The aspect ratio of a screen or display is the proportional relationship between its width and height. The most common aspect ratios are 16:9 (standard widescreen TV), 4:3, and 3:2; however, you may come across many other formats as well.

The aspect ratio of a screen is the width-to-height ratio. That means that if you divide the width by the height, this will give you an answer between 1 and infinity (if it’s not infinite then there are some numbers in between).


What Is Aspect Ratio?

Aspect ratio is a term used in the video and film industry. It refers to the proportional relationship between its width and height.

The most common aspect ratios for modern cinema are 1.85:1, 2.39:1, 2.35:1, and 2.40:1; while common HDTV aspect ratios are 16:9 (standard) or 4:3 (anamorphic).



Aspect Ratios for Screens

There are many different types of ratios for screens. Some common ones include 16:9, 4:3, and 3:2.

The most popular one nowadays is 16:9 because it has become more popular over time due to how people have been watching movies on their TV sets rather than in theatres or at home with DVDs.

When we think of the term “aspect ratio” what comes to mind? The first thought might be a TV’s shape, but that’s not the case. 

Aspect ratios are actually more specific than just screen sizes and can be found in many different places such as photography, movies, or architecture.

How Aspect Ratio Affects Web Design

Aspect ratio is one of the most important design elements to consider when starting a web design project.

The aspect ratio you choose will have impact on how your website looks and how it functions.

Many people don’t know that aspect ratio affects web design. It’s important to understand the relationship between height and width because it has a direct impact on how your website looks, the quantity of content displayed, the layout as well as the user experience.

What Is Aspect Ratio

There are many different aspect ratios to consider when designing for the web, but there are two primary options: 16:9 or 4:3.

In the world of web design, there are two main types of aspect ratios: 16:9 and 4:3. The first ratio is used by most TVs, phones, tablets, and laptops.

The second ratio is more common for desktop computer screens but not as popular with mobile devices. There are pros and cons to both types of aspect ratios.


Image Aspect Ratio

The aspect ratio of an image is the proportional relationship between its width and height. It’s measured in two ways: the long side to short side or the short side to long side. The most common types are 4×3, 3×4, 16×9, 3×2 and 1.037:1 (widescreen).

Using a standard 4×3 inch photo as an example, if you were looking at it from head-on with your eyes level with the top of the frame, then it would be about 2 inches wide by 3 inches high – this equates to an aspect ratio of 2:3, which can also be written as 0.667:1.

When an image has a 1:1, or square, aspect ratio then it will be proportionately sized for both dimensions.

Images with lower ratios are taller than they are wide, such as 4:3 or 16:9 while images with higher ratios are wider than they are tall such as 3:2 or 5:4.

Most images are rectangular, meaning they have a width-to-height ratio that’s close to 1:1. This means that if you were to divide any side by the other, it would produce a value very close to 1 (e.g., 10 inches wide by 5 inches high).

Smartphone Ratio Recommendations

What is your smartphone ratio?

Do you know how many hours of screen time per day are harmful to mental health? Take the quiz and find out!

Ever since the days of the first iPhone, our society has been inundated with an onslaught of new technology.

Smartphones have become more and more popular as they are able to do a variety of tasks that were once exclusive to personal computers.

The average person no longer needs a laptop or desktop computer because their smartphone can handle all their light computing needs while still allowing them to be always connected to social media networks like Facebook or Twitter.

A study conducted by Deloitte found that over three quarters of adults in developed countries own a smartphone..This means that almost everyone has one now;  smartphones have become so deeply rooted in our society and  most people don’t think twice about how many hours they spend on it. 

In today’s tech-focused society, it is safe to say that most people are connected at all times.


It has become normal for people to be constantly checking their phones with the fear of missing out on something important happening. There are many benefits to using a smartphone but there are  also some drawbacks.

The number of smartphone users has increased by more than 500% in the past ten years.

This is why it’s important to know how many smartphones you should own for your business and what kind of ratio would be best suited for your company.

In order to maintain a healthy balance between old devices and new ones, experts recommend keeping a 2:1 ratio between old and new devices.

This means that if you have 10 employees who use smartphones, then five of those phones should be older models while five should be newer ones.

The reason behind this is so that when an employee gets a promotion or leaves the company, there will always be an available device to take with them, or at least one on hand just in case they need it.

