Social media marketing is a method of promoting products or services using social media platforms.
Social media marketing includes creating content that attracts and engages an audience, building relationships and communities of customers and prospects, finding influencers, and measuring the effectiveness of campaigns.
A social media manager may create posts for Facebook, Twitter, Instagram and other sites. The manager will likely also identify suitable bloggers for product reviews or articles.
Social Media Marketing
What Are Social Media Marketing
Social media marketing is the use of social media to promote your business, brand and products. It’s a relatively new form of marketing that has exploded in popularity over the past few years.
Social media is a powerful tool for connecting with customers and potential customers. Just as people can share their opinions on products and services on review sites like Yelp and TripAdvisor,
they can share their opinions on products and services they’ve received from your company on social media sites like Facebook, Twitter, Pinterest and LinkedIn.
What Is Social Media Marketing?
Social media marketing is the use of social media platforms and websites to promote a product or service.
Although the terms e-marketing and digital marketing are still dominant in business practices, social media marketing is gaining importance rapidly.
The term “social” refers to the use of technologies that are primarily designed to be used by customers/consumers/citizens to share ideas, experiences and recommendations with others that they know, like or trust in some capacity (e.g., friends, family members).
Social Media Marketing Definition: Social Media Marketing is the process of strategically using various types of media (such as blogs, email and social networks) to spread a message about a product or service to consumers who have an interest in it.
History of Social Media Marketing
Social media marketing is the process of promoting a product or service using social networking sites and social media.
Social media marketing can be used to attract attention, generate brand awareness and loyalty, increase exposure, enhance customer service and sales, foster relationships with customers, facilitate word-of-mouth marketing, improve website traffic and conversion rates, etc.
The first use of the term “social media” was in 2002 by technology analyst Dan Gillmor to describe how people were using blogs, wikis, RSS feeds, podcasts and other technologies to share information with one another.
However it wasn’t until 2004 that Mark Zuckerberg created Facebook as a way for students at Harvard University to connect with each other socially after his roommate opened up an account.
In 2006 MySpace was founded by Chris DeWolfe and Tom Anderson who later sold it to News Corp in 2005 for $580 million dollars (DeWulfe & Anderson, 2013). In 2007 Twitter was created by Jack Dorsey as an SMS based mobile messaging system (Dorsey & Williams, 2013).
In 2008 LinkedIn was founded by Reid Hoffman and Jeff Weiner as an online professional network where professionals could connect through their membership (Mullins & Williams).
1997: Six Degrees App
Six Degrees is a social networking app for iPhone and Android. It has been around since 1997 and is one of the first social networking apps.
The app lets you connect with other people through your phone’s contacts list. You can use it to find new friends, share photos and videos, and follow celebrities.
A member can see all the connections between two people on a map, which allows them to see how closely connected two people are. This can be useful when trying to find someone who knows someone in common with you.
You can also share photos or videos directly from your camera roll to your friends without having to go through Facebook or Instagram.
1999: LiveJournal App
LiveJournal is an online diary service. It was founded in 1999 by Brad Fitzpatrick and Michael J. Totten. At the time, it was called LiveJournal.com, but over time, it has changed its name to LiveJournal Inc., and then to SUP Media.
The site is currently owned by SUP Media Ltd., a Russian company based in St. Petersburg.
LiveJournal’s popularity exploded after September 11, 2001 when many people used the site as a place to express their emotions and opinions during this difficult time in America’s history.
Its success led to the creation of other social networking sites such as Friendster and MySpace (which was originally created for musicians).
In October 2001, LiveJournal was sold to Six Apart for $600,000 by its founders Brad Fitzpatrick and Michael Totten who left the company soon after due to differences with Six Apart management policies (they later founded Pyra Labs which developed Blogger).
Six Apart also acquired TypePad in 2004 from Evan Williams’ Pyra Labs; TypePad was merged into LiveJournal at that point becoming known as TypePad Communities
2002: Friendster App
Friendster is a social networking service that enables users to find and connect with people who share common interests and/or activities.
Friendster was founded in 2002 by Jonathan Abrams, Ooshma Garg, and Scott Kveton. The site was launched on August 22, 2002. Friendster’s headquarters are in Mountain View, California.
In 2003, the company received an undisclosed amount of funding from Silicon Valley investors including Hummer Winblad Venture Partners, Trinity Ventures and Softbank Capital.
