Selling on Facebook is a great way to reach your customers and make sales. However, there are many different ways to sell on Facebook.

In this guide, we’ll take a look at the different ways you can sell on Facebook and what makes each of them unique.


How To Sell On Facebook

How To Sell On Facebook

If you have a business, you probably spend most of your time on Facebook. If you don’t have a business, you’re probably doing something on Facebook that involves selling something. Maybe it’s a service or an app or something else.
It doesn’t matter what it is; there are plenty of things to sell on Facebook, and the more time you spend there the more opportunities you’ll have to make money from it.

The problem with selling things on Facebook is that while it’s easy to do, it’s also easy to get scammed by people who want to take advantage of your lack of experience.
This guide will show you how to avoid scams and how to sell successfully on Facebook so that you can start making money right away!


How to Sell on Facebook – Introduction

Selling on Facebook can be done in a variety of ways. You can create an online store within your personal profile or business page, you can post ads that link directly to an external website for checkout and payment, or you can use the messaging feature to facilitate transactions.

Online Store

If you have an online store that has its own domain name and server space, then it’s relatively simple to set up an online shop within your personal profile or business page on Facebook.

This allows your customers to purchase items directly from your page without leaving Facebook.

However, there are some limitations when using this method:

  • You must be logged into your personal profile or business page when purchasing an item from another person’s page.
  • If you aren’t logged in already, then you will be prompted with a login screen before proceeding with checkout.

History of Selling on Facebook

Facebook was launched in February 2004, by Mark Zuckerberg and his roommate at Harvard University. It was originally called and began as a social network for Harvard students.

By September 2006, the facebook had expanded to other colleges in the Boston area, Stanford University, Columbia University, New York University and Yale University. In 2008, Facebook expanded service to all US universities and high schools.

In September 2008, Facebook reached 100 million users with over 1 billion page views per day. This was when they started thinking about monetization options.

In November 2009, Facebook opened up a self-service ad platform that allowed advertisers to create ads using a visual tool called Power Editor that allowed them to upload images and text directly into an ad unit without having to write code.

The first version of Power Editor was pretty basic compared to what it is today but it did give advertisers more control over their ads than ever before: Advertisers could choose from different ad formats including text ads that were shown within news feed or on the right rail as well as image ads displayed in news feed or on the right rail; create multiple versions of each ad type; track performance using stats such as clicks.

How to Sell on Facebook – Your Step-By-Step Guide

If you’re a small business owner or have a side hustle, you already know how hard it is to get the word out about your product or service. I’ve been there and done that.

And now that I’m working from home, it’s even tougher because I don’t have an office where people can stop by and learn about what I do. But with Facebook, it’s so much easier!

Here are my top tips for how to sell on Facebook:

  1. Take advantage of all the free tools available for businesses on Facebook. This includes using Facebook Analytics (so you can see which posts perform best), creating events (great for signing up customers), and using ads (yes, they cost money but they are worth it).
  2. Post regularly on your business page, but not too often or you will annoy followers and advertisers alike! Make sure each post offers value in some wayeither useful information or something funny or cute that makes people smile (and thus more likely to buy something).
  3. Create a group for people who have similar interests or problems so they feel like part of a community.

1. How to Sell on Facebook Select your Physical Products

If you’re not sure of what to sell online, there are a few things to consider.


First: What is it that people want?

The answer to this question varies by person and situation, but it’s usually something that they can’t get anywhere else.

Second: What are people willing to pay for?

Once again, this varies by person and situation, but generally speaking people are willing to pay more for something if it’s difficult for them to find elsewhere or if they’ve been told by others how great it is.

Third: How hard is it for customers to buy from me?

If your customers have to go through too many steps or go through a confusing process in order to buy from you, they probably won’t bother at all.

2. How to Sell on Facebook Facebook Business Basics

Facebook is a great place to sell your products and services. Whether you’re a shop owner, an artist or a business professional, Facebook can be an effective tool for selling your products and services.

To get started, you need to create a Facebook page for your business. This can be done through the regular signup process or by clicking “Create Page” under the “Get Started” menu on the right-hand side of your homepage.

You’ll have to enter some personal information first, but once that’s done, you can begin creating your business page.

Once you’ve created your page, it’s time to start filling in all of the necessary information about your business so that others can find it more easily.

You’ll want to include photos of all of your products or services so that people know exactly what they’re getting when they buy from you. You should also include some contact information if possible so that people know how best to reach out to you with questions about their purchase or about other purchases in general if needed.