What Aspect Ratio Is Widescreen?

What is the widescreen aspect ratio?

The aspect ratio of a widescreen is 1.85:1, which means that it has a width to height ratio of 1.85, and allows for wider images to be displayed on screen.


This means that more information can be seen without having to scroll horizontally.

“A widescreen aspect ratio is a type of film aspect ratio that has a width-to-height ratio greater than 1:1. In the United States, the standard for 35 mm motion pictures since 1953 has been Academy Ratio, which was also used in television until 1985.”

“Widescreen, also known as 16:9 and 2.35:1, is a video format with an aspect ratio of approximately 1.78 to 2.35 (1.8). The higher the number, the wider the screen.”

Widescreen is a type of video format that has an aspect ratio of 16:9. When shooting film, the frame will be stretched horizontally to fit on the screen.

You’ll notice this if you watch movies or TV shows in widescreen and see horizontal black bars at the top and bottom of your screen.

The typical frame for a standard movie was 4:3, which means it would have an aspect ratio of 1.37:1 (4 divided by 3).

What Aspect Ratio Is 1920×1080?

1920×1080 has a 16:9 aspect ratio. This means that it’s wider than it is tall, which provides more screen space for viewing films and video content in high definition.

The image on a 1080p display will be crisper as well because there are twice the number of pixels horizontally to create an image.

The common aspect ratios for televisions are 4:3, 16:9, and 21:9.

1920×1080 is a standard aspect ratio of 16:9 that most TVs and computer monitors use. It’s the same width as 1280×720, but taller.

If you have an HDTV or a computer monitor with an HDMI port, it should be set to 1920×1080 by default.

The aspect ratio of 1920×1080 is 16:9. This means that for every 16 pixels horizontally, there are 9 vertically.

How Do I Change the Aspect Ratio in Premiere?

I’ve been editing videos for about two years now, and I find that Premiere is one of the easiest video editors to use.

One confusing issue, though,  is changing the aspect ratio in post-production. There are a few different ways to do this, but each has its own pros and cons. .

If you’re looking for an easy way to change the aspect ratio in Premiere (i.e. how much space there is between your TV screen and the edges), there are two ways to do it. One is by going into the Project Settings and changing it there. The other one is by using keyboard shortcuts!

How do I change the aspect ratio in Premiere?

This can be changed in Premiere by going to “File” > “Project Settings” > “Video” tab and changing it from “Full” to “Custom”.

However, if you want different ratios like 16:9 or 4:3, then go to “Window” > “New Sequence” menu bar item> “Other Format Options” submenu item> set desired video format.

How Do I Change the Aspect Ratio?

Have you ever wanted to change the aspect ratio of a video file?


Maybe your favourite online streaming service doesn’t offer the size that you want, or maybe you just want to make it as big as possible.

This is a question that many people have asked themselves. The answer  is straightforward, but it may  cause  confusion if you are not familiar with it. .

Do you know that they can change the aspect ratio in movies? When we think about a movie, people usually think it’s a fixed size.

But there is actually an option to change the aspect ratio and make the movie more suited to our preferences.

Computer Screen vs. Mobile

The idea of the computer screen vs mobile phone is a subject that has been going on for years. But what are the benefits and drawbacks to each?

Well, there can be many different benefits from having one device over another.

For example, if you are looking at your favourite TV show online, it would be easy to watch it on your laptop. Then when you want to do something else or take a break, you could just put your laptop down and continue watching at any time on your phone.

The same goes with video games as well- this is why people preferred handheld consoles like Nintendo DS’s and Game Boys back in the day, because they were more convenient for gaming while out in public places. How do people use their mobile devices?

Do they prefer using a computer screen or a smartphone screen?

The answer is both. A survey by Bayard & Holmes found that 87% of respondents said that they used both screens in the past 7 days, with 42% saying they primarily use one device over the other.

So what is better to read on: your laptop or phone? It depends on what you’re looking for.

Technology has come a long way since the first computer was invented. As of now, we have computers that can fit in our pockets and laptops with screens as big as televisions.

Although there are many benefits to both, there is one key difference: Mobile devices such as phones and tablets are not made for productivity like larger computers are. Nevertheless, they do allow us more mobility so it’s up to you which device suits your needs best!