By 2004, Friendster had become one of the most visited websites in the United States. In 2005, the company opened offices in Singapore and Tokyo.
After Facebook launched its News Feed feature in 2006, Friendster began losing traffic. In response, Friendster added a “news feed” feature similar to Facebook’s on March 31, 2008.
The site continued its decline through 2008, due to competition from Facebook and MySpace, both of whom were growing rapidly.
2003: Myspace App and LinkedIn App
Myspace and LinkedIn are two of the most popular social networks today. These sites have millions of users who interact with each other in different ways.
The Myspace app allows users to share photos, videos, music and other content with their friends on the network. Users can also share their favorite interests with other members.
In 2003, Myspace was founded by Tom Anderson and Chris DeWolfe as a web-based media publishing platform for musicians. The site allowed users to create profiles where they could post pictures and audio clips, as well as write blogs or journals.
It also included an instant messaging feature that allowed users to communicate with each other privately.
Myspace became extremely popular among teenagers because it allowed them to connect with people outside their school or community by sharing information about themselves and their interests with others who shared those interests.
In 2005, Google purchased Myspace for $580 million dollars in cash and stock options, but sold the company back to News Corp in 2011 for $35 million dollars after failing to turn it around financially
2004: Facebook App
The first version of Facebook was a simple social network for Harvard University students.
Users could post messages and photos on their personal profiles, but the News Feed as we know it today had not yet been developed.
2005: YouTube App
YouTube was founded in February 2005 by Chad Hurley, Steve Chen, and Jawed Karim, after they had initially created a video sharing site named “TuneIn” in February 2004.
Within a few months of its launch, YouTube was bought by Google for US$1.65 billion. YouTube now operates as one of Google’s subsidiaries.
In October 2006, Google Inc. announced plans to sell its Motorola Home business to Arris Group Inc., a deal worth $2.35 billion overall (at the time).
The transaction closed on January 9, 2012 and set off a series of changes within the company’s organizational structure: Andy Rubin stepped down as head of Android development to oversee Google’s other hardware initiatives; Vic Gundotra replaced Rubin as head of Android; Sundar Pichai became head of Chrome and apps; while Jonathan Rosenberg took over as senior vice president of product management.
On May 21, 2011, Hurley announced that he would be stepping down as CEO to become Chairman and Chief Strategy Officer at Rhapsody (now Napster) where he had served on their board since 2008, with former COO Salar Kamangar taking over his old role at YouTube.
2006: Twitter App
In 2006, Twitter launched its first mobile app.
The app was designed for a single purpose: to let users tweet from their phones.
Twitter’s iPhone app was available for download in the App Store. It was free of charge, and it worked with both 3G and EDGE networks.
zapp was limited in functionality; you could only post text-based tweets and view the tweets of others.
The company also released an Android version of its app later that year but it was only available to download on a handful of devices at first.
2010: Instagram App
The Instagram app has more than 100 million users, and it continues to grow in popularity. It’s a social media platform that allows users to share photos and videos with their friends, family and followers.
Instagram was founded by Kevin Systrom and Mike Krieger in 2010. The app was first released for iOS devices, and then later for Android devices.
In 2011, Instagram released its first ad campaign with the tagline “It’s Simple.” In 2012, Instagram launched an advertising API for businesses to buy ads on the service.
Today, there are more than 1 billion active monthly users across all of Facebook’s services including WhatsApp, Messenger and Facebook itself.
2011: Snapchat App
Snapchat is a photo and video sharing app that allows the user to send images, videos, and text messages that disappear after a maximum of ten seconds. The app was founded in 2011 by Evan Spiegel and Bobby Murphy.
The app was first released as an iOS exclusive application on September 2011 and officially released for Android on April 3rd 2012.
In 2013, Snapchat raised $13.5 million in Series A round funding from Lightspeed Venture Partners and Benchmark Capital.
In 2014, Snapchat raised $60 million in Series B funding from Coatue Management, Institutional Venture Partners and General Catalyst Partners.
On May 11th 2014, Snapchat filed for an initial public offering (IPO) with the Securities Exchange Commission (SEC). On February 25th 2015, Snap Inc filed their S-1 with the SEC which revealed the company’s financials for the first time since it’s launch in 2011.
According to the filing, Snap Inc generated $404 million in revenue during 2016 with an operating loss of $514 million. In 2017, Snap Inc generated $366 million with an operating loss of $372 million.
