Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships.
A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
Below are the best CRM software tools for small business, along with their key features and pricing.
- Salesforce Sales Cloud Sales Cloud is an all-in-one CRM that includes sales automation, customer service and support, marketing automation, analytics and more.
- It also includes an app marketplace so you can add or integrate your favorite tools.
Use it from any device and analyze how your sales team is performing with dashboards and reports. Salesforce also has specific software solutions for different industries like finance, health care and tech companies.
best CRM software
What Is CRM software?
Customer relationship management (CRM) software is a type of business software designed to handle the customer and sales data that companies collect.
It helps you stay organized, and it also provides tools for creating and sending marketing materials like newsletters and emails, tracking your sales process and analyzing your customers’ buying habits.
Most CRM systems are integrated with other business tools, such as accounting software or enterprise resource planning (ERP) applications.
This integration allows your CRM data to be shared with other employees in your company so that everyone has the same information about each customer.
Best CRM Software – Introduction
CRM software is used by businesses to better manage their relationship with current and potential customers. CRM stands for customer relationship management, so it’s no surprise that this software helps companies build and maintain strong relationships with their customers.
There has been an explosion in the number of CRMs on the market in recent years, with hundreds of different vendors offering a bewildering array of features and options. It can be difficult to find the right one for your business – especially as a lot of them offer a free trial or even a freemium product, so you can try before you buy.
To help you choose, we’ve reviewed every major player in our Best CRM Software guide.CRM software provides tools that allow businesses to manage, track and analyse their interactions with prospects and customers.
These interactions can include sales activities, marketing strategies and customer support issues. Although CRM started out as a tool for managing contacts, it has evolved over time into much much more than that.
Today’s CRM software offers an incredible range of functionality, from automating basic tasks like sending emails to analysing complex data sets. When used correctly, it’s easy to see how businesses can use this information to increase ROI on their marketing spend and improve customer satisfaction.
What is the Best CRM Software?
The best CRM software is the one that meets your needs. There are many CRM solutions available, but they all have certain things in common.
Below is a list of some key features you should look for in a CRM system:
Integration.
Many companies want to integrate their software with third-party sites, like salesforce.com, where prospects and customers can access information about your business and purchase products. You want to make sure that any integration that you do will work well with those sites so that it doesn’t cause confusion for users.
Email Marketing
Email marketing is a growing area of CRM functionality, but it’s not as easy to find a good solution as it may seem.
Some programs have built-in email solutions, which can keep your mail lists up to date and provide real time reporting. Other programs have limited email systems attached to them, which means you’re stuck with whatever the software offers.
If you want your email clients (like Outlook) to be on the same page as your CRM system, check out Zoho Mail because it’s built specifically for Zoho CRM and Outlook clients will work seamlessly with it.
Analytics
These are also important for tracking customer behavior, using data like open rates and click-throughs.
1. Salesforce
Salesforce is a cloud-based customer relationship management (CRM) platform. Salesforce was founded in 1999 by former Oracle executive Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez as a company specializing in software as a service (SaaS).
It was listed by Forbes as one of the top ten most innovative companies in 2011 and 2013. The magazine Fortune named it the world’s most admired software company for 2017, 2018 and 2019.
As of September 2020, Salesforce has approximately 16,900 employees, with major headquarters in San Francisco and additional headquarters locations in Indianapolis (Salesforce Tower Indianapolis), New York City (Salesforce Tower), Boston, Orlando, Atlanta, Dallas, Chicago, and London.
The company also makes a large amount of revenue from other sources such as Salesforce.org.
Salesforce provides Customer Relationship Management (CRM) software services. It also provides application development through their platform as a service environment, Force.com.
The company’s website touts that “Salesforce pioneered the 1-to-1 customer relationship management (CRM) model and continues to reinvent CRM with each new release of our cloud-based applications.”
Features
For Salesforce, it’s all about the cloud. The company is a major provider of enterprise cloud computing solutions, with a focus on software-as-a-service (SaaS).
Its applications include customer relationship management (CRM) tools such as sales force automation, marketing automation, analytics, and application development tools, among others.
Its main products include: Sales Cloud, which provides sales force automation to help organize customer accounts and data, track leads and opportunities, and automate tasks; Service Cloud, which provides service representatives with tools to manage cases and other support activities;
Marketing Cloud to help create marketing campaigns across multiple channels; Commerce Cloud for e-commerce businesses; and Community Cloud that helps companies build online communities for customers, partners and employees.
Salesforce is a company that makes cloud-based software designed to help businesses find more prospects, close more deals, and wow customers with amazing service.
2. Pipedrive
Pipedrive is a sales management tool designed to help small sales teams manage intricate or lengthy sales processes. Pipedrive, as the name suggests, aims to help salespeople stay on top of their deals and focus on what they need to close a sale.
It was founded in 2010 with the goal of helping small businesses manage complex sales processes through simple visualizations. The idea came from two of Pipedrive’s founders from personal experience: selling complex products involving multiple decision makers and needing an intuitive tool to keep track of all the steps involved in closing a deal.
Pipedrive is a customer relationship management (CRM) system targeted at small and medium-sized businesses, particularly sales teams. It’s designed to facilitate better communication between sales and other teams in the company, making it easy to track leads and close deals.
Pipedrive uses visual cues to help users focus on what’s important, and it’s built around the use of a “sales pipeline,” which helps you track leads as they proceed through their sales cycle.
It also offers an application programming interface (API), which makes it possible for you to connect your existing applications and services to Pipedrive.
Features
1.Sales forecasting. Forecast future sales accurately using our visual deal stage forecasts.
2.Email integration. Sync your emails with Pipedrive and never lose track of important messages again.
3.Customizable reports. Create and customize reports to best suit your needs and improve sales performance.
