Corporate Video Production Process: The Definitive & Unabridged Guide

Corporate video production is a way of communicating information in an easily digestible format. It allows businesses to communicate directly with their customers and clients in a more personable and friendly manner.

It’s great for announcing new products or services, training employees, or simply relaying important company information.

The reason that companies choose to use this method of communication instead of more traditional methods like print ads, radio spots, or newspaper articles is that it’s much more effective.

Customers are more likely to remember a message when it’s delivered using corporate video production versus other types of media.

This makes it easier for businesses to get their point across to the public and helps them build customer loyalty.
 

 

Indeed effective corporate video production includes three main aspects:

1. A written script that outlines the purpose and tone of the video.
2. High-quality equipment (cameras, lenses, etc.).
3. An experienced crew who can bring the script from written form to life in an engaging way.

Corporate videos are often used in various business settings and for various reasons.

They can be used for:

• Advertising and marketing
• Internal communication
• Training employees on new procedures or products or remodeling a company’s image.

The list of possible applications is virtually endless.

Most successful corporate video production has in common that they can clearly communicate their message and remain engaging despite being viewed by hundreds or thousands of people at once.

What Is Corporate Video Production?

Several different elements go into creating a successful corporate video. The most essential element is the video itself. This can be anything from an informative piece about using a new product to advertising a specific product or service.

There are many different ways to produce this element; some companies choose to hire actors and film the video on location, while others opt for animated videos that focus on telling a story rather than just delivering information.

Corporate Video Production is creating a video that reflects the company’s vision and its goals. This can be anything from an explainer video to a short sales pitch or even full-on eLearning videos.

The possibilities are limitless, but some of the most common corporate videos include sales pitches, product demos, explainer videos, and training modules.

These types of corporate video production projects can be difficult because there are so many moving pieces.

But when done right, they can significantly impact brand growth and business success. So what does it take to do them right?

Planning for Success with Corporate Video Production

The planning stage for corporate video production is arguably the most important one. This is where you’re going to set everything else in motion, so you must get it right.

While the actual production process can vary quite a bit depending on which type of project you’re working on, planning tends to follow the same primary path.

 

What Are The Steps Of Video Production?

The steps in video production are pre-production, production, post-production, and distribution. A typical video production usually involves a team of people, each responsible for a different part of the process. The client or project manager is involved in all aspects of the process and ensures that everything is done according to their specifications.

Summary:  Video production typically involves a team of people, each responsible for a different part of the process. Also, it’s essential to know that there is no standard formula for producing a particular type of video. Every project is unique and requires a customized approach to meet your specific needs.

Have you ever tried to make your video? You’ve probably discovered that it’s a lot harder than it looks. It may seem like there are only a handful of steps, but many more are actually involved. Here is a quick guide to video production:

Script

The first step in video production is the script. You should have a clear idea of what you want to say and how you want to say it. You don’t need to write the whole script simultaneously, but jotting down some notes will help you get started. This is an important step and shouldn’t be skipped because it’s challenging to write a good script after already shooting your footage.

Audio

The second step in video production is audio. You’ll need good quality sound for your film, so you need to use professional equipment or do some advanced preparation before you shoot. If you’re doing an interview, make sure the person faces the camera and speaks directly into the microphone when recording.

Make sure they’re not too close or too far away from the camera, and if possible, record outside or in another well-lit area. When filming in low-light areas, take advantage of natural light and reflectors instead of artificial light sources, which produce noise that can degrade the quality.

What Are The Phases Of Video Production? 

There are three main phases of video production: pre-production, production, and post-production. These are the phases through which every video will progress through before its release.

In the pre-production phase, you’ll have to develop a story that you want to tell. This is done by using a script or outline, researching your topic, and then deciding on a filming method for your video.

During the production phase, you’ll need to start filming your video. For example, if you’re filming yourself talking about a product/service, then make sure you use high-quality lighting and audio equipment. You can also use different shots like a close-up shot of your head or body or an interview shot with two people in the shot.

The post-production phase is when you edit the footage you recorded during the production phase. This includes cutting out unneeded footage, adding graphics into your scene, and making sure there’s continuity throughout your video.

