It’s easy for your viewers to watch the first 15 seconds of your video. But what if you want them to watch a minute or the entire video? In this guide, we’re going to see why people abandon your video. So you can fix those…

Traditionally most advertising campaigns were textual and leveraged the power of verbose content to explain the effectiveness of a product or service. With an improvement in digital and print technologies, the usage of images in marketing posters and television advertisements became popular.  Since humans are…

In the past few years, 360 videos have really taken off thanks to new advances in technology. These advances are making it possible for filmmakers and consumers alike to create high-quality immersive video content – and the GoPro Omni has been one of the big…

Do you know that videos accounted for 80% of all internet traffic in 2019? When it comes to storytelling, there is no better medium than videos. Videos have an impeccable impact on promotional campaigns and brand marketing. Since videos are a visual medium, it connects…

Stay-at-home orders shouldn’t impinge on your creative process. In fact, Unpopcultrd notes how many artists have upgraded their home studio to continue churning out great work. Video producers who are just starting out should consider setting up a home office. This allows you to get to…

Have you ever thought about creating a home video studio? The pandemic of 2020 has changed the game. People around the world were stuck inside their homes, so they started to look for new approaches to self-development and entertainment. There is a surprisingly large number…

There’s no doubt that the invention of the smartphone changed the face of marketing forever, particularly the methods in which marketing content is delivered. Video content is fast becoming the number one way to reach audiences, which is why vlogging is such an important skill…

We have a guest article from James Matthews of BounceColor today. He’s going to take a deep dive into starting a video company on a shoestring budget. Starting a video production company is hard work and anyone who says otherwise is more than likely a…

This has been a wild year for our industry. Film production relies on the teamwork of hundreds, sometimes thousands of people, often physically in one tight space. We squeeze into small rooms and trailers, pack into transport vans, and gather around the crafty table. Even…

A few weeks ago, I went to visit this beautiful garden on the outskirts of the city. The views were so mind-blowing that I pulled my phone out and started recording Instagram stories. I told my friend that I wish I could add music to…