Pros
Pipedrive is a sales CRM that makes it easy to close deals and stay organized.
EASY TO USE
Pipedrive’s simple, visual interface means your team will be closing more deals in less time.
AFFORDABLE PLANS
Get all the features you need without breaking the bank. Plans start at $12.50/user/month, with a 14-day free trial on all plans.
REVIEWS YOU CAN TRUST
Unlike other CRMs, Pipedrive is 100% reviewed by real salespeople. With over 1,000,000 users worldwide, our reviews aren’t just trusted – they’re the most trusted in the industry.
Pipedrive is a deal-driven customer relationship management CRM solution that also works as an account-management tool with the ability to assist with marketing and the entire sales process. Pipedrive's proactive nature automatically tracks and organizes calls and emails and synchronizes schedules across devices.
3. Freshworks CRM
Freshworks Inc. is a global software company headquartered in San Mateo, California, United States.
The company was formerly known as Freshdesk, and was co-founded by Girish Mathrubootham and Shan Krishnasamy.
The company was founded in October 2010 by former Zoho employees Girish Mathrubootham and Shan Krishnasamy. It launched its first product, Freshdesk, which is cloud based customer support software, in May 2011.
In 2012, Freshdesk raised $1 million from Accel Partners. In 2013, the company launched a second product, Freshservice (cloud-based service desk software).
In November 2014, Freshdesk closed an $31 million Series D round led by Tiger Global Management with participation from existing investors Accel Partners and Google Capital (now CapitalG). On 9 November 2015, it raised $50 million in a Series E round led by Sequoia Capital India with participation from Accel Partners and Google Capital.
In March 2018, the company acquired social media management platform Frilp for an undisclosed amount. In November 2018, the company raised $100 million in a Series G round led by Sequoia Capital India along with participation from Accel Partners and Google Capital.
Features
Freshworks is a cloud-based service that allows you to create, update, and process your customer support emails quickly. It’s ideal for small and medium businesses that need to create and manage multiple contact points, but don’t have the resources to do it themselves.
Freshworks provides a range of features that can save you time and money.
Here are just a few of the things it can do for you:
- Send out email reminders to customers about upcoming due dates for invoices or payments.
2. Provide the customer with an automated response to common questions.
3. Automatically track the amount of time your customer spends on each page of your website.
4. Schedule customer calls at specific times of the day so that you never have a missed call in the middle of the night.
5. Create customized emails based on your customer’s information.
Pros
The Freshworks Marketplace is a one-stop shop for apps, extensions, and integrations to help you work more productively with Freshworks products. With the Freshworks Marketplace you can:
Explore and find the perfect app or extension for your business needs, in the categories of Sales, Marketing, Customer Support, CRM, Productivity, Telephony, Integrations and more.Get to know the app better by reading reviews from other customers like you.
Download and install the app/extension directly from the Marketplace.
Freshteam is the smart HR software for growing businesses. With Freshteam, you can attract, hire and onboard new hires, offboard exiting employees, manage employee information, and time off - all in one place.
4. Zoho CRM
Zoho CRM is an online Customer Relationship Management (CRM) system for managing your sales, marketing & support in a single system. Trusted by 50,000+ businesses. Zoho CRM streamlines and automates your business processes to accelerate sales, improve marketing ROI, and deliver great customer service.
Award-winning Zoho CRM offers the following features:
Salesforce Automation
Manage your sales team and pipeline effectively with easy-to-use sales tools. Automate repetitive tasks to close deals faster than ever before.
Marketing Automation
Create winning campaigns to increase qualified leads and improve conversion rates. Get complete visibility into campaign performance with advanced analytics.
Customer Service Management
Deliver exceptional customer service and turn customers into brand advocates with the help of powerful ticketing, live chat, and knowledge base systems.
Features
Sales force automation
Powerful sales force automation features that cover the full spectrum of sales processes, from lead management to contract negotiation, and help you close more deals in less time
Lead capture and distribution
Integrated marketing automation tools such as web-to-lead capture, landing page creation, and lead distribution help you streamline your marketing efforts and maximize your ROI.
Workflow automation
Configurable business rules and workflow engines help you customize Zoho CRM for your unique business needs.
You can automate repetitive tasks to run faster & more efficiently and eliminate errors.
Analytics & reporting
Real-time dashboards and insightful reports provide actionable information that helps you plan and execute winning strategies.
Pros
Zoho CRM is a cloud-based customer relationship management (CRM) solution that combines sales, marketing and customer support in one platform. It has comprehensive features to help users manage their sales pipeline, analyze key metrics and collaborate with their teams. Zoho CRM has a free edition for businesses with up to 10 users.
Zoho CRM Pricing Free Edition: $0/month for up to 10 users Standard Edition: $12/user/month Professional Edition: $20/user/month Enterprise Edition: $35/user/month Ultimate Edition: $100/user/month.
Zoho CRM from Zoho is a cloud-based customer relationship management (CRM) platform to manage the sales, marketing and customer support facets of business-to-business (B2B) and business-to-customer (B2C) engagement strategies.
5. HubSpot CRM
The free HubSpot CRM is an easy-to-use customer relationship management (CRM) software that organizes your contacts, helps you track deals through the pipeline and gives you a 360-degree view of your customers.
HubSpot CRM comes with tools to help you manage your sales pipeline, track deals and turn prospects into customers without having to switch between different tools to get it all done. With the HubSpot Sales Chrome extension, you can create and edit notes in the CRM from Gmail and other email providers.
The HubSpot Sales Outlook add-in allows you to log emails from Outlook directly into the CRM, set follow-up reminders and more — all without leaving Outlook. The HubSpot CRM enables you to: See every contact’s complete record in one place.
