How To Write Explainer Videos That Convert: Our Complete Guide

If you haven’t heard of explainer videos, you’re probably wondering what they are. Well, simply put, it’s a short video that explains a topic or product in a simple and concise manner. But why do you need one? And how do you make one?

Trying to explain what an explainer video is to your friends, family, or even colleagues can prove to be difficult.

It’s like trying to describe what a movie is without using any of the following: actors, set design, plot, or even dialogue. You’re left with no other option but to show them an example.

Explainer videos work in much the same way. So if you’re trying to convince someone why they should invest in making an explainer video for their business, here are some points that may help:

1. A Video Is More Engaging Than Text

Most people find it easier to process content when they can see and hear it rather than read it. They also have a better memory of what they saw and heard as compared to what they read.

2. Video Ads Are More Effective Than Banner Ads

In fact, according to Google and Hubspot data from 2013, online video advertising generates 12 times more leads than traditional display ads on average.
 

 

How Do You Write An Explainer Video Script?

When creating an explainer video, one of the first decisions you will have to make is what your video will be about. You are essentially writing a script for your video, so choosing an engaging and relevant topic for your audience is essential.

Video scripts should be clear, concise, and easy to follow. Before you begin writing your script, brainstorm a list of all the aspects of your business you want people to know about.

This can include the product or service you provide, the benefits of using it, the company history, and anything else people need to know to get started.

Once you’ve narrowed down your topic, make sure you include all of the vital information within your script.

As well as detailing what you do and how you do it, provide some background information on yourself and your business so that viewers have everything they need in one place.

Formatting

Write up your script in a word processing program like Word or Pages: This will make the formatting process more straightforward when it comes time to add any images or graphics.

Some of the main areas to cover within your script are listed below. It isn’t necessary to cover every point but try to ensure that you consider every area.

What Are The Various Types Of Explainer Ads?

Explainer videos can be created for almost any product or service, but here are some common types:

How To Videos

These videos show people how to use your product or service to know what you’re talking about before they buy.

They’re typically used for software and apps, but any type of product or service can be enhanced with one.

Reviews

Review videos provide an honest appraisal of a product or service without making the viewer feel like an idiot.

They’re usually filmed by someone who has used the thing being reviewed, so you’ll get a real sense of what’s cool about what you’re selling.

Tips & Tricks

Ask customers to demonstrate their enthusiasm by sharing tips on how they made something work better than the instructions suggested.

This is an excellent way to generate word-of-mouth marketing for your company because people love showing off their skills and knowledge before their friends and family.

How Do You Make Explainer Videos?

So how do you make explainer videos? It will help to think of them as mini-movies. Here is an overview of the entire process: Write a script.

Get a good idea for the video and put it on paper or in a Word document. You are doing this for yourself, not anyone else, so don’t worry about writing perfect sentences. You can even get feedback from friends and family members if you want—that’s one way to make sure your video is clear and easy to understand.

This is also an excellent time to start thinking about the style of your video (cartoon, text only, etc.).

Choose a Style

If you are making an explainer video, it’s good to choose a style that fits your brand. Many businesses create custom videos, which means they work with an animation studio to create something specifically for their brand and product.

Other businesses use templates created by animation studios or other companies (such as Animoto) to keep costs down. Find an animation studio or freelancer.

If you decide you want to find an animation studio to create the animated explainer video for you, look at their previous work and compare studios until you find one. 

https://www.youtube.com/watch?v=FjmjRiQWm-o

How Do I Make a High Video Conversion?

Every online marketer is looking for the next big tip on making a high video conversion. There are many different opinions, and even more marketing gimmicks promise excellent results.

Trial and error is an effective way of learning what works best for you and your business, but it can be highly time-consuming. I have found that when you find something that works, it’s best to stick with it as much as possible.

I’d like to share with you some of my experiences that I have gained over the last few years of creating Youtube videos. These are the most effective tips on making a high video conversion: The Length Of Your Video MattersIf you look at the most viewed videos on Youtube today, they are nearly all under 10 minutes in length.

This might seem like a long time if you’re used to watching typical TV shows or films, but online viewers are much more impatient than those who watch traditional media. Online viewers want instant gratification, and they want it now!2) Provide A Solution To Their ProblemAs soon as you can get on camera, tell them exactly why they should listen to what you have to say.

If you interestingly do this, then they will stick around and continue.

How Much Does A 1 Minute Explainer Video Cost?

How much does a 1 Minute Explainer Video cost? A lot less than you think! You can get the best quote Even if you do not have a single dollar to start with. (Hint: It’s all about creative financing).

So, first of all, let me ask you 2 questions:

1. Do you have a product or service that people need? 
2. Do you want to change people’s lives? If your answer is YES, then you are on the right page. As a matter of fact, I will show you how to make an explainer video for your business for almost free.

