s no surprise that some of the world’s biggest brands are willing to shell out millions of dollars for Super Bowl commercials, but…

In case you’ve missed the memo, Instagram ads are here. Like Facebook and Twitter ads, Instagram ads are a great way to advertise on social media. Below, we answer some of the most frequently asked questions about Instagram Ads. Instagram ads are the newest thing…

Facebook video ads can be a powerful way to reach your target audience and drive conversions. Facebook video ads are short video ads that are displayed in the Facebook News Feed. They can deliver massive reach, so if you’re just starting out with paid advertising,…

In the fast-paced and ever-changing world of advertising, it can be hard to keep up with trends. One of the best ways to learn about what’s going on in the industry is by attending one of the most prestigious events: The Clio Awards.   the…

Social media advertising is a form of digital marketing that uses social networking platforms as a means to promote your brand, product or service. More specifically, social media advertisements are paid posts that appear in the form of: promoted posts, sponsored updates, boosted content, and…

An electronic press kit (or EPK) is a tool that can help get your music, books, blog or other creative work out to the masses. An EPK is a great way to showcase yourself and your skills. The best part about an EPK is that…