So you’ve got your short film idea and script. Now you need to plan out how you’re going to get it made. That’s where the short film business plan comes in. A short film business plan is a document that outlines all of the aspects…

Storytelling is an art, but if you want to create a good story, you need to know the basics of how it works. There are many different methods and theories out there on what makes a good story, but one that is highly regarded by…

What is branded content? It’s a form of marketing that integrates the brand into the content, or the content into the brand, creating an experience that is unique to that particular consumer. Branded content is a great way to create a positive and meaningful relationship…

The filmmaker’s name on the marquee is a surefire way to guarantee ticket sales, but it’s also that simple: M. Night Shyamalan is an extremely talented storyteller who tells his stories in a way that’s easy for audiences to digest. He also has an incredible…

What does a second assistant director do? First of all, you must know that the term assistant director is actually a job description. It’s not one job, but several responsibilities. So when we’re talking about what a Second Assistant Director does, it’s important to note…

Pilot season is the time of year when television networks test out their new shows. It is traditionally in the early summer and it is a very important time for the cast and crew of TV shows. Most shows are picked up or canceled at…

A cold open is the opening scene of a television show, typically presented as a teaser before any commercial breaks. The use of the term “cold open” in TV comes from radio and stage where it refers to an opening that does not include music…

Day for night is a film technique that makes it look like the shot was filmed at night, but in reality, the shot was filmed during the day. The most common reason to use this technique is because filming at night can be difficult and…

The Mavic Air is DJI’s smallest drone to date and a worthy successor to the Mavic Pro. Like its predecessor, the Mavic Air was designed from the start to be portable and easy to fly while still packing enough features for professional-caliber photography and videography….

Aerial cinematography is the art of obtaining footage from the air. It often involves shooting from helicopters, but drones have become a popular alternative over the last few years. A wide range of productions use aerial cinematography to capture footage not possible from the ground….