The Lean Startup is a book about how to build successful startups in an economically uncertain world. This book was written by Eric Ries, the founder of IMVU and former head of innovation at Pivotal Labs.

As a result, he has experienced firsthand what it’s like to start and work on a company that ultimately becomes enormously successful.

He has also been exposed to many other entrepreneurs who have gone through similar processes with their companies.



What Is The Lean Startup Framework?

The Lean Startup Framework was created by Eric Ries in 2011 and is a methodology for running startups.

It has been adopted by many companies, including Google.

The premise of the framework is to build an MVP (Minimum Viable Product) as quickly as possible that will test your assumptions in order to prevent wasting time and resources on building something that won’t work.



The Lean Startup By Eric Ries

The Lean Startup is a book about how to innovate in the age of rapid technological change.

The author, Eric Ries, has applied these lean startup principles to his own company and offers invaluable insights for entrepreneurs and intrapreneurs on creating sustainable businesses without spending too much time, money, or resources.

This blog post will summarize some key points from the book’s introduction which sets up the framework that we’ll go into more detail later.

Eric Ries’s book, The Lean Startup: How Constant Innovation Creates Radically Successful Businesses, is an informative read for entrepreneurs and business people alike.

It provides a framework to create sustainable organizations that will continue to grow and provide value to customers in the future.

How To Use The Lean Startup Framework To Start Your Video Business

The Lean Startup Process is based on a simple principle: It’s easier to start something profitable than it is to maintain an expensive product.

Starting with a small investment and growing up to more revenue as your business grows is the idea behind this concept.



Videos are becoming increasingly popular as an advertising and marketing tool. Marketers realize that by producing short informative videos, they can reach a larger customer base.

For this reason, many entrepreneurs are turning to technology to help them create compelling videos quickly.

Some entrepreneurs are happy with the quality of their videos and do not feel they need to invest additional time in production.

Others want videos that are more engaging and dynamic. If you fall into this group, you can certainly benefit from using proprietary tools.

How To Use Lean Startup Method In Your Video Company

Companies such as Tesla Motors are using lean methodologies and have been successful at it.

In just over two years since their founding, they were able to come out with four different models for electric cars.

Lean Startup Method actually starts its journey from Toyota Production Company. The company had started out as a small company with just two people in the garage.

However, the company grew and was successful all along the way due to several unique strategies that were being developed and implemented.

Because of this, Toyota was able to expand and reach millions of customers all over the world.

This success made Toyota a well-known name in the business world.

And as such, there are now many copycats going after the same market – your video production.

But as mentioned earlier, Toyota did not fall on any hard times at all. What they did was continuously focus on improving the quality of their product and making it more efficient and less defective.

This is the reason why they can continue to use the lean startup method in their video production.


All they have to do is identify the problems and find ways on how to eliminate them.

When applying the use of the lean startup method, you have to determine which problem can best be solved through the use of this specific strategy.

When doing so, you have to identify the problems first before looking for possible solutions. From there, you can easily think of the best way to solve these problems once and for all.

In fact, the use of lean is not just limited to Toyota. Many companies throughout the years have used this innovative strategy.

This is because it helps the company to streamline operations and significantly reduces costs in a short period of time. Once you are able to reduce operating expenses, it would also make it easier for your company to provide excellent services and products to your clients.

Since most people prefer to deal with businesses that offer high-quality products and services, using the lean startup method in your video production company is definitely a plus point.

Because of this, many companies worldwide have already realized the advantages of using these strategies.

Using these strategies will also help you create a high-quality video that has engaging content and is interesting enough to encourage your target audience to watch it.

If your company uses such strategies in creating your videos, you will be able to attract more people towards watching your product or service videos.

And if you are selling something in the world of online video marketing, your business will surely experience an increase in the number of customers visiting your website as well as the number of sales that you will be generating from the product/service that you are offering.

All in all, using these strategies will definitely benefit your company’s bottom line.

Aside from gaining more customers and making more sales, you will also be able to maintain great employee morale, preserve good customer service, and preserve the loyalty of existing customers.

All of these will greatly contribute to the success of your company. It can even lead your business to a new level of profitability and success.