A video concept pitch is the first step in creating a compelling video that will be perfect for your client.
You may have heard other people mention this term, but do you really know what it means?
A video concept pitch is similar to a presentation, but it’s less formal — and without a PowerPoint.
The goal of the video concept pitch is to showcase what makes your business unique by using a series of slides with motion and sound effects to give the viewer a visual experience.
The video concept pitch is a powerful tool to get your potential clients interested in your brand.
By showing them how you create videos, you can show them how you can help them.
pitch video concept
What Is A pitch video concept?
When we talk about a pitch video concept, we are basically referring to a video that is used in marketing.
Aspiring entrepreneurs have used a variety of techniques to showcase their products and ideas. Some of these techniques include making a video presentation, using a website or an app or creating a demo of their product.
Trying out different techniques before settling on one that works best for you will save you time and money in the long run. However, it is important to note that some methods are better than others.
A pitch video concept is a great way to demonstrate a product or service to investors or customers. It will help you explain what the project is all about and what the vision is for it.
What Is A Video Concept Pitch For Clients?
A video concept pitch is the first step in a video production process.
It’s where you present your client with a creative treatment, which is a step-by-step outline of what will be covered in the video.
How To Create A Video Concept Pitch
The video concept pitch usually consists of two things: an overview and three to five bullet points, each one detailing an important point that will be covered in the video.
The overview gives the client an idea of what they can expect from your video.
It should last no longer than fifteen seconds, and it should include the main goal of the video, who it’s for, what the tone will be and why it will benefit them.
The bullets will give more detail on each point mentioned in your overview.
They should answer questions like:
- What are three benefits that your audience will get from watching this video?
- Why is this information important to them?
- How does this fit into their needs?
- And so on.
For example, if you’re pitching a B2B company on how to create a better sales process, you might start by saying: “We are going to discuss three ways that you can improve your sales process.” Then list those three points.
Pitch A Video Concept That Wins Over Clients
Pitching a video concept can be a little tricky. You have to get your point across in the most effective way possible, while also trying to be as engaging as possible.
Telling a story is one of the best ways to capture someone’s attention. A story grabs the viewer’s attention and keeps it throughout the video by bringing them along for an emotional journey.
It also helps to give your client some examples of what you might be able to do for them.
The key is getting to know your client first and understanding their business and how they want to portray themselves to their customers.
Would you like to learn how to get more video production clients? Click the image below to get your free, downloadable guide to getting more video clients and growing your video company!
Any good storytellers will always make sure that the story they are telling is relevant and interesting to their audience.
You need to do the same thing with your clients and know what will resonate with them so you can tailor a pitch that hits home for them.
When pitching new clients, I always try to go in with a few questions prepared beforehand so I can get a better idea of what they want from me and how they want their business portrayed in a video.
For example, if they’re looking for an explainer video, I’ll ask them what they would like their customers to learn after viewing it or if they have any specific examples of videos that they like or don’t.
How Do You Stand Up And Pitch A Video Effectively?
A question popped up on Reddit the other day regarding how you stand up and pitch a video. Here’s what I recommend, but let me know if you have any other suggestions:
Introduce yourself and your company, then ask if it’s okay to record. This is for your benefit to ensure that you can give them the best possible demo.
If they are not comfortable with this, you can either offer to show them a written proposal or come back at a later date when they are prepared for a meeting.
It’s also important to make sure that the person you are pitching knows what the meeting is about. Don’t give them a chance to say no before they understand what you plan on showing them.
Tell them how long the demo will take and make sure to communicate this with everyone in the room.
There will be someone that doesn’t want to miss his afternoon meeting, so make sure everyone knows what time is expected to end so there are no surprises.
Start off by explaining why your product/service is better than your competitors—what makes it unique?
Next, move on to explain why they should consider using your product/service and why it will benefit their business? Finally, conclude by asking if they have any questions.
How Do You Make A Good Video Great?
How do you make a good video great?
I’ll tell you what I did.
After years of struggling to get my videos on YouTube to attract more viewers and subscribers, I decided to take a full-time course on how to make online videos that were different, more compelling and more effective.
I learned tips and techniques from several experts that transformed the way I made videos. I learned how to make better videos, faster, with higher production values, in less time.
The insights I gained from the course have helped me make better videos for the past three years. And it’s not just about making better videos; it’s about getting your message heard by the people that need to see it most.
Here’s what this course includes:
- The top 3 ways to get attention,
- Why your video needs a “lead,”
- When to use animation or graphics,
- How long should your video be?