Finally, make sure that all relevant contact information is listed as well such as hours and address along with phone numbers if applicable so that customers can call or email at any time during normal operating hours.

3. How to Sell on Facebook Get Your Products Ready to Sell on Facebook

If you want to sell products on Facebook, there are two main options: using third-party services like Shopify or using the Facebook Store. Both have pros and cons, but if you’re just getting started, we recommend using the Facebook Store.

Here’s why:

The Facebook Store is free for sellers. You don’t need any other infrastructure or setup fees just sign up and get going.

It’s easy to use. You can add new products from your computer or phone, create promotions and discounts without having to learn a complicated interface and more.

The audience is huge. More than 2 billion people use Facebook each month around the world, so there’s a good chance your customers are already there!

4. How to Sell on Facebook Create Your FB Business Page

Facebook is the most popular social network in the world, with nearly 1 billion users. If you want to sell online, you should have a Facebook business page.

It’s easy to set up a Facebook business page just go here and fill out the form. You can also use your personal profile to sell products; this is what I do.

Once you have an account, click “Add Product” in the left sidebar (under “Manage Ads”). Then select “Create Product” and fill out the form:

If you want to sell something on Facebook, it helps if it has some kind of connection with Facebook itself like a book about how to use Facebook or an app that lets people use Facebook easily on mobile devices.

How to Sell on the Facebook Marketplace

 Facebook Marketplace is a peer-to-peer marketplace where you can buy and sell items in your community. Facebook Marketplace is the best place to buy and sell locally, and with more than 2 billion people using Facebook, there’s a lot of potential for your business.

Here’s how to get started:

Create an account on the Facebook Marketplace.

You can create an account by visiting from your desktop or laptop computer, or by tapping “Marketplace” on the bottom right corner of the screen on a mobile device.

To create an account, you’ll need to enter your name, email address and password. You’ll also be asked to enter a phone number so that buyers can contact you if they have questions about items they are interested in buying.

Once you’ve entered all this information and chosen a profile photo, tap “Create Account.” You’ll now be able to browse the Market Place in search of items for sale around you!

1. How to Sell on the Facebook Marketplace Post Your Product Information

Post Your Product Information. Facebook Marketplace is an excellent opportunity for sellers to market their products to a large audience.

The first step is creating a product listing that includes your product information and photos. To add a product, click on the “Add Product” button in the left sidebar. 

You’ll need to select whether you’re selling a car or something else and then enter in some basic details, including price and location. You can also include photos of your item, as well as the date it was posted and its condition.

Promote Your Listing. After you post your item, you’ll want to promote it so it shows up in search results on Facebook.

This will require some time investment initially, but once your listing is up there it’s easy for people to find and purchase from your page. To promote an item, simply select it from your inventory page and then click “Promote This Item.”

Choose one of three options: “Boost Post,” which will help increase visibility among users who haven’t seen the product before; “Boost Reach,” which increases visibility among existing customers; or “Boost Clicks,” which increases clicks from existing customers but doesn’t necessarily increase sales. 

2. How to Sell on the Facebook Marketplace Check your privacy settings

 If you want to sell on the Facebook Marketplace, you’ll need to make sure that your privacy settings are up to date.

To get started, open up your Facebook account and click on the top right-hand corner of the screen. This will bring up a drop-down menu with a variety of options.

Scroll down until you see Privacy Shortcuts and choose that option from the list.

The next screen will show all of your current privacy settings. You can check each one individually, or scroll down until you see Selling and click on that link.

This will take you to another page where you can review all of your selling preferences.

You’ll want to make sure that your account is set up as public so that buyers can find you easily when they search for items in their area or city. You can also set up an alert so that whenever someone searches for something similar around their location, they’ll be notified immediately when someone posts an item for sale in their area!

3. How to Sell on the Facebook Marketplace Close the Sale

 Selling on the Facebook Marketplace is easy. But closing the deal can be a little more challenging.

You need to know how to make it easy for customers to buy from you, while also protecting yourself from scams and frauds. Here are a few tips that will help you close the sale and get your money as quickly as possible.

  1. Make sure your item is priced right

The price of an item is one of the most important factors in a customer’s purchasing decision. If your item isn’t priced right, it won’t sell.

If it’s priced too high, people will pass it up because they don’t want to pay more than they need to for something that works just as well at a lower price point. Set your prices based on what other sellers are charging for similar items, not based on what you think something is worth or what you’d like to make off of it if it sells quickly!

