So you’re looking into Kajabi and want to know whether this is the right solution for you? In this Kajabi review and detailed guide, I’ll show you my findings and experience with using Kajabi in my business.
This isn’t a random short review, I cover all angles of the Kajabi experience in detail. And unlike many Kajabi reviews, I’m actually a user of the product.
In this post, you’ll find a detailed Case Study, as well as screenshots of my actual sales pages, membership sites, and entire backend platform created using Kajabi.
I’m going to hold nothing back!
Kajabi Review – What You Need To Know
Are you an expert, coach, speaker, or author wondering how you can market your courses online? It can be a daunting task, especially for someone unfamiliar with how to use software and setting up websites.
Thankfully, there are many services that offer to do all the heavy lifting for you.
Today, we’ll be looking at one of these services. It’s called Kajabi – the all-in-one business platform.
And I’ve been using it successfully to sell my courses and ebooks for years now.
It was established over a decade ago and Kajabi says they’ve helped over 25,000 business owners who collectively made over $1 billion dollars in profit.
In this Kajabi review, we’ll explain what the platform offers, its pricing, and all the pros and cons that come with using it.
Hopefully, by the end of this article, you’ll know whether Kajabi is for you or not.
Intro To The Platform – What Is Kajabi?
In a nutshell, Kajabi is a platform that offers professional websites for people to market their online courses and other products based on their expertise.
For instance, let’s assume you’re an author. You can start a course on Kajabi that offers aspiring writers a detailed guide on the process of publishing a book, from writing to publishing.
Kajabi gives you the tools to facilitate making and releasing your course, as well as marketing it to potential clients.
How does it do this? Answering how is also where all the pros of Kajabi lay.
Let’s take a look.
I want to give you an honest and uncensored view of the pros and cons of jumping into Kajabi for your online business.
I’ll show you how I use it in my business (complete with examples) and give you tips and tricks along the way for maximizing this awesome platform.
Before we go any further if you’d like to try out Kajabi risk-free for 28 days, I’ve set-up a special deal with Kajabi whereby you get a 28-day free trial to try and the platform and see if it’s right for you.
I’m a big fan of a free trial and I’m sure you won’t be disappointed when you leverage the power these marketing tools have for selling online courses.
What I’ve Used Kajabi For
Well, my journey with Kajabi has been awesome and I now use Kajabi for the following parts of my business:
- Course Hosting.
- Landing Pages.
- Opt-in Pages.
- Email Marketing.
Let’s discuss each of these in turn and explain the value that Kajabi has brought to the table for me and my business.
I now host all the courses I’ve created through the learning division of my company, Filmmaking Lifestyle Industries.
Most notably, our flagship video course Video Business Blueprint operates from the awesome course building features that Kajabi offers.
Here’s what the online course backend looks like:
I’ve found that Kajabi has given me clarity and allowed us to create fantastic online courses that flow and look brilliant.
All of the features and interface setup are super intuitive and we regularly get messages from members complimenting the course delivery. I guess they’ve never been in an online course that uses Kajabi before!
This is where Kajabi blows other online course options out of the water. Platforms like Thinkific, Teachable, and Podia just don’t have the great look and feel of Kajabi.
And Kajabi has the options and abilities that these other three popular platforms lack. Especially when it comes to online courses.
One of the best extra features that Kajabi gives you is the free membership with video hosting platform Wistia.
Wistia is the cream of the crop when it comes to video hosting online and a standard membership will set you back $99 at the time of writing.
As Kajabi passes all your uploaded videos through Wistia, you get all the great Wisita features included in your Kajabi membership.
The course player, therefore, is excellent, with every video you upload getting generated in a range of video qualities.
I upload my videos in 4K, so Kajabi (via Wistia) creates a 720p, 1080p, and a 4K version and streams the best depending on user connectivity at the time of streaming.
It’s down to your user’s internet speed at the time of watching the video and it even creates an SD version for times when people might need to stream in a low connectivity area.
Landing Pages / Sales Pages
Kajabi creates some of the best-looking landing pages in the business and in just a few clicks of a button!
Let’s take a look:
When it comes to Landing Pages, Sales Pages, and opt-in forms, I’ve used everything. Leadpages, Clickfunnels, OptimizePress etc etc.
In fact, I was a huge fan and user of Clickfunnels, which was my landing page creation platform of choice for a long time.
