Do you know that videos accounted for 80% of all internet traffic in 2019? When it comes to storytelling, there is no better medium than videos. Videos have an impeccable impact on promotional campaigns and brand marketing.
Since videos are a visual medium, it connects with people at a deeper level compared to text or image-based messaging.
According to research, video generated 1200% more share than any other form of content combined.
If you are someone looking to leverage videos in your marketing funnel, your search ends here. In this blog, we will discuss tips and tricks to create successful video content to gain engagement.
Video SEO is Important
There is a general perception that SEO is only relevant for blogs and websites. However, videos on YouTube have various mechanisms to optimize them for higher search results.
Not only that, YouTube is the second largest search engine after Google.
People tend to search for broad topics on YouTube, similar to Google. Here are a few steps that you can take to make videos SEO friendly.
Titles are the first introduction to videos
The 101 best practice for titles is it should be crisp and informative. Moreover, only the first 60 characters will show up on a YouTube search result. Again, just like blogs, you can plan keywords using tools like YouTube Keyword Tool to pick the relevant keywords for our videos.
Include keywords in the description along with a link to your website and social media pages. You should also include a preface of what to expect in videos in the description.
Proper use of tags
Think of all the possible combinations of words and phrases that people think while searching for videos like yours and include them in as tags. Along with high volume keywords, include long-tail keywords for higher SEO.
Once videos appear in search results, thumbnails are the first thing that compels viewers to watch them. Try to create engaging, meaningful and high-quality thumbnails to grab the audience’s attention.
The Importance of Mobile Devices
Almost 70% of internet traffic comes from mobile devices. Optimizing them for mobile is the key for better brand awareness.
Define The Scope of Videos
The first and foremost thing to focus on before making videos is to define what it is intended to do. With so much information to digest in today’s digital world, no one wants to invest 5-10 minutes watching a video without knowing what it is about.
As a brand, you should provide adequate information for people to decide whether they want to watch the video or not.
While producing videos, do thorough research to define the timeline of the project. Find out the niche and category of videos that you want to make.
Suppose, you are making videos for promoting a particular coffee brand. Thought out the things that differentiate your brand from others.
It might include any special ingredient that you use, or maybe some unique brewing technique, or any sustainable technology in coffee-making that your company has invented and so on. Include this USP of your brand prominently in the videos.
Write a proper script for your video and go through it a few times. Highlight 3-4 high points of the script and make an intro video using these points to grab audience attention.
Leverage Social Proof & User-Generated Content
As per research, more than 50% of customers rely on testimonials prior to purchasing any product. Testimonials, social proofs and user-generated content not only increase conversions but also helps brands in building trust and credibility.
Social media sites are one of the easiest ways to get timely and quality feedback and referrals for your videos.
You can analyze the quality of your videos by looking at its engagement through likes, votes, views, and comments made by viewers on it. Make sure that your videos are informative and add values to customers.
For that, you should also provide video testimonials or case studies from your customers, experts, and celebrities.
Optimize Video for Higher Conversions
Once people start to notice your videos, the next step is to milk the most out of it and focus on conversions. Here is how you can do it.
Call to Action
Once a viewer watches your videos, you don’t want this golden opportunity to go in vain.
Ending your videos with call to action, i.e. the objective of making a video like want leads, sales or create a dialogue, is utmost important to meet your video project goals.
You can include CTAs like video messages, add a link at the end, add share buttons, and so on.
Schedule Your Video
Upload TimeTiming and consistency are the keys to getting the most views. With an increase in views, YouTube will give more significance to your videos, and the SEO will also enhance.
No one wants to see something that is monotonous. Make your videos interactive, entertaining and try different kinds of stuff to figure out what works best.
You can also organize events every now and then for engaging audiences. For making invites, you can use online invitation makers that will compel your guests to say “yes” to your invites.
Maximize Your Reach
Once your video campaign is live and running, you surely want to harness it to its fullest. Here is how you can do so.
Pay to promote your video
Be it Facebook, YouTube, Twitter, Instagram or Snapchat, every social site has an option to run campaigns and promote videos using advertising tools. Besides being utterly simple, these tools are quite budget-friendly with a lot of customizations and options to choose from.
Include videos in an overall marketing campaign
Video is just another way of presenting your brand story just like blog posts, web pages, or podcasts. Include it prominently in each and every marketing channel for better results.
Successful Video Content – Conclusion
Just like offline marketing campaigns, videos based marketing, too take time and effort to be effective. Besides all of the above-discussed things, one of the most aspects of successful video marketing is analytics.
You should measure the impact and effectiveness of your campaigns every now and then to improve them. Using tools like YouTube Analytics & Google Analytics can assist you in keeping track of video performance and learn more about it.
If you are still wondering about how to make videos, check out InVideo online video editor to make eye-catching videos without any hassle.