Digital marketing is one of the fastest-growing and most exciting industries in the world today. It’s also one of the most competitive, with more than 200,000 digital marketing jobs available in the U.S. alone, according to LinkedIn.
Digital marketing jobs have grown by 15% since 2015 and now account for 1 in every 10 jobs on LinkedIn’s platform.
Get Entry-Level Digital Marketing Jobs
How to Get Entry-Level Digital Marketing Jobs
Digital marketing is the process of creating, organizing and distributing information on the web. It is not just about putting your content online and hoping for the best.
It is about understanding how people want to find you, what they want to do when they find you and how you can get them to do that.
The role of a digital marketer is to help build the brand by engaging with customers, prospects or clients in a way that resonates with their needs and values.
The role of a digital marketer is also to help businesses grow through various channels like email marketing, social media, search engine optimization (SEO) and others.
Digital Marketing Jobs – Introduction
There are so many different types of digital marketing roles available, it can be hard to know where to start looking for your ideal job.
In this article, we’ll take a look at some of the most common types of digital marketing jobs and explain what they entail:
- Social Media Marketing Jobs,
- Marketing Manager Jobs,
- Content Specialist Jobs,
- Product Manager Jobs.
1. Get Confident In Your Digital Marketing Skills
If you’re a marketer, you know that digital marketing is an ever-evolving field. There are new channels to learn about, new strategies to try, and plenty of new tools to keep up with.
As a marketer, you’re always learning but sometimes it’s hard to know if what you’re learning is actually valuable.
I’ve been there. I’ve had days where I felt like I was spinning my wheels, or worse yet, not making any progress at all.
The truth is that there are a lot of things out there that might seem like they’ll help you improve your marketing skills but they don’t actually teach you what you need to know.
That’s why we created our Digital Marketing Skills Checklist: A Guide for Marketers Who Want to Get Confident in Their Digital Marketing Skills.
It’s full of actionable advice for marketers who want to get confident in their digital marketing skills but don’t have time for fluff.
2. Choose Your Digital Marketing Career Path
If you’re looking to get into digital marketing, there are many different paths to take. While some people decide to go all-in on one area of digital marketing, others choose to specialize in a variety of skills.
One of the most important decisions you’ll make when choosing your digital marketing career path is which channel will be your focus. There are so many options out there, but the most important thing is that you choose what type of work interests you the most.
If you don’t enjoy it, then it won’t be worth it no matter how much money you make.Here are a few popular channels in digital marketing:
Search Engine Optimization (SEO)
This focuses on optimizing your website for search engines like Google and Bing so that your site shows up at the top of search results when someone looks for something related to your business or industry. It requires adding relevant keywords and content to optimize for search engines’ algorithms.
Search Engine Marketing (SEM)
SEM involves buying ads on search engines such as Google AdWords or Bing Ads to promote products and services directly to consumers who are searching for them online or through their mobile devices. SEM also includes pay-per-click (PPC) advertising where advertisers pay every time someone clicks on their ads.
3. Teach Yourself The Basics With Digital Marketing Courses
Digital marketing is a fast-growing field that has a wide range of applications. In this article, we’ll talk about the basics of digital marketing and how you can teach yourself the basics with online courses.
What Is Digital Marketing?
Digital marketing encompasses all activities that use digital media to reach consumers. It includes email marketing, social media marketing, search engine optimization (SEO), content marketing, and more.
Digital marketers often specialize in one or two disciplines, but they also need to know how to do it all.
Why Is Digital Marketing Important?
The internet has changed the way we think about business for better or worse. It’s easier than ever before for customers to find information about your company: check out your website, read reviews on Yelp and TripAdvisor, and look up your contact information on Google Maps.
This means that if you’re not actively managing your reputation online, someone else will manage it for you and probably not in a good way! The best thing you can do is proactively create content that appeals to your target audience and drives traffic back to your site.
4. Start Digital Marketing As A Freelancer
You can start digital marketing as a freelancer. If you are good at what you do, then there are huge chances that you can get clients on your own.
However, it is important to have a plan before starting this business.
Here are some tips:
Know your target audience: Before starting any business, it is essential to know who your customers are and what they need. The first step towards building a successful business is knowing the needs of your target audience.
For example, if you want to run an eCommerce store, then it is important to understand which products they want to buy and how much they will spend on them.
Have a plan: After identifying your target audience, it is important to have a plan for marketing them. You should know how much money and time you need for each activity that you want to do for promoting your service/product.
This will help you in creating an effective strategy for marketing in the future.