Whilst Clickfunnels still has a great page creator and a backend that they work on all the time, the main issue with Clickfunnels is that they only really do one thing well: landing pages.
If you want to create course content through Clickfunnels, you’re left with very basic and ancient-looking membership pages.
You don’t have the crisp professional-looking course pages that Kajabi gives you.
And that’s not even considering the aforementioned fact that you’re getting free video hosting with the best video host in the business (Wistia) free with your Kajabi account.
Clickfunnels doesn’t have that feature. In fact, with Clickfunnels, you’re forced to upload your video to something like YouTube or Vimeo, which is a lot less secure and much less professional looking.
You miss out on all of the great course-player options that you get with Wistia, too!
So for the cheapest package with Clickfunnels (at $97 per month), you get none of the course building options that Kajabi has, as well as none of the email marketing options built-in.
Clickfunnels wants you to pay $297 per month for that!
So whilst Clickfunnels does offer a slightly better page builder overall, I can’t justify the expense when their online course content/membership page look is so dated.
Plus, they don’t have the email marketing features as standard like Kajabi does.
So, again, I chose to scrap Clickfunnels (that I was only using for landing pages anyway) and have everything centrally located in Kajabi.
Kajabi’s page builder recently had an update and it’s now not far off Clickfunnels as far as features and speed. And they’re updating it and improving things all the time!
Combine that with the extra things that Kajabi has over Clickfunnels, like membership sites & online course backends, email marketing, etc. Kajabi is clearly streets ahead! My course really pops!
Opt-in Pages and forms are other areas where Kajabi thrives, offering beauty and simplicity. And we all know simplicity wins when it comes to marketing!
Let’s take a look:
I create all my opt-in pages in Kajabi now. They’re easy to sync up with the forms and email marketing platform built into Kajabi.
And, again, it just makes things so much easier having everything in one place. All your email lists, sales data, opt-in data, and sales pages in one place! Bliss!
Kajabi Review – Email Marketing
I recently moved my email marketing over to Kajabi from Aweber. I’d been an Aweber user and fan for years and had a pretty sizeable list there.
It got to a point recently where Kajabi did a complete revolution of an upgrade on the email marketing side of their platform.
Suddenly, Kajabi’s features for email alone began to compete with the top email marketing platforms like Aweber!
I took a long look at the situation and decided that I didn’t need to be paying Aweber all that money to be hosting my lists anymore.
Although their customer support was always some of the best in the business, the fact that they only did email and rarely upgrade their features meant that moving over to Kajabi for my email marketing became a very attractive proposition.
And looking at the money that I was set to save was the clincher. I would save a whole bunch of money each month and be able to have everything centrally located.
Actually, that’s another big factor worth highlighting. By moving my email system entirely over to Kajabi, I had essentially my whole business in one place.
- The ability to email my customers and potential customers,
- To deliver them the courses and books that they buy, and
- All stats and figures in one place.
If you’ve run an online business of any kind, you know how important this is!
So not only was I able to save big money each month by moving my email system completely over to Kajabi, but I had my whole business in one place.
This made everything so much easier and has allowed me to also ditch subscriptions to services like Zapier.
I was using Zapier as a workaround to send emails to Kajabi from Aweber and a whole load of other workaround tasks.
Now that everything was centrally located, I could ditch all the extras. And also avoid anything falling through the cracks!
With Kajabi, it’s easy to set-up Email Autoresponder sequences, as well as Email Campaigns and send out broadcast emails when you might have an offer or otherwise something immediate to get in front of people’s eyes.
Let’s take a quick look at my email marketing backend in one of my Kajabi sites:
Take a look at those open rates! Swoon!
Whilst Kajabi can’t yet stake a claim to have all the features that email-only options like ActiveCampaign have, the fact that Kajabi now does email as well as lots of the email-only options – as well as doing all the other things they specialize in well – is just amazing.
So you won’t get some of the advanced email marketing features that platforms like ActiveCampaign have, but you’ll get the essentials that you need to grow your business via email. And they’re adding new email features all the time!
When you consider the price and realize that for most people Kajabi allows them to ditch their current email platform, Kajabi looks like a huge money saver!
I mean, if you’re already paying $97 per month for email marketing tools, that’s a huge chunk of the Kajabi price. And that’s not even considering the other software you might be able to dump now that you have Kajabi!
Let’s take a look at the top 7 reasons to go with Kajabi as your online marketing platform of choice.
