Filmmaking Lifestyle / Media kit & brand partnerships

Put your brand in front of filmmakers who are actively choosing what to buy, learn and create.

Filmmaking Lifestyle is an independent filmmaking publication, online since 2011. Its 5,600+ articles help readers choose cameras and software, learn the craft and run production businesses — and readers find them every day through search.

Explore Sponsorships Download Media Kit (PDF)

Established 2011 · Independent · filmlifestyle.com

60Ahrefs Domain Rating (DR)

Publishing since: 2011; 15 years of filmmaking coverage
Ahrefs Domain Rating (DR): 60; Ahrefs backlink-strength score, 0–100
Published articles: 5,600+; Guides, reviews, tutorials and explainers
Site sessions, 12 months: 564K+; All visits, automation-filtered

Audience figures cover the last 12 months unless noted. Ahrefs Domain Rating (DR) 60. Data updated 2026.

The publication

15 years of practical filmmaking knowledge, in one library.

Filmmaking Lifestyle started in 2011 and has grown into a library of 5,600+ articles on how films and videos are actually made — from choosing a camera and lighting a scene to editing, writing, producing and running a production business.

It is not entertainment news. Readers arrive with a job to do: learn a technique, compare equipment, pick software or solve a production problem. 96% of the library is practical craft, gear and business resources — the topics sponsors care about most.

First published: 2011; Online at filmlifestyle.com since 2011
Articles: 5,600+; Every article is a permanent, searchable page
Commercial-topic articles: 3,700+; Gear, post, cinematography, production & business

The library by topic

Published articles by topic focus · craft and commercial topics weighted for sponsors · as of 2026

Cinematography & lighting1,020
Editing, colour & post-production800
Screenwriting & story740
Producing, budgeting & distribution685
Cameras, lenses & production gear680
Directing craft570
Video production & business565
Filmmaking fundamentals396
Film history & culture230

The audience

A practical filmmaking audience, measured carefully.

Site sessions, time on site, engagement rate and search impressions for the periods brands ask about — plus where readers are and which topics they land on.

Data updated 2026

Site sessions: 564,416; All visits across channels. Sessions, not unique people.; 1 Nov 2025 – 28 Oct 2026
Time on site: 2:33; Average engagement time per session.; 1 Nov 2025 – 28 Oct 2026
Engagement rate: 63.8%; Share of sessions that were engaged (meaningful time on site, multiple pages or a key event).; 1 Nov 2025 – 28 Oct 2026
Search impressions: 2.54M; Times our pages appeared in Google search results. Not ad impressions or visits.; 1 Nov 2025 – 27 Oct 2026

Traffic by month

1 Nov 2025 – 28 Oct 2026 · site sessions and search impressions · axis starts at zero

Site sessions
Search impressions

Site sessions and search impressions, 1 Nov 2025 – 28 Oct 2026
Period	Site sessions	Search impressions
Nov 25	49,841	224,189
Dec 25	40,866	183,819
Jan 26	43,966	197,763
Feb 26	37,044	166,627
Mar 26	40,715	183,140
Apr 26	49,743	223,748
May 26	39,027	175,547
Jun 26	36,968	166,285
Jul 26	39,655	178,372
Aug 26	46,966	211,257
Sep 26	52,865	237,791
Oct 26 (to 28 Oct)	86,760	390,254
Total (12 months)	564,416	2,538,792

Sessions are visits, not unique people. Time on site is average engagement time per session. Impressions measure Google search-result visibility, not advertising. Chart and table totals match the KPI figures above.

Where search readers are

Share of recent search visits by country

countries with regular search visits

United States48.2%
United Kingdom16.8%
Canada9.2%
Australia7.8%
France2.8%
India2.4%
Indonesia1.6%
Philippines1.2%

The US, UK, Canada and Australia account for 82% of visits; the rest of the world — 10% beyond the countries above — is an international readership.

Where search readers land

Share of search landings by topic focus

Cinematography & lighting24.4%
Editing, colour & post-production16.5%
Screenwriting & story14.1%
Producing, budgeting & distribution11.1%
Directing craft10.9%
Cameras, lenses & production gear9.5%
Film history & culture7.5%
Filmmaking fundamentals3.4%
Video production & business2.6%

Why it works

Reach people while they’re deciding, not just scrolling.

A general audience sees your brand in passing. Our readers search for a specific answer, then spend time with an article about the exact decision your product is part of. A placement inside that article meets them in the middle of their research.

01
A question
“Which wireless mic for interviews?”
02
A search
Readers arrive from Google, Bing and others.
03
An evergreen guide
They compare options in a relevant article.
04
Your brand
In context, alongside the answer, for 12 months.

We don’t track readers’ purchases, so we don’t claim to measure buying intent. What the data shows is that 64% of site visits over the last 12 months were engaged, on articles written around real filmmaking decisions.

Cameras, lenses & production gear

Buying guides for bodies, glass, drones, rigs and accessories.

Lighting, audio & accessories

LED kits, microphones, recorders and on-set essentials.

Editing, colour & post software

NLEs, grading, plug-ins, monitors and post workflows.

Courses & creative education

Craft tutorials across directing, writing and cinematography.

Production tools & business software

CRMs, project management and video-business systems.

Producing, festivals & distribution

Funding, festivals, crowdfunding and getting work seen.

Evergreen, not ephemeral

Guides keep being found through search long after publication — unlike a social post or newsletter slot.

Twelve months, one payment

Your placement stays live for a full year, so cost per month stays low and predictable.