But first, let me ask you another question: Why do you think explainer videos are compelling? Here are the reasons why it works: Explainer videos are short, making them easy to digest. They’re both entertaining and educational at the same time.

It captures Attention. They’re cheap, and they work.

They’re highly shareable on social media. Your potential customers will remember your brand better.

The ROI is higher than other marketing mediums like Facebook Ads, Google Adwords, etc.; they usually have a high retention rate.

So if you want to change people’s lives, make an explainer video today before it’s too late.

Why Are Explainer Videos So Successful?

Explainer videos are short video clips that explain a product, service, or concept in an entertaining and easily understandable manner. Explainer videos are also called corporate explainer videos, product explainer videos, or marketing explainer videos.

Description: In the past decade, the use of video marketing has exploded. It’s now estimated that over 80% of the world’s data is created in video format.

As that number continues to climb, it’s no surprise that businesses are competing to get their message out there more than ever before. The best way for a company to do this is through an informative and engaging video.

Explainer videos don’t just help people understand what you do; they also help you appear like an expert in your field! As a result, these marketing tools have become increasingly popular with businesses of all sizes. Many big-name companies rely on these videos to market their products and services to new and existing customers.

The list includes big names such as Airbnb, Dropbox, Apple, Amazon, Facebook, and Google. So what makes them so effective? There are a handful of reasons why these types of videos tend to be so successful in online marketing: They’re straightforward to digest. There are many different aspects to getting this done.

How To Write An Explainer Video Script

Video marketing is a great way to market your business. However, if you’re going to use video for marketing, you need to know how to write an explainer video script.

This article will show you how to write an explainer video script that will work for any business. Tutorials are suitable for explaining things.

You can make one yourself or pay a company to make you one. You can also use it as a sales tool.

If you have a new product or service, making a tutorial is an excellent way to promote it and, at the same time, help customers understand your product or service better. You can sell anything easier when people understand what it is and why they need it.

Explainer videos make it easy for people to understand your product or service. The script is really what makes an explainer video work.

This is true whether you’re having someone else make your explainer video or doing it yourself. The script needs to grab viewers’ attention and keep their interest throughout the whole video.

It’s got to be interesting enough that they want to watch the whole thing and take action when they’re done watching the video.

Write A Video Script

After a few rounds of interviews, we concluded that the best way to get the best information was to sit down and have a conversation. However, once you have found your guest and decided to film a video, the next step is writing a script.

TIP – There is no perfect script. You can always write and re-write your script as many times as you want.

You need to consider a few things when writing your video script: Your goal for your video: 

• What do you want to achieve from your video? This can be anything from getting more followers on social media platforms to being able to sell more products. 
• How will you achieve this goal? 
• What do you want your viewers to take away from your video? 

The craft of writing: We have covered this in our article The Ultimate Guide To Creating Blog Posts That Get Noticed, but make sure you use short paragraphs with concise sentences.

Long sentences can be challenging for some people to understand. If that is the case, it is better to break up long sentences into two or three different sentences.

What will be included in my video: A typical video script should include an introduction, body, how-to section, and conclusion. 

Video Script Checklist (With Examples)

A video script is a written version of the video you are about to produce. It’s similar to a written script for a TV commercial, but the length and style will differ depending on the medium and purpose of your video.

The main difference between a Video Script and a Written Script is that they are two different formats used for different purposes, rather than two separate pieces of writing. A Video Script may be: Written as a storyboard, detailing every shot and action in the video.

Used as a guide for voice-over artists or to create a voice-over script.Used as an aid for those who will be recording the video (e.g., journalists).

Used to help you plan the visuals you need in your video (e.g., research). Used as an aid when editing your video (or creating your storyboard).

The main point of using a Video Script is to keep everything organized so that time isn’t wasted during the creation and production of your video. This can include: Avoiding making mistakes by avoiding common pitfalls.

Gathering all necessary information beforehand enables you to begin production without delay. Avoid disorganization by having everything planned out in advance to know where you’re going with your video.

How To Write An Explainer Video Script That Converts

Whether you’re running an e-commerce store, trying to land new customers, or recruiting new staff members, video content can be a game-changer. It’s not just about shooting footage.

You need to know how to write an explainer video script that converts. Telling your brand’s story in a short video isn’t easy.

That’s why you need to take the time to plan out your script before you even pick up a camera. We’ll walk you through the process of creating your explainer video script in this article.

If you’re interested in learning more about the how and why of explainer videos, check out our guide to the top five types of e-commerce explainer videos! What is an Explainer Video? Explainer videos first gained popularity with online retailers. These videos are short and informative clips that detail the products or services offered at a company’s website.

The idea behind these videos is simple: they get a potential customer excited and interested enough to buy from your site without even visiting it! They can also help non-eCommerce businesses grow their business by explaining their services and instilling trust in their potential clients.

