A film lookbook is a portfolio of your digital photography samples. It shows your clients what your work looks like and can help them decide if they want to hire you.

Tailor it to their needs. The more specific you can be, the better off you’ll be.

This means clearly stating the types of photographs they are interested in, such as portraits, landscapes or fashion photography. They should also know if they are looking for black-and-white or color photos.

If your clients aren’t exact with their requests, let them know that different photos lend themselves to different styles of embellishment better than others.

For instance, a landscape design might be better with black-and-white photos than color pictures, which can detract from the scenery.


film lookbook examples

What Is A film lookbook?

A film lookbook is a collection of images and assets that help define the visual style of a film.

A film lookbook sets the standard for how the movie will look, both visually and conceptually. It consists of images, text, and other content that inspires the filmmakers and crew to “get on the same page” in terms of what they are trying to achieve visually.

The film lookbook should be created before production begins. It can include references to other films and artworks, as well as photographs taken by the director or others involved with the project.

The purpose is to give everyone involved in making the movie an idea of what it will look like, so they can incorporate that into their own work.



What Is A Film Lookbook?

Showcase your best work first in your film lookbook for an immediate impact on potential clients.

If you don’t have any photography samples yet, include the URL to your Web site or blog with a note instructing them to view your portfolio if they’re interested in hiring you for services.

Use clear descriptive captions on each photo to show what is being photographed and where it was shot. If possible, add quotes from clients who hired you for similar projects.

Film Lookbook Examples

The designer will use these images to make the outfits that the model will use in the shoot. It’s important that the lookbook be extensive enough to allow the model and designer to visualize different types of outfits and poses.

Consider some of these basic ideas when you set out on your next photo shoot so you can create effective imagery for your lookbooks:

1. Location – You’ll want to choose a location that’s visually appealing and reflects your brand’s style. If you’re shooting high-fashion, for example, you’ll want to find an urban location with graffiti walls or other interesting textures.


The location should inspire both the photographer and the model, so be sure to think it through carefully before setting up shots.

2. Props – You’ll want to choose props that reflect your brand and go with the theme of your lookbook.

For example, if you’re photographing athletic gear, then you might want to use a track or field as your background, but if you’re doing a formal shoot, then you might want to use an elegant backdrop like a park bench or tall grassy knoll.

How To Make A Lookbook For Film

For many fashion photographers, shooting the lookbook is the first step in a long process of creating a fully-realized image campaign.

They work closely with stylists and models to create the best possible images to show off the clothing, shoes, bags and accessories that they’re selling.

The lookbook is extremely important for every brand. It’s a way to build hype and keep your name in front of your target market.

It’s also one of the most effective tools you have when it comes to marketing your brand.

The more polished and complete your lookbook is, the more successful it will be at generating interest in your brand.

The content itself can be anything you want it to be – some brands prefer to create elaborate photoshoots while others like to use candid snaps or photos taken specifically for their lookbooks.

You could even include sketches or detailed illustrations if you wanted.

However you choose to present it, make sure you’re showing everything that you have to offer and giving people an accurate idea of what they can expect from your brand.

What Is A Film Lookbook Used For?

Telling A Story With Your Lookbook

The purpose of a lookbook is to create an atmosphere and tell a story about your brand and its products. This story can be told in many ways: through colors, shapes, textures, words, symbols and so on.

It’s important that you select imagery to best tell the story you want to convey.

You also want to make sure that your message is clear and consistent across all channels of promotion — if you’re using a tone poem video for your website and a comedy sketch for your Instagram feed, you’re going to confuse people about what your brand stands for.

It’s All About Quality

The images in your lookbook should be high quality — whether they are photographs or illustrations — but don’t forge.

Lookbook For Film Examples

Film lookbooks are a modern take on the style of old-school film posters. They’re rich with colors and have a nostalgic feel to them.

Tipping their hats at the classic Hollywood glamour, film lookbooks are gaining popularity in both fashion and beauty industries. There are many different styles of film lookbook, each one mirroring a different era.

Film posters of today have taken a new form, with many brands experimenting with new ways to create the perfect vintage vibe.

 How can you get started? And where can you find printable templates to get you started?

If you’re interested in this style of print design, read on to learn more about what you need to know about them.

A film lookbook uses all the elements of traditional movie posters and adds in a few modern touches, making it an effective marketing tool for any brand or business.

When done correctly, these pieces can be used as promotional materials for films, but they’re also commonly used in fashion magazines as well as lifestyle publications and blogs.

Film poster designs can range anywhere from simple black-and-white prints to full-color images that feature models dressed in full costumes complete.

Tips For Creating A Sleek And Professional Film Lookbook

Many brands and businesses have a lookbook that they can use on their website or in their stores to help customers visualize what products in the store will look like when worn by the customer.

These type of lookbooks have increased in popularity with the rise of e-commerce because it can be difficult for some people to envision how a t-shirt will look on them without being able to try it on in person.

T-shirt companies like American Apparel and Hanes have used this type of lookbook to their advantage by using one model wearing multiple colored t-shirts that really show off the color variations of their products.

This is also an effective way to showcase your product photography skills, as well as highlight details that might otherwise be missed in a single photo of an item.

Below are some guidelines for creating an amazing film lookbook:

1. Use natural lighting – You don’t want to use studio lighting for a look book because it can give everything a stark and unnatural appearance. The best option would be natural light; this could mean shooting outdoors or near windows during the day.

2. Use consistent backgrounds – Make sure to stick with white or grey backgrounds so that viewers can focus on the clothing alone.

3. Incorporate props – It is important to include accessories such as hats, glasses.

Level Up Your Film Lookbook With This Checklist

So you have a brand new lookbook and you’re dying to share it with the world. Before you do, put it through this checklist to make sure it’s ready for prime time.


Is your copy as engaging as a Hollywood blockbuster? If not, people will click away from your site faster than you can say “cut!”

Does every image reflect your brand? Do they fall in line with the rest of your visual marketing? If not, the lookbook may be a little off-brand.

Is the mood consistent throughout? If one picture looks like it was shot on a sunny day in the park and another was taken during an epic thunderstorm, your collection might feel a bit disjointed.

Does every shot complement your product? Are they all framing shots or lifestyle shots?

Or is there some variety in between?

Are all of the models wearing your products (and are they also holding them)? If not, that’s a problem!


Are you showcasing individual products or larger collections? Does each shot have its own caption (or do you have a few shots without captions)?

Do those captions need to be edited for spelling errors and grammatical inconsistencies? Is the order of items on your page logically structured.