Most Common Aspect Ratio Format

The most common aspect ratio format for a video is 16:9. This is the reason that most televisions and computer monitors are in this format, as well as many other devices such as smartphones, tablets, and laptops.

For some people it can be challenging to know what aspect ratio their device or TV has. If you have an Apple product it’s easy to find out if your screen is at 16:9 by going into “Settings” > “General” > “About” > “Resolution” and looking at the numbers listed there. You’ll want to make sure that your settings are optimised for your viewing needs so you don’t have black bars on either side of the screen when watching movies or playing games.


The 16:9 aspect ratio format was the first to be used in 1920 and has been adopted by all other formats, including DVD, HDTV and Blu-Ray.The majority of movies are filmed this way because it provides more space for a wider screen without any loss of quality.

How to Choose the Right Aspect Ratio

Choosing the right aspect ratio is a huge decision. For instance, if you are making a movie or commercial then you will want to use one that matches your desired audience.

The most common aspect ratios in film are 1.85:1 and 2.39:1 (the same as the standard HDTV).

This means that if you have an audience of people who watch movies on TV sets with square screens, then it would be best to choose one of these two formats.

It’s not just about picking what type of screen they will view your work on either; there are other factors such as how much information can fit onto the frame without being cut off at the edges for various screen sizes.

Aspect ratios are important for any film or video, as they determine the shape and size of both the frame and picture.

The aspect ratio is determined by dividing the width of a frame by its height; for example, a 16:9 screen has an aspect ratio of 1.78:1, while a 4×3 screen has an aspect ratio of 1.33:1. What is the right aspect ratio for your video?

This is a question that often confuses people, and many don’t even know what it means. The term “aspect ratio” refers to the general size of an image, or in this case, a frame within a video.

There are various ratios used to determine how wide or tall the frame should be; some common ones are 4:3 (standard TV), 16:9 (standard HDTV), 2.35:1 (widescreen format) and 1.85:1 (widescreen format).

A lot of videos will have different aspect ratios for each scene because they change depending on where you want to focus your attention  at that time, in order to convey your message most effectively.

In today’s world, there are so many different formats available. It can be difficult to decide which one will work best for your video content and what the right aspect ratio is.


Pixel Aspect Ratio (PAR) and Resolution

“Pixel aspect ratio” (PAR) is a term you might hear thrown around when discussing desktop displays.

But what does it mean? We’ll break down the basics of pixel aspect ratio in an easy-to-understand way so that you can make informed decisions about your next monitor purchase.

In recent years, a number of new technologies have been introduced to the world. This has led to an increased demand for more advanced displays which provide better graphics and resolution.

The standard pixel aspect ratio is 1:1, but many companies are now offering products with different ratios such as 16:9 or 19:10. These differences make it difficult to choose which display screen is right for you without having to do your own research.

The pixel aspect ratio (PAR) is the measure of the width of a display’s screen divided by its height.

The wider the PAR, the sharper and more detailed an image will be on a particular screen. This means that if you have two screens with different PARs, one may be able to show you more detail than another!

Have you ever taken a photo and wondered why it doesn’t look the same on your phone as it did when you took it? It could be because of the pixel aspect ratio.

Pixel aspect ratio is what sets the size of an image, or in other words, how many pixels are in an inch. The most common type is 1:1 (square), but some cameras have 3:2, which produces images with more vertical than horizontal space.

If your camera has 16 megapixels, but only 2 megapixels per inch, then that means that each part of the image will need to be double its normal size to produce a full-sized picture at 8 megapixels – this doubles both file size and quality! 

What Is the Aspect Ratio of a 4×6 Print?

The aspect ratio for a 4×6 print will be 3:2, or as close to that as possible.That means that the width of each side will be three times as long as the height, or that for every 3 inches in height, the print will be 2 inches wide. This shape is most commonly used for printing photos, and it’s also what you’ll find on most computer screens.


If you look at your camera’s LCD screen and see how tall the image is, then divide by two to get the width of your photo (in inches), it should be about 3:2 or 1:1.5.


When choosing an aspect ratio for your photo, use either 16:9 or 1:1 if possible. 