  1. Include detailed photos in your listing

People want to see exactly what they’re buying before they commit their hard-earned cash, so don’t just include photos include lots of photos! The more detail you provide about each item, the less likely people are going to have questions about what they’re getting when they buy from you.

Selling on Facebook Groups

If you’re part of a Facebook group, chances are you’ve seen a post or two about people selling items. It’s easy to get caught up in the excitement and act fast on buying something that catches your eye.

However, when it comes to buying from a stranger, there are some things you should know before you do it.

Here are some tips to help keep your money safe when selling on Facebook groups:

Meet in person. If possible, meet the seller somewhere public and familiar with others around (like Starbucks).

This will help make sure you’re meeting with someone who isn’t trying to scam you. If you’re uncomfortable meeting at their house or other location, don’t agree to it.

Don’t give out personal information online. The safest way to complete an online transaction is through an escrow service like PayPal where no payment is sent until the product is delivered and verified as authentic by both parties involved in the sale.

You can also use Square Cash if the seller accepts it just be sure that neither party sends money first or uses their personal bank accounts (if possible).

Selling Via Manual Entry and Direct Sales

Some of the best ecommerce businesses are those that sell products in person. They can be found at festivals, fairs, conventions, and other events.

These vendors typically rely on manual entry to sell their product.

In this case, you’ll want to create a new product line specifically for your manual entry sales. This will allow you to track your inventory in a separate category from your online sales so that you can accurately determine how much inventory you have left before going out of stock or running low on supplies.

You can then use the POS module in Shopify to keep track of which products have sold during each event or sale and which ones need replenishing. You can even use the POS module to record cash payments from customers directly at the event itself if needed!

Selling on Facebook with Ecommerce Platforms

Facebook has made a significant push into ecommerce in the past year, with more than 2 billion users, it’s a great place to sell products.

There are many different platforms that can help you sell on Facebook. One of the most popular is Shopify, which offers an easy-to-use platform for anyone looking to get started selling online.

Shopify is designed for people who want to create their own online store quickly and easily. It’s not meant for those who want complete control over every aspect of their website, but it does offer a lot of options for customization and personalization.

How to Promote Your Products on Facebook                

 Facebook is one of the most popular social media platforms. With over 1 billion active users, it’s a great place to promote your products.

Here are some tips on how to promote your products on Facebook:

  1. Use the right images

The first step to promoting your product on Facebook is using the right images. You want to make sure that people can clearly see what you’re selling! If they can’t tell what you’re selling from an image, then chances are they won’t click on it or purchase anything.

  1. Make sure your product has an appealing description

It’s also important to make sure that your product has an appealing description so that people know exactly what they’re getting when they buy from you. The more information you give them about your product, the better chance they have at making a decision about whether or not it’s something they would like to purchase from you.

  1. Make sure there are enough reviews for people to trust you

If there aren’t any reviews for a particular product or service, then it’s possible that people won’t trust that it actually works as advertised (or even exists). There should always be at least one review before someone buys something new so that they have an idea of whether or not to buy.

1. Promote Your Products on Facebook Organic Posts

Facebook has a very powerful organic reach option that can help you promote your products. If you want to make sure that people see your posts in their newsfeeds, then this is the best way to do it.

The first thing you need to do is create a post and make sure that it has an image in it. The image should be at least 612 pixels wide and then you should upload it with the text overlay feature as well as the “link” option.

This will allow you to add links directly into the photo itself so that people can click on them and go directly to your website or landing page if they wish to purchase something from you at any time during their browsing session.

After doing this, you need to click on the “Boost Post” button which looks like a blue lightning bolt icon on the lower left-hand side of every post that you have created so far in this particular series of posts or campaign, etc.

From there, all you have to do is select an audience from one of your lists or create a new one if necessary and then choose whether or not you want people who live within 15 miles of your store location.

2. Promote Your Products on Facebook Facebook Messenger

 Facebook is one of the biggest social media platforms in the world. Not only does it have more than 2 billion active users, but it also has an enormous amount of businesses using it as a marketing channel.

Facebook Messenger is the most popular messaging app in the world. It’s used by more than 1 billion people every month, making it a great channel for reaching your audience.

Now you can use both Facebook and Messenger to promote your products and services!

It’s easy to promote your products on Facebook Messenger: just add them to your product catalog and then create Facebook ads to promote them. You can also use our built-in messenger bot tool to promote your products on Facebook Messenger without any coding experience.