2016: TikTok App
TikTok is a short-form video platform owned by ByteDance, a Chinese technology company headquartered in Beijing. The app allows users to create and share short videos that can be edited using effects, filters, text and music.
In April 2019, TikTok announced it had reached 1 billion downloads on the Google Play Store and Apple App Store combined.
TikTok was released in 2016 by ByteDance as a standalone app for sharing videos created with music, special effects and other editing tools. The app was rebranded from musical.ly to TikTok in December 2017 due to its popularity among teens.
According to research firm Sensor Tower, TikTok earned $1 billion in revenue in 2018 through mobile advertising and subscriptions.
History of Social Media Marketing (SMM)
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
As of 2017, most practitioners still use traditional methods to market via social media.
The history of social media marketing began in 1991 when it became a full-fledged marketing channel with the launch of Prodigy, a subscription based online service that allowed users to dial into local bulletin boards and leave messages.
The first online chat system was called Internet Relay Chat (IRC) which was created by Jarkko Oikarinen in 1989 (Oikarinen). In 1995, the first ever blog was born by Peter Merholz who used it as a way to share his thoughts on design with others (Merholz).
By 1996, there were over 100 chat rooms with about 20 people per room leading to a total of 20,000 members on IRC (Robinson).
In 1998, SixDegrees.com launched as an experiment in connecting people from around the world using their email addresses and phone numbers (Sixdegrees).
Types of Social Media Marketing
Social media marketing has many different types. There are seven main types of social media marketing:
Community management. This involves interacting with your customers and helping them troubleshoot problems or find the answers to their questions.
It also means engaging with influencers in your industry and collaborating with them so that you can share content with your followers, who in turn will share it with theirs.
Content creation. Content creation includes creating blogs, videos, infographics and other types of visual content that can be shared on social media channels, owned websites and partner sites.
Customer service. Customer service is a very important part of any business, but especially one that relies on a strong social media presence.
It’s important to respond quickly to customer inquiries on all platforms so they feel heard and valued by your company. If someone wants an answer right away, even if it’s late at night or early in the morning, you need to make sure they get one right away.
Event management/sponsorship. Event management is about planning events for your company or attending events where your company will have a presence (by sponsoring them).
1. Organic social media marketing
What Is Organic Social Media Marketing?
Organic social media marketing is the process of growing your business through social media without paying for advertisements.
You’ll be using organic content to attract a following, who will then spread your brand throughout the web.
How Does Organic Social Media Marketing Work?
You can start by posting content on your own website and sending that link out to friends and family members. The more people you have following you, the more they’ll share your content with their followers.
As your followers share your articles, they’ll be exposed to other people on Facebook or Twitter who may also share it with their followers. The more people who read and share your posts, the more exposure you get.
2. Paid social media marketing
Paid social media marketing is a method of promoting your business on social media platforms, such as Facebook, Instagram and Twitter. It’s a relatively new marketing channel that has become increasingly popular over the past few years.
Paid social media marketing can be quite effective if you know how to use it correctly. There are many benefits, including:
- Targeted reach – You can target specific people or demographics by selecting specific Facebook ads based on the interests of your audience.
- Cost efficiency – You only pay for ads that are clicked on, which helps you avoid wasting money on ads that won’t convert.
- Brand awareness – People who see your ads may be more likely to remember your brand and visit your website.
Measuring the ROI on influencer marketing campaigns
Measuring the ROI on influencer marketing campaigns is a pain point for many marketers.
The biggest issue is that most influencer marketing campaigns are not designed with the intention of generating sales.
Instead, they’re designed to build brand awareness and engagement.
But if you want to quantify the value of an influencer campaign, there are some key metrics you should be tracking. Here are some examples:
Total reach: The total number of people exposed to your brand through a campaign not just those who engage with it directly.
This metric helps you understand how large your audience is and how far your content reaches.
Engagement rate: The percentage of people who interact with your content (like, comment or share). This metric is great because it shows how many people cared enough about your content to respond by engaging with it in some way.
The higher the engagement rate, the more effective your campaign was at getting people interested in what you had to say.
Social media comments/shares/likes: Social media platforms like Facebook and Twitter have built-in analytics tools that show how many people interacted with your post or image within their platform.
Benefits of incorporating paid social into your social media marketing plan
Paid social media marketing is a great way to boost your brand’s visibility by targeting specific audiences and increasing the reach of your content. But, how does it work?