Previous and Currently Used Aspect Ratios

It’s hard to believe now, but there was a time when widescreen movies weren’t the standard. In fact, up until a few years ago, the number of aspect ratios used in Hollywood were small enough that they could be easily listed out on Wikipedia.

There was the Academy ratio (1.33:1) used by silent films in the early 20th Century. Then, television came along and changed everything with its 4:3 aspect ratio, which is why many older films are cropped to fit onto our TV screens today.

That brings us up to the current day, where most major motion pictures are shot in either 1.85:1 (Super 35) or 2.39:1 (Super Scope) for theatrical release in cinemas, or 1.78:1 (16:9) for home video releases on Blu-Ray and DVD.

But what’s next? What happens when we run out of room on our widescreens and movies turn into vertical letterboxes? What happens when virtual reality headsets become commonplace? Are we going to need to change aspect ratios yet again? For what purpose?

Today, we’re going to look at some of the previous and currently used aspect ratios as well as possible future trends in movie production that may lead

How to Measure Aspect Ratio

How do you measure the aspect ratio of your print? There are three ways to measure the aspect ratio of your print.

First, you can use a digital camera and any photo editing software that allows you to measure the length and width of an object in your frame. The photo must be taken from the same height, with no foreshortening.

Once you have determined the two dimensions, simply divide one by the other and you will have your aspect ratio. Remember that in order to obtain a full, proper aspect ratio, you’ll need to crop out any extraneous material that may be on either side of the image.

The second method is used when projecting a print onto a wall or screen. If projecting an image onto a large enough screen (at least 100 inches) and lining up the projector so that it is centred on the print, then we can simply take note of where each edge of the printed image falls on the screen, from left to right.

Use this method if you are projecting your image with a standard projection unit, using common household bulbs and want to know what type of lens was used for each shot (4×5=135mm; 8×10=195 mm).

Common Aspect Ratios

The most common aspect ratio for images is 16:9, which is the same as 720p or 1080i.If your video or photo doesn’t have a 16:9 aspect ratio, though, you might have to crop it in order to fit into one of those formats. If you’re creating a square banner for use on Instagram or Facebook, for example, you’ll want to create a photo that measures 1,200 x 1,200 pixels. And if you’re creating a square profile picture on Facebook or LinkedIn, your photo should be around 400 x 400 pixels.

There are plenty of other types of aspect ratios available as well. For example, if you’re doing an ad for a newspaper or magazine article, they may ask you to submit an image that has a 1:1 aspect ratio. That’s because those publications often print content in black-and-white rather than colour.

Why Aspect Ratio Is Important

. While both the width and height of an image are important to photographers, aspect ratio is more important to designers.

Aspect ratios can differ for any given image depending on the type of camera that was used and the settings used when taking the photo. The aspect ratio most often used by photographers is the 3:2.

This ratio is most commonly used in DSLR cameras at their native resolution, which is the resolution at which a digital camera captures an image. The 3:2 ratio has become common in DSLR cameras because it allows for cropping and enlarging without having to worry about distortion or loss of information.

Some cameras allow you to crop your pictures into different aspect ratios while others have a specific setting to change your aspect ratio. When choosing an aspect ratio, it’s best to pick one that allows a wide range of sizes but not too much space.

If there’s too much space, your design will look awkward, however if there isn’t enough space, then you may not be able to fit everything that you need into a proper design template.

T Ratio in Video and Photography

T-Stop is a measurement of how deep the lens can go into the camera to bring light into the sensor. All cameras have a lens and sensor that are built together as a “system” and these two elements must be complementary in order for your images to look the best they possibly can. The T-Stop is like a “special sauce.” It is a measurement of how much light can come into the camera through the lens and strike the sensor.

T Stop is not measured in mm or inches. It is actually measured in decimals. A T-stop of 1.4 would allow 1/4th of the light to come into the camera, as opposed to a T-stop of 2.0 which would allow twice as much light to enter.

So why wouldn’t you always want a camera with a low T-Stop? If you are dealing with high levels of light this could potentially overexpose your image, causing it to lose detail or even have blown highlights (when all detail has been lost). If you are shooting in lower amounts of light, then having a higher T-stop will mean that you are allowing less light into your camera so your image will be underexposed (losing detail).