1. It Takes Care of Your Email Marketing, Too!
As mentioned, Kajabi allows you to manage all your email within the platform. You can reach all your subscribers and use the platform’s customizable emails.
Yes, gone are the days of trying to juggle landing pages and your email platform in different places, trying to stitch everything together, and hope that it works!
Kajabi has a visual builder that lets you easily create and send messages that include video, countdown timers, and automation, in addition to many other features.
This means you won’t have to painstakingly manage your emails using other costly additional apps like Mailchimp, AWeber, or Convertkit.
Although if you do prefer to use any number of the other email platforms out there, Kajabi can integrate with just about everything out there.
2. It Enables You To Build a Professional-Looking Website
Kajabi is a fantastic website builder and provides its users with a core theme for designing a custom website to be proud of. It also offers additional themes for websites if you’re not satisfied with the core theme.
These themes are slick and professional.
They’ll help instill a sense of trust from your potential clients, as opposed to a website that looks like it hasn’t been updated since your uncle tinkered with it back in 1999!
Kajabi also offers nice designs for the Pipeline Pages and Landing Pages.
Speaking of Pipeline Pages, they’re a whole other huge aspect of Kajabi we should cover.
Pipelines are Kajabi’s way of smoothly integrating your marketing workflow into one awesome process. They tie together your landing or opt-in pages with your online course platform workflow.
Essentially, you can build detailed funnels for everything from free guide/lead magnet delivering, right up to webinars and other complicated funnel setups.
So consider Kajabi your one-stop shop for all your funnel building (or hacking: shoutout to Russel Brunson!) needs.
3. It Can Be Used To Blog
When starting a business online, you understand that blogging is an important part of getting yourself out there.
A strong blog can boost your business since it attracts traffic to your products and courses. A weak blog or, god forbid, a non-existent one can damage your business potential.
Kajabi has a blogging platform and it’s more than just a website builder. Admittedly, it’s not on the same level of functionality and customization as something like WordPress. But it’s great for course creators.
But the convenience of having all of this in one package more than makes up for Kajabi’s blogging capability shortcomings.
4. It Facilitates You In Selling Online Courses
Kajabi offers some excellent templates for online courses, mini-courses, memberships, and other things associated with course platforms.
It’s a great page builder, but it’s also more than just a website builder.
In essence, what this means is that you can easily present your course in a structured and marketable way.
And if you’re struggling with how to structure your course, Kajabi itself can be your guiding post.
All you have to do is pick a template. Then, just use the editor to add in your course’s content. The customization and editing process is very user-friendly.
This is something of a running theme with Kajabi. It streamlines the entire process so that business owners can focus on the product, avoiding all the many things that could potentially cause headaches.
5. It Provides Excellent Video Streaming
As we touched on earlier, Kajabi uses Wistia, a premier video hosting service.
Wistia is specifically geared towards businesses, which makes it perfect for Kajabi users. And it’s one of the top services of its kind.
This ensures that your videos will be uploaded and streamed with little to no problems.
No matter the hardware your customers may use, or the internet quality they have, Wistia makes streaming quick and painless.
The cherry on top is that using this service is included in your Kajabi subscription and does not require a separate license from Wistia. Keep in mind that a Wistia Pro license alone costs $99.
That’s not chump change!
6. Kajabi Is Perfect For Organizing Live Events
I’ll touch briefly on this since it goes hand-in-hand with the video streaming section. A lot of people use something like Zoom to set up their Webinars. This is perfect since all you have to do on Kajabi is insert your Zoom link and you’re all set.
What’s great is that you can include all the post-event offer pages, registration pages, etc. And all you have to do is pick a template and just edit using Kajabi’s friendly editing tools.
So if webinars are a central part of your business, then Kajabi has you more than covered!
And as you know, live events are great when it comes to selling online courses.
7. It Offers Great Customer Support For Its Users
Lastly, I’d like to mention the brilliant customer support Kajabi offers its users. They have a fantastic global support team ready to help the customers with whatever they want to do on the platform.
Kajabi has been around since 2009 and it has built a reputation for great support, offering a full 24/7 service year-round.
In addition, they also have a large Facebook group with plenty of support staff and experienced users on-hand to give support and advice on just about anything.
So, in that area, you’ve got nothing to worry about if you decide to use Kajabi.
In addition, due to the popularity of Kajabi, it has a million articles and blogs out there to instruct you on whatever you need.