Paid social media marketing is a form of advertising that allows you to pay for exposure on social media platforms.
There are many different ways to use paid social media advertising, from boosting posts to purchasing followers and likes.
Benefits of incorporating paid social into your social media marketing plan:
- Reach more people: With more than 2 billion monthly active users around the globe, Facebook is one of the most popular social networks out there.
- If you want to reach more people with your business, then you should definitely consider using Facebook Sponsored Posts. These ads allow you to target specific users based on demographics, interests or behaviors.
- This gives you access to a wide range of potential customers who may not otherwise see your brand or product advertised elsewhere online.
- Boost engagement: Paid social ads can also help increase engagement on each post by allowing you to target specific audiences based on their interests or behaviors.
- This can be especially useful if you’re trying to drive traffic back to a certain page or increase engagement with certain types of content.
7 Social Media Platforms to Use in Your Marketing Strategy
Social media is a powerful way to reach your target audience, whether you’re selling products or services.
However, it can be overwhelming to try to manage your social accounts on your own.
That’s why some marketers outsource the task to a third-party service that can handle the day-to-day maintenance of their social accounts.
If you don’t have the resources or expertise to manage all of your own social accounts, consider using one of these seven social media platforms in your marketing strategy:
Facebook is a social networking service that enables its users to connect with friends and family as well as make new social connections.
Launched on February 4, 2004, by Mark Zuckerberg and his Harvard College roommates and fellow students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes, the website has grown rapidly to include more than one billion active users as of July 2010.
Facebook offers a range of services including a newsfeed, user-submitted status updates (called Wall posts), photo sharing, video sharing, event organization and messaging features.
In addition to being free to users for basic use, Facebook charges businesses for advertising services.
Facebook has changed the way people interact with each other and share information through social networking sites. In 2008, Time magazine named it one of the top 100 websites in the world.
The company’s value has been estimated at $31 billion as of September 2011.
Facebook’s creation was first announced by Mark Zuckerberg at Harvard University on February 4th 2004 in his dorm room at Kirkland House.
He was joined by roommates Dustin Moskovitz (who later left Facebook) and Chris Hughes who helped Zuckerberg code it in PHP. The site was launched on February 4th 2004 at 9:00pm ET with 6
Facebook Ads are a great way to get your business in front of a huge audience. You can target users based on age, gender, location, interests and other factors.
The best part is that Facebook Ads are incredibly affordable and easy to set up.
The only problem with Facebook Ads is that they can be very confusing if you’re not familiar with them. There’s a lot of jargon involved (like “audience targeting”) and it’s easy for new advertisers to make mistakes when setting up their campaigns.
In this article, I’ll show you the basic setup of a Facebook Ad campaign so you can make sure it’s optimized correctly before diving into the details of how each setting affects performance.
Instagram is a social network that allows users to share photos and videos, either publicly or privately. The service was founded in 2010 and can be accessed from the web or mobile devices.
A user’s posts can be shared with other network users, as well as friends who follow them. An account can also be set to private so only a user’s approved followers can see their posts and comments.
Instagram has been downloaded over 100 million times in both Apple’s App Store and Google Play as of February 2014.
The company was founded by Kevin Systrom and Mike Krieger, who were working on Burbn, a check-in app, when Facebook expressed interest in purchasing it.
While the two were not interested in selling, Facebook offered to help them improve the app’s design and functionality, which led to the creation of Instagram.
The service was officially launched on October 6th, 2010 at an event held at South by Southwest (SXSW) in Austin, Texas and became available for download from Apple’s App Store on October 7th.
Instagram Stories is the social network’s answer to Snapchat and it’s already taking over.
Instagram Stories is a new feature that allows users to post photos and videos that disappear after 24 hours, much like Snapchat.
The difference between the two apps is that Instagram Stories doesn’t require its users to take photos with both hands as they do on Snapchat, meaning it can be more convenient for those who want to use their smartphones one-handed.
Instagram launched the feature in August 2016 as an effort to compete with Snapchat, which has been the most popular app among teens and young adults.
Since then, Instagram Stories has become increasingly popular among those demographics, according to data from Edison Research and Triton Digital.
In addition to being able to post photos or videos directly from your camera roll, users can also add text captions and stickers to their posts just like they can on Facebook or Twitter.