Using An Aspect Ratio Calculator

That’s where the aspect ratio calculator comes in. ou enter the size of your image (in pixels) in the calculator, and it tells you the aspect ratio of that image.


Aspect ratio calculators are a particularly useful tool for those who want to get the most out of their digital camera. The main function of an aspect ratio calculator is that it tells you what the maximum size an image can be for a particular print size.

A good use for this information is when you want to crop or resize an image and don’t know whether or not you will lose resolution as a result. You can use an aspect ratio calculator to determine what the maximum resolution of your final product will be, so that you don’t have to worry about whether or not your image will be clear once you have resized it.

Additionally, aspect ratio calculators are used when cropping images to make sure that you maintain a uniform shape and do not change the proportions of the picture. For example, if your image had a 3:2 ratio, then cropping it would also maintain that ratio so that your shape is not distorted.

“Preserve Aspect Ratio at All Costs”!

“Preserve aspect ratio at all costs!”  That was the mantra of my last semester in graphic design. It was a mantra that I had never heard of until I took my last semester in graphic design.  I had never known such a thing as an aspect ratio and if you are like me, you probably have never heard of it either.

If you are designing a flyer for a business, let’s say a landscape size sheet of paper, you would want to make sure that the width of your image is approximately 1/3 of the total length.  This way when people look at it, they will be able to see the entire image without having to do any squinting.

A lot of people do not realise what affects this aspect ratio when designing their images for print.  If you take an image, put it into a program like Photoshop or Illustrator, and then shrink it down 50%, you might think that it will look fine on your document, but if you do not keep the proportions correct, your final product may be distorted or blurry.

Standard Aspect Ratio

A good way to think about aspect ratios is through the medium of photography. Large format film cameras typically have an aspect ratio of 4:5, medium format cameras have an aspect ratio of 3:4, and small format cameras have an aspect ratio of 1:1 (or 1:1.4).

By choosing a camera with the right aspect ratio for your subject matter you can more easily frame the shot exactly as you want it. Similarly, when you’re working in digital photography you can use Photoshop’s Aspect Ratio Tool to quickly crop your image into different standard aspect ratios.

Viewed side by side, the images above show how each standard aspect ratio renders in an 800×600 browser window with a 100 pixel tall header. Notice that despite having the same pixel dimensions, each image has a different appearance due to its unique aspect ratio.

One way to ensure that all browsers display your content consistently is to create tables which divide up your content and present it in cells.

Aspect Ratios and Squarespace

In photography, aspect ratio is usually expressed as two numbers separated by a colon, such as 4:3,or as a fraction i.e.3:2.

Text works best when it is near, or just slightly wider than, the image that contains it. For example, let’s say you have a 600-pixel-wide image, and you want to fit text beside it that’s 500 pixels wide.

The best way to do this is to make your image 728 pixels wide by 500 tall (or 3:2). That way, if your viewers choose to see the image at its actual size, they’ll have plenty of room for the text beside it. If they choose to see the image larger or smaller, they’ll still have room for the text without having to scroll.

The same principle applies to text on a page. As a general rule of thumb, try not to divide a long piece of text into multiple paragraphs if it means there will be too many lines in the paragraph. 

Aspect Ratios as Percentages

If you’re building a website and want to display your images properly on different devices, it’s important to know the aspect ratio of your image.

Truly understanding how aspect ratios work can be difficult. To help out, here’s a simple breakdown of how they relate to percent values.

For example, if you have a photo that is 3 inches wide by 2 inches high, then its aspect ratio would be 3/2 or 1.5. A square photo would have an aspect ratio of 1 (1/1).

Pixels Per Inch: PPI is the actual measurement of pixels within an inch of screen space on a monitor or mobile device. The more pixels per inch a monitor has, the clearer and sharper the image will appear.

For example, if you have a monitor with 96 PPI, that means there are 96 pixels for every one inch of screen size. If you have a higher PPI monitor, this would allow for images with a higher resolution and quality.

PPI can also refer to print quality and refers to the number of pixels per inch in printed materials such as photographs and newspaper articles. Most digital cameras record images at 72DPI (dots per inch).

What Is 9:16 (Vertical Video)

Vertical videos are videos that are shot in portrait mode (vertical). As opposed to regular horizontal videos which run with the screen of your mobile phone, vertical videos appear on your screen sideways and you have to rotate the phone to see it correctly.