Add new contacts to the CRM without ever leaving your inbox. Store every email exchange with a contact in their record.Schedule tasks & meetings in one click with the G Suite or Office 365 integration.
Features
HubSpot CRM is free sales software that gives you the tools you need to build better customer relationships, so you can close more deals and grow your business.
Features Automate data entry. Our sales automation tools help you keep track of every lead and customer without having to lift a finger.
Whether you’re entering info from a business card or uploading a spreadsheet, HubSpot CRM will automatically pull in all of the available contact data from around the web, giving you a 360° view of your contacts and companies.
Tackle your emails. With our email integration, you can create tasks and log emails directly in HubSpot CRM — even if you’re on the go.
You’ll also receive real-time notifications when someone opens or clicks on an email, so you can follow up at just the right time.
Organize contacts easily. HubSpot CRM’s intuitive interface makes it easy to organize your contacts into lists.
Then, when it comes time to reach out, send bulk emails from your inbox with personalized templates to multiple contacts at once — no CCs or BCCs required. Get social media insights.
Browse your contact’s social profiles from their record in HubSpot CRM to learn more about their background and interests.
Pros
HubSpot CRM Pros
- HubSpot CRM is free and infinitely scalable, so it’s perfect for both small businesses just starting out and enterprises with thousands of employees and millions of contacts. HubSpot CRM is the world’s most widely used CRM.
- It’s used by more than 100,000 companies in over 100 countries. With HubSpot CRM, all your data is organized in one place.
- That means you can see every interaction with a lead or customer from the first time they visit your website to their first purchase and beyond.HubSpot CRM gives you a single source of truth for all your data, which helps you make better decisions about how to grow your business faster, without having to switch between multiple tools.
- When you use HubSpot CRM, the software automatically enriches contact records with information pulled from social media sites like LinkedIn, Facebook, Twitter, and more. HubSpot CRM syncs with Gmail and Office 365 so you can track email opens and clicks right inside your inbox. Your contacts are automatically updated with email activity as it happens — no need to import or export anything.
HubSpot is a 'business growth management platform', or more straightforwardly, a Customer/Contact Relationship Management tool (CRM) that not only manages your contacts, but also your sales, pipeline, digital marketing and lead nurture too.
6. Act!
Act! is a customer relationship management (CRM) solution that enables you to easily manage your contacts, keep track of their interactions with your business, and drive sales. Act! helps you build better relationships with your customers by allowing you to interact with them in a more meaningful way.
Whether you use it as a CRM, or as an email marketing tool, Act! allows you to deliver the right message at the right time through the right channel.
Features
The Act! software is a contact and customer management solution for small businesses, sales and marketing professionals, or any individual looking to manage their personal or professional contacts. With an Act! Premium subscription, you can utilize all of the Act! features from virtually anywhere on your mobile device, tablet, or desktop.
Act! Features Include:
Contacts—Store unlimited contacts in one place with the ability to track and share notes, history, and activities to stay organized and connected. Calendar & To-Do’s—Schedule appointments, set reminders for follow-ups or take action on tasks with customizable calendar and task tools.
Groups—Create targeted contact lists based on specific criteria like location, industry, age, and more. Opportunities—Track potential sales by assigning dollar values and a sales stage to establish pipeline visibility.
Email Marketing—Seamlessly send bulk emails and track opens/clicks with built-in integration with Constant Contact®, MailChimp®, and iContact®.
Reports & Dashboards—Build custom dashboards to instantly see key business metrics at a glance or create informative reports within seconds using data from your contacts database.
7. Salesflare
Salesflare is team of seasoned professionals with over 20 years’ experience in the CRM (Customer Relationship Management) business. It things simple by offering 3 tiers of service for customers.
You pay for what you need and each tier includes all the services listed below.
Tier 1 – Basic Support – $50/month (or $500/year if paid annually)
- Unlimited Email Support
- Unlimited Telephone Support
- Unlimited Remote Desktop Sessions. Support is available Monday through Friday 9am-5pm EST
Tier 2 – Support Plus – $75/month (or $750/year if paid annually)
- Unlimited Email Support
- Unlimited Telephone Support
- Unlimited Remote Desktop Sessions.
Support is available Monday through Friday 9am-5pm EST, and Saturday, Sunday 9am-1pm EST.
Tier 3 – Diamond Level – $100/month (or $1000/year if paid annually)
All Tier 2 benefits plus:
Features
Salesflare is a smart CRM for B2B companies. It’s the easiest way to get sales done.
1.No input needed Salesflare gets you organized automatically.
It connects to your email and calendar, updates itself, and gives you super-smart contact profiles, even with custom fields. No manual data entry needed.
2.Unified view on customers
With Salesflare’s visual pipeline, you see all activities for each company and contact in one place. It brings all information together for better relationship building with leads and clients.
Your pipeline is always up to date because it syncs automatically with all your calendars and emails.
3.Everything in one place
No need to search through a thousand emails or notes or spreadsheets anymore.
You have everything in one place: email history, meeting notes, tasks & reminders, contract dates and even custom fields like NPS score or special requirements per contact or company.
4.Smart automation saves time
Salesflare helps you automate busywork so that you can focus on what matters most: closing deals!
Pros
- It’s easy to use. It’s a good replacement for Pipedrive and we’ll be able to transfer our data over easily.
- It has an open API. The pricing is fair and we get a discount as a non-profit organization.
- We love that Salesflare Pros gives us the opportunity to support charities (such as ours) with its software!
Salesflare's customers use its CRM primarily to generate and follow-up leads at scale, assisted by its sales tracking and automation features. It has built-in email tracking, capabilities for sending personal emails at scale, lead scoring, social integrations, sales analytics, and an automated address book.