Instagram Ads are the newest form of advertising on Instagram. They have taken over from Facebook Ads as the most effective way to reach your target audience on Instagram.
The number of impressions and clicks you get with Instagram Ads will be much higher than with Facebook Ads.
This means your ads are more likely to get seen, which in turn increases your chance of converting a viewer into a customer.
Instagram Ads also allow you to reach specific audiences by targeting people based on their location, age, gender and interests.
You can also set up an audience for people who like specific content or who follow certain accounts.
Instagram ads are available in two different formats: video and image. Video ads only last up to 15 seconds while image ads can be up to 60 seconds long.
Instagram Story Ads
Instagram Story Ads are the new feature that Instagram is rolling out, and it’s one that many businesses should be taking advantage of.
The best part about this new ad format is that it’s so easy to use. It’s literally the same as creating a story on Instagram, which means anyone can do it. If you haven’t tried one yet, here’s a quick look at what they look like:
What Are Instagram Story Ads?
Instagram Story Ads are basically ads that you can create within your Instagram account. They appear at the top of your followers’ feeds and last for 24 hours before disappearing.
You can use them to promote products or services, create brand awareness, and drive traffic to your website or store front.
Instagram Carousel Ads
Instagram Carousel Ads are a great way to showcase multiple images in one ad unit. They’re an excellent way to highlight your product, service or brand.
Instagram Carousel Ads are also optimized for mobile devices, which is important because the majority of Instagram users access the app through their phone.
Here are some tips and best practices for creating successful Instagram Carousel Ads:
1. Focus on storytelling – Instagram ads are visual, so make sure your carousel tells a story. Use high-quality images that draw people in and elicit emotion. Make sure each image complements the others by using similar colors or themes across all four images.
This will help build a cohesive story for your ad unit and keep viewers engaged until they see everything you have to offer.
2. Use relevant hashtags – You can add up to 30 hashtags per post to help drive traffic back to your website or landing page from Instagram users who search for these topics on the platform.
Make sure each hashtag is relevant to your ad content; otherwise, it won’t be useful for driving traffic back to your website or landing page.
3. Use video .
Instagram Photo Ads
Instagram Photo Ads are a great way to get the attention of your target audience and start building a community. The cost-per-click (CPC) is lower than other social media platforms, making it a more affordable option for advertising on Instagram.
And with so much potential for interaction, you can build relationships with your customers beyond just an ad.
How do I advertise on Instagram?
You can create an ad in the Ads Manager or in Power Editor. If you’re advertising on Facebook and Instagram together, you can use Power Editor for both. We recommend using Power Editor because it lets you create more complex ads, like carousel ads (multiple images in one ad).
Instagram Video Ads
Instagram has a huge audience. With over 800 million users, Instagram has become one of the most important social media platforms for brands to reach their audience.
Instagram Video Ads are an excellent way to show off your brand’s personality and product offerings. This type of ad is also more likely to be seen by your followers than a still image or text-only post.
Video ads on Instagram can be used to promote your brand and drive sales as well as encourage engagement with your followers.
Instagram Video Ads offer up to 60 seconds of video which allows you to tell a longer story and build anticipation for your products or services.
How do they work?
When someone clicks on an Instagram Video Ad, they’ll see a full screen video that plays automatically in the feed. There’s no need for them to click “play,” unless they want to stop the video from playing automatically.
TikTok (formerly Musical.ly) is a short video-sharing app that lets you create short looping videos with music and special effects. The app was originally designed for musically inclined teens, but now it’s used by all ages to make short videos of themselves singing, dancing or rapping along to songs.
It’s also home to many viral memes and challenges.
TikTok has more than 300 million users worldwide, who have created more than 1 billion videos on the platform since its launch in 2016. It’s especially popular among young people in Asia, where it has become one of the most downloaded apps of all time.
You can share your TikTok videos on Facebook or Twitter through the app itself or using a link from an official website like tiktok.us or tiktokviral.com/.
Snapchat is a mobile app that allows users to send photos and videos to their friends. The recipient can view the image or video for up to 10 seconds before it disappears.
Snapchat was created in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown while they were students at Stanford University. The app was originally called Picaboo, but it was later renamed Snapchat because it allowed users to send photos that would “self-destruct” after a few seconds.