What is 9:16 (Vertical Video) ?

9:16 is one of the most used formats for vertical video and it’s gaining popularity as people start to use it more frequently. This format is perfect for Facebook, Instagram and Snapchat. It’s also being used for some Twitter content but that’s not really popular yet.

Why Choose 9:16 (Vertical Video)?

You may ask why should you choose this video format when there are so many other options? The answer is simple – because this format will be used for a long time to come and it’s actually popular among people at the moment. So if you want to look like a professional, you should definitely use this ratio.

How To Create Vertical Videos?

The only thing you have to do is flip your camera by 90 degrees while shooting the video. After that, upload the video on YouTube or whichever platform you’re using and voila! You now have a vertical video. 

What Is 1:1 (Square)

What Is 1:1 (Square)?

Square is a free e-commerce platform for selling anything online. You can start with absolutely nothing except your product or service and get it online in minutes! They also have a free card swiper app for your smartphone or tablet so you can accept credit cards anywhere anytime. The best part about Square is that there is NO monthly fee!

You can use it just for sales or you can use it for sales and other features like invoicing, inventory management and customer relationship management (CRM).

Square has become one of the leading credit card processing companies in the United States because of how easy they make it to get started. 


What Is 4:3 Standard

What is the 4:3 standard? It’s the ratio of width to height for a rectangular space, like a television screen or computer monitor.

Tables with the same aspect ratio are also 4:3. Many images have the same aspect ratio as the display they’re shown on. This is why many older pictures look “squished” when they’re displayed on a widescreen TV or computer screen, and why you see black bars at the top or bottom of some pictures when they’re displayed in widescreen.

There are several different kinds of aspect ratios in use today. The most common is 4:3, which is also called 1.33:1 or 1:33. Some old TV shows were shot in this format and are still shown that way on TV.

Some photographs are also shot in such a way that the shape of the image matches the shape of the TV screen onto which it will be projected—this is called “square” aspect ratio because the shape looks like a square, even though that’s not exactly what it is mathematically. An entire movie can be filmed in square aspect ratio—although most movies aren’t shot this way because no TV or computer monitor has such an aspect ratio.

What Is Original Aspect Ratio

Original aspect ratio (ORAR) is used as a term in digital video and film production to specify the original display aspect ratio of the source media. While this is typically expressed as a decimal fraction, it can also be expressed as a ratio of integers. The aspect ratio of the output display device is always the same as that of the source material.

When shooting or displaying an image, it is possible to distort its visual appearance by stretching or squashing it in one direction. This change in shape is known as distortion. It can occur accidentally when preparing images for print on paper, or when converting between different input/output devices (for example, from computer screen to television). It may also be deliberate, as when trimming an image so that it will fit within a certain space (for example, a banner ad), or conversely, expanding an image so that it will fill a larger space. In digital photography and cinematography, this latter technique is usually known as “pan and scan”.

In filmmaking, ORAR refers to the original size of the film frame before any panning and scanning has occurred. This means that all subsequent frames are displayed at exactly their original size and shape on screen. 

What Is Modified Aspect Ratio

Aspect ratio is the ratio of width to height in a rectangular shape. This can be applied to everything from paintings to photographs. In photography, the aspect ratio of an image determines how it will fit with images around it, and how much space it takes up on different devices.


Modified aspect ratio is a specialised type of aspect ratio that is used when shooting video. It is sometimes also referred to as “full frame”. This means that the image being filmed is not distorted in any way, but rather shows the full view of what is being filmed.

Aspect ratios are typically expressed using two numbers separated by a slash or colon (ex: 5:4 or 16:9). The first number represents the width and the second number represents the height. Modified aspect ratios are expressed using three numbers separated by slashes or colons (e.g.: 5:4:3). The third number represents the height, while the first two numbers represent the width.

This type of image also allows more data to be stored on physical media because there are fewer pixels and therefore less information for each frame of video. However, this format does not translate well when viewed on digital devices such as computers and phones.

What Is the Best Aspect Ratio for Videos


First things first, aspect ratio is basically the shape of your video. The shape may be different from one video to the next (which we’ll talk about in a minute), but it’s basically how wide your video is compared to how tall it is.