8. Nimble
Nimble is the only solution to offer small businesses the best features of high-end CRM systems combined with the power of social media. Nimble automatically captures all email correspondence, tweets, Facebook updates, LinkedIn profiles and more – and then organizes them in a simple relationship manager that lets you engage with customers on multiple platforms at once.
With Nimble, you can:
* Find new prospects through social media and add them to your database.
* Convert conversations into contacts and relationships.
* Connect leads with every member of your team through our shared contact database and private customer relationship management system.
* Personalize your follow ups based on previous interactions.
* Get real time reminders to stay in touch with important contacts through our integrated relationship manager.
Nimble is the only solution to offer small businesses the best features of high-end CRM systems combined with the power of social media.
Nimble captures, enriches, and manages contact profiles and company insights from one place so you can build relationships everywhere you engage.
Features
Contact Management
Nimble makes it easy to find, nurture and close your best deals. And it’s as simple as starting with a name.
Contact Enrichment
We enrich your contact data by providing social insights about your contacts. We also pull in email history, group membership and mutual connections from our social network partners.
Relationship Insights
We display relationship insights on every contact record so you know how you’re connected as well as what’s trending on their social networks and in their inbox.
Nimble is the industry-leading CRM for Office 365 and G Suite that builds award-winning contact management solutions for teams and individuals.
9. NetHunt CRM
NetHunt CRM is the only email tracking and email campaign tool that allows you to build your own custom CRM right inside your Gmail. It’s a powerful system that can be fully customized to fill any organizational needs.
NetHunt CRM takes care of all your sales, support, marketing, and communications processes in one place. NetHunt CRM supports different types of records, including contacts, companies, tasks, deals, events, notes and emails.
You can add custom fields and custom filters to the existing record types or create your own ones to track pretty much anything you need – from food preferences to total income for a company.
You can also set up workflows to automate your routine jobs such as assigning tasks or sending e-mails based on actions/data changes within NetHunt. This smart automation will help you focus on what is important and close deals faster.
NetHunt CRM is a Gmail-based customer relationship management system that turns your emails into actionable tasks and opportunities for you to follow up on. It is a comprehensive toolkit for sales, marketing and support teams to manage their email communications more efficiently and effectively.
You can add NetHunt CRM to Gmail from the Google Marketplace.
Features
NetHunt CRM is a CRM that, instead of shopping around for a CRM solution, provides you with a complete ready-made solution. NetHunt CRM comes with tons of features and options to customize your business.
The full version of NetHunt CRM includes the following features:
- Email Marketing – Send automated emails to your customers or subscribers.
- Subscription Management – Manage your subscription forms, which increases your revenue.
- Subscription Management – Billing and Payment Processing – approve payment for subscriptions.
- Frontend UI for Admin Panel – easy to setup and manage your customers and subscriptions via the frontend UI . Backend Admin Panel – Manage your customers and subscriptions via the admin panel .
- Customizable Reports – Generates reports in customizable formats. Data Export & Import – Easily import/export all data from one server to another and transfer them easily between different servers.
** All Features are included in the $2,499 plan **
Pros
NetHunt is a CRM that lives inside Gmail. It allows you to convert your inbox into a powerful customer management tool, where you can track all of your leads, deals and tasks without leaving the comfort of your email account.
With NetHunt CRM, you get everything you need to power up your business:
– Task manager
– Deals tracker
– Email templates library
– Email automation rules with Mail Merge
– Calendar and schedule integration
– Lead scoring rules based on email activity and other criteria
Sounds interesting? Check out our website or sign up for a free trial!
NetHunt CRM is a cloud-based customer relationship management tool that integrates with Gmail and enables businesses to manage interactions and records directly from the inbox. It generates leads via email, chat messages and social media. It provides all CRM updates through these platforms.
10. Nutshell CRM
Nutshell CRM is a powerful but easy-to-use sales tool that gives you a complete view of your customers, prospects, and pipeline. Nutshell helps teams win more deals by closing sales faster and strengthening customer relationships.
With Nutshell CRM, you can:
- View all your leads, customers, and deals at every stage of the sales cycle on one easy dashboard.
- Get notified when important business milestones and tasks are due.
- Create meeting notes for each customer, log emails sent and received, and attach important documents to each account record.
- Call or email from the Nutshell CRM dashboard directly from the record you’re viewing.
- Track revenue and forecast future sales with pipeline metrics.
Nutshell has all the features you need to manage your sales leads and close deals.
Leads: Nutshell’s CRM tracks lead source, lead status, deal size, and more. We show you which leads are most likely to close and help you focus on those first.
Pipeline visualization: Gain visibility into your pipeline so you know what’s coming up next for your team to close. We show you who has the best chances of closing with our Win Probability tool.
Contact management: Nutshell is a simple CRM with everything in one place to quickly add new contacts and manage existing ones.
Features
Leads and Contacts
Nutshell organizes your customer information in one place, so you can easily look up what you need. Each contact record has a timeline that shows the history of your interactions with that person or organization.
Companies
With Nutshell, companies are different from contacts. You can associate many people in the company with each other — for example, the CEO and the CFO — so you can see all your interactions with that company together.
Every company gets its own timeline and list of associated contacts. Deals The Deals page is where Nutshell’s power really shines through.
Deals help you review current opportunities and track how likely they are to close. You can also plan out how you’re going to get deals over the line by creating tasks and attaching them to deals or using Nutshell’s intuitive stages tool.
Tasks and Stages
You can create tasks from anywhere on a deal record and assign them to yourself or other users for follow-up. Tasks show up on your Dashboard, as well as on individual deal records so you don’t forget anything! If you’re not quite ready to close a deal.
Pros
Nutshell is a great customer relationship management (CRM) software for startups. It’s great for growing businesses because it lets your team track sales, contacts and marketing all in one convenient place.
