Facebook video ads can be a powerful way to reach your target audience and drive conversions.
They are short video ads that are displayed in the Facebook News Feed. They can deliver massive reach, so if you’re just starting out with paid advertising, they’re a great place to begin.
In this guide, we’ll give you an overview of Facebook video ads, including how to set them up, what the ad specs are, and how much they cost.
Facebook video ads are videos that play in users’ news feeds and are paid advertisements.
There are several types of Facebook video ads that can be used to achieve various objectives, including:
- Boosting engagement on your social posts by increasing their reach.
- Promoting your page to a wider audience.
- Encouraging people to visit your website or install your app.
- Increasing sales from potential customers who have viewed your products.
- Generating leads for your business.
Create Facebook Video Ads
What Are facebook video ads?
Facebook video ads are a great way to get more eyes on your content. You can create a custom audience to make sure these viewers are already interested in your products or your brand.
Tailor your campaign to reach the right audience with Facebook’s pre-targeting tools, such as its lookalike audiences and interest categories.
With interest categories, you’ll be able to target people who are likely interested in what you have to offer based on their online browsing behavior on Facebook and Instagram.
What Are Facebook Video Ads?
Facebook video ads are Facebook’s answer to the popularity of YouTube. They’re relatively new, and still a bit tricky to get right.
But video is huge on Facebook — it’s the social network’s main method for sharing live news events, after all.
If you’re not using video yet, this is an opportunity to get a head start on your competitors.
With Video Ads Manager, you can create custom audiences from your own website’s email lists and marketing campaigns.
Create a list of emails for people who’ve signed up for your email newsletter, for example, then upload that list to Facebook’s platform so you can retarget those users with relevant video ads.
You’ll also be able to use custom audiences from other Facebook advertisers or Pages, so long as they’ve opted into this feature.
That way, if you’re promoting a giveaway or event through an ad that targets other advertisers’ users, those users might see your video ad again when they visit the advertiser’s Page after seeing the ad.
When you bring people back to your site through Facebook video ads, make sure they’re in the right place by including a link.
How To Set Up A Facebook Video Ad
To create a Facebook video ad, you have to choose which objective you want it to serve:
Once you choose the objective, you have to choose what type of video you want to make:
In the next step, you’ll see a variety of pre-made templates (click on “See More Templates” to see more). You don’t have to use them if you don’t like them; you can drag and drop your own images into the template.
Once that’s done, you can preview how your ad will look:
When you’re satisfied with how it looks, click “Continue”. The next step is targeting — but before.
Facebook Video Ads is a new way to promote your business on Facebook. They are similar to Sponsored Posts, but the targeting and reach is much better.
In a Sponsored Post, you could only target people based on their Likes, Interests, and their relationship with your Page.
However, with Facebook Video Ads you can now target by age, gender, location, language and device.
Unlike video on Facebook that you have to click to play (which most people don’t), Facebook Video Ads begin playing automatically as they appear in the News Feed.
This makes them an attractive option for businesses that want to entertain customers or make them laugh.
Have some educational content? You can use Facebook Video Ads to target people based on their education level!
Video ads were introduced in early 2012, and the format has continued to evolve since.
There are two types of video ads available on Facebook: pre-roll, which plays before a user watches any video, and mid-roll, which plays after the user watches 30 seconds of video.
Pre-roll videos are only played when users click play on a video that is eligible for an ad. Mid-roll videos are played as soon as the user has watched at least 30 seconds of content on a publisher’s page.
Both mid-roll and pre-roll ads can be purchased using cost per mille (CPM) or cost per view (CPV) pricing models.
CPM means your video will be shown 1,000 times and you pay a set amount each time it is displayed while CPV means you pay each time a viewer watches your entire video advertisement.
Facebook released an app called “Suggested Videos” in January 2015, which places additional videos below professional content from publishers that users watch.
Videos from advertisers are included in the app if they meet certain criteria.
Get Seen On Social
Twitter can be an effective tool for marketing your business or cause, but only if you know how to use it. Here are some tips for getting started with Twitter, maximizing your impact and generating interest in your business or cause.
If you’re new to Twitter, the following links will help you get started:
Once you’ve created a Twitter account, you can start tweeting! But before you do, it’s important to understand that posting on Twitter is different from other social media networks.