- What makes an explainer video work?
- The critical importance of music,
- The key elements every explainer video needs.
What Is The Role Of A Marketing Video?
What is the role of a marketing video? It is a medium through which you can deliver your message to your customers. You can showcase your product and convince people about its quality.
You can build brand image and increase customer loyalty.
To make an effective marketing video, you should follow a few steps. The first step to making an effective marketing video is to capture the attention of the customer.
This may not be as easy as it sounds.
One way to do this is by using animation in the video. Animation will attract more attention than other forms of media.
If you are looking for professionals who can make animations for your marketing videos, contact us today!
The next step is to provide details about your product or service. For example, if you are providing services, describe how you help your customers solve their problems or live their dreams.
If you are selling a product, describe how it benefits the customer and what makes it better than similar products in the market.
The third step to making an effective marketing video is to ask viewers to take action after they have watched your video. Do not assume that viewers will buy from you after watching your video; instead, ask them directly to buy from you by including call-to-action statements at appropriate times in the video.
Before A Great Creative Proposal Video Production
There is a reason why a video production for your sales or marketing campaign can be an invaluable business tool. A video production can tell your story in a way that is more appealing and engaging than words alone.
Telling your story with a video production can help you to clearly convey your message to anyone from investors and clients to the general public.
A video production can tell your story in a way that is more appealing and engaging than words alone.
A great creative proposal video production will combine elements of both art and science to capture, engage, entertain and persuade your target audience.
There are steps to follow in order to ensure you have the best possible creative proposal video production for your next project. Here are some tips that will help you out:
Identify Your Goal
Before even starting your creative proposal video production, you need to know what it is you are trying to accomplish.
This can be as simple as wanting to share information about a new product or service you have developed, or it could be as complicated as trying to make someone take notice of an issue that they may not have realized was an issue before they saw the video production.
Get Familiar With The Subject Matter
Video Concept Pitch Sum Up Your Pitch Deck In Two Sentences
Pitching a new video concept to your boss can be an intimidating process, especially if you work in the creative industry. But there are some simple ways to make your pitch deck more effective.
Telling your pitch story in two sentences is a great way to start. It gives you a simple framework to mentally organize your ideas and keep them clear and concise.
If you’re doing a good job with two sentences, chances are you’re also doing well with the rest of your deck.
Concept presentation should focus on the creative challenge and its solution. You may be tempted to start with an introduction that describes the people involved in the project, but resist the urge.
Save that for later—it’s much more interesting to watch or read about how someone overcame a challenge than it is to read about who they are or what they’ve done in the past.
Make sure your presentation is visual. A pitch document doesn’t have to be full of pictures, but at least every page should have a title and number that corresponds to an image or diagram. The most important part of any pitch deck is not the text; it’s the images and diagrams that tell your story backwards by showing how it was created—not just what it is.
Video Concept Pitch Break: Your Video Concept Into Video
Are you looking for a way to create a video concept? We’ll, I have some great news for you. With this information, it will be very easy to develop your video concept.
It is almost impossible to get people’s attention in today’s world and especially with the internet. To make sure that your business stands out, you need to make sure that your video concept is unique and interesting.
If you are looking for a way to break your video concept into something amazing then check this article out. Video production is a big area so don’t expect to learn everything in one article.
It takes time to learn about video production and it’s something you will want to take on step by step.
Keep reading if you want to know how you can break your video concept into something amazing.
Start With The Script
When it comes to creating video concepts, the script is very important. Without a good script your entire video concept could fall apart and be worthless.
So, start with writing down what you want people to know about your business.
The easiest way to do this is by doing research on the internet and watching videos of other businesses that are similar to yours.
Video Concept Pitch Pick Only The Best Ideas
You have a great idea for a video. You’ve already started to think about how you can use it to promote your business, and you’re feeling excited.
But don’t be too eager. Before moving forward, you should know that video concept pitches are not all created equal and you’ll want to pick only the best ones.
For example, let’s say that you want to create a video of your product packaging. Your goal is to show your audience what the item looks like when it arrives in the mail so that they feel confident buying from you.
This is the ideal kind of pitch for a video concept because it shows where things will be going in the future and allows customers to have an idea of what they are paying for without even having to open their wallets.
It’s also extremely easy to create this kind of pitch by using existing photos of your own packaging and using a green screen for any additional images.
The more time-consuming videos will require lots of time, hard work, and money to create. If you don’t have the funds or time available, consider getting by with something less elaborate.
For example, if you want a video showing how to use your product, consider instead doing a short stop motion animation video or a series of still photos.