Be honest: While marketing yourself as a freelancer, it is important that you should not cheat or lie about yourself or anything related to your product/service because this will affect your reputation in the long run and may make people lose trust in your brand altogether.
5. Prepare For Your First Digital Marketing Interview
If you’re a digital marketing professional, you may have gone through dozens of interviews in your career. But if you’re a newbie to this field, your first interview can be nerve-wracking.
That’s why we’ve put together this list of tips and tricks to help you prepare for your first digital marketing interview.
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Research The Company And Its Competitors
The best way to go about this is by using Google’s Keyword Planner tool and checking the rankings of their website pages in search results.
You should also look at their social media presence on sites like Facebook and Twitter to see what kind of content they post there.
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Practice Answering Common Questions
If you’ve done your research well, then most of these questions will be familiar to you by now. But just in case they’re not, here are some examples:
Why do you want this job?
What are your strengths? (Be specific!)
Why do you think we need someone with digital marketing skills on our team?
6. Digital Marketing Job Negotiating Your Entry-level Salary
If you’re in the market for a digital marketing job, you’ll want to know how to negotiate your entry-level salary. The good news is that most employers actually want to hire great employees and are willing to negotiate salaries.
Here are some tips on how to negotiate your salary when interviewing for a digital marketing job:
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Research The Company’s Pay Range
Once you’ve identified a few companies that interest you, do some research on each one. Find out what their entry-level salaries are by searching online or asking friends who work there (if possible).
This will give you an idea of what range they typically offer and also help you avoid negotiating too high or low during an interview.
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Do Your Homework On What Other Companies Are Paying In Your Area
Once you have researched the company’s pay range, research what other companies in your area are offering as well. If there is a huge difference between what one company is paying and another, this may indicate that they don’t hire interns or trainees often or at all and/or that they don’t value their entry-level employees as much as others do.
It may also mean that they are not willing to negotiate salaries with candidates who come from outside of their network.
7. It’s Time To Put In The Digital Marketing Work
The digital marketing landscape is changing. As consumers move online, so does the way in which businesses engage with them.
Digital marketing is no longer just SEO and PPC; it’s content marketing, social media and email marketing too. If you want to stay relevant in today’s digital world, you need to put in the work to build an effective strategy that will continue to attract customers long-term.
Here are some tips for getting started:
1. Start tracking your website traffic. You can use Google Analytics or another free tool like HubSpot’s free analytics software.
This will allow you to see where people are coming from and what they’re looking at on your site. You can also see which keywords are bringing traffic to your site (and which ones aren’t).
2. Create a content calendar to plan out all of your company blog posts and social media posts for the year ahead. Make sure that you have a variety of content types planned not just blog posts but also videos, infographics and other visual elements as well as images that can be shared across different platforms such as Pinterest or Instagram.
3. Make sure that each piece of content has a strong call-to-action.
Digital Marketing Jobs – Frequently Asked Questions
Digital marketing is a rapidly growing field, and it’s not hard to see why. With the rise of mobile devices and social media, digital marketing is one of the most effective ways to reach new customers.
Whether you’re looking for a job as an SEO specialist, PPC manager or social media manager, there are many different types of jobs available in this industry.
Here are some frequently asked questions about digital marketing jobs:
How Do I Know What Type Of Digital Marketing Position Is Right For Me?
The best way to figure out which type of position you want is by taking a look at the skills required for each position. Each position requires different skillsets, so it’s important that you find a position that matches your interests and abilities.
For example, if you have excellent writing skills and are interested in creating content, then an SEO specialist role may be perfect for you! You can also take a look at Glassdoor’s annual report on the highest paying jobs in America for 2017 to get an idea of what positions will pay well in the future.
What Are The Different Types Of Digital Marketing Jobs?
There are many different types of digital marketing roles available at any given time. Some common examples include SEO specialists.
Get Entry-level Digital Marketing Jobs – Wrapping Up
You’ve been called in for an interview. Congratulations! But before you get too excited, there are a few things you need to know about preparing for your first digital marketing interview.
First of all, know what you’re talking about. You’re going to be tested on your knowledge of SEO, SEM and PPC, so make sure you have a firm grasp of the basics.
And don’t just memorize keywords and phrases understand how they work together as part of a larger process.
The best way to prepare for an interview is by practicing with mock interviews. If possible, find someone who has been through the process before and ask them if they can help you practice a few questions and answers.
Even if they can’t give you feedback on your performance, they can help guide you towards the right answers by asking questions like:
- What would be your strategy for getting more traffic to this page?
- Why did this keyword perform better than expected?
We hope our guide to getting entry-level digital marketing jobs has been helpful.