It offers customizable reports to help you review performance, spot trends and identify growth opportunities. Plus, it allows you to view leads and opportunities so you can see where the best opportunities are.
Integrated Lead Capture: With Nutshell CRM, you can create an online form that collects contact information from prospects so that when they submit the form, the lead is automatically created in the CRM. You can also set up alerts so that once a new lead is submitted, the sales rep gets an email notification right away.
Easy Contact Management: Nutshell CRM streamlines prospect and customer contact management by allowing you to automatically import your contacts from Gmail or Outlook. You also have the option of importing them manually via spreadsheet or by typing them in individually.
Once your contacts are imported into Nutshell, you can edit them at any time to change or add new contact details as needed.
Value-Added Features: Nutshell offers a number of value-added features that make it a great choice for small businesses looking for effective prospect and customer management solutions.
Nutshell is a cloud-based platform that helps organize operations and reporting processes. It provides customization options that can cater to specific industry needs. The user-friendly interface allows users to make changes and adapt quickly irrespective of technical skill.
11. Insightly
Insightly is a simple yet powerful CRM for small businesses and growing organizations of all types. It help you keep your sales pipeline full, manage your contacts and get more done.
Insightly helps small and midsize businesses build lasting customer relationships, grow sales, and run more efficiently. With a powerful combination of CRM, project management, and collaboration tools, Insightly enables businesses to create customer-centric processes that get results.
Insightly is the preferred CRM for over 600,000 users worldwide because it’s easy to use and offers the features they need to build customer relationships and manage their projects.
Features
With Insightly, you can manage all of your client interactions, sales opportunities, project tasks and resources in one place. Insightly is a web-based CRM tool that helps you build long-term relationships with new and existing clients.
Insightly manages the full sales cycle from lead to close and tracks progress at every stage so you can see which leads are most likely to bring in new business.
Insightly is easy to set up and use. We’ll have you up and running in no time.
You can then focus on growing your business instead of managing your CRM software. Our mobile CRM app lets you manage your contacts on the go and gives you access to all of your CRM data right from your iPhone or iPad.
Pros
Insightly is a straightforward, easy-to-use CRM that is great for small to medium sized businesses. It’s reasonably priced and has good customer service.
Some of the things I love most about Insightly are: It’s easy to see your contacts’ information at a glance. You can see all projects, opportunities and tasks associated with one contact on one screen.
The dashboard gives you a quick overview of where you’re at with contacts and opportunities. I like how much information you can store about a contact and the fields are customizable so you can make them as specific as you want. The mobile app is very user friendly!
Insightly tracks the most relevant lead information, including a rich activity timeline of marketing campaign source, emails, phone calls, meetings, and tasks. Automatically route leads to the right person, in real time, so sales reps follow up on leads while they're still hot.
12. Engagebay
EngageBay is a powerful, easy-to-use, all-in-one marketing, sales & service CRM software for businesses of all sizes. EngageBay helps you grow your business with its suite of integrated applications that include Marketing, Sales, Helpdesk and CRM.
Our small business CRM software provides you with everything you need to manage your customers, leads and contacts in one place. You can use our simple online marketing tools to create beautiful email campaigns and landing pages in minutes.
You can manage all the sales activities with our lead management tool and convert more prospects into customers. And you can provide excellent customer service using our help desk software – all at an affordable price!
You can also integrate your EngageBay account with several third party apps such as Zapier, Mailchimp, Google Apps etc to enhance your productivity even further. Additionally, we also offer services like Onboarding/Training, System Customization and Integrations to help you get the most out of EngageBay.
So if you are looking for a powerful yet affordable CRM for small business or an enterprise-grade CRM software for large corporations that scales well with your business needs, EngageBay is the right choice for you!
Features
Marketing Automation.
Sales Automation.
Customer Service.
Website Live Chat.
Pros
Engagebay is an integrated, easy to use, affordable, all-in-one marketing, sales, and service automation platform that helps you grow your business exponentially. The Engagebay app seamlessly integrates with Shopify to provide a comprehensive solution for your ecommerce business.
With Engagebay, you can:
- Increase the number of visitors to your store
- Convert visitors into leads through lead capture forms designed for Shopify
- Nurture leads automatically with drip emails and SMS messages
- Close more deals by shortening the sales cycle with prospect tracking and automated reminders
- Create a WOW experience for your customers with our complete suite of customer service tools including live chat, helpdesk, and knowledge base.
Engagebay offers a completely free version that gives you access to our Marketing Automation system.
Our Free version includes 500 contacts and 10 users. There is no time limit on the Free version of Engagebay. You can use it as long as you like and upgrade to our paid plans when you are ready to scale your business.
EngageBay is an integrated marketing, sales, support and CRM solution designed to help small to midsize enterprises acquire, engage and convert website visitors into customers.
13. PipelineDeals
PipelineDeals is a CRM platform that specializes in lead management. PipelineDeals offers a wide range of tools to organize leads, automate tasks and measure the success of your sales team. Here are some of the features that PipelineDeals offers:
Lead management – PipelineDeals CRM provides you with tools to manage your pipeline and increase conversion rates. You can use built-in reports and analytics to track the success of your initiatives, or use the “What If” tool to see how potential changes might affect your bottom line.
Team collaboration – The PipelineDeals platform includes several ways for members of your sales team to communicate and collaborate on sales opportunities. Team members can share informat on through notes, comments, email templates and more.
Activity tracking – PipelineDeals’ activity tracking feature lets your team automatically track their time spent on an opportunity. This activity is then logged in the relevant opportunity’s history so you can view it at any time.
Automated workflow – The automation feature simplifies repetitive tasks like notifications, reporting and follow-ups.