Video Concept Pitch Develop A Compelling Pitch Deck
A video concept pitch is a great way to do that. It can help you create a compelling story around your product, communicate it to potential investors with clarity and excitement, and build momentum behind your startup before you even launch.
Showcasing Your Product With A Video Concept Pitch
Let’s start with a simple but still important question: why make a video concept pitch? One reason is simply because it’s fun.
You get to do creative things with your cofounders. You get to make a little movie! Another reason is that you want to show people what your product is all about.
You want them to get excited about the potential of what you’re building and so you show them through your presentation.
Your presentation doesn’t have to be more than 2-4 minutes long (you don’t have time for something longer anyway). At this length, you have enough time for one really good idea, so pick one and go deep on it instead of trying to touch on everything in your slide deck at once.
Video Concept Pitch Deliver A Passionate Pitch
The world is changing and you have to change with it. This is the exact reason why you need to keep readjusting your strategy.
One of the best ways of doing this is by hiring a video concept pitch company. You can use video marketing to help you get the right message across to your customers.
Trying to convey what your business is all about in a single picture can be a daunting task, especially if you are still new in the market. If you want to make video concept pitch, then this article will definitely help.
Take note of these tips when making a video concept pitch.
First and foremost, make sure that you have a passion for what you are doing. You have to believe in the product or service that your company offers if you want it to show through in your video concept pitch.
Good product knowledge is not enough though; you have to convince others that your product is good as well so that they would want it as well.
You may also want to think about how you are going to start off the introduction of your video concept pitch. It should be something catchy that will make people want to continue watching until the end.
A common mistake people make when creating their own video concept pitch is thinking about themselves instead of their potential clients.
Video Concept Pitch The “pitch” Video
Today’s guest post is from Ian Cleary, founder of RazorSocial.com . If you’re looking to grow your website traffic, then his free ebook, The Ultimate Guide To Growing Your Website Traffic , is a must-read.
It contains the exact strategies he used to grow one of his clients by 2,000% in just three months.
Treat your pitch video like a business presentation.
Ok. I know that sounds boring and serious but trust me – it’s not!
It’s still important to look professional – firstly because you want to make an impact and secondly because you want your potential partners or customers to take you seriously. So keep the following pointers in mind when creating your video:
Know what you’re going to say – This might sound obvious but it really is important if you’re looking to create a good impression and deliver a message clearly. Write down bullet points of everything you want to cover and stick to them!
Make sure that everything has relevance and focus on the main points related to what you are trying to achieve with the video.
Know who you’re talking too – Think about who will be watching this video (e.g. potential investors).
Video Concept Pitch Pitch Video Case Study
The pitch video is one of the best ways to give potential investors an overview of your project and what you will be doing with their funding. It is also great for building a community around your project before launch.
The pitch video allows you to share your passion for your project and show some behind-the-scenes footage or images. You may even include progress shots of your product or prototype in action.
In the video, we recommend that you start off with the problem that you are trying to solve. Then go into your background and why you feel so passionate about solving this problem.
Next, share the details about your solution and how it works. Finally, share how much money you need, where it will go, what milestones you have set out for yourself, and how much time it will take to get there.
Be sure to leave room at the end of your pitch video for questions and answers. This is a great way to get feedback from viewers who want to learn more about your project!
A good pitch video will give your audience a taste of how your business operates and what it has to offer. A great pitch video will also portray a sense of the personality behind the business and give customers a deeper connection with your brand.
Pitch videos for small businesses are an easy way to put a personal face on your company. The best ones are creative, but still keep your primary message in mind.
Video Concept Pitch Pitch For Funding
If you’re like most people, you probably think of video as a tool for entertainment or news. But video is also a powerful way to communicate with your audience, spread your message and grow your business.
The concept behind creating a “Concept Pitch” is to provide an overview of what the project will be about, who it’s for and how it will solve your customer’s problems.
This information can be used in various ways:
- As a short introduction to your project on a crowdfunding website like Kickstarter or Indiegogo
- To email to people who are interested in learning more but are not ready to contribute money yet
- To build buzz around your project before launching it by sending it out to friends, family and bloggers who might want to help promote it
Here are the steps for creating a Concept Pitch video:
- Shoot an introduction video that tells roughly how long the project will be and what it will be about (30-90 seconds)
- Shorter videos that present each of the Pitch Steps below (usually 3-6 minutes each)
- A short Thank You video that says “Thanks for watching” and includes a link to where they can find more information (1-2 minutes).