Types Of Explainer Videos

There are many types of explainer videos to choose from. Explainer videos are short and to the point, allowing you to showcase your brand or product concisely and engagingly.

You can use an explainer video to introduce your company or product and tell viewers how you can help them. Here are a few types of explainer videos that you may want to consider if you’re planning on creating one: 

Whiteboard: Whiteboard videos feature hand-drawn illustrations on a white background with voiceover narration.

These types of explainer videos tend to be more fun and engaging for viewers.

2D Animation: 2D animation explainer videos feature hand-drawn illustrations set against simple backgrounds. These animated explainer videos are easy on the eyes and make it easy for users to follow along with what’s being said. 

3D Animation: 3D animation explainer videos use computer-generated graphics and are often viewed from different angles than the other types of animated explainer videos. They’re often used to showcase complex products or processes through engaging stories. 

Motion Graphics: Motion graphics explainer videos combine still images, text, audio, and video into a short video clip. Motion graphics are very versatile and provide a lot of creative control over your message.

Step 1. Define The Problem

Hello, my name is Andrew. I’m a teacher.

And today, I’ll be talking to you about the steps of a scientific method project. Now, there are many different types of scientific methods.

There are the natural sciences like physics, chemistry, biology, and so on. They use the scientific method to solve problems that have answers that can be tested through repeatable experiments by scientists and observers.

In contrast, there are the social sciences. They study human behavior and economics using empirical data, but they cannot be tested through experimentation.

Step 1: Define the Problem

Well, let’s say you’re doing a social science project. Like me! And you have to figure out what your problem is before you can go any further.

What is it that you want to know? What question are you trying to answer? This should be pretty straightforward for most projects but if anything is unclear just ask your teacher for help! 

Step 2 Make Observations: 

What do you already know about this problem? Is there a lot of information out there or not much? Are you working with a team or on your own? Well, maybe you have to talk to some people first and find out more information about this problem!

Step 2. Show The Solution In Your Explainer Video

In the end, you’ll have everyone’s attention, but if you don’t take advantage of it, all is for naught. You should use the second part of your video to deliver the solution to your problem or pain point.

Telling people only about the problem and providing a solution without showing one will leave them in the dark about how your product actually works. And if they can’t see how your product works and how it addresses their problem, there’s no way they’re going to buy from you.

Show how your product solves their problem as simply as possible. Don’t fall into the trap of going on and on about it or showing unnecessary parts of your product that don’t add value.

This is where you have to be ruthless in editing down everything that doesn’t speak directly to the customer’s problem. We’ve found the best approach can be summarised in this simple formula: Problem + Solution = Profit.

Why is this so effective? Firstly, it states exactly what you’re going to talk about right up front. This puts people at ease because they know what they’re getting themselves into, and they’re not left in suspense wondering, “How will this help me?”.

Secondly, it gives a clear indication of what they will gain.

Step 3. Show Them How Your Product Helps

The best products solve a problem for the consumer. In this section, tell your story about how you solved the problem better than anyone else.

What is the problem? What is happening to your customers? What are their challenges and frustrations? What needs have they tried to address with other solutions that haven’t worked? What has been keeping them from getting what they really want or need? 

Your solution should be based on research and interviews that you’ve done with potential customers as part of your market research. This can be as simple as a six-word description like “The easiest way to make a great cup of coffee at home.”

Your product description should also include two or more benefits that your customers will experience after purchasing it. These benefits should be quantifiable, specific, and unique to your solution.

The more specific you are about these benefits, the easier it will be for someone to understand quickly why your product is better than anything else on the market. 

Step 4: Show Them How Your Product Helps

In this step, you will prove why your product is worth it. 

What are the features and benefits? What makes it different from similar products. This is the essential part of your sales page because you will be using this information to answer any objections.

While it’s hard to believe that people would buy without seeing actual proof that the product will provide them with what they want, it happens every day. In fact, if you’re unable to show evidence that your product works, people will simply move on to the next vendor who can prove how great their product is.

You’ll also want to make sure that you’re not just telling them about all the things the product can do but rather how they specifically benefit from all those benefits.

Step 5. Call To Action

The goal of a compelling call to action is to inspire your visitors to take the action you want them to take. When done right, a call to action will help you achieve your goals and increase the number of sales that you get from your website.

Telling people what you want them to do is not an effective way to get them to do it. You have to inspire them with a compelling offer, like a discount or a gift.

Here are some practical ways to use a call to action on your website:Offer something irresistible. You may want people to sign up for your e-mail newsletter, buy your product or download your free report.

Whatever it is, make sure it’s something so valuable that they can’t resist taking advantage of the opportunity when they see it on your site. A free gift or a significant discount will always get more attention than a regular sales offer.

Keep the process simple. If you need someone’s name and address before giving them their free gift, don’t make them fill out two forms before they even know if they’re going to get it! Keep the process simple so that more people will complete it.

Make it easy for people to find their way back again.