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Mood boards are used by designers, photographers, and artists to convey a mood or emotion that they want their work to evoke.
They can be as simple as a few words or phrases on a piece of paper or can be more complex with pictures and graphics.
Mood boards allow the designer/artist to narrow in on what they’re trying to say before they start putting pen-to-paper (or finger-to-keyboard).
MOOD Board APPS
What Are Mood Board Apps?
Mood board apps are a type of tool that can help you with your design process.
Mood boards are used to organize the colors, textures, and styles that an individual likes.
The idea is to keep everything in one place for easy access when inspiration strikes or when it’s time to make decisions about style.
There are many different mood board app options out there so take some time to find one that works best for you.
What Are Mood Boards?
Mood boards are a design tool that helps you figure out the mood of your space. They can be anything from color swatches and fabric samples to magazine clippings and Polaroids.
The idea is to collect inspirational images that evoke feelings, memories, or aesthetics you want in your room.
Mood boards can help you explore different design ideas before committing to one specific direction for an area- giving you more freedom to create a personalized space with no regrets!
They are a great way to help you visualize your design.
Mood boards are used often in the fashion industry and it’s easy to see why. Clothes can be boring if not styled properly, but they can also be stunning when styled with the right colors and pieces together.
The same goes for any design, whether it is interior or exterior.
Best Mood Board Apps
Mood boards have been around for years, but they’re still a powerful way to organize your thoughts and ideas in an artistic way.
The best mood board apps on the market today are able to make it easy for you with features like drag-and-drop functionality, customizable templates, and intuitive navigation.
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There are many mood board apps out there, but not all of them have the same functionality. Below is a list of some of the most popular mood board apps on the market today:
Everything in one table
| # | App |
|---|---|
| 1 | |
| 2 | Canva |
| 3 | Mural |
| 4 | Invision (discontinued) |
| 5 | Gomoodboard (discontinued) |
| 6 | Studiobinder |
Pinterest is an online pinboard for people to share and “pin” images, videos, quotes, links, and other things they find interesting.
Pinterest reported about 640 million global monthly active users as of its Q2 2026 earnings.
Users can categorize their pins by pinning them to different boards such as DIY crafts, recipes from favorite cooking blogs, outfits for the day out with friends, etc.
Pinterest is an online social media site that allows users to create and share images. The site was founded in 2010 by Ben Silbermann, Paul Sciarra, and Evan Sharp.
Pinterest is a social network that allows users to visually share, and discover new interests by posting (known as ‘pinning’) images or videos to their own or others’ boards (i.e. a collection of ‘pins,’ usually with a common theme) and browsing what other users have pinned.
Canva
Canva is a free, online design tool that allows you to upload your own images or choose from their library of stock photos.
You can then drag and drop shapes, icons, text boxes, and fonts onto the page in order to create a professional-looking graphic.
With Canva, you can make posters, invitations for any occasion, website, or blog graphics with just a few clicks of your mouse.
The Canva designers are dedicated to making your work look good.
Mural
Actually, A mural is a painting that has been created in such a way that it looks like the images are coming out of the wall.
The mural is a word that describes a painting on a wall, but it also has other meanings. It can be used to describe an organization or artwork with many layers and details.
This is where the creators of the Mural platform took their inspiration from –
It is a digital-first visual collaboration platform, it is a space for your team to collaborate visually and problem-solve faster with an easy-to-use digital canvas.
Mural visual thinking canvas transforms old ways of working to a digital environment and adds a new dimension to video calls.
Frameworks, templates, and Facilitation Superpowers like timer, voting, and Private Mode make meetings and workshops more engaging and productive. Collaborators can add sticky notes, icons, shapes, connectors, comments, and more.
Invision (discontinued)
Update: InVision shut down entirely on 31 December 2024 — the service, and all boards, Freehands, and prototypes stored on it, were permanently deleted, and invisionapp.com no longer offers the product. It's kept here for reference only.