Your tweets are limited to 140 characters.
That’s not much space to say anything of substance. For that reason, it’s best to keep your tweets focused on a single idea or topic.
To put “tweeting” into practice, try sending a tweet whenever you have something to say that’s related to your business or cause. Here are a few examples:
– A link to an online article about something relevant.
A tip or reminder related to your business.
– An interesting quote or statistic that relates to what you do.
– A link to a blog post or video made by someone else (as long as they give permission).
There are over 300 million monthly active users on Facebook and more than a billion on Instagram. That’s a lot of potential new customers. If you’re sitting on the sidelines, you’re missing out.
In fact, social media is responsible for over 2 billion dollars in sales each day.
So it’s not surprising that over 60% of people use Facebook for shopping purposes. And 97% of buyers say that social media marketing has at least a moderate impact on their buying decisions.
Sounds great, right? The catch is that it isn’t as easy as it looks — there’s a lot to learn, and most people give up before they see results because they don’t know how to get started or what to do once they do.
That’s why we put this guide together — so you can get started right away!
Social media has become an essential part of marketing, but there’s little doubt that some businesses are better suited to it than others.
Employees at social media analytics firm Chartbeat found that a company’s internet search ranking is correlated to the amount of interaction its Facebook page receives. In other words, the higher your website ranks on Google search results pages, the more people will see your Facebook posts.
This makes sense because when you Google a specific product or service, you’re likely interested in finding out more about it. But this correlation is also useful for small businesses looking to grow their social media following.
“If you’re a small business and social isn’t paying off for you, this is one thing you can think about doing,” Chartbeat told Fast Company about its findings. “Start working on improving your search engine ranking.”
Thumb-Stopping Video Ads
Advertisers and marketers are finding that it’s harder and harder to get their message across in a crowded marketplace. There are so many more ads out there than there were even just a few years ago, and there’s so much more competition for our attention.
What’s worse is that we have become so desensitized to the barrage of ads, we often just ignore them altogether.
Tuning out ads is the big reason why video advertising is becoming more common. Video takes up more of our attention than any other medium, so it’s easier to get a message across when you use video as opposed to static images or text.
That’s why advertisers are increasingly using this tactic to get their message across, and it’s also why Facebook videos are getting better results.
The best way to make sure your ad stands out is to create a video that people can’t help but watch. A video doesn’t have to be long or complicated, but it should draw viewers in enough that they will want to watch the entire thing from start to finish.
Use eye-catching visuals and keep the subject matter interesting enough that viewers will want to keep watching. If you can convince people to watch your whole ad.
You’ve probably heard that video is the “next big thing” in online marketing.
Till now, you might’ve been skeptical about how much real impact videos could have on your business. After all, how many videos have you watched lately?
Sure, there’s always the cat videos, but beyond that? What kind of videos do you think would make for better marketing?
In this post I’m going to show you why video ads are such a powerful tool for promoting your products online and what makes them spectacularly effective. Video ads can increase click through rates by up to 80%.
That’s more than double what you get from text-based display ads!
And video ads are also very effective at increasing conversion rates. They can boost a conversion rate by up to 400%!
How To Create Facebook Video Ads
Creating a video ad is simple, but it might take some time to perfect your ad. Start out by creating a rough cut of your video and do some test runs with your friends and family.
Then, you can move on to create your final video ad.
Find a topic that you feel good about and that will be interesting to your potential customers. Once you have selected the topic, write down the main idea and key benefits of your product or services.
Decide on the length of the video ad and then record your script. Decide on the length of the video ad and then record your script.
Record yourself in front of a plain background (your choice) talking about the main idea and benefits for about 30 to 60 seconds for each point that you want to get across.
Record yourself in front of a plain background (your choice) talking about the main idea and benefits for about 30 to 60 seconds for each point that you want to get across. If you are going to show any charts or graphs in your video ad, make sure that they are easy to read from the audience’s perspective.
If you are going to show any charts or graphs in your video ad, make sure that they are easy to read from the audience’s perspective.
Facebook ads are a hot topic, and for good reason. They aren’t like Google Adwords which are typically used to drive people to buy products.
Facebook Ads are all about driving engagement with your page.