The great thing about popular marketing tools is that users will be a key part of the suggestions process for new features.
That’s something that Kajabi seems to take really seriously. There’s a feature-rich product suggestions portal where users can give ideas to Kajabi developers.
One thing’s for sure, Kajabi is always looking to improve their product and service!
We think Kajabi pricing is highly competitive and offers a value-add when it comes to price point, especially considering what you get for your money. As well as looking at the prices of other funnel builder apps out there.
There are also price tiers to suit every budget and situation. Take a look:
The Kajabi basic plan costs $119 a month if you pay annually. With this plan you get:
- 3 Products
- 3 Pipelines
- Unlimited Landing Pages
- Unlimited Marketing Emails
- 10,000 Contacts
- 1,000 Active Members
- 0% Transaction Fee
- 1 Website
- 1 Admin User
- Hero University
- Webinars & Events
- Ready to Use Templates
- Assessments (Quizzes & Surveys)
- Chat Support
The growth plan takes things up a notch, adding aspects like an Affiliate community. This is for business owners who want some additional features.
Here’s what you get:
- 15 Products.
- 15 Pipelines.
- Unlimited Landing Pages.
- Unlimited Marketing Emails.
- 25,000 Contacts.
- 10,000 Active Members.
- 1 Website.
- 10 Admin Users.
- Hero University.
- 0% Transaction Fee.
- Webinars & Events.
- Ready to Use Templates.
- Assessments (Quizzes & Surveys).
- 24/7 Chat Support.
- Ability to Remove Kajabi Branding.
- Affiliate Program.
For enterprise-level users, Kajabi has a high-end option that offers:
- 100 Products.
- 100 Pipelines.
- Unlimited Landing Pages.
- 2,000,000 Marketing Emails.
- 100,000 Contacts.
- 20,000 Active Members.
- 3 Websites.
- 25 Admin Users.
- Hero University + Experts Academy.
- 0% Transaction Fee.
- Webinars & Events.
- Ready to Use Templates.
- Assessments (Quizzes & Surveys).
- 24/7 Chat Support.
- Ability to Remove Kajabi Branding.
- Affiliate Program.
- Theme Editor.
To put it in perspective, here’s a price comparison showing what you’d have to pay if you bought everything that Kajabi has on its platform separately:
Now, if you’re looking to sell online courses, you need to remember that you’ll make this money back in no time.
After all, we’re talking about a superior online course platform that gives you sales funnel features you can’t find elsewhere.
Kajabi vs Its Competitors
No Kajabi review would be complete without an honest look at Kajabi’s competitors.
When looking at Kajabi in-depth, we’d be remiss to ignore the other potential solutions you can use as an alternative to Kajabi. I’ve mentioned some of them here already, but let’s take a look!
I mentioned earlier that Kajabi blows its competitors out of the water.
Kajabi competitors like Teachable, Thinkific, and Podia can’t lace Kajabi’s boots when it comes to the full range of features and options on the platform.
And Kajabi even beats out industry standards when it comes to landing page creation like ClickFunnels.
Clickfunnels reigned supreme for a long time, but with the recent landing page updates on the Kajabi platform, creating a sales page, an opt-in page, or any kind of marketing page, is now as straightforward and streamlined on Kajabi as it is on Clickfunnels.
And like we already covered, Kajabi has a range of features that platforms like Clickfunnels just don’t cover.
Kajabi vs Teachable
Kajabi and Teachable both offer a unique way to create online courses, but they do so in different ways.
Kajabi is all about teaching your audience valuable skills that will help them achieve their goals, while Teachable offers more of a presentation style course with less interaction from the user.
With Kajabi course content is better designed for the end-user – you don’t have to worry about setting up a strange hierarchy of lessons like on Teachable!
They also allow people to purchase your products through the platform by using an advanced shopping cart system. This means no need for another store outside of yours which can make selling easier than ever before!
If you’re looking for something easy and straightforward then Teachable might be just what you’re looking for, but if you’re looking for a more hands-on digital products provider with the ability to do things like teach live video classes, then Kajabi is where it’s at.
The software is a powerful sales funnel app for course creators. And while it offers many useful tools for course creators to create content quickly, such as templates for lessons and quizzes.
However, if you’re looking for an app that is going to help you create a course quickly with the sales funnel tools available in Kajabi then this might just be what you’re looking for. It’s powerful software that can provide many useful features like templates for lessons and quizzes.