Features
With PipelineDeals, you can:
- Store contacts, deals and activities in one place
- Customize your workspace by adding fields and information
- Track the status of all deals in the pipeline
- Organize deals by team member or sales stage
- Share notes with all team members or individually
- Use mobile apps for iOS or Android to access data on-the go
PipelineDeals allows users to manage their contacts, qualify leads, and track leads and deals within a singular, cloud-based program. The system provides both sales engagement and CRM while providing daily pipeline snapshots, real-time deal status updates and 3D charts on a comprehensive sales dashboard.
16. Agile CRM
Agile CRM is a cloud-based customer relationship management (CRM) software for small and medium business. It provides sales, marketing and service automation in one app.
Agile CRM’s user interface is designed to help non-technical users learn the software quickly. Agile CRM provides a suite of integrated modules, including sales automation, marketing automation, contact management, reporting, web analytics and social media integration.
It can pull contact information from Gmail, Google Apps or email signatures. The drag-and-drop campaign designer allows users to create autoresponder marketing campaigns based on the data they collect.
The sales pipeline feature shows opportunities and their status in real time. The web analytics module shows which pages visitors click on most.
Agile CRM offers mobile apps for iOS and Android that allow users to access their contacts, view their sales pipeline, manage opportunities and more from their mobile phones or tablets.
Features
Sales Pipeline Management – Create a visual dashboard to track all your sales opportunities, appointments and leads.
Automated Workflows – Accelerate every stage of the sales cycle with automated workflows.
Gmail/Google Apps Integration – Automatically log emails sent and received in Gmail/Google Apps.
Web Analytics – See detailed reports on website visitor behavior and engagement.
Email Marketing Campaigns – Send segmented email campaigns to targeted lists with real-time reporting.
Landing Pages and Forms – Create highly converting landing pages with simple drag & drop tools.
Live Chat & Support Tickets – Offer live chat support with real-time visitor monitoring and ticket management.
Pros
Agile CRM integrates the following into one software: Marketing Automation
Service Desk Email Marketing
Live Chat Online Meetings
Contact Management.
Agile CRM is a customer relationship management platform generally designed for small to midsize companies. This cloud-based software focuses on integrating sales, service, marketing, social media, and other engagement avenues to create one centralized hub for your customer reports, analytics, and marketing.
What is CRM Software?
If you’ve ever shopped online, made a flight reservation or rented a car, chances are you’ve experienced the impact of CRM software. CRM (customer relationship management) is an approach to managing a company’s interaction with current and future customers that tries to analyze data about customers’ history with a company and to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.
One important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company’s website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.
CRM software consolidates customer information and documents into a single CRM database so business users can more easily access and manage it. A recent Gartner study reports that 72% of companies plan to invest in customer experience this year — that’s up from 68% last year.
As businesses increasingly recognize the value of customer service as a way to gain an edge over competitors, CRM systems have become more sophisticated than ever before.
How Do You Choose the Best CRM Software?
The best CRM software solutions are those that have the features and functionality your business needs to improve sales, marketing and customer support while integrating smoothly with other systems.
A good customer relationship management solution gives you the ability to automate repetitive processes, such as lead generation, nurturing and customer support, so your employees can focus on more important tasks, like selling. The right CRM also provides insights into your customers’ behavior and helps you manage every interaction they have with your company across multiple channels and touchpoints.
The right CRM will help you attract new customers by keeping your sales team focused on building relationships with prospects and clients. It will also encourage them to use data about their prospects and customers to target their interactions for better results.
The insights gained from the data in your CRM will help you revise existing strategies or create new ones for a more successful future. When researching solutions, it’s important to consider not only what is best for your business now but also where you want to be in a few years.
You don’t want to invest in a solution that won’t grow with your business or one that doesn’t provide the flexibility needed for future expansion. And it should be easy for all users to learn, especially if some
What Should You Look For in CRM Software?
There are several things that every business should look for when they are shopping for a CRM. It is best to use a CRM software company with an excellent reputation, good customer support and a product that is easy to use.
It is also important to note that some CRM solutions are more expensive than others and some are free. Obviously the free solutions may not be as comprehensive as the paid versions but they can be sufficient for smaller businesses.
If you want a free version, it is best to choose one that allows for growth so that it can be upgraded to a paid version when your company grows big enough. Here are some things you should look for in a CRM:
Easy User Interface: The CRM should have an interface that is easy to work with and understand without too much training involved. If you have employees who have very little computer experience, this will help them adapt easily to the new system.
Customer Support: Customer support is important because if something goes wrong or if there are problems using the system, you will need assistance from professionals who know how to fix these problems quickly and efficiently without causing any downtime in your business operations.
Increased Sales: A CRM should be able to increase sales by making it easier for customers to do business
Questions to Ask When Choosing CRM Software
Most CRM software solutions come with a host of benefits. The biggest benefit of CRM software is that the technology helps you to better manage your customer relationships.
Having access to all the information you need about your customers in one place will help you deliver superior customer service.
You’ll also be able to pass this information along to other departments within your organization, empowering them to provide better service as well. This can also help foster a culture of collaboration within your business.
CRM software also allows you to manage sales and marketing activities. You might have information about what marketing campaigns have worked in the past, but by using a CRM solution, you can effectively track which campaigns are working right now, allowing you to adjust future campaigns accordingly.
CRM software allows you to create and test different sales strategies so that you can boost conversion rates and grow revenue. By keeping track of what works and what doesn’t, you can continually optimize your sales process.
Other benefits of CRM include:
- More accurate forecasting
- Streamlined operations
- Faster onboarding for new employees
- Improvement in retention rates.
What Are the Benefits of CRM Software?
CRM software has the potential to transform your business and the way it interacts with clients. What are some of the benefits of CRM software?
Increase in sales: The ability to track interactions with customers, better optimize marketing campaigns and nurture leads all contribute to an increase in sales.
