With the advent of social media, it has become easier for people to learn about and enjoy films online.

This is good news for independent filmmakers who now have a way to reach audiences who may not have had access to films before.

How does social media help independent films find an audience?

How can you take advantage of the ever-growing popularity of social media?

In this guide, we’ll take a look at why social media is so important in today’s society and how you can use the mediums to promote your short films.

Reaching the right audience is the challenge.

Let’s dive in!


short films and digital communications

What Is short film Promotion?

Short film promotion is the process of creating awareness and excitement about a short film.

Short film promotion also incorporates tactics for attracting audiences to view the short film, as well as developing positive word-of-mouth that will drive further viewings.

Short films are, by their nature, often hard to promote because they are not always eligible for many of the traditional distribution channels like the movie theater.

However, there are still many ways to get the word out about a great short film.

The first step in any sort of short film promotion is to know your audience. Who is most likely to enjoy your short film?

If you want people to see your movie, you need to figure out who they are and how they get their information!



How To Use Social Media To Promote Short Films

The power of social media is undeniable. Companies are finding more and more ways to use it to connect with their clients and sell their products.

Social media sites such as Twitter, Facebook, Google+, LinkedIn, Instagram and Pinterest are changing the way people interact in the digital world.

For independent filmmakers, social media offers a means to promote their films online.

In addition, there are many social networking sites available that allow you to share your work with others and get feedback on it from your peers or fans.


Some of these sites include YouTube, Reddit, Vimeo, Flicker and Letterboxd.

To start off with, here are some key tips that will help you promote your film:

1. Have A Good Script

A short film is a unique experience for the audience. So, if your story is not appealing enough then nobody will watch your movie and it will unnoticed.

So make sure that your script is good enough to catch the attention of the audience.

2. Get Audience Attention

A good short film promotion starts with winning the hearts of viewers with your brilliant script.

So, you can try out various ways to gain an audience like using social media platforms or word-of-mouth publicity etc.

Why Are Short Films Important?

You may have heard the terms “short film” and “long film”, but do you actually know what the difference is? 

There is a difference between the two. Long films are usually at least an hour in length, while short films can be as short as 5 minutes.

There is an entire festival dedicated to short films.

The Palm Springs International ShortFest has been around for 35 years and it is the perfect place where filmmakers can show off their work. 

The festival has helped to launch the careers of many Hollywood directors.

The reason short films are so important is that they are becoming more popular every year. They can be made on a small budget which makes them ideal for independent filmmakers.

What Is The Role Of Short Films In Entertainment?

Short films play a significant role in developing new talent in the entertainment industry.

In the 1950s, Norman McLaren made a film called Neighbours, whch is considered one of the best animated short films. The first Oscar for Best Animated Feature was awarded to Walt Disney in 1932 for Flowers and Trees. It earned $1.6 million at the box office as per statistics.

The Academy Awards were launched in 1929 when it was initiated by the Academy of Motion Picture Arts and Sciences.

The award show takes place on 3 different days with 24 categories and each category has five nominations. 


The “Best Animated Short” category was discontinued in 2000.

Why Is Filmmaking A Powerful Communication Tool?

Filmmaking is a powerful tool for communication because it allows you to connect with people on a deep emotional level.

There are several ways you can use filmmaking to get your message across.

Documentary Films 

A documentary film provides a first-person perspective of interesting and important events in the world. Documentaries are about real people and events, but they do not need to be factually accurate or unbiased.

The film “Gasland” is a perfect example of how documentaries can use first-person camera perspectives to make their stories engaging.


If you want to teach someone how to do something, a tutorial is the best way to do it. Tutorials are typically made as short videos that walk someone through the process of doing something.

The “School of Life” channel on YouTube has over 1 million subscribers because it makes great tutorials on things like how to tie a tie, how to ask for a raise and how to be more confident in social situations.

Social/Political Advocacy 

Sometimes you want people to take action on an issue that matters to you. Good storytelling can persuade people to take action on social issues like human rights.

Digital Communications And Film Promotion

The latest movies come out in time for major holidays. The holidays are a great time to promote films with digital communications. 

A website should be designed to promote the film and build up anticipation for its release.

Digital communications include emails, social media, mobile apps and digital advertising. This should be used to create hype for the film, build awareness and drive ticket sales.

Ticket sales should be promoted so that moviegoers are aware of when showtime is and where they will be able to get tickets.

It is also important to get information about the film out in other forms such as posters, billboards, television ads, and print ads before the release date. 


A new movie trailer should be released prior to the holiday so that people will be excited about going to see it during the holidays.

Do you want to promote your film online? With so much information available online, it can be hard to know where to start. 

A great place to start is by reading our guide on Digital Communications and Film Promotion. We look at some of the best sites for film promotion and marketing, as well as how to make sure your film gets seen.

Which Digital Communications For Film Promotion

Are you looking to promote your film online? You’re in the right place.

