The research study “Consumer Preferences for Video Content on Mobile Devices” by Maximilian T. von Oppen, Matthias Bauer, and Martin Fuchs were conducted to find out what type of video content consumers prefer on their mobile devices.
The results reveal that the majority of respondents are interested in short videos, such as tutorials or clips, over longer-form content like movies or TV shows.
VIDEO MARKETING STATISTICS
What Are Video Marketing Statistics?
Video marketing is a great way to increase your brand awareness and customer engagement.
In fact, it has been found that video marketing generates three times more leads than other forms of digital content.
With so many benefits, it’s no wonder why so many businesses are using this form of advertising today.
Video Marketing Statistics show the rise in popularity of video marketing as a whole.
It is no secret that video content has taken over the world- with over 500 million hours of YouTube videos watched every day. It’s also not a surprise that people are starting to prefer watching videos as opposed to reading articles.
Video allows for an engaging and dynamic way of storytelling, which can be more interesting than simple text or images.
Consumer Preferences For Video Content
The recent shift in consumer preference towards video content might have something to do with the fact that it takes up less time, so people can spend their time doing other things.
In recent years, video content has become more popular and widely used. Consumers have shifted away from traditional television to digital streaming services such as Netflix and Hulu, which offer a vast library of movies and TV shows that can be streamed on-demand at any time.
In fact, Nielsen reported that in 2017, Americans watched an average of 5 hours per week of video programming on computers or mobile devices like smartphones or tablets.
They need to make sure their messages reach audiences across multiple channels – not just online but also through TV spots and other forms of offline media where consumers may still spend most of their viewing time.
This is especially true given the explosion in popularity around live streaming platforms such as Facebook Live or YouTube Live.
Video Marketing Statistics
Believe it or not, this concept of Video Marketing Statistics is actually quite popular among the businesses that offer services and products online.
So, what is so great about video marketing? Why should companies use it and how can it benefit them?
Well, one of the most common video marketing statistics out there is that nearly eighty percent of all Internet traffic comes from video sites such as YouTube and Metacafe.
That means that anyone with a web camera and a web connection has the potential to market their service or product to millions of people every single day!
The fact that video is short and sweet tends to make it easier for customers to connect with companies quickly, but that doesn’t mean that the video isn’t beneficial.
Video Marketing Statistics is simply a statistical breakdown of traffic that is associated with videos.
This includes everything from the length of time someone watches a video to where they end up after they watch it.
It can provide companies with valuable insight into the types of consumers they should target, the most likely demographics to purchase from, and even how to best create those ads.
To draw the statistical comparison, there are two parts to video marketing analysis. First, we’ll look at how many people view each video. This can range from a few hundred views all the way up to a few million views.
Generally, video sites like YouTube have a bigger base of people that will watch a video than, say, a general website that offers many different types of information and media.
But regardless of which video receives the most hits, one company can be found at the top of the list due to a simple yet effective strategy.
It all starts with keywords. You must select keywords or keyphrases that pertain to your business or service and incorporate them throughout the video. This is often the most difficult step, but it can also be one of the most effective.
With so much available content online these days, it can be hard to come up with new or exciting keywords that will bring in customers.
But using video marketing statistics will show you which videos are producing the most interest and those that are not generating any buzz.
Next, you’ll want to analyze how many of these video sites each video is being hosted on. While some video sites may see a large influx of traffic due to their overall content, others will see a different story.
If your video is hosted on a site that isn’t as popular, you may find that no one is watching it or that the audience is small. Your overall goal with marketing with videos is to create an awareness of your company.
As your video begins to get noticed you’ll begin to notice trends emerge.
For example, you may begin to see a pattern where many people are downloading a particular video after seeing it on a site like YouTube. With marketing statistics in hand, you’ll be able to identify these trends and act quickly when you see something that you believe is of interest to your company.
Keep in mind that marketing with videos takes time and effort. You should expect to invest a lot of time in making a quality video and then promoting it throughout the internet.
Social Video Statistics
Video is the most popular content on the internet. In fact, 72% of marketers use video in their digital marketing campaigns.
This article will provide you with some statistics about videos that are shared on social media platforms (such as Facebook and YouTube).
In the age of social media, video content has become a powerful tool for marketers to use. In fact, in 2016 alone, 1.3 trillion videos were watched on Facebook and over 4 billion hours of YouTube was consumed every day!
But how can you make sure that your video marketing strategy is actually working? Here are some social video statistics from 2017:
-*83% percent of people watch more than one minute of videos on Facebook each day*- this means that they’re likely to click play again and watch even more videos if they find it entertaining or informative!
This statistic also implies that shorter time limits might not be as effective when trying to drive traffic back to your website with sponsored posts.
-Social shares have increased by more than 200% since 2013.
-One in three adults watch or share videos on Facebook every day. [This statistic is especially important for brands because] people spend an average of 2 hours per day watching videos online. This means that if your brand doesn’t have any online video content, then you’re missing out on potential customers!
-YouTube has over 1 billion users each month with 72 hours worth of content uploaded every minute;
-In 2016, 6 billion videos were viewed on Facebook every day.
-4 million hours worth of video are uploaded to YouTube each hour.
-90% more people would rather watch a video than reading text content because it is easier for them and they absorb information faster through this medium.
Channels For Distributing Video Content
The channels for distributing video content are plentiful, and they can be chosen based on the type of video being produced.
For instance, YouTube is a popular channel to post videos that contain educational information or tutorials.
On the other hand, Facebook offers a more personal experience with viewers by including comments and likes from friends and family members as well as providing an outlet for instant feedback.
The best way to decide which platform is right for you is to try several different ones out until one feels at home!
Channels For Distributing Video Content
-YouTube: This platform is one of the most popular places on the internet for uploading and sharing videos online.
It’s free, it has a lot of users, and it offers an easy way to share your content with others who might not know about you yet!
-Vimeo: A professional platform typically used by filmmakers or videographers looking to showcase their work.
Consumers And Online Video
In today’s world, video is everywhere. From social media to traditional broadcast television, it seems like there are videos on every channel and device.
With the rise of online video streaming services such as Netflix and Hulu, consumers have more control over what they watch when than ever before.
This shift in viewing habits has led to a decline in viewership for traditional TV broadcasters like ABC or CBS.
This means that these networks need to find ways to make their content more accessible for viewers so they can compete with new forms of entertainment now available through streaming video services.
One way these networks are doing this is by launching digital channels where users can access live broadcasts of shows or episodes from previous seasons at any time without having to wait until a show airs on TV
A study by Adobe Digital Insights found that Americans watched an average of over 100 hours of video online in 2015. That’s more than the amount of time spent reading, and it’s much higher than the amount of time spent on other forms of content such as social media or email.
It is also nearly double the number from 2014. Online video consumption is a growing trend among consumers, so marketers need to keep this in mind when developing their marketing strategy for 2016.
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