Facebook video ads can be a powerful way to reach your target audience and drive conversions.

Facebook video ads are short video ads that are displayed in the Facebook News Feed. They can deliver massive reach, so if you’re just starting out with paid advertising, they’re a great place to start.

In this guide, we’ll give you an overview of Facebook video ads, including how to set them up, what the ad specs are, and how much they cost.

Facebook video ads are paid advertisements that play in users’ feeds.

There are several types of Facebook video ads that can be used to achieve various objectives, including:

  • Boosting engagement on your social posts by increasing their reach.
  • Promoting your page to a wider audience.
  • Encouraging people to visit your website or install your app.
  • Increasing sales from potential customers who have viewed your products.
  • Generating leads for your business.

If you want to use Facebook Ads (and you should) but don’t know how to get started then this guide is for you.

Create Facebook Video Ads

What Are facebook video ads?

Facebook video ads are a great way to get more eyes on your content. You can create a custom audience to make sure these viewers are already interested in your products or your brand.

Tailor your campaign to reach the right audience with Facebook’s pre-targeting tools, such as its lookalike audiences and interest categories.

With interest categories, you’ll be able to target people who are likely interested in what you have to offer based on their online browsing behavior on Facebook and Instagram.



What Are Facebook Video Ads?

Facebook video ads are Facebook’s answer to the popularity of YouTube. They’re relatively new, and still a bit tricky to get right.

If you’re not using video yet, this is an opportunity to get a head start on your competitors.

With Video Ads Manager, you can create custom audiences from your own website’s email lists and marketing campaigns.

Create a list of emails for people who’ve signed up for your email newsletter, for example, then upload that list to Facebook’s platform so you can retarget those users with relevant video ads.

You’ll also be able to use custom audiences from other Facebook advertisers or Pages, as long as they’ve opted into this feature.

That way, if you’re promoting a giveaway or event through an ad that targets other advertisers’ users, those users might see your video ad again when they visit the advertiser’s Page.

When you bring people back to your site through Facebook video ads, make sure they’re in the right place by including a link.


How To Set Up A Facebook Video Ad

To create a Facebook video ad, you need to have an objective.

Once you choose an objective, you have to choose what type of video you want to make.

In the next step, you’ll see a variety of pre-made templates (click on “See More Templates” to see more).

You can drag and drop your own images into the template if you like. Once that’s done, you can preview how your ad will look.

When you’re satisfied with how it looks, click “Continue”. The next step is targeting.

Facebook Video Ads are a new way to promote your business on Facebook. They are similar to Sponsored Posts, but the targeting and reach are much better.


In a Sponsored Post, you can only target people based on their Likes, Interests, and their relationship with your Page.

However, with Facebook Video Ads you can target by age, gender, location, language, and device.


Unlike videos that you have to click to play (which most people don’t), Facebook Video Ads begin playing automatically as they appear in the News Feed.

This makes it an attractive option for businesses that want to entertain customers.


Have some educational content? You can use Facebook Video Ads to target people based on their education level!

Video ads were introduced in early 2012, and the format has continued to evolve.

There are two types of video ads available on Facebook: pre-roll, which plays before a user watches any video, and mid-roll, which plays after the user watches 30 seconds of video.

Pre-roll videos are only played when users click play on a video that is eligible for an ad. Mid-roll videos are played as soon as the user has watched at least 30 seconds of content on a publisher’s page.

Both mid-roll and pre-roll ads can be purchased using cost per mille (CPM) or cost per view (CPV) pricing models.

CPM means your video will be shown 1,000 times and you pay a set amount each time it is displayed while CPV means you pay each time a viewer watches your entire video advertisement.

Facebook released an app called “Suggested Videos” in January 2015, which places additional videos below professional content from publishers that users watch.

Videos from advertisers are included in the app if they meet certain criteria.

Get Seen On Social

Twitter can be an effective tool for marketing your business or cause, but only if you know how to use it. Here are some tips for getting started with Twitter, maximizing your impact, and generating interest in your business or cause.

If you’re new to Twitter, the following links will help you get started:

Once you’ve created a Twitter account, you can start tweeting! But before you do, it’s important to understand that posting on Twitter is different from other social media networks. Your tweets are limited to 140 characters.

That’s not much space to say anything of substance. For this reason, it’s best to keep your tweets focused on a single idea or topic.

To put “tweeting” into practice, try sending a tweet whenever you have something to say that’s related to your business or cause. 