There are a lot of options available for digital communications. Here is a list of some of them:

Your Website 

Your website is the cornerstone of your online presence and should be as professional as possible. It should have all the information about your film, along with images and trailers that give potential audiences a better insight into your film.


This is an excellent social media platform for communicating with audiences, especially if you are using it to market specific screenings or events.


This is another social media platform that can be used effectively for promotion. You can include links in your tweets to show people where they can find more information about your film, either on your website or other social media platforms.


If you’re targeting a more business-oriented audience, LinkedIn is another platform you can use. It allows you to connect with people who might be interested in your film.

Indiegogo/Kickstarter Campaigns 

If you are looking to raise funds for your film, these sites can help you gain exposure and reach out to an audience who may want to contribute to your project.

How To Do Film Promotion

Promoting your film can be a daunting task for any filmmaker. With the ever-changing landscape of the film industry and the mainstream media, it’s hard to keep up with the latest trends. 

To start off, let’s talk about film festivals. Film festivals are an important part of any film’s publicity campaign. They give you a wide audience to showcase your work, as well as a chance to win awards. 

Festivals also give you an opportunity to network and meet other filmmakers.

Film Festivals Are More Important Than Ever

In today’s digital age, film festivals have evolved into something quite powerful in the entertainment industry. 

Now that most audiences watch movies online through streaming services like Netflix, Hulu, and Amazon Prime Video, getting into a major festival is almost a requirement if you want your movie to be seen by anyone other than friends and family.

Short Film Promotion Set Up Digital Communications Early

Your short film’s success depends on how well it is promoted. Therefore, a strong promotion strategy is essential. 

Depending on the type of short film you are working on, certain promotional strategies will be more effective than others.

Here are some tips to develop your promotion strategy:

Set Up Digital Communications Early

If you have a website or blog, create a page for your short film and begin promoting it before it is even complete. 

If you don’t have a website or blog, consider starting one and use it as part of your promotional strategy. This will save time in the long run.

The key to using social networking sites like Facebook and Twitter effectively is to post frequently and make sure the information is relevant.

Make sure the content includes links directly related to the film so that fans are able to access them immediately. You should also encourage discussion by asking questions that require people to answer in the comment section.

Short Film Promotion: Keep It To Email

Keep your promotion strategy simple, effective and professional.

It is important not to let your promotion become too complicated. A short film needs a single focus point and a clear message. 

Identify your target audience

Who is your audience? Who would watch your short film? It may be young or old, male or female, people from a certain cultural background etc. 

You can also identify potential investors for your project by identifying the kind of audience that would support it with funding or donations.

Find out where they are and how you can reach them

Find out where your potential audience can be found online and how you can reach them using specific methods or tools. Search engine optimization (SEO) is an effective method for promoting your short film on the internet.

SEO is an important part of your promotion strategy as it will help you bring more viewers to your film. 

SEO should be used on all parts of the website.

Short Film Promotion: Use Film Production Software

The film industry is difficult to break into and even harder to survive in. 

There are many companies that provide software to help those seeking exposure to their films. One such company, Cinelerra, offers an innovative approach to the film industry.

Cinelerra is a free open-source video editing tool designed with independent filmmakers in mind. 

Filmmakers have been using this software for years now and it’s easy to see why. Not only does it provide you with a relatively cheap alternative, but allows you total freedom when it comes to editing and producing your work of art.

This software has many features that are crucial to the editing process. It allows you to combine different clips and photos, add sound effects and background music, change color balance, cut scenes, create titles, and adjust volume levels.

All these features allow you to save time while improving your final product. 

The production of a short film is usually one of the most essential and expensive parts in the process. Different companies provide their services to help producers with this task.

Film production software is nowadays widely used by different producers, directors and editors because it helps them to save time and money.

Short Film Promotion: Do You Need A Website?

There are many blogs, websites, and forums that can help you promote your short film. 

However, a website is vital to your success if you are serious about film promotion.

If you do not have much money or time to invest in promoting your short film, then I would say you don’t need a website.

You can get the same traffic from other places on the internet which may be more cost-effective.

Promote Your Short Film On Social Media

Social media offers a great platform for sharing your short film. Every view is an opportunity to engage with and interact with your audience.

Trying to build a following on social media? Here are some tips that might help:

Know Your Platforms

Promote your independent film on social media platforms that are relevant to your target audience. 

Every platform has its own personality and user base, so it’s important to know what type of audience you’re trying to reach before you start promoting.

Share Links

Share the links to your film on all your social media accounts (Facebook, Twitter, Instagram, Google+, etc.) especially if you have a website where people can watch it for free. 

Add each link in a different status update so that people don’t miss it when they’re scrolling through their feed.

Be Patient

It can take time for people to find and watch your short film online, so don’t be discouraged if it takes several days or weeks before you start seeing results. 

You need consistent promotion over time before you see significant results on social media.