Taller videos are considered to have a “tall” or “high” aspect ratio, while wider videos have a “wide” or “flat” aspect ratio.

For example, a 4×3 shape would be considered to be a widescreen format (because it’s wider than it is tall). Similarly,  16×9 would be considered to be a widescreen format too, as it’s wider than it is tall.

So what’s the best aspect ratio for videos? Well, that depends on what type of videos you’re making. Here are some recommendations:

If you’re making YouTube videos: Your videos will almost always be 16:9, because that’s the standard for YouTube videos. But if you’re making other types of videos on your computer, you might want to shoot them in 16:10. 

Aspect Ratio For Web Design

This article is a continuation of our series on web design basics. Today, we’re going to be covering aspect ratios. It’s very important in web design because you want your site to look good at any screen resolution, whether it’s a desktop screen, a tablet, or a smartphone.

First, let’s take a look at how aspect ratios are typically defined:

Aspect Ratio = (width ÷ height) × 100%

For example, let’s say you have an image that is 900 pixels wide and 500 pixels tall. Using the formula above, we can calculate its aspect ratio as follows:

900 ÷ 500 = 1.8 ÷ 1 = 1.8 × 100% = 180%

In other words, the image has an aspect ratio of 1.8:1. The same applies to screens: if your site is viewed on a 1600 x 900 monitor, for example, that means the image will fill about 60% of your screen horizontally and 50% vertically (1600 ÷ 900 = 1.6796…; 1600 ÷ 500 = 3).

The aspect ratio of most computer screens is 4:3 (1.

Aspect Ratio Of Computer Monitors and Devices

33), which means the width is 1.33 times as wide as it is high. This was a compromise between TVs and computer monitors back in the day, as TVs had a wider aspect ratio (16:9, 1.77) and computer monitors had a taller aspect ratio (5:4, 1.25).

TV shows used to be displayed on 4:3 TVs with bars at the top and bottom so that viewers wouldn’t have to deal with seeing black bars on the sides of their screen while watching their favourite shows. However, now that many people use their TV as a secondary computer monitor, most TV shows are displayed at 16:9 with black bars at the top and bottom.

So what does this mean for you? Well, if you want your videos to fit perfectly into your computer screen when you’re browsing through YouTube or uploading them to Facebook or Google+, you’ll want to crop them so they’re in a 4:3 aspect ratio.

If you want your videos to fit perfectly on your TV when you’re watching them on Netflix or Hulu Plus you’ll need to crop them. 

YouTube Aspect Ratio

The standard aspect ratio for a video is 16:9. Some people like to shoot videos in 1:1 square aspect ratio. This is also known as a “portrait” aspect ratio. If you are shooting a landscape video, it might be wise to choose a wider format such as 4:3 or 16:10.

If you’re uploading videos to Youtube, then you should know that YouTube will automatically re-encode your video using the chosen aspect ratio.

For example, if you upload a portrait-aspect ratio (1:1) video to YouTube, it will be re-encoded using the default landscape format (16:9). If this happens, the resolution of your video will probably be lowered (YouTube will attempt to keep the same quality but they won’t be able to maintain the same image size).

If you want to prevent this from happening, you have two options:

Option 1: Own all of your original media files and have them uploaded directly to YouTube from your own server.

Option 2: Upload your original media files with their correct aspect ratios and set YouTube’s settings for “Default playback resolution” to “Original”.

Social Media Aspect Ratios

For every business, it is important to consider the content that you are posting on your social media accounts. That being said, there are several guidelines and regulations that you will want to follow. These regulations will ensure that you stay on the right side of the law and avoid any legal trouble in the future.

Here are some things to keep in mind when making your posts:


Oftentimes, users who create content will not follow the platform’s correct aspect ratio.

This could lead to their account getting suspended as well as having their post muted or even taken down completely. If you are not sure how to make a size-appropriate post, take a look at this infographic from Rival IQ (shown below) to see how each different social media site’s aspect ratio should be for maximum exposure of your content.


Since Facebook has a rectangular shape, it is important that you post content of  at least 820 pixels wide by 312 pixels tall. These measurements should be in landscape mode and if you choose portrait mode, they should be at least 3:2 ratio. It is also important to note that this applies to both desktop and mobile with the same guidelines followed for both platforms.