You need to get through several phases of video production when you’re working on a project. It’s not just a matter of creating the movie, you also have to produce it so that people can see it.

Telling Your Story Correctly

Planning your production is an essential part of the process. You need to plan out your shoot in advance so that you have everything you need to finish the video.

There are several aspects that you must consider when planning your shoot.

Location: If you are shooting an interview or talking head, the location is crucial because this will be where you will be recording the footage. When planning for this phase, it is necessary to be aware of how big the room is and how many people will fit there comfortably.

Equipment: The equipment required for each project depends on what kind of shoot you are doing. For example, if you are doing interviews, there is no need for special equipment like lights and microphones.

If, however, you are doing a shooting that involves action scenes, then lights and mics may be useful. A tripod will also come in handy when shooting action scenes as it would allow you a wide range of movement without compromising quality.

Tips For Corporate Video Production?

Tips For Corporate Video Production? It’s easy nowadays to produce a video for business, but what are the keys to making a good one?

TIP 1: Corporate Video Production Start With a Strong Storyline

The most important thing is to have a clear storyline that people can identify with. You need to think about how you want your video to be viewed and then create it accordingly. Keep it simple and make sure the viewer is interested in the content of your production.

TIP 2: Corporate Video Production Must Have a Context

 A story is only as good as its context. Why should people watch this one? 

TIP 3: Corporate Video Production Should Be About People

The most effective videos are those people can relate to, especially if they are targeted at small businesses.

TIP 4: Corporate Video Production Should Maintain Attention Throughout

You want to make sure that your video has an interesting opening sequence, as well as a dramatic ending. If you don’t maintain attention throughout, viewers will lose interest and not watch the whole thing.”

With the latest innovations in technology, corporate video production is no longer a difficult task. Gone are the days when you needed to wait for long hours and days to come up with a single video.

Tried and tested tips for corporate video production:

• The Size of the Camera Crew

Usually, the larger the crew, the greater the costs. A small crew of two or three will suffice to capture an event even if you have limited resources. However, if you want to get more coverage, you might consider hiring more people.

• The type of Equipment Required

You need to make sure that all your equipment is compatible so that you can use them simultaneously. For example, if you are planning on using both a camera and a sound recorder then make sure that they are of the same brand.

• Shooting Angles

Take your time and explore various shooting angles before finalizing one that works best for your production needs. Also, take note of background visuals as well because these play an essential role in making a video effective.

• Lighting During Corporate Video Production

Lighting can be tricky sometimes, but it should not be an excuse for bad quality videos as there are simple ways to get around this problem.

Video Production Process

The production process for a video is actually quite simple, but the details matter. You need to understand how to integrate your overall goals with each step of the process for a successful outcome. This basic overview is intended to show you how you can use this process in any video production.

Description Video Production process:

Pre-Production:

Research: This is more than casually looking at the competition and doing some brainstorming. The goal here is to research hard to have a firm understanding of what makes a great video, who your audience is, and what they want to see.

Pre-Production: Once you’ve done your research and have made some decisions about your video’s goals, it’s time to create a detailed outline of what will be covered in the video. From here on out, you will be creating your storyboard, which will show all of the shots that need to be taken and the order in which they will be shot.

Storyboard/Shot List: After you’ve done some research into your competition and figured out what content you’ll cover in your video, it’s time to put together a shortlist. A shot list is very similar to a script—it shows every shot needed to tell your story as well as whether

The video production process is filled with uncertainty.

No aspect of the process can be left to chance, or else the entire project will fail… or at least not reach its full potential. I like to think of video production as a pyramid. Each level supports the level above, and if any one of those levels is weak or damaged in any way, then the whole project is exposed to danger.

It’s helpful to visualize each phase of video production and know where they fit into the overall process of creating a video. You might even want to create your pyramid diagram with all the elements you need to consider and include as part of your video production process.

Here’s a look at the essential elements that fall under each phase: 

Phase I: Conceptualization

At this stage, you are brainstorming ideas for what you want your video to be about and deciding how you want it to be presented. What concepts do you want to explore? What story do you want to tell? How do you want your viewers to experience this story?

This is also where you will develop a plan for what resources (e.g., people, places, props) you will need to make your video happen.

