Video brand strategy is an evolving concept in the marketing industry to help brands capitalize on the power of video to attract and engage new customers.
It is a strategic approach to develop and implement a cohesive brand message through video content.
Video Brand Strategy Examples
What Is video brand strategy?
Video content on your website is a great way to hold the attention of your readers, but it is not a replacement for written content.
After all, not everyone wants to sit and watch your videos, and most people have short attention spans.
The best way to use video on your website (whether eCommerce or otherwise) is when it complements written content. It’s a good idea to have videos that explain things in more detail especially if you’re selling expensive products or services.
Video brand strategy, therefore, is a new way for businesses to market themselves and their products online. Instead of relying on print material or text-heavy websites, more companies are turning to video production in order to get their message across.
The video production cost may be high at first, but the long-term benefits make it worthwhile.
A well-made video can be used over and over again on different sites like YouTube, Facebook or even your own site.
How Should You Use Video Branding?
While it might seem that the only thing you need video for is sales, this isn’t true at all.
Having a video presence on your site will help keep people coming back time and time again. They’ll want to see what new products you offer or how your company has changed.
The purpose of video brand strategy is to create a single, memorable, consistent message that aligns with the goals of your business.
Video brand strategy may be used to promote awareness and engagement, or it can be used as part of your overall marketing campaign.
The first thing you need to do is determine what goals you want to achieve with your videos. What do you hope your audience will think about after watching your videos? What actions do you want them to take? What is the end result that you are trying to achieve?
What will happen if you fail to meet these goals? Make sure that each goal aligns with the larger goals for your business.
CrowdSpring has a great infographic that shows the various brand strategy archetypes:
Video Brand Strategy Examples
A video brand strategy can help you align your business goals with your social media and marketing strategies. Moreover, a video brand strategy will help you to design, develop, and implement a cohesive strategy that reflects the essence of your business.
Your video brand strategy should be tailored to your business goals, audience, and target market. There are many different types of video content that you can use to help increase awareness of your company or product.
You might want to start off with an engaging explainer video that provides information about what you do and why it’s important. Or you could produce a series of videos that provide helpful tips for how to solve common problems.
You could even produce a humorous series of videos that show people how to handle awkward situations in their daily lives, such as how not to get stuck in an elevator with someone wearing really bad cologne.
Whatever type of video content is best for your company, it should be consistent with your business goals and values.
For example, if you’re selling a product that helps people solve everyday problems, you might create a series of informative videos that show people how to handle common situations in their daily lives.
If your goal is to increase the number of subscribers on your email list, then a series of relatable videos about common problems could attract more people.
Video Marketing Examples
Video marketing is booming and for good reason too. Video marketing is some of the most powerful marketing you can do for your business. It allows you to reach customers on a whole new level and it’s a very effective form of marketing.
The statistics show that more people will watch a video than they will read an article. If you are looking to benefit from video marketing then here are some examples of how to use this powerful tool effectively.
Tutorials on how to use your products or service
People love videos that show them how to use products, especially when those videos demonstrate how a product makes their lives easier or better.
It’s also a great way to help people understand what your product does or how it works and helps build trust with potential customers.
Video sales letters
A video sales letter is one of the most effective ways to sell your product online because it gives you the ability to show people what they get when they buy from you.
Not only that but it also allows you to use emotion in your sales pitch by using things like testimonials, before and after pictures, etc…
Testimonials
Testimonials are a great way to boost your conversion rate as well as build trust with potential customers because people inherently believe other people more than a faceless brand.
What Should A Brand Video Include?
There are various types of brand video. In business, it is often used as an advertisement, which is shown in cinemas or on TV.
Other times, it can be a video that you create for your own website. There are various steps that you need to take into consideration when creating a brand video.
First, writing the script. You should ask yourself what you want to say and how you want to present it.
You also need to put yourself in the shoes of your viewers and think about what they will want and expect from the video.
The next step is to think about where you will show the video so that people will see it and then decide how long it needs to be.
A good way of doing this is to make sure that the beginning and end are good enough that people will want to watch it all the way through, but not so long that they get bored half way through.
The next thing that you need to do is find a voiceover artist.
4 Components Of A Successful Video Marketing Campaign
Your video marketing campaign is a huge undertaking, but it won’t be successful unless you incorporate all four elements.
The goal of your video marketing campaign is to attract your ideal clients, so you want to make sure that you cover all of the bases to ensure that you are reaching your target audience.
The 4 Components of a Successful Video Marketing Campaign:
1. Target Audience
Who is your target audience? What makes them unique? How do they behave? What are their lifestyles and daily habits? How old are they? Where do they live? What do they do for fun? What are their interests and passions?
What do they spend their money on? These are the types of questions you need to ask yourself in order to identify your target audience and tailor your message towards them.
2. Create Relevant Content
It’s essential that you create relevant content so that your audience stays engaged with the video.
Provide them with valuable information and take them on an educational journey where they gain insight into the topic you’re discussing.
3. Create Engaging Videos
Your videos should be interesting, engaging and fun for your audience to watch. They should hold their attention for an entire duration and leave them wanting more.
4. Have a Call to Action
What Is An Example Of A Branding Strategy
What is an example of a branding strategy? A branding strategy is a plan that outlines your corporate image. It contains the ways you will communicate with your customers and potential customers.
A proper branding strategy will help you establish standards for how you present yourself to the public, whoyour target market is and how you differentiate yourself from your competition.
TIP! Branding strategies can be established in a number of ways. You can use surveys, focus groups or interviews to get feedback.