Better customer service: CRM software allows you to manage customer interactions more effectively, giving you the ability to resolve issues quickly and maintain positive relationships with customers.
Improved efficiency: Spend less time on tedious administrative tasks and more time building client relationships.
Reduced costs: By automating repetitive tasks, CRM software can reduce overhead costs and improve profits.
How Do You Use CRM Software?
CRM software is a great tool for managing your customer relationships, but it can be difficult to decide exactly how you want to use it. For example, do you want to only track leads that are likely to become customers, or do you want to monitor every lead and contact?
There are many ways to use CRM software, but here are three of the most common:
- Track “sales-ready” leads only. Sales-ready leads are those with the highest probability of becoming customers in the near future. Tracking these leads gives sales and marketing teams a way to focus their efforts on the most promising opportunities.
- Track all leads and contacts. Tracking all of your leads and contacts gives you greater insight into your business’s performance. With this information, you can make more informed decisions about where to allocate resources and how to expand your business over time.
- Monitor specific contacts only. Some businesses track contact information for only a few specific individuals, such as key decision makers at an important client company or prospective donors to a non-profit organization. This type of focused tracking can help your sales and marketing teams improve their campaigns by learning more about the people they’re targeting with those campaigns.
1. How Do You Use CRM Software Add Sales Representatives
CRM software is a tool that customer-facing teams use to increase sales, improve customer service and streamline business processes. And because CRM software encompasses so many different functions, it’s important to know how to use it well.
Teams that don’t maximize their CRM can miss out on the benefits of this technology, which can be especially damaging for businesses that depend on customer relationships for success. Add Sales Representatives to the CRM Software When you’re getting started with a new system, adding your salespeople will be the first task.
While each vendor has its own process for doing this, most CRM solutions follow similar steps. A system administrator or manager will log in to the software and navigate to the designated page for adding users. He’ll then enter the name and email address of each person he wants to add, along with a user name and password for each user.
In some cases, he may also have the opportunity to add other information about each user — like his title or department — at this time. Assign Rights to Each User Although all the users are now able to log in and access their accounts, they still won’t be able to do much within the system. This is because they have no rights yet: rights give users permission to
2. How Do You Use CRM Software Segment Your Audience
There are a few different ways to segment your audience using CRM software. One of the most common is to categorize your leads into different groups based on their behavior on and off your website.
For example, when someone visits one of your webpages and subscribes to your email list, you can tag them in your CRM software as a lead who is interested in buying your product or service. You can also tag them as a subscriber and someone who has visited the pricing page of your website.
This way, you can send them tailored emails that will help push them further down in the sales funnel and eventually convert them into paying customers. CRM software segmentation is a powerful tool. It helps you categorize your audience according to their value and needs
For example, you can use CRM software segmentation to make sure your customers feel special on their birthdays. Or to give your best clients something they need or want.
Small businesses often think they can’t afford CRM software. But affordable CRM software is available at a low price and it’s simple to set up and use.
3. How Do You Use CRM Software Import Your Contact List
When you first sign up for a CRM, there are a few ways to import your contact list so that you can start using the software right away. The first thing to do is export your existing contacts from your old system, whether that’s an old CRM or email application. Then, import them into your new CRM.
When you’re ready to import, follow these steps:
- First click on the “Contacts” tab in your CRM and select ‘Import Contacts’ from the dropdown menu. Then select the option that matches how you want to import your contacts: from an email app like Outlook or Gmail, from a .CSV file (which is a type of spreadsheet document,) or from another CRM application.
- If you’re importing from another CRM app, it will probably be in .CSV format. If you need to transfer information for multiple people at once, this is the easiest way to do it. The third step is easy: when asked where your data is stored, select “from my computer.” Then click “upload file” and select the correct file with your information on it.
4. How Do You Use CRM Software Third-Party Integrations
CRM software is a powerful tool for any business that wants to grow and improve the customer experience. But it can be tough to choose the right CRM for your company, since there are so many options out there.
The good news: You don’t have to micromanage every aspect of your company’s workflow just because you’re choosing a CRM system. Many popular CRMs integrate with other software, allowing you to build a system that works best for you.
There are dozens of third-party integrations available from many CRM companies, and they can help streamline countless processes within your business. From accounting to order fulfillment, here’s what you need to know about using third-party integrations in your CRM system.
There are lots of reasons to integrate your CRM with third-party applications. Some integrations can help you save time, automate manual processes, or keep all your data in one place. They can also help you do things that aren’t possible with just your CRM alone.
This is particularly important for businesses that use multiple software tools to run their sales and marketing operations. Third-party integrations can help you streamline your workflow, close deals faster and more effectively, and help you make better business decisions based on accurate data.
5. How Do You Use CRM Software Create a Dashboard
Customer Relationship Management (CRM) software is a web-based tool that allows businesses to manage and maintain relationships with their clients. A CRM dashboard collects data from all segments of the business, including marketing, sales and customer service and displays it on one screen.
This enables the management team to analyze the data and make better informed decisions, which ultimately helps improve customer satisfaction.To get started using your CRM dashboard, you must first have a CRM solution in place.
There are many different CRM solutions available ranging in price from free to thousands of dollars per month or more. Free versions of CRM software are often supported by advertising, while premium versions typically offer more features and customization options. Once youve chosen a CRM solution, use these steps to set up your dashboard:
Step 1: Gather Information. The first step is to gather information from across all departments of the company, including marketing, sales, customer service and accounting.
You may want to create a chart with the names of each department listed on the left side. Then add subcategories for each department based on what information is relevant for your organization.
For example, under marketing you might list: leads generated, conversions, cost per lead and types of lead generation methods used.