It should be mentioned that Kajabi vs other course creators comes up trumps! It’s far superior to Podia and Kajabi vs Thinkific isn’t a fair fight either.
Kajabi themes are pre-designed templates that let you create pages, blog posts, and more in minutes. They’re fully customizable with your own images and text. You can also use the premade layouts to get started.
Themes make it easy for bloggers to look professional without spending hours on design work or hiring an expensive designer. If you’re looking to sell online courses effectively, you need an impressive looking theme.
Kajabi themes are a way to customize your Kajabi site with images and colors that fit the theme of your business.
They can be used to represent different products or services offered by your company, such as an online store, e-commerce website, or blog.
Themes are not just for websites either; they can also be applied to email campaigns and social media graphics.
For example, if you use the ‘travel’ theme in emails to customers who have booked a vacation package from you this year, then all of those messages will look cohesive with one another and will help create a sense of familiarity among people who may have been on multiple vacations from you in the past.
Kajabi Themes are a fantastic way to save you time and money. They provide everything you need for your website, including the design and layout.
They also come with pre-installed plugins that make managing content easier than ever before.
Plus, there are over 70 themes available in the Kajabi Marketplace!
The themes in Kajabi are minimalistic and professional. I like that they’ve made it easy to use their variations of the color scheme (light, dark, etc.).
There is a variety of different topics from which you can choose for your theme. It’s nice that we have some customization with our site design because let’s face it: not everyone likes plain black or white backgrounds.
Theme Design and Editing With Kajabi
What is Theme Design and Editing with Kajabi?
Themes are the foundation of your website. They’re what make it look beautiful, professional, and stand out from the rest of the internet.
And you don’t have to know how to code in order to create a stunning theme that’s uniquely yours. You can use a platform like Kajabi to design and edit your own themes in just minutes!
How do I get started with theme design and editing?
The first step is to pick a theme that you really like! You can either start from scratch or choose one of the pre-made themes.
The next thing you need to do is edit it until it suits your needs, by adding text, customizing colors, changing fonts (and more!).
It’s just like designing your own graphics in Photoshop (if you’re familiar with that), but way faster because Kajabi has all kinds of shortcuts for making changes on the fly.
And when you’re done making edits and adjustments to the design — boom — you have a brand new website template ready to use anywhere, as many times as you like.
There are also other cool features such as Custom CSS Editor – where users can create their own CSS styles, adding them to the template’s document.
Responsive Video within the themes is also worth a mention. This allows you to upload video content that is automatically sized and aligned for optimal viewing across all devices.
Kajabi Opt-in Form Builder
The Opt-In Form Builder is a great way for you to create an opt-in form that can be added to any page of your website.
The membership site system gives you the option to create and customize your own opt-in form, which includes things like name, email address, company name, and other information you might want to collect from users.
The builder also has different themes to choose from so that it fits in with your website’s design!
The Kajabi Opt-in Form Builder is a great way to create an opt-in form for your website that will be automatically sized and aligned across different devices.
This helps when it comes to marketing purposes because now everyone has access! With the variety of themes available, you’ll have no problem making sure this tool fits in with your site’s design.
Blog Post Creation In Kajabi
Blogging right now isn’t the strongest part of the system.
The blogging function is not robust or intuitive and it’s difficult to publish a blog post without having to go through some additional steps, as you have to create either a page or an article first before you can finally put together your content for publishing.
Kajabi Integrations – How Do Those Work?
Kajabi offers simple and streamlined integration with tools like MailChimp, Google Drive, PayPal, and more to make it even easier for you to use this platform.
Kajabi integrations are a way to connect your Kajabi account with other web-based software.
For example, you can integrate Mailchimp and import all of your subscribers to automatically populate the fields in your account.
An integration is made up of two parts: API Key (which identifies which part of the app you’re accessing) and an API Secret (which protects your information).
The first thing you’ll need to do is get both pieces from the service that’s being integrated. Once those are set up, it’s easy to follow the onscreen instructions.
Pipelines: A Funnel Builder’s Dream
If you’re new to Kajabi, you may be wondering what a pipeline is. The pipeline builder in Kajabi is how you organize the content of your sales funnel.
Pipelines are an important part of your system because they allow you to easily create and manage different pages on your site.
For example, if you want to change the page that displays when someone visits your home page, all you need to do is edit the Home Page Pipeline setting in Site Settings and then save it.