Here are a few examples: 

  • A link to an online article about something relevant.
  • A tip or reminder related to your business. 
  • An interesting quote or statistic that relates to what you do. 
  • A link to a blog post or video made by someone else (as long as they give permission).

There are over 300 million monthly active users on Facebook and more than a billion on Instagram. That’s a lot of potential new customers. If you’re sitting on the sidelines, you’re missing out.

In fact, social media is responsible for over $2 billion in sales each day.

So it’s not surprising that over 60% of people use Facebook for shopping purposes and 97% of buyers say that social media marketing has at least a moderate impact on their buying decisions.

Sounds great, right? The catch is that it isn’t as easy as it looks — there’s a lot to learn, and most people give up before they see results because they don’t know how to get started or what to do once they do.

That’s why we put this guide together.

Social media has become an essential part of marketing, but there’s little doubt that some businesses are better suited to it than others.

Employees at social media analytics firm Chartbeat found that a company’s internet search ranking is correlated to the amount of interaction its Facebook page receives. 

In other words, the higher your website ranks on Google search results pages, the more people will see your Facebook posts.

This makes sense because when you Google a specific product or service, you’re likely interested in finding out more about it. 

But this correlation is also useful for small businesses looking to grow their social media following.

“If you’re a small business and social isn’t paying off for you, this is one thing you can think about doing,” Chartbeat told Fast Company about its findings. “Start working on improving your search engine ranking.”

Thumb-Stopping Video Ads

Advertisers and marketers are finding it harder to get their message across in a crowded marketplace. There are so many more ads out there than there were a few years ago.

What’s worse is that we have become so desensitized to the barrage of ads, we often just ignore them altogether.

Tuning out ads is the big reason why video advertising is becoming more common. Video takes up more of our attention than any other medium, so it’s easier to get a message across when you use video as opposed to static images or text. 

That’s why advertisers are using this tactic to get their message across and why Facebook videos are getting better results.

The best way to make sure your ad stands out is to create a video that people can’t help but watch. A video doesn’t have to be long or complicated, but it should draw viewers in enough to make them want to watch it from start to finish.

You’ve probably heard that video is the “next big thing” in online marketing.

Until now, you might’ve been skeptical about how much real impact videos could have on your business. After all, how many videos have you watched lately? 

Sure, there are always the cat videos, but beyond that? What kind of videos do you think would make for better marketing?

Video ads can increase click-through rates by up to 80%. That’s more than double what you get from text-based display ads!

Video ads are very effective at increasing conversion rates. They can boost a conversion rate by up to 400%!

How To Create Facebook Video Ads

Creating a video ad is simple, but it might take some time to perfect your ad. 

Start out by creating a rough cut of your video and do some test runs with your friends and family. Then, you can move on to create your final video ad.

Find a topic that you feel good about and that will be interesting to your potential customers.

Once you have selected the topic, write down the main idea and key benefits of your product or services.

Decide on the length of the video ad and then record your script. Record yourself in front of a plain background (your choice) talking about the main idea and benefits for about 30 to 60 seconds.

If you are going to show any charts or graphs, make sure they are easy to read from the audience’s perspective.

Facebook Ads are all about driving engagement with your page and they are the future of social media marketing, but getting them right can be tricky.

However, if you don’t have a budget that allows for a professional ad agency, then doing it yourself is the only way to go.

There are plenty of tools out there that can help you create compelling and engaging video adverts, so let’s take a look at three of them.

Make Facebook Video Ads That Stop The Scroll

Video is one of the best ways to grab the attention of your Facebook fans and keep them engaged.

Truly successful video ads on Facebook make a connection with their audience and prompts them to take action.

The right video can amplify your message, increase engagement with your page and even boost sales. But many people new to Facebook advertising find it challenging to create a video that works.

To help you save time and money, we’ve created this free guide that shares our best advice for creating lead generation videos that stop the scroll. 

You’ll learn how to:

  • Identify your target audience and create a video script based on their needs.
  • Ensure that your video has a clear call to action so viewers learn about your product or service and are inspired to act.
  • Use the editing tools available in Facebook’s ad creation tool to ensure consistency across all of your videos.
  • Create engaging videos in the format that works best for Facebook users, whether it’s vertical or landscape. Save time by using templates from our library or by uploading an existing video.


