Today we’ll look at a few things (19 things, in fact!) that have helped me hugely with improving my video business.
High Leverage vs. Low Leverage Activities
What are high leverage activities, and what are low leverage activities? Good question.
Think of low leverage as significant meetings and things that push you on the path towards your goals.
On the other hand, a low leverage activity would be activities that push you towards a goal, but on a much slower scale. For instance, posting a picture on your Instagram business page.
Mining Or Farming To Get Clients For Your Video Company?
Video content marketing is a powerful tool for building your brand and attracting clients.
But with so many video production companies out there, how do you know who to hire? The answer is that it depends on what type of company you want to be in.
If you are a video production company looking to grow your client base, it is important to know the differences between mining for clients and farming.
Mining for new clients can be time-consuming and costly, while farming gives you more breathing room with less risk.
There are many ways to find new video production customers, and there is no right or wrong answer as to which one you should choose.
However, my personal opinion is that it’s more beneficial in the long run to focus on finding your own clients rather than waiting around hoping someone else finds you.
A question that many video production companies have when they first start out is whether they should focus on mining for new clients or if they should focus on farming for new clients.
It can be tough to choose which one to do, but it depends largely on your own strengths and weaknesses as a business person.
Write Articles To Attract Clients For Your Video Company
Do you have a video company? Do you need more clients to keep your business running smoothly? If so, then this blog post is for you.
Do you need help creating a marketing campaign for your video company? Do you struggle with where to start or how to even get started?
Are you looking for a way to expand your video company?
One of the best ways to do this is by writing articles that will attract clients.
Many video production companies are hiring freelance writers to create blog posts in order to attract potential clients.
If you have a passion for writing and would like to work with an exciting company that creates high-quality videos, this article is for you!
Who Will Create The Video?
It’s not always easy to find the time and resources to create a video for your business. You may be wondering whether you should hire someone or do it yourself.
This article will help you decide what is best for your company!
You may be asking yourself, “who will create the video?” Well, I am here to tell you that YOU can! All it takes is a little creativity and some basic knowledge of how to use your computer.
Video creation has become a popular form of expression. But, with the rise in popularity of video creators comes a new problem: who will create the videos?
The amount of time it takes to produce an engaging video can be difficult for one person to complete. It’s not uncommon for people to outsource their videos or work on them together. In order to ensure that you get high-quality content, it’s best to find someone who is experienced and knowledgeable about your niche.
Do you have a great idea for a video? A webinar with an awesome speaker that will educate and change the lives of your audience members?
You’ve got the script, the presenter has agreed to do it. All you need is someone to create it!
Optimize Your Videos
It is no secret that video marketing has become a big part of online marketing. The problem with this, however, is that not all videos are created equal.
If you want to make the most out of your video content and get the greatest return on investment for your time, it’s important to optimize your videos properly before uploading them onto YouTube or Facebook.
Video is an excellent marketing tool for any business, yet it can be difficult to make a compelling video.
Have you ever watched a video on your phone, tablet, or computer and thought it would be better if the sound was louder?
Have you ever tried to watch a video but couldn’t hear what they were saying?
Or have you ever had to replay a video because you missed some important points?
Video marketing is one of the most popular methods for promoting your business.
But not all videos are created equal, and there’s a lot you can do to optimize them before posting them online.
Cost Isn’t The Only Thing That Has Changed In Business Video Production
Business video production is a field that has seen major changes in the last few years, and it’s not just about cost.
Video production, long a staple in advertising and entertainment, has become an essential part of business communications.
The cost for video production is higher than ever before, but the benefits are greater too.
The cost to produce high-quality videos with creative copywriting and powerful branding techniques has increased significantly over the past 5 years.
However, this investment can lead to better results for your company which is why more businesses are investing in it now than ever before.
I remember when I was a kid and my dad would take me to the video store. It was an experience unlike anything else because it felt more like a treasure hunt than just walking into a store.
You wanted to have your eyes peeled for the latest release or, even better, that one movie you had been dying to see but never got around to renting.
The whole process of going through all of those tapes took time and patience, especially if you were looking for something specific, so it wasn’t uncommon for people in front of you to get frustrated with their search and eventually give up.
The number of businesses producing video has increased by 725% in the past five years. With that growth, there are a lot of misconceptions about what it takes to produce quality videos for your business.
Cost is not the only factor when determining how much you should invest in video production for your company.
There are many other factors that need to be taken into consideration and weighed against each other to determine the best investment option.
3 Ways To Add CTAs To Your Video Content
The CTAs are the most important part of any video as they determine how successful your campaign will be.
A call to action (CTA) is a request for an audience to take some kind of next step, such as signing up for email updates or purchasing a product.
In fact, studies show that companies who use video see an increase in customer satisfaction by up to 64%.
To date, there are over 5 billion videos on the internet and counting. However, not all of these videos have CTAs at the end to help convert viewers into customers or leads.
Here are three ways you can add CTAs to your video content in order to maximize conversions:
1. Include a CTA button on your video (e.g., “Click here for more info”)
2. Add a call-to-action overlay during the last few seconds of your video that links back to an offer page or another piece of content related to what was discussed in your video.
3. Cut out some part of your video so it’s clear there is more information available and a link.
Email Owner / Hiring Managers Of Video Production Companies
Video as a marketing tool is becoming more and more popular. With the use of social media, video marketing is now easier than ever to produce and distribute.
Companies such as Facebook are investing in live streaming events which have shown to be highly effective for advertisers with the right message.
However, if you’re looking for an even bigger bang for your buck when it comes to video advertising there’s no better way than producing videos that help tell your story and create awareness about who you are, what you do, or why people should care about what you offer.
One major obstacle that many small business owners run into when trying to produce these types of videos on their own is not knowing where to start or how much time it will take away from other aspects.
So you are in need of a video production company to help with your next project, but don’t know where to start?
You have been going through the internet, looking at different companies, and trying to find one that is right for what you are looking for.
But it can be difficult knowing if they will provide what you need or if they have the most experience.
Every company, no matter the size, needs a video production company. They are not just for large companies with big budgets anymore.
A video production company can help your small business stand out from the competition and show off your products/services in a creative way that captures attention!