In 2012, Facebook offered $3 billion for Snapchat, which was rejected by its founders. In 2013, Snapchat raised $60 million from investors including Benchmark Capital, Lightspeed Venture Partners and Institutional Venture Partners.
In 2014, Snapchat introduced Snapcash, a feature allowing users to send money through the app.
Later that year the company also started offering sponsored lenses special effects that can be applied to user selfies with certain brands’ products on their faces and launched an Android version of its app (which had previously been exclusive to Apple devices).
Organic LinkedIn Content
The content you post on LinkedIn can help you build your brand and attract new clients. It can also help you gain exposure and drive traffic to your website.
If you’re using LinkedIn to market your business, it’s important to use the right type of content. Here are some tips for creating a strong organic LinkedIn presence:
Use an eye-catching image. Your cover photo is the first thing people see when they visit your page, so make sure it looks professional and engaging.
If possible, choose a photo that includes elements of your business whether it’s a product or service or something else that ties in with your brand identity. For example, if you sell wedding cakes, include photos of cakes in the background of your cover photo.
Write interesting copy. The copy on your profile page should be interesting enough for people to click through and read more about what you do or sell.
In addition to describing yourself as an individual (e.g., “I’m a wedding cake designer”), share some personal details that might be relevant to others (e.g., “I love helping people plan their weddings”).
This will show visitors that you’re human and make them want to know more about your business which means they’ll be more likely to purchase from you in the
LinkedIn Groups are a great way to connect with other professionals in your field and stay up-to-date on industry news, trends, and best practices.
If you’re looking for something more than just a group of people who share your interests, you may want to consider joining one of the many LinkedIn Groups that have been created for professionals in different industries.
LinkedIn Groups are free to join and easy to understand. They allow members to post content, share ideas, ask questions and network with each other.
The groups also include discussion boards where members can engage in discussions around specific topics or issues that may be important to them.
These groups are run by volunteer moderators who are responsible for keeping things organized within their group by encouraging quality participation from members while maintaining an appropriate level of member engagement.
These moderators help make sure that all members feel welcome and respected while participating in the discussions taking place within their groups.
LinkedIn Advertising is a self-serve platform that allows you to display your ads on LinkedIn across its entire network of over 400 million members.
With LinkedIn Advertising, you can reach your audience by industry, job title, company size and seniority level.
You can also target specific titles, skills and schools to reach people who are most likely to be interested in your products or services.
The LinkedIn advertising options include:
Targeting by Interests and Behaviors – You can target users based on their interests and behaviors.
For example, if you’re looking to reach social media users, choose “Social Media App Advertisers.” Or if you’re looking to reach marketing professionals, choose “Marketing Professionals with the Job Title Social Media Manager.”
Targeting by Company Size – Choose from small businesses (up to 1,000 employees), mid market companies (1,000+ employees), large enterprises (10,000+ employees) or professional services firms (1,000+ employees).
Targeting by Seniority Level – Targeting is based on title as well as seniority level within an organization. For example, if you want to reach C-level executives at Fortune 500 companies in healthcare or retail industries.
Twitter is one of the most popular social media platforms in the world, with more than 500 million active users and over 313 million monthly active users worldwide.
This makes it a great platform for businesses to use for their marketing strategies.
Twitter Marketing Benefits:
Twitter has a number of benefits for businesses looking to market themselves online. Some of them include:
A large audience – Twitter has an enormous user base with millions of people who use the platform every day. These people often follow brands they like and are open to being marketed to by them.
If you choose wisely, you can reach out to them and let them know about your business and what you have to offer.
Easy content sharing – Twitter allows you to share images and videos easily, which can be a great way to get people interested in your brand or product offerings.
With just one tweet, you can share a picture or video with your followers, which will usually generate more engagement than text-only posts.
YouTube is the world’s second-largest search engine and the most popular video sharing site in the world.
It attracts over one billion unique visitors each month, who watch hundreds of millions of hours’ worth of video each day with over six billion hours watched per month.
It has become a powerful advertising platform for businesses, celebrities and anyone else who wants to share their message with the world.
Why YouTube is important?
If you want to improve your online visibility and get more exposure for your business, then YouTube is an essential component of your marketing strategy. Here are just some of the many reasons why:
It’s free. You don’t need to pay anything to create a channel or upload videos unlike other platforms such as Facebook or Instagram, where you have to pay money before you can start posting ads or content on them.
It has a huge audience. There were more than 800 million unique visitors on YouTube in May 2015 alone.