Trying to stand out from the crowd is easier said than done. After all, there are over 2 million active advertisers on Facebook alone. But if you want to make Facebook Video Ads that stand out and drive results, then you need to keep these two things in mind:

Keep it short and sweet – Be brief and concise, always encouraging people to take action. According to AdWeek, short form content leads to a 70% increase in engagement compared to long-form content.

Promote your personality – Show your company’s unique personality by demonstrating how your products or services fit into your customer’s lives. Make it more of an experience than a product pitch.

Facebook’s News Feed keeps changing. Anyone who has spent money on Facebook ads knows that it can be a tough game.

One of the biggest challenges is making sure you’re reaching the right audience, and that’s why we’re here today.

We’ll talk about what makes a good video ad, how to get started with Facebook ads, and some of our favorite examples of brands doing it right.

Get Your Facebook Video Ad Right First Time

Facebook has more than one billion active users and they are using the platform to watch videos. 

Although most of us think of Facebook as a platform for text updates, photos and links, video is now the number one way that people share content on Facebook.

In fact, user-generated video posts have increased by over 800% in the last 12 months. So if you’re not currently using video to market your business, you’re missing out on a huge opportunity.

TIP: Make sure you’re using captions and descriptions with your videos so that they can be easily shared and understood by anyone who views it. 

But before you start producing videos for yourself and your business, it’s important to first consider who’s going to be watching them – people on mobile devices, right?

Well yes, but actually 61% of Facebook users are still likely to be viewing videos on their desktop computers – so you need to make sure that your video is appealing on all devices.

Here are some handy tips for creating your next Facebook video ad:

Make sure it’s relevant: If you want your ad to stand out then it needs to address a real problem or issue.

A recent survey highlighted that Facebook is one of the top social networks where people spend time on and enjoy sharing videos.

How do you make this work for you? It all comes down to knowing how to use the platform effectively. If you don’t know what you’re doing, you could risk losing followers and even getting in trouble with Facebook admin.

But if you follow these tips, you’ll be able to reach your target audience with custom Facebook video ads that really work for your business.

Video ad formats are different from regular Facebook posts, so it’s important that you know how they work in order to get the most out of them.

You Can Never Have Too Much Polish In Your Facebook Video Ad

As a small business owner, you have a lot of fun and creative ideas in your head. You want your viewers to get the full experience of your brand with every video ad they watch.

Trying to push out as many videos as possible without taking the time to create them properly could lead to a poor user experience. This could potentially cause you to lose customers and hurt your brand image.

Follow these steps and you’ll be sure to make it into the winner’s circle for Facebook Video Ads.

Know Your Audience

Understanding who will be seeing your video ad is an essential first step in creating a successful Facebook Video Ad.

It’s important to understand the demographics of your viewers so that you know how best to tailor your ad copy and imagery.

Write It Out First

Your written content should be the foundation for all of your video ads, no matter what the purpose.

Keep in mind that this is not just any type of writing; it is specifically designed to grab attention quickly, so it must be easy-to-read and engaging while still being simple and straightforward.

In my experience, in the world of Facebook video ads, you can never have too much polish.

For my own ad campaigns, I’ve noticed that video ads with lower budgets do perform better than those with higher budgets. If a video ad is made correctly, then it doesn’t need a big budget.

The pre-roll ad is one of my favorites to use. It allows you to get right to the point without having to show your logo or company name at the beginning of the video. This is great for people who are already familiar with your brand.

A lot of companies use the wrong thumbnail image for their pre-roll ad. The image should be compelling and stand out from the crowd. People should be able to glance at it and know exactly what you’re selling or promoting.

You want them to click play on the ad because of how appealing the thumbnail is, not because they think it might be something else entirely.

It’s also important to make sure that your logo isn’t in the thumbnail image or in any part of your video ad, so that people don’t associate your company with other businesses when they see your video appear.

How many times have you seen a generic video ad that you can’t even tell what it’s for? I know I have. It’s so incredibly frustrating. 

I mean, just look at this:

This is your standard Facebook video ad. Generic thumbnail, generic copy and generic voiceover talent. And this part isn’t their fault – they’re just selling the space to whomever will pay the most.

But here’s the thing: If they don’t sell this ad space to an advertiser who wants something better than a Google Adwords ad, then this will be the result.

And it’s not going to convert people into customers; instead, it’s going to annoy them and they’ll close the app and go on with their day.

A really good ad tells a story about your product in which people get lost.