When you’re just getting started in the video production industry you may be surprised by what you don’t know.
Creating high-quality videos for either TV or social media can take a lot more effort than you may be expecting. If you’ve never been on the other side of a camera the process could become overwhelming.
A professional videographer brings their experiences to the table which can be invaluable in the creation of video worth sharing with the public.
Before the cameras start rolling you should do your research and make sure you understand everything you need to know.
You may not know how to begin the process of creating a video with professional equipment but your cell phone video is okay too right? Below we will break down some awesome facts about video production you didn’t know before.
1. Post Production Can Take A Long Time
While there’s a lot of work that goes into filming, did you know that the time spent editing raw footage is often much longer than the time spent shooting? Editing film can take double the time that filming can because it’s such a precise and complicated task.
If you’ve never spent time editing video footage before you might be underestimating the complexity of the task.
Even three-minute video commercials can take hours to get perfected. Cutting together takes, changing angles and adding in music and sound take not only time but talent.
Editing video so that it looks and sounds great takes an experienced eye. If you’re just getting into video production you should be aware that it may take you much longer than someone who has been editing for a long time.
Even the process of downloading the video can take longer than you imagine, so give yourself lots of time for post-production.
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If you are hiring a company to help you with your video production be sure to factor in extra time after filming for editing.
If you need your video on a specific day make sure your production company is aware of the deadline before filming begins so that you have an accurate idea of what to expect from the timeline.
2. Pre-Production is Important
Before you ever pick up a video camera it is important to have a plan. Creating a video takes a lot of prep work that you may not have considered yet.
Not only do you need to create a script, but it’s also helpful to storyboard out the script to know what shots you’re aiming for. Once you’ve determined a shot list, you can start getting ready to shoot.
Having a guideline for the project from the prep work is essential to creating quality footage.
Otherwise, you won’t know which angles you want and need for your finished project to look like how you’ve envisioned it. Taking the time in preproduction can help the post-production process be less of a headache, so it is well worth the time!
You also need time before you start recording to gather all the necessary equipment. You will want multiple angles and that requires more than one camera. (Don’t forget camera stands and tripods so you don’t get shaky footage!)
You will also need to gather lighting equipment and good sound equipment for a video you will be proud of.
Cameras don’t react to light the same way as a human eye does, so you will almost certainly need some artificial lighting options to make sure your footage looks it’s best.
Every situation will need a different lighting set up. If you’re doing on-camera interviews you will want it to appear different than the outdoor shots for instance.
Having a good knowledge of lighting and what specific equipment you may need or hiring someone who can help you is definitely something to take into consideration before you get started with video production.
3. Video Content Is King!
Did you know that video is becoming more popular than ever? In fact, when visiting webpages most users would rather watch a video than read an article? No matter where people encounter a video they want it to appeal to them visually.
Eyes are attracted to movement, so varying the length of shots is key to holding your audience’s attention. A single shot can be a short as 4 seconds!
When you consistently shift between longer and shorter shots an audience will be drawn to watching for longer, giving you the chance to get your message across.
Switching angles and lengths of shots will keep your audience more entertained and engaged in your content.
Remember that as you’re filming and editing your videos or pass on that note to your video production company, though they should already know.
Especially if you’re looking to create a video to promote your business or brand, it needs to be a top-notch video that is well done!
Video marketing captures a wide audience and studies have shown that over half of consumers who watch a video explanation of a product will eventually purchase that item!
4. Hands-On Learning Is Key
There really is no better way to learn how to work in video production than by getting some hands-on experience.
You may find that you love the work or you may decide it’s not for you, but until you have a camera in hand or you’re editing you won’t know for sure.
If you’re trying to decide whether video production is for you, seek out internships or even volunteer.
Get a feel for editing videos by playing around with software or consider taking a class. There are many online editing classes available to learn how to edit videos.
Since you’ve already learned that editing is the most complicated aspect of video production, developing your talents could pay off in the long run and you could turn your talent into a career.
5. The Technology Is Still Fairly New
Video production technology improves every year. Do you realize that the first video with sound is less than 100 years old?
Digital editing has only been available since 1987. Compared to some technology video production is still on the new side of things and changes and improvements are still yet to be made.
When you’re working with an ever-changing technology you will want to stay on top of the shifts and new trends that are sure to occur.
It can be exciting to see where the editing software and video camera technologies end up in your lifetime. Video production is an industry that is still growing and changing making it a fascinating one to learn more about.
Whether you’re interested in getting into video production yourself or you’re simply looking for information about the process as you look to hire a team, you can’t go wrong learning more about this industry.
Video production is more than a fancy cellphone video and a computer program but with the right equipment and knowledge base, anyone can do it!
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