And that number continues to grow every month!
It offers instant results. Unlike traditional forms of advertising (such as newspapers or radio), which take time before they start working effectively, video marketing on YouTube works immediately because it allows you to reach viewers directly without any middlemen involved (such as publishers).
Organic Search on YouTube
Google is the primary search engine for most people, but YouTube is the second most popular search engine, and it’s growing every day.
So how can you use organic search on YouTube to your advantage?
YouTube is a massive platform with billions of searches made every day.
It’s also one of the most important sources of information in the world especially for millennials which makes it incredibly valuable to businesses that want to increase their exposure.
Organic search on YouTube can be used as an effective marketing tool because it helps you rank higher in the search engine results page (SERP) and get more views. This means that your content will reach more people and drive more traffic to your website or blog.
The good news is that getting started with organic search on YouTube isn’t difficult at all. All you have to do is create a video that ranks high for certain keywords and then promote it through other channels such as Facebook, Twitter, LinkedIn and Instagram.
YouTube is one of the most popular sites on the web, with over 1 billion users and 400 hours of new video uploaded every minute. It’s a great place to find your next customer.
YouTube Ads are easy to set up and manage and offer lots of opportunities for customization, including:
A mix of display formats including in-stream ads that play before or during videos, as well as overlay ads that appear on videos while they’re playing
Display ads that show up on YouTube search pages and partner sites across the web
The ability to target audiences based on their interests, demographics and location
You can even use TrueView for action campaigns, which let you place display ads in front of people who are already watching your video.
The Future of Social Media Marketing: The Importance of Data and Content
Social media marketing is an essential part of any company’s marketing strategy. The ability to build a brand and engage with customers on social media platforms is more important than ever before.
However, the future of social media marketing will focus on the importance of data and content.
Data has become one of the most important aspects of running a business, especially in the digital age. Businesses are able to track every aspect of their customer’s online activity and use this information to improve their products and services.
In addition, companies can use data to target specific groups or individuals based on their demographics, interests and behaviors online.
Social media platforms like Facebook and Twitter allow companies to collect data about their customers’ online activity through their websites, apps and other devices they own or use regularly.
This information can be used to tailor content specifically for each individual or group so that it is relevant to them while also being entertaining enough that they want to engage with it on a regular basis.
6 Tips for Building a Social Media Marketing Strategy
Social media has become a major part of people’s lives. According to Pew Research, 71 percent of American adults use social networking sites.
And those numbers are only increasing.
Social media can be a great way to connect with customers and build your brand. But how do you get started? Here are six tips for building a social media marketing strategy:
- Know Your Audience
- Create Content Your Fans Will Love
- Post Regularly (But Not Too Often)
- Keep It Real
- Measure Your Results
- Use Social Media To Drive Traffic To Your Site
1. Identify goals and key metrics for your social media marketing strategy
Social media is a powerful platform for marketing, but it’s important to understand how to use it effectively.
Step 1: Identify goals and key metrics for your social media marketing strategy
Social media can be used for so many different reasons from customer service to content marketing and each one requires a different approach.
Before you get started, identify your business goals and determine what metrics will help you measure success. For example, if you’re using social media to drive traffic back to your website, you’ll want to track the number of visitors who land on specific pages on your site after clicking through from Facebook or another social network.
Step 2: Create a content plan
Your next step is creating a content plan that aligns with your business goals and displays your brand in the best light possible.
It’s also important to make sure that each piece of content has a specific purpose and fits into an overall strategy that can be tracked over time. Take time before publishing any post or video to make sure it’s relevant, interesting and engaging for your audience this will help keep them coming back for more!
2. Social Media Marketing Research and identify your target audience
Social media marketing is a great way to reach out to your target audience. It can be used to build relationships and promote an organization, product or service.
Social media marketing is also a great way to measure what works and what doesn’t work for your company. The following steps will help you get started:
Social media marketing research – conduct a thorough research about the social media platform you want to use.
Make sure you understand its demographics, user behavior and content strategy. You should also look at other brands that are using the platform and determine if it is worth investing in this platform for your business.
Researching about your target audience – conduct research about who are the people interested in what you have to offer? What are their hobbies, interests, location etc.?
What kind of content do they like? Which social network(s) do they prefer? What do they expect from companies? How much time do they spend on these networks? What questions would they like answered by companies? What would they like companies to do differently? How much money would they be willing to pay for certain products or services? What kind of incentives would motivate them to buy from you instead of another company? Always keep in mind that every.