While it was running, InVision was an online design collaboration and prototyping platform used for mood boards, wireframes, and interactive prototypes shared with clients or teams in real time. Its Freehand collaborative-whiteboard product was acquired by Miro, which is the closest direct successor for teams migrating away from InVision. For mood boards specifically, Milanote, Canva, and Mural (also listed in this guide) remain active alternatives.
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Gomoodboard (discontinued)
Update: GoMoodboard is no longer available as a working mood board product — gomoodboard.com does not currently serve the original tool (the domain has been associated with expired-registration / redirect pages rather than the collage maker). It’s kept here for reference only.
While it was running, GoMoodboard (also styled Go Moodboard) was a free, no-account web tool for building simple collage-style mood boards: start from a blank board or a starter template, upload images, optionally add comments under images, and share a link. It was a lightweight option for design inspirations, typography, colors, and other visual references — not an AI “mood tracker,” day planner, or weather/reminders app.
For active alternatives still covered in this guide, see Pinterest, Canva, Mural, and StudioBinder.
Studiobinder
StudioBinder is video, TV, and film production management software — not a portfolio website builder. Teams use it for screenwriting, script breakdowns, shooting schedules, shot lists, storyboards, call sheets, and related pre-production workflows in one shared workspace.
For mood boards specifically, StudioBinder’s Lookbooks / mood board creator lets you collect and arrange reference images (costumes, props, locations, treatments, and more), edit and annotate them, share boards with collaborators, and export PDFs. The free plan is a limited trial tier (for example, one project and up to 10 lookbooks), not unlimited storage or a multi-page site builder.
StudioBinder helps production teams collaborate on schedules, script breakdowns, and shot planning in one shared workspace. [PRODUCT_AD:proposal-pack||mood-board-apps|mid|1]
How To Choose Images For A Mood Board
One of the most important aspects of an online presence is how you present yourself through visuals.
Mood boards are a great way to convey your identity and personality as well as showcase your aesthetics with potential clients or employers.
When it comes to mood boards, there are many different approaches that can be taken in order to achieve the desired outcome for each individual project.
There are many factors to take into consideration, such as color palette, theme/concept, and whether the mood board needs to reflect an individual’s personal taste or that of a client.
Make A Moodboard
Moodboards are a great way to get your creative juices flowing. They can be used for just about anything: from design projects to planning a wedding, or even coming up with new blog post ideas!
There’s no wrong way of using them – they’re simply an effective tool that helps you brainstorm visually.
Do you find yourself wanting to make a mood board but not really knowing where to start? Whether it’s for your room or your next project, there are a few things that you should keep in mind.
Color: Choosing the right color palette can be tricky. You want something bright and cheerful for a bedroom, while neutral colors might work better if you’re designing an office space.
Don’t forget about the walls! Paint is cheap and easy to change out so don’t feel like you have to commit until it feels just right.
Patterns: I’ve found that I’m drawn more towards large patterns these days (I blame Pinterest).
How Do You Create A Mood Board?
Mood boards are created by compiling images that inspire you visually into one board on which you can arrange them in different ways to get different moods.
The best way to compile your own mood board is to start with collecting images from magazines, websites, books, or anywhere else that has visual content that inspires you.
How do I create one? It’s easy! All you need to do is start collecting images that embody what you want for your project.
Once you have enough, arrange them on a large sheet with some space between each picture so they start to work together.
How Do I Make An Online Mood Board?
An online mood board is a great way to share your style and design ideas with friends, family, or even potential clients.
It is also an excellent tool for planning projects and setting expectations before you start working on the project.
You don’t need to go from store to store looking at every color and pattern under the sun- instead you create a mood board that reflects what you want in your home!
The first step is choosing what kind of mood you want to convey – whether it be romantic, inviting, fun, or something else entirely.
Next comes gathering all of the pieces that will help you achieve this goal – images, colors, text styles, and fonts among other things.
Once these items are gathered they should be arranged into clusters so that they’re easier to visualize as a whole while still being able to see each component individually at the same time.
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