3. Promote Your Products on Facebook Facebook Ads

Facebook ads are a great way to promote your products and services. If you’re thinking about advertising your business on Facebook, here are some things to consider:

The first step in creating and promoting an ad is deciding what you want it to do. Do you want to drive traffic to a new product or service?

Or maybe it’s time for a sale? Maybe you just want more people to sign up for your newsletter? You can use the same ad for all of those things and more.

But before you start writing copy or uploading images, make sure that you have a clear idea of what your goal is.

Promote Your Products on Facebook Expand your Reach with More Selling Channels

Facebook is one of the most powerful social media platforms for marketing your products, brand and services. It has more than 1 billion active users worldwide who spend an average of 50 minutes per day on the platform.

The potential reach is huge.

Facebook is a great place to promote your products because it has a wide audience base that includes people from all walks of life and age groups. People come to Facebook to connect with their friends, family and colleagues, share photos and videos, play games, watch videos and much more.

This makes Facebook an ideal place for businesses looking to reach new customers or increase sales.

You can use Facebook ads as part of your broader marketing strategy to reach out to potential customers and encourage them to buy from you online or at your physical store. 

Promote Your Products on Facebook Instagram shopping

 As the holiday season approaches, many businesses will be rushing to get their products ready for sale. While this is a great opportunity to make money, it can also be a challenge when it comes to marketing your products.

Here are some tips on how to market your products on Facebook and Instagram shopping:


Use Facebook’s search bar to find people who are interested in your product. You can do this by typing in keywords such as “leather jacket” or “boots”.

This will allow you to see what people are talking about and how they are talking about it. If you notice any negative comments or responses, try responding with positive comments or questions that might help resolve their problem or answer any questions they may have had prior.

Sign up for Facebook ads through their business page and create one specific ad for each product you want to sell during the holiday season. This way, you’ll be able to focus on just one product at a time while also creating an eye-catching ad that catches people’s attention and drives them towards your website where they can purchase the item they want.

You can also put links in your description that redirect users back to your website if they’re interested in looking at more details about a certain item before purchasing it from you directly online.

Promote Your Products on Facebook Selling on Other eCommerce Platforms

 Selling on other eCommerce platforms doesn’t mean you’re giving up your Facebook presence. In fact, it’s a great way to increase your business’ exposure and diversify your sales channels.

If you haven’t already done so, set up a store on these sites:

Amazon Marketplace – Amazon is one of the largest retailers in the world, so it’s no surprise that it offers an online marketplace for sellers. This platform allows you to sell directly to customers through Amazon and use their fulfillment services, which includes shipping and customer service.

The only downside is that you’ll pay extra fees for using these services. But if you don’t mind paying extra or want more control over inventory management, this can be a great platform to start with.

eBay – eBay is another great option for sellers because of its massive reach and wide variety of products available for sale. The downside here is that eBay charges a listing fee every time someone lists an item, as well as a commission on each sale made through the site.

How to Sell on Facebook – Frequently Asked Questions

To sell on Facebook, you must first create your account, then follow the steps below:

  1. Create an ad that includes a product or service and describes what it does, what it costs and who it’s for. You can also include photos and videos.
  2. Target the ad to people who are likely to be interested in what you’re selling based on information they’ve shared on their profiles or in their activity on Facebook. Advertisers can also target people who like similar pages or who live in particular areas or cities.
  3. For example, if you’re selling wedding dresses online and want to reach brides-to-be in Chicago, Illinois, you can target people who live there, who have liked pages related to weddings or bridal gowns or who have engaged with content about weddings or bridal gowns recently. You can even target people who have indicated they’re planning a wedding by clicking “Engaged” in their profile bio.

How To Sell on Facebook – Wrapping Up

 Selling on Facebook is very easy. All you need to do is set up a Facebook Store, which is a free feature.

Once your store is set up, you can start selling right away.

There are a few things that you should know before going live with your store:

Make sure your product descriptions are well-written and informative. This will help your customers make informed decisions when they buy from your page.

Make sure all the information about your products is accurate and up-to-date. This includes pricing, shipping information, availability and so on.

If there are any changes or updates to any of these things, then make sure to update them immediately so that buyers don’t get confused or frustrated when trying to purchase something from your site.

Use high quality photos of each product and when possible include multiple angles or close-up shots so that customers can see exactly what they’re getting when they purchase from your store (especially if it’s clothing or other items where color might be an issue).