The Pipeline Builder is a way for you to create workflows in Kajabi that will automatically send out emails, reminders, and notifications.
You can use pipelines to set up certain events such as sending follow-ups when an opportunity is still open or notifying someone once they’ve become your customer.
Pipelines are also great for automating some of the tedious tasks associated with running a business like sending reminders about renewing memberships or subscriptions.
The best part is that you can have multiple steps in your pipeline so if something happens at one stage it won’t affect what happens later on which means less time spent worrying about how everything is going to go down and more time spent on growing your business!
Your Contacts In Kajabi – Using The People Tab
The People section allows you to add people as your followers, add contacts, and find people within your Kajabi backend system.
The People tab is one of the tabs located on the left side of your screen. You can also access this section by clicking on “People” in the drop-down menu.
This page will load a list of all users that are following you, followed by all of those who have been added to your contact list, and finally a search bar for finding specific profiles.
You can create and manage lists of contacts, set up autoresponders, share contact info on social media or by embedding it in email campaigns, and plenty more!
Payment Processing In Kajabi
The Kajabi site has easy integration with both Stripe and Paypal, so you can start selling your online courses with minutes of setting up your first page.
You set up a checkout page using the Offers section and the templates make this a super easy process.
From there, integrating with Stripe and Paypal is straightforward and your online course will have payment processing before you know it!
I was able to get my checkout pages done (for a range of offers) and was able to take payment for my online courses within about 15 minutes of setting up my sales funnels and adding an Offer.
This is really one of Kajabi’s main strengths as a course creation tool!
Affiliate Marketing Options In Kajabi
Kajabi is more than just a funnel builder, it also has affiliate marketing options which are really valuable to online course creators.
You can either create sales funnels and have your affiliates promote them or you can use the Affiliate Manager section of Kajabi.
Affiliate marketing can be a great way to make money online. It doesn’t require any upfront investment and you still get the benefits of being an entrepreneur.
The best part about affiliate marketing is that it’s so easy to start!
You just need to find a product or service that you’re interested in, create a website or blog around your niche, and then add links from your site back to the products you’re promoting.
The Partners section within the Kajabi dashboard offers another opportunity to make money with your membership.
The Partners section allows you to set up affiliate offers to sell memberships for Kajabi itself. And the rates are some of the most attractive in the online course creation space! You can easily create sales funnels to sell memberships.
Tutorials and Documentation
I know you’re probably wondering what the tutorials and documentation are like in Kajabi.
Well, I’m here to tell you that Kajabi has some of the best tutorials around!
Not only do they have a ton of video tutorials on their website, but they also have easy-to-follow written instructions as well.
That, combined with the online tech support and Facebook community I mentioned earlier, is a great one-two-three combo that will knock out any issue you have!
Cons: The Few Things I Don’t Like About Kajabi
I’m going to be honest, Kajabi is a really great online course creation and marketing platform.
But there are some things I don’t like about it that might not matter as much to you if you’re just looking for a funnel builder!
But I want this review to be totally honest and upfront. A lot of other Kajabi reviews neglect to tell you about any cons with the site.
I don’t want you walking into getting a Kajabi membership and not have all the info.
In this section of the article, I’ll share what those few things are so you can use them as your own personal decision-making guide when looking into using Kajabi yourself.
There’s No Free Version
Let’s be honest, the price is reasonably steep and there’s no entry package for those not currently making money with online courses already.
This may not matter to you if your business generates enough cashflow, but it does mean that only businesses with a reasonable budget can afford the service.
Whilst there’s no free version (as in a stripped-down version of the software), there is in fact a free trial. And, as we’ve discussed, this is more than just a funnel builder.
The Blogging Tools Leave A Little To Be Desired
As I mentioned earlier in this Kajabi review, the blogging tools are a little disappointing and could certainly do with an overall.
However, I have faith that this is something that Kajabi will be improving over time. They are, after all, constantly making updates to their course creation system.
Improving the blogging aspect would make this more than just a course creation suite and we’d be considering Kajabi as a possible replacement for blogging tools like WordPress.
Email Marketing Doesn’t Yet Have All The Bells And Whistles
Okay, I’m kinda nitpicking here. However, I’d love to see more features in the email platform section of Kajabi.
Like I’ve said before, Kajabi is primarily a course creation and hosting platform, but a while back they implemented email marketing into the service.