Context does the work

Your product appears beside the question it answers, framed by an article readers already trust.

Sponsorship opportunities

Three ways to sponsor.

Paid, editorially approved placements inside relevant, established articles. Contextual and Featured placements are one payment for a clearly defined placement and a full year of visibility.

Package A
Contextual Placement
$397/ 12 months
One-time payment · USD
A relevant sponsored recommendation, written into an existing article where your product genuinely answers the reader’s question.
- One placement in a suitable, established article
- Editorial integration written in the publication’s voice
- One destination link to your site
- Live for 12 months from publication
Best for: A focused product or service with one obvious editorial home.
Enquire about A
Recommended
Package B
Featured Placement
$597/ 12 months
One-time payment · USD
A more prominent sponsored feature or enhanced entry inside a relevant list-style guide or resource, adapted so it reads as part of the article.
- Enhanced, more visible entry in a relevant guide
- Expanded editorial copy adapted to the article
- One destination link to your site
- Live for 12 months from publication
Best for: Brands that want to stand out inside a buying guide or resource list.
Enquire about B
Package C
Premium Brand Partnership
Custom
Quoted to your scope · agreed before purchase
A custom partnership built around your brand — several relevant placements, a dedicated article or a bespoke brand feature. Scope and deliverables are agreed in writing before you buy.
- Scope designed around your brand and product range
- Multiple placements or enhanced visibility where relevant
- Dedicated articles or bespoke features, where they fit
- Deliverables and terms confirmed before payment
Best for: Product launches, multi-product brands and category-level visibility.
Discuss a partnership

Terms that apply to every package

Contextual and Featured placements are a one-time payment covering a full 12 months.
Every placement is subject to editorial approval, topical fit and availability.
Placements are editorially reviewed and presented transparently to readers.
We don’t promise rankings, traffic or sales — we show you the audience data.

Dedicated sponsored articles, bespoke brand features and custom editorial partnerships can be discussed separately. Ask us.

See a sponsorship in context

Designed to sit naturally inside the article.

Switch between placement types and devices to see how a sponsorship reads to someone researching editing software.

Featured Placement. An enhanced, more prominent entry that sits inside the guide as part of the reader’s shortlist.

filmlifestyle.com/best-video-editing-software/

Post-Production

14 Best Video Editing Software [Mac & Windows + Free Tools]

Filmmaking Lifestyle editorial

What To Look For In Video Editing Software

Start with the work you actually do. A timeline that feels fast on a 1080p vlog can struggle with multi-camera 4K, so check proxy workflows, colour tools and export presets against your real projects before you commit.

Featured pickSponsored

Your Product

A short, accurate description of what your product does and who it suits, adapted to this guide.

• Key feature relevant to the article
• Who it is best for

Visit Your Brand

Illustration only — not a live or past campaign. “Your Product” and all sponsor copy are placeholders. Modelled on our real guide 14 Best Video Editing Software [Mac & Windows + Free Tools].

Relevant editorial opportunities

Established articles where the right brand fits.

A selection from the library. We’ll propose specific articles for your product; availability is confirmed per article.

Trust & editorial standards

Longevity readers trust. Advertising they can see.

Founded by filmmaker and production-company owner Matt Crawford, the publication is run to published editorial, fact-checking and corrections policies.

2011
Filmmaking Lifestyle goes online at filmlifestyle.com.
15 years
Continuous publishing on filmmaking craft, gear and business.
5,600+
Articles in the library today, updated as gear and software change.

Editorial policy Fact-checking policy Corrections policy About

Relevance first

We only place products where they help the reader of that specific article. We decline placements that don’t fit.

Transparent presentation

Placements are clearly identified for readers and presented in line with advertising guidance.

Editorial control

Copy is written or adapted to the publication’s standards. You review it for factual accuracy before it goes live.

Honest terms

No promised rankings, traffic or sales — just a clearly defined placement for a clearly defined term.

Sponsorship process

From first email to live placement in three steps.

Step 1
Tell us about your brand
Your product or service, the audience you want to reach and what a good campaign looks like for you.
Step 2
We find the right articles
We shortlist established articles where your product genuinely fits and confirm availability.
Step 3
Agree and go live
We confirm the package, placement and 12-month terms in writing, then publish.

All placements are subject to editorial fit and availability.

Questions

Sponsorship FAQ

How long does a placement stay live?

Twelve months from the date it is published, covered by a single one-time payment.

Can I choose the article?

Tell us which topics matter to you and we’ll propose specific articles. Final placement depends on editorial fit and availability.

What can I sponsor?

Products and services relevant to filmmakers and video producers: cameras and lenses, lighting and audio, software, education, creative platforms and business tools.

Do you guarantee traffic, clicks or sales?

No. We show you the publication’s measured search audience, but we don’t guarantee impressions, clicks, rankings or conversions.

Do you offer more than in-article placements?

Yes — dedicated sponsored articles, bespoke brand features and custom editorial partnerships can be discussed separately. Ask when you get in touch.

Work with us

Let’s put your brand in the right conversation.

Reply to our email or write to us directly. Tell us a little about your brand and we’ll come back with suitable articles and availability.

Discuss a Sponsorship Request Placement Availability Download Media Kit

Helpful to include

Brand and website
Product or service to feature
The audience you want to reach
Campaign goals and preferred package

Matt Crawford, Founder & Editor

[email protected]

Prefer a form? Use our contact page. We reply within a few business days.