The research study “Consumer Preferences for Video Content on Mobile Devices” by Maximilian T. von Oppen, Matthias Bauer, and Martin Fuchs were conducted to find out what type of video content consumers prefer on their mobile devices. The results reveal that the majority of respondents…

Kairos is an ancient Greek word that means “the opportune or timely moment, a special time of opportunity”. In Christianity, this term has been used to describe God’s timing in relation to the salvation and redemption of humankind. Kairos is also used as a concept…

If you don’t already have one, a brand story can be an integral part of your marketing that you need. A brand story is something that makes your business human and connects your business to your audience in a more profound way than other forms…

Video marketing has become an increasingly important marketing strategy used by a wide range of businesses, and it can have especially good results for the gaming industry. Video marketing makes it easier for a target audience and existing customers to understand more about a product…

You think you know about video content, but did you know about video content for an international audience? Global video content is sometimes ignored, and it shouldn’t be. In this article, I’ll provide a definitive guide on the ins and outs of creating international video…

You’ve got a product you want to sell. Or a reasonable argument you want to convey to your audience. Or even an idea you want to get across to people through a speech. You need to leverage the power of Ethos. Everything seems good, except…

Ever struggle to increase the conversion of your marketing campaigns? Does the idea of getting more sales and leads fascinate you? Then you should consider the principle of Pathos. Sound a little daunting? Don’t worry, we have your back. You probably spend tons of hours…

Want to make your statements stick in your audience’s minds and also prompt them to act on the spot? Let’s start with a real-life example and data to enlighten the question further. Have you ever said something to someone and that person doesn’t believe what…

Got a new product for your filmmaking or video company you want to launch and make known to the public? Maybe an existing one you want to make more known? It’s a good enough goal, and for that to happen, you have to make a…

Ethos, Pathos, and Logos are modes of persuasion. Most TV commercials, sales copy, and speeches use these three factors to invoke an action. The idea of these three advertising techniques was first created by a Greek philosopher and writer named Aristotle, somewhere around 2000 years…