For people like me, this was an incredible move and I now use Kajabi as my main email marketing tool.
However, you can’t do things with Kajabi’s email marketing tools that you can with email-only apps like Aweber, ActiveCampaign, Constant Contact, and others.
There are ways to segment your contacts in these email-only platforms that you just can’t do with Kajabi. That, and features that involve automation and scheduling aren’t as evolved in Kajabi as they are in the email-only platforms.
So offering more email marketing tools would level up Kajabi even further and put them into an elite territory as an incredible membership site platform AND impressive email platform with the latest marketing features.
Although, a big caveat here: like I said at the start of this section, your mileage may vary with some of these issues.
For instance, the blog creation ‘con’ only matters if you’re actually looking to use Kajabi for your blogging.
If you already have an external site setup on WordPress and you’re just planning on leveraging Kajabi for selling your online courses, then this isn’t a huge deal.
Kajabi – The Frequently Asked Questions
When you’re considering using an online course creation tool, I know it’s natural to have a lot of questions and wonder whether the software allows you to create what you want.
If an effort to cover all the bases right here in this Kajabi review, and avoid you have to do a tonne more searching to find the answers, I’ve compiled a list of Frequently Asked Questions when it comes to Kajabi.
What Is Kajabi?
Kajabi is a platform that allows you to create beautiful, engaging membership sites in minutes.
It’s the easiest way for entrepreneurs and small businesses to create their own online courses, membership sites, information products or even turn their blog into an e-commerce store.
Kajabi provides everything you need to build your online business:
- powerful templates with drag and drop customization;
- video tutorials and live help from a team of experts;
- all the features needed for hosting videos and selling digital downloads,
- more than 100 integrations with popular apps like Facebook Ads Manager, Salesforce CRM, Mailchimp and Stripe.
With Kajabi there are no coding skills required which means anyone can do it with its awesome drag and drop sales funnel course creation backend!
Is Kajabi A Legit Company?
Kajabi is a company that has been around for over 10 years and has over 20,000 customers worldwide. They offer all types of services from hosting your website to setting up email marketing campaigns.
They’ve now been helping customers create sales funnels for many years and Kajabi pricing is very competitive.
Who Uses Kajabi?
The software is a fully hosted and scalable marketing automation platform.
It’s designed for business owners who are serious about growing their company through courses, email, content, social media, and webinars.
Kajabi has many features that make it easy to create stunning websites or online stores that generate leads and sales on autopilot.
Which Gurus Use Kajabi?
Kajabi is a web-based platform for online courses, membership sites, eCommerce and digital downloads.
It’s perfect for anyone who wants to sell products or services on the internet.
Kajabi has been praised by many popular gurus in the industry including Pat Flynn of Smart Passive Income and Amy Porterfield of Blogging Your Way To A Six Figure Business.
Brendan Burchard, the famous internet marketing and self-development guru is also a major user.
Can I Sell Physical Products On Kajabi?
If you are looking to sell physical products on Kajabi, then the answer is yes, you can!
You can create your own product store using their Product Store feature. This allows you to list and sell your own items in a shopping cart format.
There are a few ways to successfully sell physical products on Kajabi. One way is by using the ‘product’ button in your content builder and adding an actual product into your post.
Another way is by linking to the product page of your website from within any blog post that you publish on Kajabi.
You can also embed an e-commerce widget in any blog post which will allow readers to buy whatever it is that you’re selling without leaving the page they’re currently on.
Does Kajabi Replace Aweber?
Yes. Although your mileage may vary.
Kajabi has marketing automation services that have been designed to replace the need for email marketing services.
Aweber is one of the most popular email service providers.
As I explained earlier in this review, I personally moved all my email marketing over to Kajabi from Aweber and I haven’t looked back. But it’s certainly not for everyone.
Does Kajabi Replace MailChimp?
Yes and no. See above entry for Aweber.
Mailchimp is another big name in the marketing tools space. Mailchimp is designed specifically for email marketing.
Does Kajabi Have Gamification?
Yes, it does!
Gamification is a marketing technique that uses gaming elements, such as points and badges, to encourage people to engage with a product or service.
What Is A Kajabi Pipeline?
A Kajabi Pipeline is an automated process that takes your content and transforms it into a sequence of steps, each one designed to increase the engagement rate.
This means you can automate parts of your marketing strategy without having to do excessive amounts of work!
What Is A Kajabi Theme?