If you want to use Facebook Ads (and you should) but don’t know how to get started then this guide is for you.
Facebook video ads are the future of social media marketing, but getting them right can be tricky. However, if you don’t have a budget that allows for a professional ad agency, then doing it yourself is the only way to go.
There are plenty of tools out there that can help you create compelling and engaging video adverts, so let’s take a look at three of them.
Create Facebook Video Ads That Take Your Business Further
You can create ads for your business, product, or service in the most cost-effective manner. Facebook video ads are an excellent way to reach a large audience and to gain their trust.
A Facebook video ad is a short video that you upload to your page. When people visit your page, the video will automatically play in the viewer’s newsfeed.
You can target your ads based on location, demographics, interests and more.
This makes Facebook video ads very effective in reaching and engaging people who are interested in or would be interested in your product.
Video is proven to be one of the most effective ways of conveying information; it has been said that we process visuals at a rate of 300 percent faster than text. Facebook stats show that videos get over 2X more organic reach compared to photos and 3X more than links.
People also engage more with videos than any other type of content on the platform.
Facebook video ads are the fastest growing type of post on the social media platform. With over 8 billion daily views, Facebook video advertising is growing at an unbelievable rate.
The best part about it? It’s super easy to get started and can be used to promote your business in a variety of ways.
What exactly is a Facebook video ad? It’s short (15 seconds) pre-recorded video that plays in-stream on Facebook when someone is on your Page or in their News Feed.
It’s important to note that Facebook videos have a unique way of tracking demographics. Unlike with other platforms where you can specify exactly who you want to reach, Facebook uses algorithms to determine who should see your video ads.
This means you won’t always be able to see the exact demographics for your ad results, but don’t let that deter you! There are many other ways you can use and track Facebook Video Ads for your business.
Creating a Facebook Video Ad
Here are the steps for creating a Facebook Video Ad:
Click “Boost Post” from your Page’s left sidebar menu.
Select “Video” from the drop down menu and choose either “Single Video” or “Carousel.”
From here you’ll be able to fill out.
Make Facebook Video Ads That Stop The Scroll
Video is one of the best ways to grab the attention of your Facebook fans and keep them engaged.
Truly successful video ads on Facebook capture their audience’s attention and make a connection that prompts them to take action.
The right video can amplify your message, increase engagement with your page, and even boost sales. But many people new to Facebook advertising find it challenging to create a video that works.
To help you save time and money, we’ve created this free guide that shares our best advice for creating lead generation videos that stop the scroll. You’ll learn how to:
1. Identify your target audience and create a video script based on their needs.
2. Ensure that your video has a clear call to action so viewers learn about your product or service and are inspired to act.
3. Use the editing tools available in Facebook’s ad creation tool to ensure consistency across all of your videos.
4. Create engaging videos in the format that works best for Facebook users, whether it’s vertical or landscape. Save time by using templates from our library or by uploading an existing video.
Video has become the dominant form of communication on Facebook, with over 8 billion daily video views. And video ads are quickly becoming the most effective way for businesses to reach their audience and drive sales.
Trying to stand out from the crowd is easier said than done. After all, there are over 2 million active advertisers on Facebook alone.
But if you want to make Facebook Video Ads that stand out and drive results, then you need to keep these two things in mind:
Keep it short and sweet – Be brief and concise, always encouraging people to take action. According to AdWeek, short form content leads to a 70% increase in engagement compared to long-form content.
Promote your personality – Show your company’s unique personality by demonstrating how your products or services fit into your customer’s lives. Make it more of an experience than a product pitch.
Facebook’s News Feed keeps changing—as does the way of getting your message in front of your audience. Anyone who has spent money on Facebook ads knows that it can be a tough game.
One of the biggest challenges is making sure you’re reaching the right audience, and that’s why we’re here today. We’ll talk about what makes a good video ad, how to get started with Facebook ads, and some of our favorite examples of brands doing it right.
Get Your Facebook Video Ad Right First Time
Facebook has more than one billion active users every day and they are using the platform to watch videos. And although most of us think Facebook as a platform for text updates, photos and links, video is now the number one way that people share content on Facebook.
In fact, user-generated video posts have increased by over 800% in the last 12 months. So if you’re not currently using video to market your business, you’re missing out on a huge opportunity.