Corporate Video Production Process Develop Your Master Plan

Every corporate video production has its unique challenges, but every project shares some essential steps. In this article, we’ll look at the corporate video production process from start to finish and identify the main stages common to all projects.

TIP: know your audience and be specific about what you want to communicate. Your messaging must be geared towards your audience. Are you producing a video for employees or customers? Both? Get to know who you’re talking to and tailor your message accordingly.

Step 1 – Idea Generation

The idea generation stage is where most of the action happens in the corporate video production process. It’s where you come up with the overall concept for your video (or series) and figure out which direction you want to take it in. If you already have a script, you can skip this step entirely and go straight into Pre-production.

But if you don’t have a script, don’t worry! You’ll need a solid idea before moving forward anyway.

TIP: Brainstorm with your team! Don’t worry about going over the top with crazy ideas at this stage. At this point, anything goes! The more ideas you come up with, the better chance that one of them will resonate with everyone.

Your marketing campaign is crucial for reaching potential customers and giving them a reason to purchase your product.

Corporate video production can help you reach a global audience and improve market share with the right message. You may be wondering how to get started. It’s essential to understand the process of corporate video production and what steps are involved in creating your company’s new video.

Industry Research

Before you begin, you must research your competition, the industry you’re entering, and the consumer. This will let you know what your target audience wants to see in their videos. This will also help you determine how much it will cost to make your video and where it will be shown.

Script Development

Creating a script is an essential step because it gives you a guide for everything that should happen in your video. It lets you organize all of the information that will go into each part of your film, saving time later on.

Your writer should include information about why people should use or buy from your company and any other relevant details about your business.

Pre-production

Pre-production is when you prepare for filming. You should decide where you’re going to shoot the video and what props or equipment will be needed before actually filming.

Corporate Video Production Process Timelines in a Critical Path

Video production processes vary from studio to studio. Every project has its unique checklist based on the creative vision of the video producers and their clients’ specific needs. But even within each project, many steps have to be completed from start to finish.

Some projects will only have one or two steps before production begins, while others might involve several weeks’ worth of tasks. The number and type of steps in a project’s timeline will depend on the length and complexity of production, but many can be boiled down into these seven categories:

• Script development
• Pre-production planning
• Production
• Editing
• Post-production planning
• Distribution planning
• Marketing

Script Development: This is the first step in creating any video, whether a corporate video or a commercial advertisement. Scripts are written by writers who work with potential clients to develop a voice and tone for the project.

Writers may create a script based on an existing document or simply write out a narrative based on what they’ve heard from the client or producer. Producers use scripts as a guide when they begin production but often make changes that aren’t reflected in the original material. 

Pre-Production Planning: 

Video production has become an essential part of every marketing campaign. It is also essential to know that this project requires specific planning, a well-defined workflow, and a strategy that considers the target audience and the purpose.

How long does it take to make a corporate video? Before deciding on a time frame, you need to answer some questions concerning your objectives and audience. Who are you trying to reach? What are you trying to achieve? How important is the video to your overall marketing plan? Your answers will determine how long it will take to complete your project.

Here at VideoOne Productions, we have developed a compelling corporate video production process that includes steps from script development through editing and final delivery.

Script Development – The script is written based on what you want to say in your video. It will include any voice-over narration or interviews with clients or employees. It is produced in its most basic form, factually outlining what will be seen on camera. We then provide a draft of the script for your review before we begin filming.

This allows time for you to suggest changes if necessary.

Corporate Video Production Process Build Your Production Calendar

The corporate video production process is much easier when following this simple formula: plan ahead, think small, and make it fun. Planning means having a clear idea of what you want to cover in your video and how long it will take to do it.

Thinking small means keeping the scope of your production just small enough that you can comfortably meet your deadlines. And making it fun means creating an atmosphere where everyone involved feels like they’re doing something worthwhile.

Planning Ahead

There’s no such thing as an under-produced video, but there’s definitely such a thing as an over-produced one. The most important part of the corporate video production process is planning ahead. The more time and effort you put into planning, the smoother everything else will go.