You can also conduct a SWOT analysis or use other tools to help you determine the best way to proceed with your branding strategy.
Developing a strong brand isn’t just about creating an impressive logo; it’s about communicating with your audience on all levels.
You want people to recognize your company by name, by sight and by reputation.
A well-developed brand will promote trust and loyalty among consumers, helping you create repeat customers and build a successful business.
Creating Case Study Videos For Clients
Creating case studies can be a great way for your business to generate leads, prospects and customers. They’re a powerful marketing tool that can help you stand out from your competition.
Case studies are an excellent way for businesses to drive traffic and attract new leads. But how does the process work? What do case studies look like? And how exactly do they attract new customers?
What Are Case Studies?
Simply put, a case study video is a video that highlights some of the most important elements of a successful business. These include – but aren’t limited to – testimonials, processes and results.
You may have seen these videos on other websites or social media posts. Typically, they include information about the business’ history and its overall mission statement. This type of video differs from other videos in that it’s not necessarily promotional.
Instead, it’s informational in nature and gives potential clients an idea of what they can expect if they choose to work with the company or individual behind the video (also known as “case study subjects”).
Explainer Video Examples
If you’re like me, you cringe when you see a short video with no voice-over explaining what’s going on. An explainer video is a short form of video marketing that does exactly what the title suggests: explains.
To be effective, an explainer video needs to have a simple message, and follow these six steps.
Step 1: Hook their attention
An explainer video is only a few seconds long, so it needs to grab a viewer’s attention quickly.
The easiest way to do this is by using interesting visuals in the background that suggest what your business does or by showing someone using your product/service.
Step 2: Give them context
Explainer videos need to give people context. What industry are they in? Why should they care? Your audience has no idea who you are or why they should care about your product or service, so the first 5-10 seconds of your video should tell them that quickly and clearly.
If it takes more than 10 seconds for them to figure out what you do, then you’re doing something wrong.
Step 3: Explain your product/service
This is where you’ll actually tell them about yourself and what you do. To make this as easy as possible, think about how someone would describe your product
Hubspot’s Brand Story Video
Hubspot’s latest video explains the company’s story beautifully. It features a bunch of fun elements, like a “hug meter” (the more hugs, the higher your conversion), a texting wall where viewers can text questions and get answers instantly, and more.
The video also features Hubspot’s co-founder and CMO Brian Halligan, who talks about how Hubspot was started and their mission to empower inbound marketing. The video is getting a lot of positive attention — it has over 2 million views on YouTube after just one day.
There are a lot of elements that make this video great, but here are some of my favorites: The “hug meter” is such a great way to show engagement in the video.
Even if you don’t hug the screen, viewers will be more likely to interact with it and feel more connected to the video.
Texting questions allows viewers to become part of the story. This kind of viewer participation is an effective way to attract attention and keep people engaged with the video.
Hubspot doesn’t just tell you about their product — they include demonstrations of it as well. Videos that show off products or services are often much more engaging.
Headspace’s Problem-Solving Video
Headspace is a website which offers guided meditations, classes and courses. The company’s YouTube channel has over 1.5 million subscribers, and its video content has been viewed more than 20 million times.
Headspace’s Problem-Solving Video focuses on their product and their brand promise. The video begins with a voiceover that talks about the problems people face in their daily lives, such as noisy neighbors, or talking to the person next to you in the plane.
It then goes on to talk about how Headspace’s app can help people solve these issues by providing them with “30 seconds of peace”.
In order to demonstrate how the app works, they show an animated video of a plane flying through turbulence, which transitions smoothly into a live action footage of the plane landing without any turbulence.
The voiceover then directs viewers to download their app.
The tone is friendly and conversational throughout the entire video. They do not try to come across as authoritative but rather as a friend who understands your troubles and cares enough to help you find a solution.
There is also no mention of competitors throughout the entire video.
Stanford University’s Student Testimonial Video
If you have a product or service, it’s important to find testimonials of happy customers and include them on your website. They can be an effective way to build trust with your visitors, but only if they are credible.
Since the Internet is a place where anyone can say anything, there needs to be some way to verify the identity of a testimonial-giver and their comments. This is why Stanford University has taken the unusual step of adding an official certification seal to their video testimonial page.
Tina Saleh, Vice President for Financial Aid at Stanford, explains how the university uses videos on its website to recruit new students. The videos feature current students describing their experiences at Stanford: in their words, in their own voice and with their own image.
The testimonials are professionally produced and provide a personal touch that the written word often cannot deliver. On top of this, each student’s face is clearly visible against a simple backdrop – there are no logos or other distractions.
Although most universities do use videos as part of their admissions process, few go to the extent that Stanford has gone here.
Video Brand Strategy – Final Thoughts
Videos are great for branding. They let you show your personality and opinions, so viewers get a sense of who you are and what you stand for. Some videos are hilarious, others inspirational, still others shocking or controversial.
While all these styles can work, it’s important to be cautious in making sure that your videos are branded correctly. Below are some tips on how to make your videos better: Make sure your brand is consistent throughout the video.
For example, if you have a serious tone for your logo, give the same feeling in your video. You may also want to consider using the same fonts in your video and on other parts of your website so that they match.
Explain why you’re making the video. It is important to let people know why they’re watching a video instead of just reading text.
This gives viewers something more than a quick glance and forces them to pay attention to what is being said.
It also helps reinforce the main points that you want to convey through the video. It was a long and winding road. I hope that you found it valuable and enjoyed the ride.
