Unpaid Invoices? 7 Tips When Clients Don’t Pay

MattBusiness, Filmmaking, Lifestyle, Marketing, Mindset, Video Production2 Comments

unpaid invoices

I often get questions along the lines of, “What do I do if my client doesn’t pay me?” Or, “Are there special methods for chasing up unpaid invoices?” So what happens when a client/customer doesn’t pay you? Not all clients are great clients and occasionally you meet a client that doesn’t pay you. It’s rare, but it sometimes happens. When … Read More

Marketing Guide Part 3 – Marketing is Not Hard, Step 1: Reaching Customers

MattBusiness, Filmmaking, Marketing, Video Production3 Comments

This is the third post in a marketing guide series of articles by Alexander Vaneck. This series is about Customer Lifecycle Marketing and takes you through the process of setting up your marketing from a customer-centric position. If you missed the first two parts, you should definitely check them out before reading this Part 3: Here’s Part 1. And here’s Part … Read More

A No BS Guide to Marketing, Part 2: Creating Customer Archetypes

MattBusiness, Filmmaking, Marketing, Video Production1 Comment

Alexander Vaneck is back today with Part 2 of his No BS Guide to Marketing. He’s going to get into more detail with Customer Lifecycle Marketing and how to find and retain customers. Take it away Alexander! My last post about Customer Lifecycle Marketing got a fair bit of attention. Some have requested I should write more. Thank you for the … Read More

Marketing is Not Hard: The 6 Steps to Cutting the BS and Finding a Strategy That Works Everytime

MattBusiness, Filmmaking, Marketing, Video Production3 Comments

We all know marketing is one of the key aspects to growing a successful and thriving video production company. Marketing is something that we talk about a lot at Filmmaking Lifestyle. Still, it’s great to come at it from multiple angles. With that said, today’s post is a guest article by Alexander Vaneck, which covers marketing is detail. This is … Read More

5 Tips to Using a Visual Presentation to Promote Your Film

MattBusiness, Director Stories, Editing, Filmmaking, Marketing, Video Production3 Comments

A cofounder of the Slamdance Film Festival, Dan Mirvish is also an award-winning indie film director. On top of that, he also recently wrote a book called The Cheerful Subversive’s Guide to Independent Film (Focal Press/Routledge). In this article, Dan takes us on a journey into the idea of visual presentation and what it can do to help the promotion … Read More

6 Lesser-Known VOD (Video On Demand) Platforms

MattBusiness, Filmmaking, Marketing, Video Production7 Comments

A couple of months ago, we ran an article by Golda Criddle about the kind of VOD (Video On Demand) options that are available to filmmakers. Today, Golda’s back and this time she has information on some of the lesser known VOD platforms. This article is something of a response to questions received about the lesser-known, more approachable, VOD platforms. … Read More

How to Charge More Money For Videos: Get $10K For Every Video, Part III

MattBusiness, Filmmaking, Marketing, Video Production0 Comments

I came across with Q&A with Henry Finn of Blueprint World Media, a top San Fransisco based video production company. In this Q&A, Henry responds to questions about how to get more money for videos, and specifically how to get $10,000+ for every video that you make. Note: I’ve edited the original Q&A for readability reasons. The answers are still Henry’s, … Read More