With a video production business, one of the best ways to drum up support and interest in the company can be through a showcase event.

It’s a great way to show-off precisely what your business is able to offer.

Here are some of the things you should think about when preparing for your own showcase event.

Find The Right Venue

The first thing you are going to have to look for is the right venue. While you could just host this at your office or studio, a showcase should really be held somewhere a little grander.

Renting out your own space for the event is going to be a great move, and it could entice people to come and see what you have to offer.

You need to think closely about the style of venue that you want to host your event. How are you going to set it up?

Choosing to have one open space where everyone can congregate could be an option, with you then choosing to showcase videos in one go.

However, it could also be an interesting idea to set up small booths or rooms with each of the videos, allowing guests to circulate at their own speed and discover the videos as they choose.

Both could create memorable events that guests will talk about afterward, and both give ample opportunities for your videos to be viewed.

Market The Event Well

When everything is booked and ready to go, you need to make sure that you are indeed going to have guests there. Is it going to be a ticketed or an open event?

If it is the former, you need to make sure that there is ample time for visitors to book their tickets – even if it is going to be a free event.

With both types of events, you do need to make sure that people know it is happening so they can prepare time to swing by.

How to Prepare for a Showcase Event As a Video Company

If there are important people you wish to attend, it can be a great gesture to send them a personalized invitation to invite them there.


For a more general audience, you should create a social media channel or events page for the showcase, and make sure you build up engagement there.

In the run-up to the event, you can use marketing automation software to send out reminders to people to try to build a little excitement.

Don’t Forget Entertainment And Refreshments

Though the videos are going to be the stars of the show, you need to make sure that there is plenty of refreshments for guests, plus maybe some entertainment to help make the event feel special.

For refreshments, a glass of champagne upon entry plus finger foods will always be a choice that goes over well. If this is likely to be a longer event, having a bar that your guests can stop by is also likely to be a popular decision.

When it comes to entertainment, it is better to keep things low-key but interesting so there is not too much distraction from the videos themselves.

If you have a period where your guests are going to be mingling with each other before the showcase begins, having a live musician can help to set the overall tone of the evening.

Select Your Videos Carefully

Finally, and most importantly, you need to make sure that you are selecting the right videos for the showcase.

You might have a substantial library to pick from, but you need to go through them and find the best of the best to bring together into the ones that you show here.

Put in some careful thought about what you want to show. Why not see if you can construct some sort of narrative through your work?

If you are able to tell a story amongst the showcase, it can show your skills as a videographer and storyteller. You might even just want to keep it clean and simple and showcase the best of the best in your portfolio.

This could also be a brilliant opportunity to put on a big collaborative event with other artists.

Whether they are also filmmakers or they are involved in some other artistic aspect, you could work together to create an entire show that could bring benefits and exposure to you all.


A showcase is a brilliant idea if you are raring to show the public what you are able to achieve as a filmmaker and an artist.

Take the time to start planning a showcase of your work now – you have no doubt toiled hard over these videos and they deserve to be shown to the public!

You never know who might swing by your showcase; it is the ideal place to network and makes some vital industry connections.