That said, don’t get too attached to your plans — they’re only that — plans. They’ll change during the course of your production, and even after you’ve wrapped things up you should be prepared for last-minute changes as well

Think Small

If you try to do too much in a single corporate video production session, it will all but guarantee that something will go wrong somewhere along the line. It doesn’t matter how organized you are or how professional your crew is if you give. 

Corporate video production is a complex process that requires a lot of attention and organization. There are many factors that need to be taken into consideration during the overall process:

I think it’s fair to say that not everyone has the time or resources to produce their own videos unless you’re a big company that produces videos on a regular basis. For some companies, this isn’t so much an option, and they need to outsource their videos to professionals who can do the job for them, taking all the stress away.

Tune in for the next blog coming soon!

Corporate Video Production Process Create Your Shot List 

The Shot List is the first thing that is created when preparing for corporate video production. It will be used as the guide to creating your corporate video and document everything that you want to show or discuss in your corporate video.

Telling a story or giving a message in a film can be very difficult. Making sure that everything is clear and concise is just as important when making a corporate video.

A shot list can make it easy to keep track of all of the shots you will need to make your story something everyone will understand.

A shot list outlines what shots are needed for the final product and how long each shot should be on screen for. The shot list will also include detailed information about how each shot needs to look, whether it’s with actors, animation, green screens, interviews, b-roll, or other elements.

There are some standard things that should always be included in the final shot list after completing the corporate video production. These are:

• The name of the project
• The name of the client or company
• The name of anyone who worked on the film (director, producer, editor, etc.)
• The date that the project was finished
• Any notes about special effects 

The corporate video production process is a very important step in the overall production of a video. The corporate video production process requires that the video be broken down into steps. 

The First Step is to Create Your Shot List 

You will need to identify the shots that you need for your video and then break those shots down further by determining the best camera angle or view for each shot. This is where creativity comes into play.

The better you can describe what you want in each shot, the more likely you will get what you want in post-production editing.

Treat every shot as if it were an individual project within itself. Your director of photography (DP) should know ahead of time what type of shots are needed and how they will get them.

If you do not feel that the DP has been thorough enough in providing information regarding the corporate video production process, then ask them what they are doing to ensure they get all of the needed shots.

The next step in the corporate video production process is to prep the locations before shooting begins. Make sure that everything is ready before you start shooting live-action footage so that you don’t waste valuable time trying to finish up after each take. If possible, find a location that is going to look like

Corporate Video Production Process Manage Talent And Crew

Corporate Video Production Process

A corporate video is an art that combines the best of filming, directing, producing, and editing. Whether it’s a promotional video or a training video, corporate videos are great tools that help companies promote their business.

Therefore, corporate video production is a process that involves many departments within the organization.

The various activities involved in corporate video production include writing the script and storyboards, hiring the right talent to act in the corporate videos, and scheduling a meeting with the director to discuss the project and its requirements.

TALENT MANAGEMENT

Talent management refers to managing your company’s human resources. It deals with keeping track of all employees who work for you and making sure they all contribute towards enhancing the image of your company.

Talent management also includes looking for new talent so that you can assess their skills and abilities before you hire them. Once you have assessed them, you can determine which employee(s) will be most suitable for your company and assign them roles accordingly.

A sound talent management system will ensure that talented employees are rewarded for their efforts. In contrast, those who are not performing up to your expectations are given the training to perform better in future projects. Talent management also focuses on employee retention because you will find it challenging to be successful without retaining employees.

There are many elements to corporate video production, including scripting, directing, and marketing. But the process for creating a corporate video is the same as for any other video production. The key to a successful corporate video is managing all of these elements to ensure that you have the necessary resources and get the most out of them.

Telling Your Story

The first step in producing your corporate video is to ensure you have a solid story idea. A good story can help you define precisely what you want your corporate video to accomplish, and it can help you create an effective script with a narrative structure.

It’s also essential if you want to get funding for your corporate video project. A good story can help secure funding from a board or executive team, while an ineffective story can doom your project before it even gets off the ground.

Creating Your Script

Once you’ve created a solid concept for your corporate video, you need to figure out how to translate it into a script that will work effectively on camera. The first step is determining what sort of language works best for your audience.

Are they more likely to respond to simple language and clear explanations? Or do they prefer something more elaborate and creative? Once you’ve determined the appropriate style of language, you can approach this excellently.