3. Social Media Marketing Perform a competition analysis to check out what the competition is doing
Social media marketing is the process of gaining website traffic or attention through social media sites. Social media sites are a great way to market yourself, your business, and your products.
The best way to use social media for marketing is to create content that will grab people’s attention and get them involved in a conversation with you.
The most important part of social media marketing is creating engaging content. The more interesting and helpful your content is, the more likely it is that people will share it with others.
If they like what they see, they’ll want more information, which means more sales for you!
When using social media for marketing purposes, you have several different types of tools at your disposal. You can use videos, photos, status updates and other types of posts on Facebook, Twitter, Instagram and Google+.
All these different platforms offer different ways to interact with your customers and prospects so use them all!
Social Media Marketing Create thoughtful and engaging content
4. Social Media Marketing Create thoughtful and engaging content
Social media marketing is one of the fastest growing industries in the world. The most successful companies are those that understand how to use social media to their advantage.
If you want to be a part of this elite group, then you need to follow these steps.
Create thoughtful and engaging content
Social media can be used as a way to promote your products and services, but it’s not just about advertising.
You need to create engaging content that will get people talking about your brand. This content should be interesting, informative, and fun! For example, if you own an ice cream shop, then you could post a funny video or photo series on Facebook or Instagram showing how much fun it is to eat ice cream!
Hashtags allow people who are searching for specific topics or terms to find your posts and follow along with what you have to say.
In addition to hashtags being used on social media platforms like Twitter and Instagram (which allow them), they also appear in Google search results when someone searches for something specific using Google Search or Google+.
So if someone searches for “ice cream” and uses the hashtag “#icecream” in their post, then any other post that contains this same hashtag.
5. Schedule your social media content using a social media management tool or social media manager
One of the most popular ways to schedule your social media content is by using a social media management tool.
These tools allow you to schedule posts in advance and send them out at the optimal time for reaching your audience.
There are several free options available, but if you want to use this method then we recommend Hootsuite. This service offers a free plan that allows you to connect up to three social profiles and schedule up to 10 posts per month.
You can also use it for free on mobile devices with their app.
If you want more features and posting capacity, then there are paid plans starting at $9/month per account.
6. Social Media Marketing Evaluate your results and optimize for the future
There are a lot of things that can go wrong with your social media campaign.
You might not have a clear plan for what you want to accomplish. You might be posting too much and annoying your followers.
Or you might not be targeting the right people and wasting time on those who are unlikely to buy from you.
But there are also lots of ways to improve your results.
Here are three things you should do after every social media marketing campaign to evaluate what worked, what didn’t, and how to improve for the next time:
1. Check your click-through rate (CTR)
The CTR is the percentage of people who saw your post out of all those who saw it so if 100 people saw your tweet and five clicked on it, it would have a 5% CTR.
The higher this number is, the better but even if it’s low (or zero), don’t get discouraged sometimes it takes time for people to notice something new!
Social Media Marketing – Frequently Asked Questions
Social media marketing is now a crucial part of any company’s digital strategy.
It allows businesses to connect with their customers and prospects in real time, across multiple channels.
However, there are still some common questions that come up when it comes to social media marketing. Here are answers to some of the most common ones:
What is social media marketing?
Social media marketing refers to any activity that promotes a brand or business through social media platforms such as Facebook, Twitter and Instagram.
Social media marketers can use these networks to engage with existing customers and build brand awareness by reaching new potential customers online.
Why should I use social media?
Social media gives you an opportunity to connect with your target audience in a more personal way than traditional advertising.
By creating content that resonates with your target audience, you can build trust and credibility in your brand which will lead to sales down the line!
Social Media Marketing – Wrapping Up
Social media marketing has changed the way people interact with one another. It has become an important part of marketing strategies, and it’s not going away anytime soon.
As a business owner, you need to be on top of your game when it comes to social media marketing.
You need to know how to use it effectively for your business, and you also need to know how other businesses are using it.
In this guide, we’ve covered everything from Facebook marketing to Twitter marketing and everything in between.
We’ve looked at what works and what doesn’t work, so you can make sure that your social media marketing efforts are effective ones that get results.
If you have any questions or comments about this guide or anything else related to online marketing, please don’t hesitate to let us know!