Film & Video Marketing
Video Marketing Statistics: What You Need To Know
The research study “Consumer Preferences for Video Content on Mobile Devices” by Maximilian T. von Oppen, Matthias Bauer, and Martin Fuchs were conducted to find out what type of video content consumers prefer on their mobile devices. The results reveal that the majority of respondents…
What Is a Brand Story and Why Do You Need One?
Crafting Your Identity: What Is a Brand Story? A brand story isn’t just a catchy tagline or a flashy logo; it’s the heart and soul of your business, narrated in a way that resonates with your audience. It’s how we connect on a deeper level…
Video Game Marketing: Video Marketing Tips for the Gaming Industry
Maximize Sales: Top Video Game Marketing Tactics Unveiled In the high-stakes world of video game marketing, it’s all about capturing attention and igniting buzz. We’ll jump into strategies that make a game go viral and how developers keep players hooked from teaser to launch. Understanding…
Advertising Translation: A Complete Guide to International Video Content
You think you know about video content, but did you know about video content for an international audience? Global video content is sometimes ignored, and it shouldn’t be. In this article, I’ll provide a definitive guide on the ins and outs of creating international video…
What is Ethos Definition: How To Use Ethos To Create Powerful Commercials
You’ve got a product you want to sell. Or a reasonable argument you want to convey to your audience. Or even an idea you want to get across to people through a speech. You need to leverage the power of Ethos. Everything seems good, except…
What Is Logos: Definition And How To Use Logos In Your Commercials & Ads
Want to make your statements stick in your audience’s minds and also prompt them to act on the spot? Let’s start with a real-life example and data to enlighten the question further. Have you ever said something to someone and that person doesn’t believe what…
Ethos, Pathos, Logos: 3 Persuasive Techniques To Improve Your Ads
Ethos, Pathos, and Logos are modes of persuasion. Most TV commercials, sales copy, and speeches use these three factors to invoke an action. The idea of these three advertising techniques was first created by a Greek philosopher and writer named Aristotle, somewhere around 2000 years…
Visual Communication in 2025: 7 Tips For Using It To Maximum Effect
In the 15th century, gathering knowledge and news via text became mainstream through printed books and newspapers. It took about 500 years for these texts to be aided or replaced by visual communication. Visual communication conveys ideas, knowledge, thoughts, and information through graphical or visual…
How to Market Your Small Business
Marketing your small business isn’t just about getting the word out; it’s about creating a buzz that turns heads and drives sales. We’ll jump into strategies that ensure your brand stands out in a crowded marketplace. From leveraging social media to mastering SEO, we’ve got…
How to Find Your Voice When Producing Brand Video Content
Whether intentional or not, a brand’s tone of voice can be read in almost every aspect of their public-facing platforms; website, video content, social media, and even colour palette. Tone of voice is very often dictated by the nature of the business which could be…