A Kajabi theme is a pre-built template that includes website design and branding elements that are editable. It’s an easy way to get your business on the web without having to hire a professional designer.
Kajabi themes include custom color schemes, fonts, logo designs, backgrounds and more.
They also have exclusive features like animation effects, video backgrounds, sliders and other tools for making your website an interactive experience.
Does Kajabi Integrate With WordPress?
Yes, there is a way to connect the two together so that blog posts can be automatically published in WordPress without having to log into both platforms at the same time.
Does Kajabi Integrate With ClickFunnels?
If you’re looking to use ClickFunnels for your marketing and lead generation, then the answer is yes.
Kajabi has recently integrated with ClickFunnels so that you can create a landing page in Kajabi and sync it to a campaign in Clickfunnels.
Does Kajabi Integrate With [insert my favorite email marketing app]?
In most cases, yes. You should check their integrations page, though.
In the cases where there’s no official integration, there’s always Zapier!
Is Kajabi Mobile Friendly?
If you’re looking for a business management platform that is mobile-friendly, then Kajabi may be the right solution for you.
They offer mobile responsiveness on all their pages. And it’s also easy to get a quick preview of how each device will show a page.
Is Kajabi Free?
Well, when it comes to how much you pay for the service there is no such thing as a free lunch.
You will always have to invest in your business and what better investment than marketing?
So, is Kajabi free? No, it’s not.
Does Kajabi Charge Transaction Fees?
The answer is no.
Kajabi has a fully integrated payment gateway that does not charge transaction fees for any of its platforms, including the hosted CRM and membership site.
You just pay the standard fees that you would through your integrated Stripe and/or Paypal account.
Is Kajabi An LMS?
Kajabi is an all-in-one marketing solution that includes features for website creation, social media management, email campaigns and landing pages.
It’s built to work seamlessly with the most popular e-commerce platforms like Shopify and WooCommerce.
What makes Kajabi unique from other LMSs is its integrated marketing tools.
These are easy to use and allow you to create everything from a basic website to a fully customized digital store in minutes!
You can even add interactive widgets on your site without any coding skills required.
Where Is Kajabi Located?
Kajabi was created by a group of entrepreneurs who wanted to have their own platform to sell products and services online.
This company is located in San Francisco, California.
Can I Sell Digital Products With Kajabi?
What are digital products?
A digital product, also known as an information product, is any type of work that can be shared online and delivered electronically to the customer.
The most common types of digital products are e-books and video courses.
Can I sell them with Kajabi? Yes!
Can I Sell An Online Course With Kajabi?
With Kajabi, you can quickly and easily create an engaging video-based course with several features including quizzes, polls, assignments, comments, and more.
The best part about Kajabi is the fact that it’s easy to use – no coding required! I was able to setup my online course with about 20 minutes once onboarded with the site for the first time. And setting up a checkout page for the course was simple, too!
Kajabi Review – Wrapping Up
There are so many great things we can say about Kajabi. And I feel like after 3,200 words we’re still only really just scratching the surface on what this remarkable platform can do!
I should also mention that it’s easy to get paid through Kajabi. You can seamlessly link your Stripe and/or PayPal account, among other less common payment options.
So, there’s no need for an app like Samcart anymore.
Kajabi is also available in-app form on the App Store and Google Play.
Which is convenient for reaching your clients and checking on your business anytime, anywhere.
I know from personal experience that customers really dig the Kajabi app.
I also really love digging into the stats through my Kajabi dashboard.
I can see everything from my email marketing stats (open rates, CTR, etc), right through to product sales (with detailed breakdowns), and even see course completion % for all members in my courses. How cool is that!?
Now, Kajabi seems like the perfect platform with all its offerings. This is true, it does offer a lot of things that other platforms cannot claim to.
However, like everything, there are some cons that need to be considered before you can make a judgment on this service.
The standout here is the price tag. Whilst I vouch that it’s very reasonable for what Kajabi is offering as a platform, it might be out of the budget realms of some users.
Kajabi is a wonderful platform. It offers a lot, the email marketing is wonderful.
The professional website templates, the blogging capabilities, video streaming strength, the ease with which you can create your course frontends, and the great customer support are all huge pros.
All in all, I hope this Kajabi Review has been useful in helping you decide if this platform is suited to your needs.
Now, you’ll have to excuse me, I need to jump into Kajabi and see how many courses I’ve sold today! 🙂