A video is one of the most important and powerful tools at your disposal to generate traffic and promote your business.

Making great promotional videos is one of the most important (and challenging) skills in the world of filmmaking.

Actually, it’s a culmination of several different skills you need to master:

  • your film production fundamentals,
  • planning & development,
  • screenwriting,
  • direction,
  • camera movement,
  • lighting,
  • sales,
  • psychology, and
  • good old-fashioned marketing if you want other people to be wowed by your promotional videos.



What Are Promotional Videos?

Promotional videos are a great tool for marketing. They can be used in many ways, such as to sell products or services, promote brands and companies, provide information about an event, and more.

The purpose of promotional videos is to introduce your brand or company’s product / service to potential customers. This could be done by showcasing the benefits of what you have on offer.

Alternatively, it might show off some of the features that make your product unique from other similar ones on the market – this will help people see how they can benefit from buying yours.



How To Create The Best Promotional Videos

The key to success when it comes to online video creation is knowing your target market and the products or services they are looking for.

As you are developing your videos, you should keep in mind your target audience. You want to produce high-quality videos that will engage your viewers and that will bring in the desired traffic.

How Do You Make A Promotional Video?

Making a promotional video is an effective way to advertise your business. It can be used for various purposes, such as promoting a product or service, hosting a contest, and more.

First off, you should know that there are two types of videos: live-action and animated (or cartoon).

Each type has its own advantages and disadvantages; for example, live-action videos are typically more expensive but also provide some flexibility in their production schedule.

Animated videos are cheaper to produce but cannot interact with viewers or have any sound other than music playing in the background if they’re being shown online.

promotional videos

Why Promotional Videos Work

The video has a big impact on potential customers’ perception of your brand, so it’s important you get it right with a professional-looking video.

This article will help you learn how to make an effective promo video for your business.

Did you know that more than 90% of people are visual learners and a video is worth 1,200 words? That means as long as your video is engaging, it will get the attention of your audience.

Promotional videos can be used to show customers what you offer or how to use a product.

They’re also great for re-branding efforts since they provide an opportunity to tell your company’s story in an interesting way.

Create A Promo Video To Showcase Your Products, Like M&S

M&S is a British multinational retailer that offers an extensive range of clothing, household goods, and food products.

They have now started to produce promotional videos for their various departments as well as for individual items.

This video from M&S demonstrates how they can show off their new line of women’s wear with this short video.

It also gives viewers an insight into how some items are packaged when they are first bought before being put on display at the store.

Pro Tips For Creating Powerful Video Ads That Make An Impact

Videos are more engaging than other forms of media, so it makes sense that they would be better for advertising purposes.

How do you get your message across to an audience in a way that makes them want to pay attention and listen?

Well, if you’re like many marketers out there right now, you’ve been trying to figure out the best ways to create video ads that make an impact.

For some of us, we need pro tips on how we can take our video ads from good to great! So let’s break it down with these three tips for creating powerful video ads that make an impact.

1. Keep It Short And Concise

Make sure your videos are no longer than 30 seconds long. You want viewers to have a quick-to-watch experience so they don’t get bored or distracted by other things going on in their lives.

2. Use Of Music

Music is an excellent way to help convey emotion when making a video ad.

Adding some type of music will help set the mood and make people feel more connected with what’s being said within the ad.

Be sure not to add too much though, as this can become distracting as well!

Browse Vimeo’s Advertisement Video Templates

Vimeo is a video hosting website where people can upload and share videos. One of the features that make Vimeo stand out from other video sites is its selection of customizable templates for advertisements.

These templates make it easy to create ads with different styles, lengths, and prices.

The templates also allow you to edit some details about your company or product in order to tailor the commercial as much as possible.

Whether you’re looking for something simple or more complex, there are plenty of options available on Vimeo!

You can even choose the background color, font type, title style, and other features that really define your project’s look.

With over 7 million members uploading videos on Vimeo each day, there is also plenty of inspiration from what other creators are doing with their own advertising campaigns.”

Filmmaking Fundamentals

Planning & Development

Here’s one of our favorite videos on planning & development, as it relates to promotional videos:




Camera Movement




Marketing & Promotion

How Much Does A Promotional Video Cost?

Promotional videos are a great way to increase your marketing reach and get more people interested in what you’re selling.

However, it can be hard to determine how much they cost because there are many factors that go into the final price of production, such as the length of the video, the number of actors involved, and whether or not special effects will be required.

A promotional video is an advertisement made for promoting a product or service on social media channels like Facebook or YouTube. They usually take up to around two minutes with shortcuts at 30-second intervals.

Promotional videos are an excellent way to increase awareness and grow your company.

However, the cost of making one varies depending on what type of budget you have.

For example, if you want to create a 1-minute promo clip detailing what your company does and why people should buy from you, the cost will be around $2,000-$4,000. But that’s just one minute!

If you need more time (like a 2-minute commercial), get ready to spend about $5-$10k on production costs alone.

The cost of a promotional video depends on how long the video is and what level of production quality you’re looking for.

For example, if you need a basic 1-minute promo video, it will cost around $500.

If you want to add more details like graphics or animations that may take an hour or two longer, then your total might be closer to $1,000. 

One thing to keep in mind is that the price includes everything: editing, voiceover work, and sound effects.