TIP: Make sure you’re using captions and descriptions with your videos so that they can be easily shared and understood by all your audience. This will help them to be more effective.
But before you start producing videos for yourself and your business, it’s important to first consider who’s going to be watching them – people on mobile devices, right?
Well yes, but actually 61% of Facebook users are still likely to be viewing videos on their desktop computers – so you need to make sure that your video is still appealing when viewed like this too!
Here are some handy tips to follow when creating your next Facebook video ad:
Make sure it’s relevant: If you want your ad to stand out from the crowd then it needs to address a real problem or issue that your target.
A recent survey highlighted that Facebook is one of the top social networks where people spend time on and enjoy sharing videos.
Text is a great way to get your message across, but sometimes it’s better to have a visual aid. In fact, some studies have shown that people are more likely to watch an advertisement when it’s in video format.
So if you want to get your message out there and grab your audience’s attention, video might be the way to go.
How do you make this work for you? It all comes down to knowing how to use the platform effectively.
If you don’t know what you’re doing or you make mistakes along the way, you could risk losing followers and even getting in trouble with Facebook.
But if you follow these tips, you’ll be able to reach your target audience with custom Facebook video ads that really work for your business.
Video ad formats are quite different from those of regular Facebook posts, so it’s important that you know how they work in order to get the most out of them. Here’s what you need to know:
This ad can be used as a standalone ad on the right-hand column of your page or as part of a split test on regular ads. The call-to-action can link directly.
You Can Never Have Too Much Polish In Your Facebook Video Ad
When it comes to Facebook Video Ads, you can have too much polish. As a small business owner, you have a lot of fun and creative ideas in your head.
You want your viewers to get the full experience of your brand with every video ad they watch.
Trying to push out as many videos as possible without taking the time to create them properly could lead to a poor user experience. This could potentially cause you to lose customers and hurt your brand image.
Follow these steps and you’ll be sure to make it into the winner’s circle for Facebook Video Ads.
Know Your Audience
Understanding who will be seeing your video ad is an essential first step in creating a successful Facebook Video Ad.
It’s important to understand the demographics of your viewers so that you know how best to tailor your Facebook Video ad copy and imagery.
Write It Out First
Your written content should be the foundation for all of your video ads, no matter what the purpose is for each one.
Keep in mind that this is not just any type of writing; it is specifically designed to grab attention quickly, so it must be easy-to-read and engaging while still being simple and straightforward.
In my experience, in the world of Facebook video ads, you can never have too much polish.
For my own ad campaigns, I’ve noticed that video ads with lower budgets do perform better than those with higher budgets. If a video ad is made correctly, then it doesn’t need a budget as high as it would if it were poorly done.
The pre-roll ad is one of my favorites to use. It allows you to get right to the point without having to show your logo or company name at the beginning of the video.
This is great for people who are already familiar with your brand and want to hear what you have to say immediately.
The main thing that I see companies not doing correctly is the thumbnail image for the pre-roll ad. The image should be compelling and stand out from the crowd.
People should be able to glance at it and know exactly what you’re selling or promoting.
You want them to click play on the ad because of how appealing the thumbnail is, not because they think it might be something else entirely.
It’s also important to make sure that your logo isn’t in the thumbnail image or in any part of your video ad, so that people don’t associate your company with other businesses when they see your video appear.
How many times have you seen a generic video ad that you can’t even tell what it’s for? I know I have. It’s so incredibly frustrating to me, the consumer of advertising, that I can’t even begin to tell you. I mean, just look at this:
This is your standard Facebook video ad. Generic thumbnail, generic copy, and generic voiceover talent. And this part isn’t their fault – they’re just selling the space to whomever will pay the most.
But here’s the thing: If they don’t sell this ad space to an advertiser who has a little bit of money to spend and wants something slightly better than a Google Adwords ad, then this will be the result.
And it’s not going to convert people into customers; instead, it’s going to annoy them and they’ll close out the tab or page or app or whatever they’re looking at and move on with their day.
There are tons of people out there looking for work as voiceover talent or graphic designers or photographers or any number of other skillsets that could lend themselves to creating native advertising for companies like these. Do you know what makes a really good ad?
A really good ad tells a story about your product in which people get lost.