6. How Do You Use CRM Software Create Reports
If you are in the market for software to improve the efficiency of your sales team, then you may have heard of CRM. CRM is an acronym for Customer Relationship Management, and it is a type of software program that helps you manage your business relationships with customers.
So, how do you use CRM software to create reports? You can use CRM software to create reports to give you an overview of what’s going on in your company.
can also use it to track sales leads, manage contacts and keep track of activities.
CRM software has been around for several years now. It was first introduced by a company called ACT! in 1997.
Since then, there have been many different versions and upgrades. The latest version is called ACT! Premium Cloud Edition, which includes all the features of the previous versions plus some new ones as well.
There are many different types of these programs available on the market today, so if you’re just starting out with this type of program you might want to consider buying one that isn’t too complicated or expensive to learn how do you use CRM software create reports.
CRM Software Frequently Asked Questions
CRM systems can collect information about customer behavior and needs. This information can be used to design or improve a product or service.
CRM software also helps managers to better understand the performance of different departments in their organization. For instance, it can show how efficient the sales department is, what the conversion rate is, and how many leads need to be generated in order to achieve a specific number of sales.
In addition, it can help managers understand what motivates buyers to buy, which features are important to different segments of customers, and how price impacts sales. By using a CRM system, companies can generate reports that summarize their business activities and performance over various time periods (e.g., daily or monthly).
These reports provide valuable insights into customer behavior and needs of customers. They also provide valuable insights into which products are selling well and which ones aren’t.
What is the easiest CRM?
The cloud-based CRM software by Zoho is easy to use, offers good customer support and comes with many features, making it an excellent choice for small to midsize businesses. It includes a free plan with unlimited users, which makes it good for startups or small businesses that want to get their feet wet before committing to a paid plan.
The best thing about Zoho CRM is that it is completely free for up to 10 users. It also integrates with more than 35 third-party services, including Google Apps, Microsoft Office and MailChimp. Zoho CRM has mobile apps for iOS and Android devices, as well as a web interface that can be accessed from any computer.
Zoho’s pricing model is straightforward. The basic version of their CRM software costs $12 per user per month (billed annually) or $15 per user per month (billed monthly). This includes all of the features available in their free version plus some additional ones such as sales forecasting tools and customizable dashboards.
Zoho’s pricing model is straightforward. The basic version of Zoho CRM costs $12 per user per month (billed annually) or $15 per user per month (billed monthly). This
Is CRM difficult to learn?
I’ve been asked this question in various forms, but the underlying theme is always the same. Is learning CRM difficult? This is a tough question to answer because there are really two parts to it.
First, what is required to learn CRM and then what is required to use CRM successfully? These two questions have similar answers but are not the same.
The first part of the question: What does it take to become a CRM expert?
Obviously this will differ from person to person and I’m not sure that an expert in any given topic can be identified by years of experience or level of education (but I’ll leave that for another post).
However, for the purposes of this post let’s assume that becoming an expert with one or more aspects of CRM means being able to do accomplish several things: Manage data in a database. This includes creating new records, updating existing records and deleting records.
The data involved could be contacts, accounts, leads, opportunities, etc. It also includes understanding how each entity relates to other entities and how they relate back to you (the user).
Create reports and dashboards. This requires understanding your data model as well as having enough exposure to common reporting tools
Does Google have a CRM?
Does Google have a CRM? Does the search giant have an answer for Salesforce.com, Microsoft Dynamics and SugarCRM in the CRM market?
The short answer, as of this writing, is no. Google does not have a CRM product. But that’s not to say it hasn’t been rumored to be developing one.
In fact, there was quite a stir in the media back in 2010 when Google acquired Fridge, a social network startup started by ex-Google employees. Some thought this signaled Google’s interest in building its own CRM solution; however, that doesn’t seem to be the case and Fridge has since shut down.
However, there are some signs that Google may be working on a version of Google Apps for business that includes native tools for sales and marketing teams. For example, Google Apps for Business includes Google Sites for creating intranet sites.
And recently, Google released a new template for Google Sites called “Customer Service & Support.” This template includes an FAQ page with information about support topics; contact information with email form; and a help center with links to popular articles about using products.
Is HubSpot CRM really free?
Yes! HubSpot CRM is 100% free, forever. You can use as much as you want, as long as you want, and it will never cost a penny. We don’t just say that HubSpot CRM is free — we mean it.
We don’t limit the number of contacts in your database or users on your team, and we don’t charge extra for any feature. What’s more, we won’t ever sell your data or put ads in your software so we can make money off of you. That’s not how we believe business should be done.
Here at HubSpot, our mission is to help millions of organizations grow better — so you can grow better, too. That’s why we’re committed to providing tools that are not only powerful, but also easy and accessible to anyone who wants to use them.
What is the best sales CRM software?
The best sales CRM is the one that integrates with your other tools and makes it easy to access your data. It should also be tailored to the needs of your specific sales process.
To get a better idea of what you should be looking for in a CRM, you first need to understand that there is no single “right” solution out there. Just like you wouldn’t buy an expensive suit off the rack, you shouldn’t be buying a one-size-fits-all software package either.
CRMs come in all shapes and sizes. You can purchase a product that’s built to manage millions of leads or download free open source software and set it up locally on your computer.
The best CRM for you will depend on how much money you want to spend, how many people need access, and what features your team needs to be effective.
Best CRM Software: Wrapping Up
CRM software can help businesses of any size manage customer information and use it to better serve their customers. While the cost of purchasing a CRM system might make you wince, remember this: A good CRM system is a long-term investment that will pay for itself many times over by providing your sales team with an easy way to enter and access critical client data.
Helping your reps work more efficiently will lead to more sales, and that’s what it’s all about. Whether you’re looking for a free solution or one that offers everything under the sun, there’s a CRM system out there for you.